Tag: Story Telling

Did you know… And a Magnificent story


Did you know…

… that today is the Home Improvement Birthday? In 1991, the TV comedy “Home Improvement” premiered on ABC-TV. Celebrate Tim the Toolman Taylor as you do some work on your own house!

~~~

Today’s Inspirational Quote:

“If you want your life to be a magnificent story, then begin by realizing that you are the author. And everyday you have the opportunity to write a new page.”

— Mark Houlahan

Branding led by HR KATHA – STORies and Katha Kahani way – very interesting


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In a multicultural setup, the Company has managed to ensure that the entire workforce imbibes the same values, in all aspects of work, which has also resulted in their longer innings.
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4 Secret Selling Techniques You Must Implement


 

Word Count:

691

Summary:

To reach our business goals we need right resources and/or the insights to help our business reach the success it’s capable of.  Following four insights will help us generate the business we’ve always dreamed of.

Article Body:

1.  Experiment with New Advertising Methods

 

A sharp decline in the effectiveness of our advertising campaign is usually the the first sign that we might need to explore new marketing strategies We shell out and ( as critics say – BURN) hard earned cash to advertise, and pubic turns its nose up! Procrastinating till our profits are plunging to start hunting for new marketing strategies is futile.

What could possibly be these foolproof selling techniques? Yeah, no more customers walking out with empty hands… no more profits disappearing into thin air! Share below,  are 4 secrets that will help you put money in your pocket, and enhance your current customer list and augment, hyperscale your business.

 

1. Make It Easy


While the old adage – variety is the spice of life is true;  giving customers too many choices can lead them into indecision or procrastination. We know, very well;  when customers procrastinate … we lose sale!

Imagine a customer walks into shop / the point of purchase, your business premises; and is ready to purchase, and suddenly sees several options he didn’t know existed, he’ll stop, and then decide… which one?   If he’s uncertain… well, you lose a sale that was already in your pocket.

Make it easy for your customers to decide… yes, I’ll buy it… no I won’t buy it.  Yes and no decisions are a lot easier to make, and are more likely to put cash in the drawer.

 

2. Offer Several Ways To Buy

 

Too many choices can overwhelm customers and can cost you sales.  These options of how to buy may open up avenues for customers to purchase the product they’ve decided they need. They say there are different strokes for different folks… your customers don’t all use same methods to buy.  It just makes sense that if the method they prefer is available, they’ll be more likely to take advantage of it.

Convenience it the key to attracting buyers in today’s fast paced society.  What will be the fastest and easiest for them… credit card, phone, fax, Internet, or cold hard cash?

 

3. Keep it Simple

Do you remember the frustration of spending 10 minutes pushing buttons on the phone just to get through a pain-in-the-neck automated ordering service.  Heck, you just wanted to buy that one item!  Maybe it was the time you had to click your finger raw, just to jump through the hoops of an online shopping cart.  Yeah, the temptation to just forget it is right there!

Don’t frustrate your customers with intricate ordering processes.  Most likely, they just want to place the order in a few minutes and be done.  Let them get frustrated, and they’ll go elsewhere, or just abandon the idea altogether.

4. Follow Up

One of my favorite catalog companies always closes out the sale with a special buy that is available only at the time of purchase.  I’m an impulsive shopper by  but it stops me in my tracks every time.  I know it’s a one-time shot, and I really consider whether I want or need it before I hang up the phone.

How many items would your customers buy if you were to follow up every sale with a special offer?  Internet marketers have a world of options at their fingertips.  The products you offer don’t even have to be yours… and you can still make a profit!

Affiliate marketing is sweeping the Web.  Think about it… would your customers benefit from an ebook that deals with the product they are purchasing?  You can offer it to them, and let the owner handle ordering process while you collect the commission.  It’s as easy as 1, 2, and 3 and profitable too!

Boosting your sales numbers and profits isn’t as tough as it sounds.  Implement these 4 simple selling techniques, and watch your sales steadily climb… and just think… they didn’t cost you a penny!

