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Tag: Startup Marketing
Let yourself FAIL – great startup newsletter for Entrepreneurs.
Brilliant Banana,
Entrepreneurs have a reputation for being fearless. After all, it takes guts to start a business on your own! But there’s one thing that we’re all afraid of: failure.
We’re afraid that if we make just one mistake, our company will fail. But in reality, a single mistake won’t bring our businesses crashing down to the ground. Our fear of failure does far more damage than failure itself!
Needing some weekday inspiration? Check out this week’s brilliance! 🙂
- Dealing with negativity can be difficult at times as a business owner. Franziska shares her best tips on how to cope with people who are offloading their own fears and frustration on to you in this BBTV episode.
2. Brand consistency is crucial if you want to grow a business people trust in and choose to buy from. In an increasingly competitive market, brand consistency is what will help you keep thriving. Franziska and our creative genius Julia talk about ways to put together a simple style guide, why consistency is key to attract a loyal following, and how to amplify your brand across different channels in this week’s ‘Pick of the Bunch’ podcast episode.
- This week’s shout out goes to Susan Petrie from Beanstalk, who is one of our amazing Clever Bunch members! Susan is celebrating winning 1st place in the Perks Business Boost awards last week! Big Congratulations Susan!
Book Franziska for your next event:
Are you looking for a speaker at an upcoming event? Franziska’s down to earth approach is like a breath of fresh air and she is quick at winning over the hearts of the audiences through her realness, fun approach and sharp-witted humor. She has spoken at some of the biggest conferences around the globe including Awesomeness Fest, Zentrepreneur, VIVID and TEDx.
Please email admin@basicbananas.com for more information or to book her in for an event!
Here’s to creating ripple effects of awesomeness everywhere we go!
-Hanna
STARTPRENEUR – fav newsletter
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Morning Briefing (9 Min Reading Time)
Top news & stories of the startup ecosystem from India & around the world
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After the failed merger of budget hotel aggregator ZO Rooms and the new unicorn in the block, hotel aggregator OYO, the companies continue to be stuck in a legal trouble and the matter has now reached Supreme court. And now, the Supreme Court in its order dated September 19, 2018 has accepted the arbitration petition by ZO Rooms.
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Amid discussions on the Supreme Court verdict on the constitutional validity of Aadhaar Act, the real action is happening at the Unique Identification Authority of India (UIDAI) which is now trying to manage several processes which were dependent on Aadhaar as the Supreme Court barred private companies from using Aadhaar to validate the identity of customers.
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In another move to encourage adoption of electric vehicles, the Indian government is reportedly planning to introduce tradable auto-emission coupons for automakers. This move is aimed at encouraging the automakers to make electric vehicles and its infrastructure economically viable right from the beginning.
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The reason behind rising cost of advertising on Facebook is that the growth of impressions on the platform hasn’t kept pace with the rise in the number of advertisers that have come onboard Facebook. The cost has been increasing since 2015-2016 and has doubled since last year. Know what could be the other reasons behind it.
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In the 22nd episode of Inc42 Ask Me Anything (AMA), we hosted Vishal Gondal, the founder-CEO of GOQii, who spoke to us about gaming, fitness, how GOQii is gamifying fitness, and a lot more. Gondal said 99% people fail at their goals while using fitness and weight loss apps because they lack human motivation.
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In what looks like a European first, the London-based early-stage venture capital firm Balderton Capital is announcing it has closed a new $145 million “secondary” fund dedicated to buying equity stakes from early shareholders in European-founded “high growth, scale-up” technology companies.
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Apple CEO Tim Cook revealed a bit more of the behind-the-scenes decision-making that resulted in conspiracy theorist and alt-right figure Alex Jones’ widespread tech platform ban last month in an interview on HBO’s Vice News Tonight this evening. Read what Cook said about the decision to remove podcasts operated by Jones.
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Coinbase is finalizing a deal that would value the company at about $8 billion, a transaction that would make Coinbase one of the highest-valued startups in the U.S. and help further legitimize the entire cryptocurrency industry. The company is in talks with Tiger Global and its current shareholders for an investment of up to $500 million.
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Startpreneur – Your story – fav newsletter
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My Favorite Startpreneurs’Newsletter
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Why Companies Are Creating Their Own Coworking Spaces
How to Launch a Profitable Startup – 5-Step Guide for Entrepreneurs | Growth Hackers
Title: Are you Really READY to succeed in SME business? Ask yourself these 4 Questions.
Word Count:
1109
Summary:
How, we can make sure that we are among the winners rather than the losers in these high stakes game? The answer is within us. We must ask ourselves four key questions to determine whether our small business can survive and thrive.
Keywords:
business, starting a business, small business, entrepreneur, SME, SME Startup, Startpreneur, Startuppper
Article Body:
Every year lakhs of people answer “Yes” to the BOOM – (Being Oné Own Man/Woman) calling and make it their SOP – (Statement of Purpose) and every year that answer comes with Risk Staruppers ( I call them Startpreneurs) take which costs them money, time, efforts, confidence, goodwill and heartbreak as 9 out of 10 Startup businesses fail ! Even where their is a single soul as sole employee, it happens. I was a Startup and I tasted failure 16 times. In couple of cases, I fired myself as CEO/ Founder with impunity :). Funny, but True! It happens to many of the new entrepreneurs.
As per an estimate, two-thirds of new businesses survive at least two years and 44 percent of Startups survive at least four years.
Two of the key factors in the businesses survival and ability to thrive evident are:
- the owner’s education level and
- the owner’s reason for starting the firm in the first place.
Let us examine from an Investor’s point of view as to what they judge us as Startpreneurs:
- A Top Angel investor looks at 5 things in Startups before investing
- People 2. Product/ Service 3. Process 4. Traction 5. Profitability.
- Some investors focus on the Founders and look at Vital Qualitites such as:
- Passion 2. Ambivert 3. Erudite 4. Calculated Risk Taker 5. Dedicated All-in
(But more about these in another article I shall share here)
So how d we make sure that we are among the winners rather than the losers in this high-stakes game? The answer is within us. We must ask ourselves four key questions to determine whether our own small business will survive and thrive.
- What is our STATE of Readiness?
How mentally prepared are we, for the switch from employee (or student or whatever label fits we currently) to boss? as we are going to be the ones making decisions now about everything from office products to product line.
This total control is one of the driving forces behind many people who take the plunge into starting their own business, but it is also one of the elements that drives new entrepreneurs crazy. When we start out there is an endless list of decisions that need to be made and new questions crop up every day.
Even more important we will need to remember that in a small business we will have to wear many hats. Even if we manage to start out with one or more employees we will each fulfill more than one role in our new business. And if we are running a one-man or one-woman show then we serve in every capacity from file clerk to maintenance crew to salesman to CEO.
Can we handle switching from task to task and role to role like that? Are we willing to make those switches?
Similarly, have we prepared our family and friends for this switch in attitude. Our life is going to change — pretty drastically — and that change can have a positive or negative impact on our family life and social interactions. It will make things much easier if our friends and family are supportive going into the process.
