Global Consumer Insights Survey
To reach our business goals we need right resources and/or the insights to help our business reach the success it’s capable of. Following four insights will help us generate the business we’ve always dreamed of.
1. Experiment with New Advertising Methods
A sharp decline in the effectiveness of our advertising campaign is usually the the first sign that we might need to explore new marketing strategies We shell out and ( as critics say – BURN) hard earned cash to advertise, and pubic turns its nose up! Procrastinating till our profits are plunging to start hunting for new marketing strategies is futile.
What could possibly be these foolproof selling techniques? Yeah, no more customers walking out with empty hands… no more profits disappearing into thin air! Share below, are 4 secrets that will help you put money in your pocket, and enhance your current customer list and augment, hyperscale your business.
1. Make It Easy
While the old adage – variety is the spice of life is true; giving customers too many choices can lead them into indecision or procrastination. We know, very well; when customers procrastinate … we lose sale!
Imagine a customer walks into shop / the point of purchase, your business premises; and is ready to purchase, and suddenly sees several options he didn’t know existed, he’ll stop, and then decide… which one? If he’s uncertain… well, you lose a sale that was already in your pocket.
Make it easy for your customers to decide… yes, I’ll buy it… no I won’t buy it. Yes and no decisions are a lot easier to make, and are more likely to put cash in the drawer.
2. Offer Several Ways To Buy
Too many choices can overwhelm customers and can cost you sales. These options of how to buy may open up avenues for customers to purchase the product they’ve decided they need. They say there are different strokes for different folks… your customers don’t all use same methods to buy. It just makes sense that if the method they prefer is available, they’ll be more likely to take advantage of it.
Convenience it the key to attracting buyers in today’s fast paced society. What will be the fastest and easiest for them… credit card, phone, fax, Internet, or cold hard cash?
3. Keep it Simple
Do you remember the frustration of spending 10 minutes pushing buttons on the phone just to get through a pain-in-the-neck automated ordering service. Heck, you just wanted to buy that one item! Maybe it was the time you had to click your finger raw, just to jump through the hoops of an online shopping cart. Yeah, the temptation to just forget it is right there!
Don’t frustrate your customers with intricate ordering processes. Most likely, they just want to place the order in a few minutes and be done. Let them get frustrated, and they’ll go elsewhere, or just abandon the idea altogether.
4. Follow Up
One of my favorite catalog companies always closes out the sale with a special buy that is available only at the time of purchase. I’m an impulsive shopper by but it stops me in my tracks every time. I know it’s a one-time shot, and I really consider whether I want or need it before I hang up the phone.
How many items would your customers buy if you were to follow up every sale with a special offer? Internet marketers have a world of options at their fingertips. The products you offer don’t even have to be yours… and you can still make a profit!
Affiliate marketing is sweeping the Web. Think about it… would your customers benefit from an ebook that deals with the product they are purchasing? You can offer it to them, and let the owner handle ordering process while you collect the commission. It’s as easy as 1, 2, and 3 and profitable too!
Boosting your sales numbers and profits isn’t as tough as it sounds. Implement these 4 simple selling techniques, and watch your sales steadily climb… and just think… they didn’t cost you a penny!
Quick and Dirty
Things that are fixed with great speed, but as a result, it’s probably not going to work very well. The quick trip this year did not expect any result even after a month and I was little depressed. But the Brainwave and Udemy courses I am doing are really balancing.
There’s No I in Team
To not work alone, but rather, together with others in order to achieve a certain goal. The recent attempts to work as a team member without putting skin in the game has not worked. Partner trouble of the past always comes back however much I try to let it go.
Burst Your Bubble
To ruin someone’s happy moment. No I did not and will not do that.
Break The Ice
Breaking down a social stiffness. Hmmm… I think I shall shrink all other social activities and whatever is going on and just focus on 2 or 3 major big ticket items only. I need finishiative myself.
Right Off the Bat
Immediately, done in a hurry; without delay. But it did not yield any results. May be the introduction was not done well or my offerings were wrong or may be I was not seen as the choice or I failed to sell my services well.
I Smell a Rat
A feeling that something is not quite right, or awry. That sinking feeling ! Ahh ! but I am learning lessons on Self hypnosis and they are good. They work.
It’s Not Brain Surgery
A task that’s easy to accomplish, a thing lacking complexity. No. I do not have any simple task in my task list. I must just junk it and fill it up with small simple tasks and steps I can do and applaud myself , pat my own back.
I’m a gardener Mentor. I try and die the seeds to make Dreams grow into ambitions, translating into Vision, mission, goals, objectives, action plans, biz, marketing plans etal.
In my efforts, sometimes I come across very distressed mentees. I have to work on making the soil good as they have rocky soil of past bad experiences, thorny soil which does not allow seeds to germinate, or find soil. I spend 5, 13, 26, 52 weeks depending upon the STATE, and SITUATION.
I Sometimes come across Sand, silt or clay land or simply rocky land. Rarely I find delta land ( usualy in C Suite execs) which is fertile . Each gets a different mentor treatment.
It works. There are failures too. As the mentorees stop responding and throw seeds on footpath – it is eaten by birds and pigeons.
In one case, after sowing 150 revenue ideas and rigorously, tilling the land I found failure. I decided to move on. As the farmer/ mentoree just did not understand and allowed my gardening efforts fail.
Sad but true! It happens.
Gardener then moves on too…
I use this small hack I call as Tantra whenever I have a Bad BAd or Sad SAD day.
Someone once gifted me a Bible, and I have a childhood ShrimadbhagwatGita.
I open a page to read a Verse or a Shloka.
Yesterday, was one such day. I went to my daily morning walks and stopped for taking some change at the Tea Shop. The devout guy was lighting Agarbatti/ Incense to Lord Ganpati, Goddess Saraswati and Goddess Lakshmi. I said, Good Omen ( Yes, even a Skeptic on a bad bad sad sad day can become believer ! ).
I read the following
2 Kings 2:18Passage: When they returned to Elisha, who was staying in Jericho, he said to them, “Didn’t I tell you not to go?”
And from Gita came
dhyaayato vishayaanh pumsah sangasteshhupajaayate |
sangaath samjaayate kaamah kaamaath krodho abhijaayate ||
A Shloka – my father taught me at the Age 7.
When a person dwells longingly on sense objects, an inclination towards them is generated.
This inclination develops into desire and desire gives rise to anger.
I got my messages – Strong and Clear. By evening I had put them to use and had Peace of mind and a good night’s sleep. Everything became alright.
Wanna try – Please do. It works for me every time.
Down For The CountMeaning: Someone or something that looks to be defeated, or nearly so. Does it mean Me?
A Fool and His Money are Soon PartedMeaning: It’s easy for a fool to lose his/her money. Quite true. I fall prey all the time to neuromarketing gimmicks.
Keep Your Shirt OnMeaning: Keeping calm. Usually said by someone who is trying to avoid making others upset. LOL ! how true!
Back To the Drawing BoardMeaning: Starting over again on a new design from a previously failed attempt. Yes. I am. Trying Hard. Redesigning blog. Planning whether to restart painting. Have to prepare two teaching courses. Dependency is BAD.
A Dime a DozenMeaning: Something that is extremely common. Hmmm. I am so mundane ! 🙂