Good Behavioural Science and marketing links


The Persuasion Code Part 1, with Christophe Morin
Christophe Morin, co-author of the first neuromarketing book and now The Persuasion Code, is the neuroscience half of the SalesBrain duo. He digs into the science that underlies a pain-based approach to sales and persuasion. Read more…

The Paper Towel Test For Customer Experience

Want a clue as to how a business that claims to be customer-focused really feels about its customers? Check their approach to dispensing paper towels! Read more…

The Persuasion Code Part 2, with Patrick Renvoise

In the second part of our Persuasion Code series, co-author Patrick Renvoise joins us to share how years of experimentation and client testing have shown what really works in persuasion and sales.  Read More…

Transforming Customer Experience with Carnival’s John Padgett
How do you take the best customer experience and make it even better. John Padgett has done it twice, first at Disney and now at Carnival. It starts with rethinking every aspect of the customer’s journey. Read more…

How many really bad presentations have you sat through. David Hooker, evangelist for upstart presentation Prezi, tells you how to engage your audience and ensure they remember your message. Read more…

Behavioral Science in Business

It’s almost here! Learn from the best minds applying behavioral science to business! Save 20% with code “ROGER” and support the amazing work of TakeHerBack at the same time.

Be a Five-Star Communicator with Carmine Gallo
Crush your next presentation, whether it’s an auditorium or cramped conference room. Speaking expert Carmine Gallo has deconstructed successful TED talks and other speeches to teach you what works! Read more…

Futurist and author Thomas Koulopoulos paints a future both scary and exciting in Revealing the Invisible – AI-driven behavior analysis, hyper-personalization, even consumer “mind-reading.”  Read More…

Clockwork – Design Your Business To Run Itself

Mike Michalowicz is back to teach you the ultimate entrepreneural secret – how to get your business to run itself. Mike’s new book is Clockwork, and he shares ideas in the way that only he can. Read more…

Study: Surprise Winner In Audio vs Video For Emotion
Would an emotionally charged scene from Game of Throneslight up your brain more if you saw the scene on video or heard the passage from the book via audio? This and other tests yielded surprising results.  Read More…

The 1-Page Marketing Plan with Allan Dib

Forget big marketing plans that gather dust on your shelf. Business coach Allan Dib explains why one page is enough, and tells you the exact steps to creating your 1-page plan.  Read more…

Topple: Explosive Growth via Ecosystem Thinking
The days of the standalong business are numbered, says author and futurist Ralph Welborn. In Topple, he explains why you need to be part of an ecosystem that will feed your business new opportunities. Read more…

Real Artists Don’t Starve with Jeff Goins

If you are a creator of any kind – writer, musician, painter, etc. – don’t fall for the “starving artist” myth. Author Jeff Goins gives practical examples showing how you can make your art and prosper financially, too! Read more…

Is your marketing budget maxed out? Do you need more sales? If you like my Neuromarketing, Entrepreneur and Forbes articles, you’ll definitely enjoy Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing (Wiley). It’s full of practical, ways to use behavior research, neuroscience, and psychology to make your marketing more persuasive! Get Brainfluence…

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Flight Fight or Freeze?


What is your primary reaction to

Threat?

Pain?

Stress ?

Perceived Danger?

Random Phrases today with Creativity boosters for the day.


Great Sunday.  5th meeting of Toastmasters in 3rd Club of Bangalore. Young, vibrant crowd mixed with some bearded oldies and middle aged Techies.