- Where O’ where does lie My Niche’? Does it REALLY exist?
Have we identified our niche yet? One of the reasons many businesses fail is that they fail to focus on a target audience. Yes, if we are a major discount store then we can sell everything from peanuts to wallpaper, but this type of business requires vast resources that just aren’t available to the small business. But small businesses dominate the marketplace by finding a different approach — a niche’.
Knowing our niche’ means we are better able to find, target, and maintain our customers as well as provide the best possible goods and services to that customer base. That focus is one of our best chances to not only survive but to thrive in a very competitive marketplace.
- Do you have a Plan of Action? With Who, What and When ?
Another key factor in the survival and ultimate success of our business is how much planning we do before we open our electronic or physical doors. We need to decide if our business will be based on the internet or include more traditional models.
Are we going to work full-time or part-time at our new business? Are we going to hire help or go solo? Have we written (or at least outlined) our business plan? Dreaming, thinking and planning can save we much trouble and waste later when things are hectic and problems strike.
Planning can also help keep we focused and to balance our spending and time.
- Who is / Are my Back-up Cushion/s? Just in case, we FALL?
At some point, no matter how experienced a business person we are, we will need help. We will need support, advice, tools, or information — or all of the above. One of the beautiful, and most frightening, aspects of growth is that it can lead us to places we never imagined. No matter how much planning and experience we bring to our new position as CEO the unexpected will arise.
How will we cope with this? It is important to recognize that no business is an island. It is not failure to seek help. Failure is when our business shuts down because we didn’t get the help we needed.
The best way to get timely help is to work on our support system while we work on building our business. That way we will already have a ready list of resources available that we can quickly tap into when emergencies strike. In today’s world there are many marvelous resources available to we no matter what our business model may be. These include, which I define as the 4 M’s
- Media (newsletters, magazines, books)
- Mentors (professional advisors, mentors, teachers, consultants)
- Memberships (organizations and forums in our niche as well as general business and marketing)
- Mental Stimulation : Education and training (tutorials, courses, and seminars)
After we have answered these four key questions we are now ready to ask ourrselves that one big question again — are we ready to start our own business?
Startpreneur’s Fav Newsletter
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Hotel chain OYO has raised a total of $800 Mn in its latest financing round led by SoftBank Investment Advisers (SBIA) through SoftBank Vision Fund, with participation from existing investors Lightspeed India Partners, Sequoia Capital, and Greenoaks Capital. Read more to know about the other investors and commitments.
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In a bid to strengthen its presence in India after acquiring Indian ecommerce unicorn Flipkart, global retailer Walmart is now reportedly looking to leverage Flipkart platform to cross-sell private brands. Ahead of the yearly festive season sale, Flipkart is increasing its in-house brands/private labels and business for its flagship Big Billion Days (BBD) sale.
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United Arab Emirates-based cab hailing firm Careem has announced the acquisition of Hyderabad online minibus shuttle service platform Commut in an undisclosed amount, as the former plans on expanding into mass transport. As part of the acquisition, Careem will take on Commut’s technology, talent and team to roll out its cab service in 100 cities.
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Kolkata-based fintech company Kredent InfoEdge has secured $1.1 Mn (INR 8 Cr) in Pre-Series A funding from renowned stock market investor Ramesh Damani and Singapore-based hedge fund manager along with another undisclosed investor. The startup has already received $688.8K (INR 5 Cr) in its kitty, while $413.3K (INR 3 Cr) is still under process.
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Following in the footsteps of its parent company Flipkart, Bengaluru-based online fashion retail Myntra has launched a loyalty programme dubbed as Myntra Insider, which is designed to improve engagement with its users to drive stickiness on the platform.
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Kanwaljit Singh, the founder of Fireside Ventures, is strong headed, to say the least. Fireside is an early-stage venture capital (VC) firm that focuses on consumer brands. In March, Fireside closed its first fund of $47.1 Mn (INR 340 Cr), of which it has already spent $13.9 Mn (INR 100 Cr) in over 12 deals. Here are excerpts of this week’s Moneyball with Kanwaljit Singh, the founder of Fireside Ventures.
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Even as Indian startups are going the IPO way, Vembu loves his freedom and has no plans to take Zoho public. This, despite the fact that in H1 18, India recorded the highest IPO activity in terms of the number of deals across the globe, accounting for 16% of the total issues.
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Startup Newsletters I like
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It is to be noted that Walmart is obligated to purchase 6,242,271 shares from Flipkart’s ESOP pool of 11,947,026 shares. The current employees will be allowed to liquidate their employee stock ownership plans (ESOPs) at $126-128 a unit, depending on the charges applicable.
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Bengaluru-based Indian regional language social platform ShareChat has raised close to $100 Mn (INR 720 Cr) in a funding round that will boost its valuation to $460 Mn (INR 3,332 Cr). This is a 7x increase to its last valuation when the company raised $18.2 Mn in Series B funding.
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Togedr has raised an undisclosed amount of funding from a group of US & UK-based startups. The investment was led by UK-based investor Anil Patel whose expertise lies in cloud architecture and scale, said Togedr CEO and founder Ashish Yadav, in a recent interaction with Inc42.
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The government has decided to drop the first draft of ecommerce policy and set up a committee of secretaries to decide on a new set of recommendations. CAIT said that the policy is already delayed for more than three years and if dropped, it will be a blow to the fair trade practices in ecommerce
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Bengaluru-based milk and grocery delivery startup DailyNinja has raised an undisclosed amount of funding from Mumbai-based venture capital firm Matrix Partners India. Existing investors including Bengaluru-based Sequoia India and Saama Capital also participated in this funding round.
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A state-owned public sector undertaking, Maharashtra State Electricity Distribution Company Limited (MSEDCL) plans to set up 50 new EV charging stations across the state within six months. Here’s a curated rundown of other important and related developments in the India and global EV Ecosystem this week.
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Since its inception in 2015, Tesseract has launched three hardware and two software products in the MR, AR, and VR sectors — Methane, Holoboard, and Quark. The founder claims to have seven patents: one US, three international (130 countries), and three India patents. The startup has already introduced Holoboard and Quark in India, and hopes to enter Western markets soon.
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From Inc42 newsletter for Starpreneurs.
