Good Behavioural Science and marketing links


The Persuasion Code Part 1, with Christophe Morin Christophe Morin, co-author of the first neuromarketing book and now The Persuasion Code, is the neuroscience half of the SalesBrain duo. He digs into the science that underlies a pain-based approach to sales and persuasion. Read more... The Paper Towel Test For Customer Experience Want a clue as to … Continue reading Good Behavioural Science and marketing links

Random Phrases today with Creativity boosters for the day.


Great Sunday.  5th meeting of Toastmasters in 3rd Club of Bangalore. Young, vibrant crowd mixed with some bearded oldies and middle aged Techies. Love Birds Meaning: A pair of people who have a shared love for each other. No. did not happen. Day of course, began different.  Jaws of Death Meaning: Being in a dangerous or very deadly situation.  … Continue reading Random Phrases today with Creativity boosters for the day.

Jay Parkhe – Monday Column – Motto of Life


Generating some random terms is a great way to drive into your creative faculties . Moving To The Void. Is this going to nothingness? Is this about going towards universe as your marketplace? Do you see a void that you can fill?/is there a space you can create for your businesses?/ --------------------- Cause Squinting Eyes. … Continue reading Jay Parkhe – Monday Column – Motto of Life

Your mind isn’t deep at all. In fact, it’s flat. | Big Think


Your mind isn't deep at all. In fact, it's flat. August 9, 2018 by DEREK BERES Photo: Getty Images A box of crackers features the tagline, “Conscious eating.” An artistic subgroup embraces the Burning Man ethos: “Conscious music.” This self-declared genre arises from the same set that talks about techniques for “higher consciousness.” In every … Continue reading Your mind isn’t deep at all. In fact, it’s flat. | Big Think

Random Idioms generated: Boost Creativity


No Good Comes From A Favor. Yes. very true. All that we offer Pro-Bono or free has no value for people who are so Pricey! Float Like A Brick. Hmmm.... Not with anger on mind though - Make dream castles - that's alright. That's Swimming Against The Tides. Which is cool if you are an … Continue reading Random Idioms generated: Boost Creativity

Delta Free verse by Jay


A mudflat, however hard it tries, Will always be Delta. Does the mudflat make you shiver? does it? I cannot help but stop and look at the Theta estuary. Does the estuary make you shiver? does it? I will consider my sudd. For my sudd is little because it wants to provide. A sudd is … Continue reading Delta Free verse by Jay

Things Don’t change…


Things Don't Change, WE change! - said Henry David Thoreau.  In my life, I have seen that not only WE change, We help change. But sometimes, we come across People who have piles of masks and masks which require constant unpeeling. The process is not pleasant for the untrained surgeon like me but also for … Continue reading Things Don’t change…