  1. Love Birds Meaning: A pair of people who have a shared love for each other. No. did not happen. Day of course, began different. 
  2. Jaws of Death Meaning: Being in a dangerous or very deadly situation.  No. Not really. Saw a Premier movie for a while but did not experience it 🙂 
  3. Two Down, One to Go Meaning: Two things have been completed, but there is one more that has yet to be finished. Yes. Today’s short walk left the Udemy course study unfinished for the day .
  4. No Ifs, Ands, or Buts Meaning: Finishing a task without making any excuses. Experienced this later in the day with two Excuse Masters cleverly negotiating with each other. 
  5. Right Off the Bat Meaning: Immediately, done in a hurry; without delay. Yes. without any inhibition responded emails and gave guidance to even a mail marked FYI 🙂 🙂 . Lessons repeated in Communications. 
  6. Break The Ice Meaning: Breaking down a social stiffness.  Great speeches by two youngsters and one International Humorist champs at Toastmasters. The breaking the ice speech was literally great. 
  7. A Chip on Your Shoulder Meaning: Being angry about something that happened in the past. Yes. I still carry one anger chip on my shoulder. 
  8. Shot In the Dark Meaning: An attempt that has little chance for success.  no like hope taking shot in the dark is not part of my strategy. 
  9. Let Her Rip Meaning: Permission to start, or it could mean ‘go faster!’  If the brainfog is gone and wiser sense prevails – you don’t need any permission. 
  10. Wake Up Call Meaning: An occurance of sorts that brings a problem to somebody’s attention and they realize it needs fixing.  Hmmm… will wait and watch though. 
  11. Keep Your Shirt On Meaning: Keeping calm. Usually said by someone who is trying to avoid making others upset.  Yes. even while in an angry tone, try not to rant. 🙂

Jay Parkhe – Monday Column – Motto of Life


Generating some random terms is a great way to drive into your creative faculties .

Moving To The Void. Is this going to nothingness? Is this about going towards universe as your marketplace? Do you see a void that you can fill?/is there a space you can create for your businesses?/
———————
Cause Squinting Eyes. 😂 Funny No? Squint (also known as strabismus) is a condition that arises because of an incorrect balance of the muscles that move the eye, faulty nerve signals to the eye muscles and focusing faults (usually long sight). …

Normally, the two eyes point in the same direction.

What can cause to see with squinting eyes?

Does this trigger a memory?An incident? Was it funny? How can I use this in my speech? Will audience enjoy it?
———————
Decorating A Cake With Thorns. That’s a very Nasty and Cruel thought, ain’t it?  But no one dared say this to God who designed the Rose and many other flowers with protective shields of thorns around them, did we?  May be, this means we need to have a deterrent created for sugar craving Diabetics like me from eating any part of the Sweet sugary Cake?! I don’t know. Or may be it is just a thought of creating a protective shell around a very attractive product so that the deterrent ( thorns) do not allow it to be broken or stolen. What do you think?
———————
Living Like A Bear In Winter. – I found this phrase funny and thought provoking. The best Bear I remember is Teddy Bear who loves Honey.  The worst memory I have is of a Hairy, Toothy, Smelly Black bear in a Zoo.  It is said ( I remember from my childhood) that a Bear when he grips a man in the jungle – he does two things – 1. He encircles the man with his arms so powerfully that the ribs break and the man succumbs 2. The bear tickles like hell – so that we die laughing.  Scary stories from childhood. Don’t know how much truth they have. 

t is a common misconception that bears hibernate during the winter. While bears tend to slow down during the winter, they are not true hibernators. Black bears, Grizzly bears and Brown bears do go into a deep sleep during the winter months, known as torpor. Hibernation is when animals “sleep” through the winter.

So taking cues from the above two if we do an attribute listing for a Startpreneur – what do we find:

  1. Hold your customer so tight that the Customer Intimacy grows into Customer Lifetime Value and loyalty.

  2. Like a bear – please the customer so much, pamper them so much that they laugh, feel happy to share their satisfaction with your products/ services and they also spread the word of mouth.

  3. Make your products so Honey like – sweet, habit forming, affordable, accessible, that the customers get addicted to your brand forever. 

    ———————

    The Hopes Of The Devil. 

    This one is straight out of Google Search as I did not have another choice 🙂

    Such hopes are highly pleasing to the devil!

    (George Lawson, “A Practical Exposition of the Book of Proverbs” 1821)

    “When a wicked man dies, his hope perishes!” Proverbs 11:7

    Men derive almost the whole of their happiness from the hope of some future good

    Wicked men may indulge themselves in hopes of eternal happiness also. Such hopes are highly pleasing to the devil, who keeps his slaves quiet by means of them, until they are brought into the same hopeless condition with himself! Thus the lief of a wicked man is spent in vain wishes, and toils, and hopes — until death kills at once his body, his hope, and his happiness!

    Does the wicked man expect Heaven? How terrible will be the punishment of his presumptuous hopes, when he shall be hurled down headlong into the depths of eternal despair!

    “But the hopes of the wicked come to nothing!” Proverbs 10:28

9 stupid rules that make great people quit | Ladders


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