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Startpreneur’s Fav. My fav newsletter
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NASSCOM Design4India Design Summit 2018
NASSCOM Design4India Design Summit 2018 will take place on 26th September 2018 at JW Marriott, Bengaluru. The 3rd edition aims to bring together industry experts from the design and tech community to network and discuss how emerging technologies, when aligned with design can create better user experiences. |
Same taste, same flavour – that’s Haazri’s promise for your daily chaiKaran Shinghal, Arjun Midha, and Dhruv Agarwal have come up with a unique recipe, and process, so that your tea tastes the same, every time. That’s Haazri’s promise for your daily chai! Started in April 2016, Haazri’s tea is priced at Rs 20 a cup, and the team uses a standardised recipe across its five outlets, using tea leaves sourced from Dibrugarh. Mumbai-based Agrahyah Technologies is riding the voice and vernacular wave on the internetFounded in October 2016 by Sreeraman Thiagarajan, Uppal Shah, and Rushabh Vasa, Mumbai-based Agrahyah Technologies is riding the voice and vernacular wave on the internet. The software firm and content producer rolled into one is building a suite of apps, websites, content platforms, and voice-based products for India’s vernacular population. |
7 Different Areas of Startup Marketing Where You Can Employ Growth Hacking Tactics | Growth Hackers
Growth hacking is part science, part art
via 7 Different Areas of Startup Marketing Where You Can Employ Growth Hacking Tactics | Growth Hackers
Startup news – My fav newsletter
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Morning Briefing (9 Min Reading Time)
Top news & stories of the startup ecosystem from India & around the world
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Bengaluru-based online classifieds and services portal Quikr India Pvt Ltd is reportedly in talks to raise between $100 Mn and $150 Mn by keeping its record valuation of $1 Bn. If the company successfully manages to raise funds sustaining its $1Bn valuation, it would mark a turning point for the company.
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Indian government-owned statutory body Telecom Regulatory Authority of India (TRAI) has reduced the scope of regulation for the proposed framework for the over-the-top applications (OTT) like WhatsApp, Skype, Netflix, Hotstar among others.
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The first meeting of the recently formed ecommerce panel of secretaries was held on Thursday (September 14), during which issues related to the definition of ecommerce and grievances related to the industry were discussed. This committee is different from the inter-ministerial task force that is working on the draft ecommerce policy.
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Amid rising data theft, breaches, and leaks in India, the Supreme Court had directed the Indian government to formulate a Data Protection Bill to ensure and strengthen people’s rights over personal data and the right to privacy. Accordingly, the Justice Sri Bn Krishna Committee was formed in July 2017 to deliberate on a data protection framework for the country.
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SP-TBI is an initiative of the Bharatiya Vidya Bhavan’s Sardar Patel Institute of Technology and is affiliated with the Department of Science and Technology of the Indian government, which formally recognised it in 2015. With its core focus on enabling technology-based startups, the affiliation gives SP-TBI a definitive edge.
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Inside Planet Labs’ New Satellite Manufacturing Site (TechCrunch)
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Satellite imaging and analytics company Planet is taking the wraps off its new manufacturing space in San Francisco. Founded by ex-NASA employees, Planet is leveraging some of the $183 million in funding it’s amassed to expand.
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Google is reportedly building a prototype system that would tie Chinese users’ Google searches to their personal phone numbers, as part of a new search service that would comply with the Chinese government’s censorship requirements.
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For those not in the know, a DApp is a decentralized application built on a blockchain like Ethereum or EOS. You may be familiar with legitimate DApps such as Augur or CryptoKitties, but this is not a story about what honest programmers can create using the power of the blockchain.Start
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Growth Hacking Definition: the Definitive one | Growth Hackers
BEST startup newsletters
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YouStory – Startpreneur’s Newsletter
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BabyChakra raises undisclosed funds from Mark Mobius-backed Equanimity Ventures Fund and othersOnline parenting platform BabyChakra has raised an undisclosed pre-Series B round from a clutch of investors. BabyChakra plans to use the funds in language expansion of its platform which currently invites over two million families every month to exchange information and tips on pregnancy and parenting. Nearly 70 percent of these visitors are from Tier 2 and Tier 3 towns, making language innovation imperative. |
The #IAmOdisha campaign celebrates its people, innovation, entrepreneurship and achievementsFrom classical dance to majestic temple architecture, from rich mining reserves and agricultural produce to heavy industries, Odisha continues to be a hotbed of innovation. #IAmOdisha campaign focuses on highlighting that and tells the stories of entrepreneurship, innovation, and drive while inspiring people to showcase their own. The “I Am Odisha” campaign will culminate in a grand finale at the Make in Odisha Conclave 2018 (MIO) in Bhubaneswar that commences on November 11th 2018. |
Startpreneurs Fav Newsletter Inc 42
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Morning Briefing (9 Min Reading Time)
Top news & stories of the startup ecosystem from India & around the world
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As per the officials, Google has agreed to abide by all the RBI requirements but has sought around two months extra to comply. The ministry official said the government is still firming up its recommendations on storage of personal data after the Srikrishna committee submitted its report last month.
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Food delivery Unicorn Zomato’s newest investor Alibaba’s Ant Financial has secured the right to become the largest shareholder replacing Info Edge, as the Chinese payments giant aggressively seeks to expand its presence in India.
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Ola customers will soon be able to order food via the ridesharing platform. The company will soon be integrating online food delivery app Foodpanda to its cab-hailing app, which it acquired for $31.7 Mn in January 2018.
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Launching the new policy and guidelines, Suresh Prabhu, Minister of Commerce & Industry and Civil Aviation, announced, “These regulations will enable the safe, commercial usage of drones starting December 1, 2018. It is intended to enable visual line-of-sight, daytime-only operations to a maximum altitude of 400 feet.”
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The draft ecommerce policy makes several random proposals such as making the National Payments Corporation of India (NCPI)’s RuPay card (a domestic solution/alternate to Visa and Mastercard) mandatory for payments gateways. It also suggests the creation of a government-aided ecommerce platform to promote micro, small and medium enterprises (MSMEs).
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Impossible Aerospace shared launch details of its US-1 drone today, with a dense design that is basically all battery. The company announced that it had closed a $9.4 million Series A from Bessemer Venture Partners, Eclipse Ventures and Airbus Ventures.
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Vertical Aerospace is a British startup that has built and flown a fully electric vertical takeoff and landing (eVTOL) aircraft. The startup says it aims to launch a fully operational “air taxi” service by 2022, but plans to do so with pilots, rather than without, in order to comply with existing aviation regulations.
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Amazon-sponsored product ads have been around since 2012. But lately, as the company has invested in growing its advertising business, they’ve become more aggressive. Sponsored ads allow vendors to bid auction-style to have their products show up when consumers type in a related search term.
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From my Fav newsletter for Startpreneurs
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Founded by Monish Shah and Malhar Gala, TraveLibro enables users to build a global social network where they can capture their travel experiences in live ‘On-The-Go’ stories via photos, videos, reviews, and thoughts, chronologically.
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Established in 2016, pi Ventures claims to be India’s first such venture fund that is focused on AI. It recently raised $6 Mn from the CDC Group UK. Here are the excerpts from this week’s Moneyball with Manish Singhal founding partner at pi Ventures where he talks to us about how their model is nott to spray and pray, his belief that in future, products will struggle to survive if they don’t use AI and machine learning in a meaningful way and much more…
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Inc42, in the 21st episode of Ask Me Anything (AMA), hosted Siddharth Talwar, co-founder and partner of Venture capital firm Lightbox. He has been in the startup ecosystem for nearly two decades with hands-on-experience of being an entrepreneur and then an investor, supporting consumer technology startups.
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Zoho, which enables enterprises to run their businesses smoothly with its suite of online productivity tools and SaaS applications, claims to have more than 35 Mn users worldwide. Even as Indian startups are going the IPO way, Vembu loves his freedom and has no plans to take Zoho public.
