My fav newsletter – Brainpickings.org


 This is the brainpickings.org weekly digest by Maria Popova. If you missed last week’s edition — Emily Dickinson’s electric love letters to Susan Gilbert, Hermann Hesse on hope and the difficult art of taking responsibility, an illustrated celebration of the heroes who won women political power — you can catch up right here. (Also: Don’t miss the annual selections of the year’s loveliest children’s books and overall favorite books.) And if you are enjoying this newsletter, please consider supporting my labor of love with a donation – each month, I spend hundreds of hours and tremendous resources on it, and every little bit of support helps enormously. If you already donate: THANK YOU.

The Eternal Return: Nietzsche’s Brilliant Thought Experiment Illustrating the Key to Existential Contentment

hikingwithnietzsche_kaag.jpg?fit=320%2C491

Chance and choice converge to make us who we are, and although we may mistake chance for choice, our choices are the cobblestones, hard and uneven, that pave our destiny. They are ultimately all we can answer for and point to in the architecture of our character. Joan Didion captured this with searing lucidity in defining character as “the willingness to accept responsibility for one’s own life” and locating in that willingness the root of self-respect.

A century before Didion, Friedrich Nietzsche (October 15, 1844–August 25, 1900) composed the score for harmonizing our choices and our contentment with the life they garner us. Nietzsche, who greatly admired Emerson’s ethos of nonconformity and self-reliant individualism, wrote fervently, almost frenetically, about how to find yourself and what it means to be a free spirit. He saw the process of becoming oneself as governed by the willingness to own one’s choices and their consequences — a difficult willingness, yet one that promises the antidote to existential hopelessness, complacency, and anguish.

nietzsche1.jpg?w=680

Friedrich Nietzsche

The legacy of that deceptively simple yet profound proposition is what philosopher John J. Kaag explores in Hiking with Nietzsche: On Becoming Who You Are(public library) — part masterwork of poetic scholarship, part contemplative memoir concerned with the most fundamental question of human life: What gives our existence meaning?

The answer, Kaag suggests in drawing on Nietzsche’s most timeless ideas, challenges our ordinary understanding of selfhood and its cascading implications for happiness, fulfillment, and the building blocks of existential contentment. He writes:

2e292385-dc1c-4cfe-b95e-845f6f98c2ec.pngThe self is not a hermetically sealed, unitary actor (Nietzsche knew this well), but its flourishing depends on two things: first, that it can choose its own way to the greatest extent possible, and then, when it fails, that it can embrace the fate that befalls it.

At the center of Nietzsche’s philosophy is the idea of eternal return — the ultimate embrace of responsibility that comes from accepting the consequences, good or bad, of one’s willful action. Embedded in it is an urgent exhortation to calibrate our actions in such a way as to make their consequences bearable, livable with, in a hypothetical perpetuity. Nietzsche illustrates the concept with a simple, stirring thought experiment in his final book, Ecce Homo: How One Becomes What One Is:

2e292385-dc1c-4cfe-b95e-845f6f98c2ec.pngWhat if some day or night a demon were to steal into your loneliest loneliness and say to you: “This life as you now live and have lived it you will have to live once again and innumerable times again; and there will be nothing new in it, but every pain and every joy and every thought and sigh and everything unspeakably small or great in your life must return to you, all in the same succession and sequence — even this spider and this moonlight between the trees, and even this moment and I myself…”

magicboat5.gif

Art from The Magic Boat — a vintage “interactive” children’s book by Freud’s eccentric niece Tom Seidmann-Freud

Like the demon in Kepler’s visionary short story The Dream — the first work of genuine science fiction, which occupies the opening chapter of Figuring and which the great astronomer used as an allegorical tool for awakening the superstition-lulled medieval mind to the then-radical reality of the Copernican model of the universe — Nietzsche’s demon is not a metaphysical extravagance but a psychological gauntlet, an alarm for awakening to the most radical existential reality. At the heart of the thought experiment is the disquieting question of whether our lives, as we are living them, are worth living. Kaag writes:

2e292385-dc1c-4cfe-b95e-845f6f98c2ec.pngNietzsche’s demon… is a challenge — or, better, a question — that is to be answered not in words but in the course of life: “The question in each and every thing, ‘Do you want this again and innumerable times again?’ would lie on your actions as the heaviest weight! Or how well disposed would you have to become to yourself and to life to long for nothing more fervently than for this ultimate eternal confirmation and seal?”