 

From My fav Newsletter – Ladders. Starbucks Hacks- very interesting.


LIFE

13 Starbucks hacks you need to know

Admit it — you’re low-key obsessed with Starbucks. Starbucks is not just a restaurant — it’s a lifestyle. We wait year round for the infamous PSL (being labeled “basic,” be damned), know it’s time for Christmas when they start serving Gingerbread Lattes from Christmas cups, and look forward to summer with fruity, refreshing, and Insta-worthy iced teas.

But it can be a pretty expensive obsession to have! With typical menu drinks costing about $3-$7, plus whatever add-ins you prefer, it can add up (especially if it’s a daily occurence!). However — it doesn’t have to be that way. It’s worth looking into how to get more bang for our (Star)buck, and how many options the trusty coffee chain and cafe really can offer us. Read on for the hacks that will save you time, money, and calories at Starbucks.

1. Don’t limit yourself to what’s on the menu

In fact, the most expert Starbucks-frequenters rarely order off the menu, to get their favorite drinks and to save money! Check out the secret menu (yes, it really does exist!) or try these secret menu drink concoctions that are all $3, and never pay $5 for a coffee again! If you prefer lattes, order the cafe misto, which tastes the same (half coffee, half milk), but is significantly cheaper (and will save you calories!). More of a tea drinker? A chai latte misto is half steamed milk and half brewed chai tea, saving you money and sugar (you can also just order a hot chai tea with steamed milk if the terminology weirds you out, and save about $2).

2. Make your own drinks for a cheaper price

Iced lattes are one of the most satisfying and refreshing drinks, but can get pricey, especially if you prefer them in Venti size instead of the Tall (don’t we all on Monday mornings?). Instead of ordering a latte, order a triple espresso over ice, in a Venti cup (with room for milk), and then go to the condiments area to fill up your coffee with milk, which makes an iced latte, but for a fraction of the cost. If you prefer your lattes hot, you can also order a Tall coffee with steamed milk (still cheaper than a latte!), or a Tall hot coffee in a Grande cup, and fill up on the milk at the condiments station — a Grande latte for the price of a Tall coffee!

3. Never pay full price for two drinks during the same trip, again

Spend a lot of workdays or meetings at Starbucks where you stay for hours and get multiple drinks? Or maybe just one cup of coffee for you doesn’t cut it? Anytime throughout the day (and in any size — Tall, Grande, or Venti), refill your cup with brewed coffee or tea for just 5o cents. Just know that “refills” only count as iced or hot coffee and iced or hot tea (but remember the tricks above to turn it into a latte!). Also an insider tip: you can get a 50 cent refill with coffee or tea, even if your original drink was not just brewed coffee or tea. So feel free to fill up on a Pumpkin Spice Latte and get a 50 cent extra pick-me-up of tea before you leave!

4. Bring your own cup

Not only will you be saving the planet, one coffee cup and plastic straw at a time, but you’ll also save 10 cents on your drink whenever you bring your own tumbler, cup, or mug. We love using an ever-so-chic mason jar with a lid, or — funny you should mention it — Starbucks has amazing reusable cups of their own. We love this one, this one, and this one.

5. Sign up for Rewards

Normally I detest rewards programs at restaurants and stores — it’s just more spam emails and I probably spend more money than I save (it’s hard to resist a 30% sale or free pastry with purchase of drink). But at Starbucks, it is a must (and with no cons)! First of all, it’s free to sign up (did that convince you enough?), and besides just having a ton of perks for being a reward member (hello, free birthday drink!), you also earn points for a number of things, like purchasing anything in store and certain Starbucks items in grocery stores, that can be used for free food and drinks. Did we mention that it’s free?

6. Don’t buy a water bottle!

Never pay $3 for the plastic water bottle in the Starbucks fridge; just ask for a Venti iced water! You don’t have to worry about the water not being clean — Starbucks triple-filters their water and ice, so you know it’s as clean as possible and you could save some serious money. For an environmentally friendly option, you can also bring your own reusable bottle and ask Starbucks to fill it with water and ice, for free.