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Online lending startup CASHe has developed a proprietary scoring system called ‘SLQ’ as an alternate to the current banking credit scoring system. The SLQ is independent of any bureau reports and generates its own scores based on the customer’s social behaviour data
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4 essential questions to ask before launching your dream | Ladders
Perception Paradox: Who Changed? – The Startup – Medium
Title: Build Your Business With Four Easy Steps
Word Count:
555
Summary:
Building a business is not easy. This easy to read step by step guide shall provide an outline to starting a business in just four easy steps.
Keywords:
Building, business, step by step, guide, outline, four easy steps.
Article Body:
Creating a successful and profitable business is not easy. Initially, external factors, such as competition, timing and demand, with scant or little contol bother us. We aspire to have sound business plan. In order to lead a successful business we must assume that external factors shall favour us. The five steps we consider while building our business from the ground up:
1. Determine your business. What are you selling?
This question is not as easy to answer as you may think. For example, Nike is in the sportswear business, but the truth is that when you buy a pair of Nike shoes and a t-shirt at the mall we are buying a lot more than sportswear; you’re buying an image, a feeling. You’re buying the Nike brand. For example someone who is in speciality retial business may say, ìconvenience or “innovation” before they specify any particular industry. Your brand is what sets your product apart from your competitors.
2. Select your market. Who are you selling to?
This step is a bit less interpretive as the first, though equally important. Who are you selling to? or more importantly, what do you know about this person? Understanding your consumer is a key to success. What do they do? Where do they hang out? What do they watch on television? These are just a few of the questions that you should be able to answer about your consumer. Knowing the answers to these questions can answer a lot of questions of your own when it comes to a devising a marketing strategy. We have to understand our market with “amazing ability to figure out the things that people want to have.” This ability to perceive our consumer’s desire can only be a result of knowing them like our neighbor.
3. Create a marketing strategy. How do you speak to these people?
This is a culmination of understanding your brand and your consumer. As mentioned in number two, understanding our consumer can answer a lot of questions concerning our marketing strategy: Where should you advertise? What’s the voice of your brand? What kind of prices are reasonable for this demographic? In order to engage your consumer, a.k.a. sell your product to them, you must know where your advertisements will be noticed, how to speak to them, and how much they will be able to spend, among many of things. Really, this step should have been combined with the last because who your market is dictates your marketing strategy entirely.
4. Learn by example. Seek advice from those who have done it.
There are many books written by professionals who have already started their own business and have been successful in doing so.
Remember, building a successful business in not all about the Rupees and Paise. Equally as valuable is you brand equity and your ability to engage your consumer, which is only attainable by understanding them. Assuming there is a demand for your product, and you can compete with the other brands, following these four steps shall guide you in the right direction.
My article pulished in JetAirways.GlobalLinkers.com
Summary: An effective marketing strategy ensures that your product/service reaches your target audience and that you maintain an edge over your competitors. Business mentor, Dhananjay Parkhe, shares some simple yet effective marketing strategies.
Anything’s tough to do, if you don’t have the right raw material to help you. These three winning marketing strategies are the right materials for an extremely successful business. After all, an effective marketing strategy is what drives sales and leads to business growth.
1. Attention – Ads that yield results
Think about it—how many advertisements do you hear every day…how about every hour? Let’s face it, we’re bombarded with magazine ads, newspaper ads, TV ads, radio ads, and the Internet is plastered with banner ads, ticker ads, video ads on every site. Not many of the astronomical number of advertisements stick with us and make an impact. How can you make your ad stand out from the crowd?
- Make a dramatic statement – “Even my dog knows…”
- Surprise them with the unexpected – “Use for 30 days totally free…”
- Ask a thought-provoking question – “Is your current insurance costing you thousand of extra rupees every year?”
- Use high impact headlines – it’s important to snag their attention right away.
2. Get personal
How many times have you been caught in the cycle of IVR (Interactive Voice Response) services? Yes, you push 15 numbers and end up back at the main menu and never get to talk to a sales representative. People are hungry for personal interaction in the marketplace.
Look for ways to make your business a personal experience that your customers will appreciate. Get to know something about the people who walk through your doors or land on your website/ecommerce stores.
Let people who visit your website know something about you. It’s easier to trust an individual than a huge impersonal company, and trust is crucial to building a pool of loyal customers.
3. Paint a picture
The end of a hectic week has finally arrived! As I lock the doors on a still cluttered office, my mind wanders to the many things that will demand my attention this weekend. I long to just escape the demanding voices…escape to the waters of the lake across town. It would be like heaven to plop myself across the back seat of a boat and watch the sea gulls dip and dive as the waves rock me to peaceful sleep. I can almost hear the sound of their splashing when the clang of metal alerts me to the fact that I’ve dropped my keys.
Put your customers on the boat.
Painting word pictures that capture their emotions will be more effective that the raw facts of the benefits your product offers.
Describe what the benefits will do for them, vividly and in great detail…get them panting for the end result.
Paint your way to a sale!
Think about it – the three strategies we’ve talked about deal with human emotions or behaviours, rather than your product itself.
When we affect the heart of the customer, our sales are likely to see great results…and hey, they’ll feel good while they’re writing out the check!
What more could you ask for?
To explore business opportunities, link with me by clicking on the ‘Invite’ button on my eBiz Card.
Disclaimer: The views and opinions expressed in this article are those of the author and do not necessarily reflect the views, official policy or position of GlobalLinker.
Posted by
Dhananjay (Jay) Parkhe<br /> Author, Mentor, Speaker, CSR, Advisor, Educator, Independent Director<br /> Bengaluru Area, India
More Articlesby this author
Dhananjay Parkhe
Author, Mentor, Speaker, Advisor Educator
Dhananjay Parkhe / Bengaluru, India
3 Cold Calling Mistakes that Trigger Rejection
Word Count:
710
Summary:
In our efforts to HyperScale the business in the formative stage of the business, an Entrepreneur – willy-nilly, beegins Cold Calling upon advice. In the old cold calling mindset, we are taught to focus on the sale and be completely confident that what we are offering is something the other person should/must buy.
As the Startup business begins to gain scale and there builds a pressure on the SMEs to HyperScale due to pressure on Breakeven, Investor push etc. they begin to use some of the oft-repeated menthods to bring the Sales volumes up. One of them is Cold Calling.
Here are 3 common cold calling techniques that we should avoid:
Mistake #1: Center the conversation around us and what we have to offer
In this old approach, we introduce ourself, explain what we do, and suggest a benefit or feature of our product. And then we close our eyes and pray that the other person will be interested
Unfortunately, the moment you stop talking you usually hear,
“Sorry, I’m busy,” or “Sorry, I’m not interested.”
- We’ve started your cold call by talking about your world and what you have to offer. But realistically, most people aren’t all that interested in you. When you talk about your company and your product, it’s just another advertisement to them. We haven’t engaged them, so they often just “turn the page.”
- Prospects are much more interested in themselves and whatís important to them. So if you start the conversation by focusing on their world, theyíre more likely to interact with you.