Are we, in the words of William Butler Yeats, “content to live it all again”? Being content in this sense is not being distracted from, or lulled to sleep by, or resigning oneself to a fate that cannot be avoided. It is to live to your heart’s content with the knowledge that you will do this, and everything, again, forever. We made our last turn into the Waldhaus driveway and came to rest beneath its canopied entryway. Nietzsche suggests that the affirmation of the eternal return is possible only if one is willing and able to become well-adjusted to life and to oneself. To be well-adjusted, for Nietzsche, is to choose, wholeheartedly, what we think and where we find and create meaning. The specter of infinite monotony was for Nietzsche the abiding impetus to assume absolute responsibility: if one’s choices are to be replayed endlessly, they’d better be the “right” ones.

There is a beautiful meta-layer to the book — Kaag is writing after returning to Piz Corvatsch, where he had first hiked as a tortured nineteen-year-old on the brink of suicide, hoping to find sanity and salvation in the footsteps of his brilliant, half-demented hero. Revisiting “Nietzsche’s mountain” as an adult cusping on middle age, with his beloved — also a philosopher, though of the warring Kantian camp — and their young daughter, Kaag is performing a real-life enactment of the eternal return. He is thrust into the deepest, most disquieting, yet ultimately buoyant evaluation of the choices he has made in the decades since and their combinatorial consequence in the life he is now living — a life, in the end, well worth living.

He considers the power of Nietzsche’s thought experiment as a tool for calibrating our lives for true contentment:

2e292385-dc1c-4cfe-b95e-845f6f98c2ec.pngIt might be tempting to think that the “rightness” of a decision could be affixed by some external moral or religious standard, but Nietzsche wants his readers to resist this temptation. Nietzsche’s demon, after all, comes to us when we are all alone, his question can be heard only in one’s “loneliest loneliness,” and therefore the answer cannot be given by consensus or on behalf of some impersonal institutions. It is, indeed, the most personal of answers — the one that always determines an individual choice. Of course you can choose anything you want, to raise children or get married, but don’t pretend to do it because these things have some sort of intrinsic value — they don’t. Do it solely because you chose them and are willing to own up to them. In the story of our lives, these choices are ours and ours alone, and this is what gives things, all things, value. Only when one realizes this is he or she prepared to face the eternal recurrence, the entire cycle, without the risk of being crushed. Only then is one able to say with Yeats, “[A]nd yet again,” and truly mean it.

creation_bhajjushyam2.jpg

Art from Creation by Bhajju Shyam — a collection of illustrated origin myths from Indian folklore

With an eye to Hermann Hesse’s wisdom on the difficult art of taking responsibility, Kaag adds:

2e292385-dc1c-4cfe-b95e-845f6f98c2ec.pngPerhaps the hardest part of the eternal return is to own up to the tortures that we create for ourselves and those we create for others. Owning up: to recollect, to regret, to be responsible, ultimately to forgive and love.

Hiking with Nietzsche: On Becoming Who You Are is an incandescent read in its entirety. Complement it with Walt Whitman on what makes life worth livingand Bertrand Russell on how to grow old with contentment, then revisit Nietzsche himself on the journey of becoming who you arethe true value of educationdepression and the rehabilitation of hopethe power of music, and how we use language to both conceal and reveal reality.

FORWARD TO A FRIEND/READ ONLINE/Like https://www.brainpickings.org/2018/12/19/hiking-with-nietzsche-john-kaag-eternal-return/ on Facebook

donating=loving

In 2018, the 12th year of Brain Pickings, I poured tremendous time, thought, love, and resources into this labor of love, which remains free and is made possible by patronage. If you found any joy and consolation here this year, please consider supporting it with a donation. And if you already donate, from the bottom of my heart: THANK YOU.

monthly donation

You can become a Sustaining Patron with a recurring monthly donation of your choosing, between a cup of tea and a Brooklyn lunch.

one-time donation

Or you can become a Spontaneous Supporter with a one-time donation in any amount.