7. Order a French Press Pot of coffee

Going with friends or know you’ll want a few cups during your day at Starbucks? Order a French Press pot of coffee instead of individual cups. Each pot serves a few cups of coffee, but will be cheaper than buying each cup individually. Enjoy a pot with your friends, or get a serious caffeine buzz on your own (sometimes, we just need it!).

8. Get the most out of your iced drink

If you’re getting an iced tea, ask for “no water.” Iced teas are typically watered down from the original pitcher into your cup, so asking for no water will make the brew stronger. You can also ask for “light ice” (unless you prefer lots of ice). Ice is usually filled up much more than is necessary to keep the drink cold, limiting the volume of space the barista can fill the cup up with your favorite coffee drink or tea. Having light ice will give you more bang for your buck because you’ll be getting more of your drink, while still keeping it nice and cold.

9. Be specific about your syrup

I love the occasional PSL or Vanilla Latte as much as the next girl, but did you know that a Tall with sweetener has three pumps of syrup, a Grande has four pumps, and a Venti has five or six pumps? Just one pump is about 20 calories and 5 grams of sugar… are you keeping up with this math? That means just a Tall has 15 grams of sugar in the syrup alone. I don’t even want to think about how much is in a Venti! Asking for either one or two pumps per drink still gives the same flavor (we need that pumpkin spice!!) and sweetens up your drink, but if you order a Grande Vanilla Latte with two pumps vanilla syrup, you’d be saving 40 calories and 10 grams of sugar, for not much difference in taste.

10. Ask for a sample so you never get a drink you dislike again!

I don’t know about you, but I usually stick to the usual iced coffee, just so I don’t risk getting a drink that I end up not liking. But oh the possibilities out there in the Starbucks universe! Unless the store is super busy, the barista should be totally fine getting you a sample of a certain brew or drink, if you’re unsure whether or not you’d like it.

11. Know all the sizes

Thought “Tall” was the smallest? Think again — “Short” is an 8oz size (“Tall” is 12oz), which clarifies that age-old confusion that “Tall” was the smallest size, when it counterintuitively sounds like the largest — it’s because “Short” is the size smaller. Clears up a lot, doesn’t it? If you’re in the mood for a small drink, Short is cheaper than a Tall. The “Short” cappuccino has the same amount of espresso as the “Tall,” so if caffeine is your goal, opt for the cheaper options.

12. Are you and a friend both getting a Frappucino? Get one Venti!

A Venti size of your favorite sweet iced drink is about 24oz, while a Tall is 12oz. However, a Venti frappe is significantly cheaper than two Tall frappes would be (about $4 less, precisely). So instead of getting two, order the Venti size and ask for two Tall cups. Divide accordingly, and enjoy your frappucino with your friend, knowing you both saved money.

13. No time to wait in line? Order through your cell phone!

Using the Starbucks Mobile app, you can order ahead of time, and just go pick it up. No more waiting in long lines for your coffee! We’re busy women — we have much more important things to do.

This article was originally published on The Everygirl.com.

Jay Parkhe – Monday Column – Motto of Life


Generating some random terms is a great way to drive into your creative faculties .

Moving To The Void. Is this going to nothingness? Is this about going towards universe as your marketplace? Do you see a void that you can fill?/is there a space you can create for your businesses?/
———————
Cause Squinting Eyes. 😂 Funny No? Squint (also known as strabismus) is a condition that arises because of an incorrect balance of the muscles that move the eye, faulty nerve signals to the eye muscles and focusing faults (usually long sight). …

Normally, the two eyes point in the same direction.

What can cause to see with squinting eyes?

Does this trigger a memory?An incident? Was it funny? How can I use this in my speech? Will audience enjoy it?
———————
Decorating A Cake With Thorns. That’s a very Nasty and Cruel thought, ain’t it?  But no one dared say this to God who designed the Rose and many other flowers with protective shields of thorns around them, did we?  May be, this means we need to have a deterrent created for sugar craving Diabetics like me from eating any part of the Sweet sugary Cake?! I don’t know. Or may be it is just a thought of creating a protective shell around a very attractive product so that the deterrent ( thorns) do not allow it to be broken or stolen. What do you think?