- So instead, talk about an issue or problem they may need solving. Focus on them rather than on what you have to offer. And see where it takes you.
Mistake #2: Be confident they should buy your product or service
In the old cold calling mindset, you’re taught to focus on the sale and be completely confident that what youíre offering is something the other person should buy.
- The problem with this approach is that you havenít asked them to determine this along with you. So think about it ñ in the old mindset, youíre really deciding for someone else whatís good for them. I know this isnít intended, but thatís exactly what comes across to your prospects.
- So rather than being full of confidence and enthusiasm, stop for a minute and think about the other individual. Relax into a real conversation instead of moving into a persuasive strategy or sales pitch. Put yourself in their shoes and invite them to explore along with you whether what you have to offer is a match for them.
- Others really can distinguish the difference. Youíre inviting them to see if you might be able to help them solve a problem. This makes for a much better connection right at the beginning, and youíll get that immediate rejection reaction much less.
Mistake #3: When someone brings up an objection, try to overcome it
You know, one of the reasons cold calling is so difficult is that sometimes you may not be very familiar with the other person and their business. When you make that first call, you donít know very much about their issues, problems, budget, and time constraints.
Chances are, not everyone is going to benefit by your product or service.
- So realistically, your company or product isnít going to be a match for everyone. And yet, when someone brings up an objection (“we donít have the budget for that,” etc.), the old cold calling mindset trains you to “overcome,” “bypass,” or “override.”
- But when you do that, you put the other person on the defensive. Something theyíve said is being dismissed. And hereís where rejection can happen very suddenly.
- So it ís much better to listen to their concerns and continue to explore whether what youíre offering makes sense for them. There are some wonderful phrases you can use that validate their viewpoint without closing the conversation.
- So now youíve discovered the 3 major cold calling mistakes people often make. See if you can shift away from those old self-sabotaging mindsets. When you do, youíll notice that people will engage you much more, and the immediate rejection youíve grown so accustomed to will happen much less.
Characteristics Of A Successful Entrepreneur
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427
Summary:
Studies have shown; successful entrepreneurs possess three characteristics:
Keywords:
entrepreneur,franchise,jobs,careers,mentoring,coaching,marketing,small business,at home business
Studies have shown that successful entrepreneurs possess three characteristics:
- Self-confidence
It is that magical power of having confidence in oneself and in Entrepreneur’s powers and abilities.
- Achievement Oriented
Results are gained by focused and sustained effort. Entrepreneurs concentrate on achieving a specific goal, not just accomplishing a string of unrelated tasks.
- Risk Taker
Entrepreneurs realize that there is a chance of loss inherent in achieving their goals, yet they have the confidence necessary to take calculated risks to achieve their goals.
Entrepreneurs are people who will make decisions, take action, and think that they can control their own destinies. They are often motivated by a spirit of independence which leads them to believe that their success depends on raw effort and hard work, not luck.
So which of these three main characteristics is the most important? Believe it or not, it has to be self-confidence. Without self-confidence, nothing else is possible. If you don’t believe in your abilities, then the first challenge that arises may knock you off the path to achieving your goals.
Here are a few things to keep in mind for maintaining a higher level of self-confidence.
A. Positive Thinking
It all starts with a positive attitude, doesn’t it? Believing that something good will happen is the first step. Negative thinking simply is not allowed. You must truly believe that there are no circumstances strong enough to deter you from reaching your goals. Remember too, that positive thinking can be contagious. When positive thinking spreads, it can open doors to new ideas, customers, friends, etc.
B. Persistent Action
Now all of the positive thinking and believing in the world is useless if it is not applied towards a goal. You have to take action, no excuses are allowed. This action must also be persistent. Trying once and then giving up is not going to be enough. Keep at it one step at a time. If you can’t get by a certain step, then find a creative way to try again or just go around it.
In the beginning, we identified a few traits which are common among successful entrepreneurs. You should be able to look ahead and see yourself where you want to be. Now just maintain a strong belief in yourself and your skills, stick with it, and don’t give up. If you can do that, you’re already half way there!
Jet Airways GlobalLinker | The Big Business Advantage
4 Rules For Startrepreneurs – Practical Tips For Starting Right
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424
Summary:
Itís a great time to be startpreneurs in the last decade, technology has leveled the playing field and propelled an entrepreneurial revolution. As an startpreneur, you now have more access to information that enables you to make more intelligent choices more quickly. You have an advantage over big businesses in that youíre lighter, more flexible, and faster on your feet. You can target new markets more quickly, and you can turn on a dime.
Keywords:
Product,sourcing,ebay,ecommerce,dropship,ebiz,entrepreneur,blog
Article Body:
It ís a great time to be an entrepreneur in the last decade, technology has leveled the playing field and propelled an entrepreneurial revolution. As an entrepreneur, you now have more access to information that enables you to make more intelligent choices more quickly. You have an advantage over big businesses in that youíre lighter, more flexible, and faster on your feet. You can target new markets more quickly, and you can turn on a dime.
But being a successful entrepreneur requires that you look at the big picture and follow a plan through from beginning to end. Rieva Lesonsky, editor-in-chief of Entrepreneur Magazine gives some practical guidelines that can help you when beginning your own enterprise:
1.Don’t Quit Your Day Job.
Consider starting your business part-time, especially if it’s online, while youíre working and have a steady income. It usually takes six months to a year to get a business going and you donít want your ability to make your house payment to hinge upon your company being an overnight success. Start with what you can manage, financially and time-wise, and scale up as your business grows.
2.Find Your Niche.
The days of general stores are over. Particularly online, consumers are looking for stores that specialize. You have to find a needósomething a specific group of people want, but canít get at the big chain storesóand fill it. Advises Lesonsky, ìYou canít compete with the big guys, so you have to find where the big guys arenít and go into your niches.î
3.Have an Online Presence.
Even if youíre not planning to start an online retail business, consider that the internet can still play a valuable role in your company. Having an online presence eliminates the limitations of physical location and broadens your customer base by, literally, millions. Itís also a great tool for promoting yourself and letting people, even in your own area, know that youíre there, and what youíre doing.
4.Refuse to Quit.
Successful entrepreneurship requires creativity, energy, and a drive to keep going when you fail. Few people realize that before Bill Gates created the extremely successful Microsoft 3.0, he created a Microsoft 1.0 and 2.0, both of which floppedóbut he kept at it. And that determination and refusal to give up is what will separate successful entrepreneurs from unsuccessful ones. Arm yourself with optimism to get beyond the #No1 or the trouble. There’s nothing wrong in failure just don’t repeat the same mistake!
From My fav Newsletter – Ladders. Starbucks Hacks- very interesting.
13 Starbucks hacks you need to know
But it can be a pretty expensive obsession to have! With typical menu drinks costing about $3-$7, plus whatever add-ins you prefer, it can add up (especially if it’s a daily occurence!). However — it doesn’t have to be that way. It’s worth looking into how to get more bang for our (Star)buck, and how many options the trusty coffee chain and cafe really can offer us. Read on for the hacks that will save you time, money, and calories at Starbucks.