Start Now

Give Now

A 100-Year-Old Holocaust Survivor on How Books Save Lives

avelocityofbeing_cover-1.jpg?fit=320%2C427

It is often said that books save lives. Most of the time, however heartfelt the sentiment, it is figurative. Every once in an improbable while, it approximates the literal. But only on the rarest of occasions, in the most extreme of circumstances, do books become lifelines in the realest sense.

One such occasion is immortalized in A Velocity of Being: Letters to a Young Reader (public library) — the collection I spent eight years putting together in the hope of showing young people how essential reading is to an inspired and inspiring life. There are original illustrated letters about the transformative and transcendent power of reading from some immensely inspiring humans — scientists like Jane Goodall and Janna Levin, artists like Marina Abramović and Debbie Millman, musicians like Yo-Yo Ma, Amanda Palmer, and David Byrne, entrepreneurs like Richard Branson and Tim Ferriss, poets like Mary Oliver, Elizabeth Alexander, and Sarah Kay, media pioneers like Kevin Kelly, Jad Abumrad, and Shonda Rhimes, beloved writers of literature for young people like Jacqueline Woodson, Judy Blume, and Neil Gaiman, and a great many celebrated authors of books for so-called grownups. But one of the most powerful letters comes from someone whose name might not, or at least not yet, mean much to many: Helen Fagin.

HelenFagin_IngridGordon.jpg?resize=680%2C971

Art by Ingrid Gordon for Helen Fagin’s letter from A Velocity of Being: Letters to a Young Reader.

Helen was twenty-one when her family was imprisoned in the Warsaw Ghetto in Nazi-occupied Poland. She and her sisters managed to escape, but they lost both of their parents in the Holocaust. Helen arrived in America not speaking a word of English, then went on to earn a Ph.D. and teach literature for more than two decades. She devoted her life to elucidating the moral lessons of humanity’s darkest hour and was instrumental in the creation of the Holocaust Memorial in Washington, D.C. To this day, she remains a voracious reader of literature and moral philosophy, swimming effortlessly from Whitman to Camus and back again in a single conversation.

HelenFagin_by_AmandaPalmer.jpg?resize=593%2C571

Helen Fagin, a week after her 100th birthday, with Ash Gaiman. Photograph by Amanda Palmer.

Helen happens to be my dear friend Neil Gaiman’s cousin. One day over dinner, having just visited her in Florida, a very animated Neil told me the incredible story of how a book — a particular book — became a lifeline for the teenage girls at the secret school Helen had set up in the Warsaw Ghetto as an antidote to the innumerable assaults against dignity to which the Nazis subjected these Jewish youths: the denial of basic education. Her story stopped me up short as the profoundest embodiment of the core ethos of A Velocity of Being, and so I invited her to tell it in a letter.

To celebrate the publication of the book, which Helen sees as an invaluable part of her legacy, I asked her to read her letter for the New York Public Library launch event. She was 97 at the time she wrote her letter and is approaching her 101st birthday as she reads it:

4ea27b7e-b46b-439c-bba2-b137011a9814.png

2e292385-dc1c-4cfe-b95e-845f6f98c2ec.pngDear Friend,

Could you imagine a world without access to reading, to learning, to books?

At twenty-one, I was forced into Poland’s WWII ghetto, where being caught reading anything forbidden by the Nazis meant, at best, hard labor; at worst, death.

There, I conducted a clandestine school offering Jewish children a chance at the essential education denied them by their captors. But I soon came to feel that teaching these sensitive young souls Latin and mathematics was cheating them of something far more essential — what they needed wasn’t dry information but hope, the kind that comes from being transported into a dream-world of possibility.

One day, as if guessing my thoughts, one girl beseeched me: “Could you please tell us a book, please?”

I had spent the previous night reading Gone with the Wind — one of a few smuggled books circulated among trustworthy people via an underground channel, on their word of honor to read only at night, in secret. No one was allowed to keep a book longer than one night — that way, if reported, the book would have already changed hands by the time the searchers came.

I had read Gone with the Wind from dusk until dawn and it still illuminated my own dream-world, so I invited these young dreamers to join me. As I “told” them the book, they shared the loves and trials of Rhett Butler and Scarlett O’Hara, of Ashley and Melanie Wilkes. For that magical hour, we had escaped into a world not of murder but of manners and hospitality. All the children’s faces had grown animated with new vitality.