———————
Living Like A Bear In Winter. – I found this phrase funny and thought provoking. The best Bear I remember is Teddy Bear who loves Honey.  The worst memory I have is of a Hairy, Toothy, Smelly Black bear in a Zoo.  It is said ( I remember from my childhood) that a Bear when he grips a man in the jungle – he does two things – 1. He encircles the man with his arms so powerfully that the ribs break and the man succumbs 2. The bear tickles like hell – so that we die laughing.  Scary stories from childhood. Don’t know how much truth they have. 

t is a common misconception that bears hibernate during the winter. While bears tend to slow down during the winter, they are not true hibernators. Black bears, Grizzly bears and Brown bears do go into a deep sleep during the winter months, known as torpor. Hibernation is when animals “sleep” through the winter.

So taking cues from the above two if we do an attribute listing for a Startpreneur – what do we find:

  1. Hold your customer so tight that the Customer Intimacy grows into Customer Lifetime Value and loyalty.

  2. Like a bear – please the customer so much, pamper them so much that they laugh, feel happy to share their satisfaction with your products/ services and they also spread the word of mouth.

  3. Make your products so Honey like – sweet, habit forming, affordable, accessible, that the customers get addicted to your brand forever. 

    ———————

    The Hopes Of The Devil. 

    This one is straight out of Google Search as I did not have another choice 🙂

    Such hopes are highly pleasing to the devil!

    (George Lawson, “A Practical Exposition of the Book of Proverbs” 1821)

    “When a wicked man dies, his hope perishes!” Proverbs 11:7

    Men derive almost the whole of their happiness from the hope of some future good

    Wicked men may indulge themselves in hopes of eternal happiness also. Such hopes are highly pleasing to the devil, who keeps his slaves quiet by means of them, until they are brought into the same hopeless condition with himself! Thus the lief of a wicked man is spent in vain wishes, and toils, and hopes — until death kills at once his body, his hope, and his happiness!

    Does the wicked man expect Heaven? How terrible will be the punishment of his presumptuous hopes, when he shall be hurled down headlong into the depths of eternal despair!

    “But the hopes of the wicked come to nothing!” Proverbs 10:28

Influence Bartering – good ebook on Changethis


“There are billions of blogs out there on WordPress alone, as I turned to see the WordPress Reader.  It has never been easier to turn our expertise into a revenue stream of Best Friends, Followers and Fans who turn your customers OR one can become an  an influencer to help others.  I choose to do the later. Become an Influencer to my BFFFs and be their BFFF and be influenced by many of them.

The Important question is: What exactly are influencers and why are they important? As a general principle, an influencer is someone who has influence.  You’ll say “I know, I know, it isn’t very helpful to define a word by using the same word”, but it is really that simple. WOMM  or the Word-of-mouth marketing isn’t new and it’s the driving force behind consumer habits, whether it’s buying a product, watching a show, or just downloading an app.

In today’s digital world, the word ‘influencer’ is ascribed to someone with clout through digital channels, or ‘social currency.’ ! (  In this bitcoin Age! ) Whether one has a lot of followers or really high engagement, when they speaks, audience listens, they act, and—most importantly to brands—they buy.”

I read the ChangeThis.com recently and found an excellent ebook on Influence Bartering. Worth a Read.

Jay’s Mentor Wisdom Quotes


MENTOR Humor (don’t these sound familiar to some famous Quotes?

  1. Progress does not happen without change, and change doesn’t happen without an open mind. – Jay Parkhe

  2. When no one challenges your ideas; it is even more important to closely evaluate them. – Jay Parkhe

  3. You can’t discover new places if you never leave the comfort of your home. – Jay Parkhe

  4. The more you like yourself, and the less you’re likely to be like others and THAT makes you truly unique. Jay Parkhe

  5. GIVE it Everything You’ve Got, even in you smallest steps and you’ll be on the path to success, surely and certainly – Jay Parkhe

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