1. Don’t limit yourself to what’s on the menu
In fact, the most expert Starbucks-frequenters rarely order off the menu, to get their favorite drinks and to save money! Check out the secret menu (yes, it really does exist!) or try these secret menu drink concoctions that are all $3, and never pay $5 for a coffee again! If you prefer lattes, order the cafe misto, which tastes the same (half coffee, half milk), but is significantly cheaper (and will save you calories!). More of a tea drinker? A chai latte misto is half steamed milk and half brewed chai tea, saving you money and sugar (you can also just order a hot chai tea with steamed milk if the terminology weirds you out, and save about $2).
2. Make your own drinks for a cheaper price
Iced lattes are one of the most satisfying and refreshing drinks, but can get pricey, especially if you prefer them in Venti size instead of the Tall (don’t we all on Monday mornings?). Instead of ordering a latte, order a triple espresso over ice, in a Venti cup (with room for milk), and then go to the condiments area to fill up your coffee with milk, which makes an iced latte, but for a fraction of the cost. If you prefer your lattes hot, you can also order a Tall coffee with steamed milk (still cheaper than a latte!), or a Tall hot coffee in a Grande cup, and fill up on the milk at the condiments station — a Grande latte for the price of a Tall coffee!
3. Never pay full price for two drinks during the same trip, again
Spend a lot of workdays or meetings at Starbucks where you stay for hours and get multiple drinks? Or maybe just one cup of coffee for you doesn’t cut it? Anytime throughout the day (and in any size — Tall, Grande, or Venti), refill your cup with brewed coffee or tea for just 5o cents. Just know that “refills” only count as iced or hot coffee and iced or hot tea (but remember the tricks above to turn it into a latte!). Also an insider tip: you can get a 50 cent refill with coffee or tea, even if your original drink was not just brewed coffee or tea. So feel free to fill up on a Pumpkin Spice Latte and get a 50 cent extra pick-me-up of tea before you leave!
4. Bring your own cup
Not only will you be saving the planet, one coffee cup and plastic straw at a time, but you’ll also save 10 cents on your drink whenever you bring your own tumbler, cup, or mug. We love using an ever-so-chic mason jar with a lid, or — funny you should mention it — Starbucks has amazing reusable cups of their own. We love this one, this one, and this one.
5. Sign up for Rewards
Normally I detest rewards programs at restaurants and stores — it’s just more spam emails and I probably spend more money than I save (it’s hard to resist a 30% sale or free pastry with purchase of drink). But at Starbucks, it is a must (and with no cons)! First of all, it’s free to sign up (did that convince you enough?), and besides just having a ton of perks for being a reward member (hello, free birthday drink!), you also earn points for a number of things, like purchasing anything in store and certain Starbucks items in grocery stores, that can be used for free food and drinks. Did we mention that it’s free?
6. Don’t buy a water bottle!
Never pay $3 for the plastic water bottle in the Starbucks fridge; just ask for a Venti iced water! You don’t have to worry about the water not being clean — Starbucks triple-filters their water and ice, so you know it’s as clean as possible and you could save some serious money. For an environmentally friendly option, you can also bring your own reusable bottle and ask Starbucks to fill it with water and ice, for free.
7. Order a French Press Pot of coffee
Going with friends or know you’ll want a few cups during your day at Starbucks? Order a French Press pot of coffee instead of individual cups. Each pot serves a few cups of coffee, but will be cheaper than buying each cup individually. Enjoy a pot with your friends, or get a serious caffeine buzz on your own (sometimes, we just need it!).
8. Get the most out of your iced drink
If you’re getting an iced tea, ask for “no water.” Iced teas are typically watered down from the original pitcher into your cup, so asking for no water will make the brew stronger. You can also ask for “light ice” (unless you prefer lots of ice). Ice is usually filled up much more than is necessary to keep the drink cold, limiting the volume of space the barista can fill the cup up with your favorite coffee drink or tea. Having light ice will give you more bang for your buck because you’ll be getting more of your drink, while still keeping it nice and cold.
9. Be specific about your syrup
I love the occasional PSL or Vanilla Latte as much as the next girl, but did you know that a Tall with sweetener has three pumps of syrup, a Grande has four pumps, and a Venti has five or six pumps? Just one pump is about 20 calories and 5 grams of sugar… are you keeping up with this math? That means just a Tall has 15 grams of sugar in the syrup alone. I don’t even want to think about how much is in a Venti! Asking for either one or two pumps per drink still gives the same flavor (we need that pumpkin spice!!) and sweetens up your drink, but if you order a Grande Vanilla Latte with two pumps vanilla syrup, you’d be saving 40 calories and 10 grams of sugar, for not much difference in taste.
10. Ask for a sample so you never get a drink you dislike again!
I don’t know about you, but I usually stick to the usual iced coffee, just so I don’t risk getting a drink that I end up not liking. But oh the possibilities out there in the Starbucks universe! Unless the store is super busy, the barista should be totally fine getting you a sample of a certain brew or drink, if you’re unsure whether or not you’d like it.
11. Know all the sizes
Thought “Tall” was the smallest? Think again — “Short” is an 8oz size (“Tall” is 12oz), which clarifies that age-old confusion that “Tall” was the smallest size, when it counterintuitively sounds like the largest — it’s because “Short” is the size smaller. Clears up a lot, doesn’t it? If you’re in the mood for a small drink, Short is cheaper than a Tall. The “Short” cappuccino has the same amount of espresso as the “Tall,” so if caffeine is your goal, opt for the cheaper options.
12. Are you and a friend both getting a Frappucino? Get one Venti!
A Venti size of your favorite sweet iced drink is about 24oz, while a Tall is 12oz. However, a Venti frappe is significantly cheaper than two Tall frappes would be (about $4 less, precisely). So instead of getting two, order the Venti size and ask for two Tall cups. Divide accordingly, and enjoy your frappucino with your friend, knowing you both saved money.
13. No time to wait in line? Order through your cell phone!
Using the Starbucks Mobile app, you can order ahead of time, and just go pick it up. No more waiting in long lines for your coffee! We’re busy women — we have much more important things to do.
This article was originally published on The Everygirl.com.
Jay Parkhe – Monday Column – Motto of Life
Generating some random terms is a great way to drive into your creative faculties .
Moving To The Void. Is this going to nothingness? Is this about going towards universe as your marketplace? Do you see a void that you can fill?/is there a space you can create for your businesses?/
———————
Cause Squinting Eyes. 😂 Funny No? Squint (also known as strabismus) is a condition that arises because of an incorrect balance of the muscles that move the eye, faulty nerve signals to the eye muscles and focusing faults (usually long sight). …
Normally, the two eyes point in the same direction.
What can cause to see with squinting eyes?
Does this trigger a memory?An incident? Was it funny? How can I use this in my speech? Will audience enjoy it?
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Decorating A Cake With Thorns. That’s a very Nasty and Cruel thought, ain’t it? But no one dared say this to God who designed the Rose and many other flowers with protective shields of thorns around them, did we? May be, this means we need to have a deterrent created for sugar craving Diabetics like me from eating any part of the Sweet sugary Cake?! I don’t know. Or may be it is just a thought of creating a protective shell around a very attractive product so that the deterrent ( thorns) do not allow it to be broken or stolen. What do you think?
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Living Like A Bear In Winter. – I found this phrase funny and thought provoking. The best Bear I remember is Teddy Bear who loves Honey. The worst memory I have is of a Hairy, Toothy, Smelly Black bear in a Zoo. It is said ( I remember from my childhood) that a Bear when he grips a man in the jungle – he does two things – 1. He encircles the man with his arms so powerfully that the ribs break and the man succumbs 2. The bear tickles like hell – so that we die laughing. Scary stories from childhood. Don’t know how much truth they have.
t is a common misconception that bears hibernate during the winter. While bears tend to slow down during the winter, they are not true hibernators. Black bears, Grizzly bears and Brown bears do go into a deep sleep during the winter months, known as torpor. Hibernation is when animals “sleep” through the winter.
So taking cues from the above two if we do an attribute listing for a Startpreneur – what do we find:
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Hold your customer so tight that the Customer Intimacy grows into Customer Lifetime Value and loyalty.
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Like a bear – please the customer so much, pamper them so much that they laugh, feel happy to share their satisfaction with your products/ services and they also spread the word of mouth.
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Make your products so Honey like – sweet, habit forming, affordable, accessible, that the customers get addicted to your brand forever.
———————
The Hopes Of The Devil.
This one is straight out of Google Search as I did not have another choice 🙂
Such hopes are highly pleasing to the devil!
(George Lawson, “A Practical Exposition of the Book of Proverbs” 1821)
“When a wicked man dies, his hope perishes!” Proverbs 11:7
Men derive almost the whole of their happiness from the hope of some future good.
Wicked men may indulge themselves in hopes of eternal happiness also. Such hopes are highly pleasing to the devil, who keeps his slaves quiet by means of them, until they are brought into the same hopeless condition with himself! Thus the lief of a wicked man is spent in vain wishes, and toils, and hopes — until death kills at once his body, his hope, and his happiness!
Does the wicked man expect Heaven? How terrible will be the punishment of his presumptuous hopes, when he shall be hurled down headlong into the depths of eternal despair!
“But the hopes of the wicked come to nothing!” Proverbs 10:28
Startpreneur news from my fav Newsletter
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One of the biggest Indian startup news stories of the week was that an Amazon delivery boy and employee were arrested for cheating. Also, US-based footwear brand Skechers has been offered an out-of-court settlement by the walmart-backed company Flipkart. Let’s have a look at these and other important startup news stories of the week.
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This week 19 startups raised around $152.46 Mn funding altogether. One of the biggest Indian startup funding this week was raised by Bengaluru-based insurtech startup Digit Insurance raised $44 Mn. In another development, there are speculations around online retailer eBay to join forces with ecommerce company ShopClues to relaunch its platform in India.
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Once fallen to below $5K, slowly and steadily, Bitcoin is getting its charm back. Riding high on Bitcoin which is currently trading at $8.2K, the cryptocurrency market cap too, is ready to hit $300 Bn. Meanwhile, the Law Commission of India in its report submitted to the Minister of Law and Justice has recommended cryptocurrency as one of the cashless means for gambling transactions. Let’s take a look at this week’s development in cryptocurrency!
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This week Mobikwik’s Chief Risk Officer, Puneet Agarwal has resigned from the company. Also, another shaker of the week was Sagar Das, the co-founder of Autoportal, who announced that he has quit the company. Let’s have a look at some of the other movers and shakers in the Indian startup ecosystem.
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Uttar Pradesh govt to build blockchain infra for data security, TRAI taps blockchain to curb unsolicited calls, Walmart pilots blockchain project to procure farm produce in UP, Google partners with digital asset, BlockApps to push blockchain development & much more…
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To discuss the growing trend of freelancing among Indian women, Inc42 and PayPal hosted a webinar — Nailing The Balancing Act: Women Freelancers in India — as part of the ongoing webinar series — The Rising Freelance Economy. Incase you missed it, get all the insights here…
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During the media interaction, when asked about an inspiring global business personality, Sharma said, “I’ve interacted with Jack Ma (Alibaba) and Masayoshi Son (SoftBank). I also saw Steve Jobs (Apple) at a close distance. I wish I had interacted with him. But for this (occasion), I will pick Masayoshi Son (Softbank). Masa is not a man of a few billion dollars, but hundreds of billions.”
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Best Stories for Startpreneurs, SMEs.
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I like this as Startpreneur Resource.
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Startpreneurs Fav Newsletter from Inc.42 I like this.
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Morning Briefing Top news & stories of the startup ecosystem from India & around the world
12 Min Reading Time
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The National Anti-Profiteering Authority has directed the director general, audit, to conduct an audit on the ecommerce companies (like Amazon, Myntra) to check if the excess tax collected after the GST Council slashed tax rates, has indeed been refunded to the customers.
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The survey was conducted over a period of six months and included 100 developers. The key reasons cited for the brain drain was – the lack of “robust regulatory framework” in the country on blockchain technology, among others.
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With the latest funding, PaySense aims to tap into the emerging middle class of India and is also looking to hire more people to strengthen its tech and data analytics team. Till date, the company has raised $25.6 Mn, from investors like PayU, Nexus Ventures, and Jungle Ventures.
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We’ve kept you updated on the major stories of the Indian startup ecosystem throughout the week. Now it’s time to catch up on the important updates in the tech and startup ecosystem from around the world.
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Sanjay Nath and his co-founder Karthik Reddy, who established Blume Ventures in 2011, have been busy. A couple of years ago, Blume was trying to raise $30 Mn for its Fund Two and wanted to invest in 35-35 startups. Today, Blume Ventures is working on raising $80 Mn for Fund Three and has already invested in 75 portfolio companies. Find out what Sanjay looks for when he invests in startups and more.
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Snapcash ended up as a way to pay adult performers for private content over Snapchat, not just a way to split bills with friends. But Snapchat will abandon the peer-to-peer payment space on August 30th. Code buried in Snapchat’s Android app includes a “Snapcash deprecation message” that displays “Snapcash will no longer be available after %s [date]”.
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Sunday morning, SpaceX successfully launched and landed its Falcon 9 rocket, while putting the Telstar 19 VANTAGE satellite into a high orbit above Earth. The mission marks the 13th launch of the year for SpaceX and the 26th successful landing of a Falcon 9 rocket booster.
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The blockchain is in the middle of a major hype cycle at the moment, and that makes it hard for many people to take it seriously, but if you look at the core digital ledger technology, there is tremendous potential to change the way we think about trust in business. Yet these are still extremely early days and there are a number of missing pieces that need to be in place for the blockchain to really take off in the enterprise.
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Copyright © 2018 Inc42 Media, All rights reserved.
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My Fav Newsletter I subscribed for Entrepreneurs/ Starups
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Morning Briefing Top news & stories of the startup ecosystem from India & around the world
10 Min Reading Time
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Good morning dear reader!
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This Gurugram-based company raised $49.7 Mn (INR 340 Cr) from Sequoia Capital India and its existing investors, at a valuation of $250 Mn. To be noted, Sequoia Capital is also an investor in CarDekho, which competes with Cars24.
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With this, the total capital raised by OfBusiness as a mixture of debt and equity reaches $73.1 Mn. Earlier in October 2017, OfBusiness secured $3.8 Mn (INR 25 Cr) in debt funding from Kotak Mahindra Bank.
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The company is also looking to add at least two new investors with participation from existing investors led by Tencent Holdings. Byju’s app is currently used by over 15 Mn users, with close to 900K paid annual subscriptions and a high annual renewal rate of 90%.
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Founded by Parul Gupta and Gautam Tambay in 2013, Springboard offers online courses and one-on-one online mentorship programmes in hot new-age domains such as data science, digital marketing, UX design and others. The company now plans to enter India to hone graduates to produce a job-ready skilled workforce.
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Founded in 2010 by Jinesh Shah and Mark Kahn, Omnivore started operations in 2011 and is entirely focused on the agritech space in India. Mark Kahn claims that 5% of Indian farmers use products made by its portfolio companies. Find out what else Mark said in this latest edition of Moneyball Investor series.
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“We are a startup pitted against the biggest companies on the planet, but we believe deeply that what we’re building is the right thing. Creativity and technical elegance will win here.” says the founder Tim Kentley-Klay.
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Slack announced today that it has acquired Robots and Pencils’ Missions, an app that allows Slack users to build tools to automate simple routines without code. Terms of the deal weren’t disclosed.
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Google just announced that it will introduce a “visual snapshot” feature in Assistant to summarize what’s happening in your day. The feature, which is available on Android and iOS devices starting this week, will curate a user’s personal information into a single, scrollable interface — from flight times to restaurant reservations to scheduled meetings.
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Random phrases I generate every day
Hello BFFFs.
( Best friends, fans, followers and some Frenemies who also visit my blog 🙂 ) A great morning to all of you.
How do I begin my Blog writing daily and what do I post.
I find generating random phrases every day as a good creative mind exercise.
I am a lateral thinker, I adapted Dr. Edward DeBono and his teachings early.
My Best Coach and Mentor I respect most is Dr. Marshall Goldsmith who taught me to be HUMAN FIRST. Take final calls if the relationships are not working by forgiving each other.
The randomness of these phrases adds value and sometimes impacts my thoughts for the day. I sometimes add few points on how the impact there was or should likely to be depending upon the time I post these on my Blog
Have a Great morning
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Jaws of Death
Meaning: Being in a dangerous or very deadly situation.
Hmmm… These days the fingers on the Keyboard do more damage than our tongues which are rarely used in the virtual era.
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Down For The Count
Meaning: Someone or something that looks to be defeated, or nearly so.
Well, at this moment I feel like the one defeated. But there are some lights at the end of the tunnel, there are few sparks and things usually average out for me.
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Right Out of the Gate
Meaning: Right from the beginning; to do something from the start.
Hmm… let me think about this. yesterday I shared a lesson about Mystery as the opening.
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On the Same Page
Meaning: Thinking alike or understanding something in a similar way with others. This can always be a game changer in case of differences and disagreements. It works all the time.
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Swinging For the Fences
Meaning: Giving something your all.
Yes. I am giving it my all. Every effort I do for future today, I believe I am Swinging for the fences.
Whenever I write Hmmm… EITHER I am undecided, or I am intuitive, Or I have already formed a judgement and still willing to give it a second thought, alternative options – “What else could it mean” chance. In short, even in a fully stretched Elastic situation – this means I am still FLEXIBLE, I am Receptive to new idea, thought, solutions.
I also write another blog post picking up Random Sentences. 3 to 5 of them and look at them creatively to actually plan some of the days actions – not using the same words but twisting words, looking at their attributes and applying to problems I foresee in the day.
Sometimes, I am sitting on the horns of a dilemma. I turn to Gita and Bible and pick up a Shloka and a Verse to find solution to my problem.
As day advances, I share the best newsletter or quote I have seen on the day. I also then move on to writing a Poem, a Couplet, A haiku or some times all of them. This is my blog posting.
Then I check the Blog page of every blogger who has liked my post or some of them who have not visited my blog or not given a like or comment on my posts and read their blogs and add like or comment.
That’s pretty much about my last 2 months’s blogging process.
Change with the Time – Great WhatsApp forward from a friend.
In 1998, Kodak employed 1,70,000 employees and sold 85% of the world’s photo papers. Within the last few years, digital photography made them out of the market. Kodak went bankrupt and all his staff came on the road. .
HMT (clock)
BAJAJ (scooter)
DYANORA (TV)
MURPHY (radio)
NOKIA (Mobile)
RAJDOOT (bike)
AMBASSADOR (car)
Friends,
There was no shortage of quality at all, yet they were out of the market !!
reason???
They have not changed over time. !!
You have an idea that in the coming 10 years, the world will change completely and 70 to 90% of the people running today will be closed.
Welcome to the 4th Industrial Revolution …
Uber is just a software. He does not have a single car of his own, despite this he is the world’s largest taxi company.
Airbnb is the world’s largest hotel company, while they do not have a single hotel of their own.
There are many examples like paytm, ola cabs, oyo rooms.
There is no work left for young lawyers in the US now because the software named IBM Watson gives better legal advice throughout the moment. In the next 10 years, 90% of Americans will become unemployed … who will save 10% … they will be Super Specialists.
The software named Watson is diagnosed with 4x Accuracy of Cancer compared to humans. By 2030 the computer will be more intelligent than humans.
By 2018, Driverless cars will land on the roads. By 2020, this single invention will start to change the whole world.
90% cars will disappear from the streets of the world in the next 10 years … Those who will survive will either have electric cars or hybrid … roads will be empty, consumption of petrol will decrease by 90%, all Arab countries will become bankrupt .
You will request a car from a software like Uber and in a few moments, a driverless car will be parked at your door … if you share it with someone, that ride will be cheaper than your bike.
Due to being a driverless of cars, 99% of accidents will stop. This will stop the business of Car Insurance.
No employment like a driver will survive on earth. When 90% cars will disappear from cities and roads, problems like Traffic and Parking will end automatically … because a car will be equal to 20 cars today.
From today 5 or 10 years ago, there was no such place where there is no PCO. When the mobile phone arrived, the PCOs had to shut down. The PCO people started selling the mobile phones. Now the recharge is also going online.
Have you ever noticed ..?
Today, every third store in the market is a mobile phone store which does
sale, service and maintenance of phones and it’s accessories..
Almost all payments are done by Paytm today ..
People have started booking railway tickets with their phones. The transaction of money is also changing. Currency Note was replaced by Plastic Money and now it’s
Digital…
Hence…
Every Person should continue to make changes in his business or his / her way of working and should also change his / her nature over time for Good.
“Keep Updating / Upgrading Your Skills and Knowledge with Time”
The world is changing very fast ..
Keep Your eyes and ears open or else you will lose …
Be prepared to change with time.
Run with time and
Be Successful.🙏🌹🙏
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