A knock at the door shattered our shared dream-world. As the class silently exited, a pale green-eyed girl turned to me with a tearful smile: “Thank you so very much for this journey into another world. Could we please do it again, soon?” I promised we would, although I doubted we’d have many more chances. She put her arms around me and I whispered, “So long, Scarlett.” “I think I’d rather be Melanie,” she answered, “although Scarlett must have been so much more beautiful!”

As events in the ghetto took their course, most of my fellow dreamers fell victim to the Nazis. Of the twenty-two pupils in my secret school, only four survived the Holocaust.

The pale green-eyed girl was one of them.

Many years later, I was finally able to locate her and we met in New York. One of my life’s greatest rewards will remain the memory of our meeting, when she introduced me to her husband as “the source of my hopes and my dreams in times of total deprivation and dehumanization.”

There are times when dreams sustain us more than facts. To read a book and surrender to a story is to keep our very humanity alive.

Sincerely,

Helen Fagin

Special thanks to Helen’s children, Gary and Judith Fagin, for filming this video, and most of all to Neil and Amanda for bringing this remarkable person into my world and, through her contribution to A Velocity of Being: Letters to a Young Reader, into our shared human world. What an honor.

Complement with a peek inside this massive labor of love eight years in the making, all proceeds from which we are donating to the New York public library system, then sit down with a cup of tea and watch the recording of the NYPL launch celebration — a magical evening of readings by sixteen of our letter writers, original art for the letters, live literature-inspired music, and a roomful of largehearted love of books.

FORWARD TO A FRIEND/READ ONLINE/Like https://www.brainpickings.org/2018/12/18/a-velocity-of-being-helen-fagin/ on Facebook

The Art of Waiting: Reclaiming the Pleasures of Durational Being in an Instant Culture of Ceaseless Doing

delayedresponse.jpg?fit=320%2C481

“It is we who are passing when we say time passes,” the French philosopher Henri Bergson insisted a century ago, just before Einstein defeated him in the historic debate that revolutionized our understanding of time“If our heart were large enough to love life in all its detail, we would see that every instant is at once a giver and a plunderer,” his compatriot and colleague Gaston Bachelard observed in contemplating our paradoxical relationship with time a decade later, long before the technology-accelerated baseline haste of our present era had plundered the life out of living. “Time is the substance I am made of,” Borges wrote in his spectacular confrontation with time yet another decade later. “Time is a river which sweeps me along, but I am the river; it is a tiger which destroys me, but I am the tiger; it is a fire which consumes me, but I am the fire.”

We are indeed creatures of time who live with it and in it, on the picketed patch of spacetime we have each been allotted. But if time is the foundational baseboard of our being, what happens to the structure of our lives in a culture of doing?

That is what Jason Farman explores in Delayed Response: The Art of Waiting from the Ancient to the Instant World (public library) — a part-philosophical, part-poetic effort to reclaim waiting “not as a burden, but as an important feature of human connection, intimacy, and learning.” He writes:

2e292385-dc1c-4cfe-b95e-845f6f98c2ec.pngWaiting isn’t an in-between time. Instead, this often-hated and underappreciated time has been a silent force that has shaped our social interactions. Waiting isn’t a hurdle keeping us from intimacy and from living our lives to our fullest. Instead, waiting is essential to how we connect as humans through the messages we send. Waiting shapes our social lives in many ways, and waiting is something that can benefit us. Waiting can be fruitful. If we lose it, we will lose the ways that waiting shapes vital elements of our lives like social intimacy, the production of knowledge, and the creative practices that depend on the gaps formed by waiting.

[…]

An embrace of the moments when waiting becomes visible can remind us not of the time we are losing but of the ways we can demystify the mythology of instantaneous culture and ever-accelerating paces of “real time.” Notions of instantaneous culture promise that access to what we desire can be fulfilled immediately. However, this logic that dominates the current approaches to the tech industry misses the power of waiting and the embedded role it plays in our daily lives.

cartographiesoftime3.jpg?w=680

Discus chronologicus, a German depiction of time from the early 1720s, from Cartographies of Time

Although waiting is different from stillness — another essential, modernity-endangered state of being — in having an object of anticipation, a thing we are waiting for, it is kindred in that recalibrating our experience of waiting not as tortuous but as fertile requires a certain inner stillness that defies the forward slash of the soul toward the awaited. Farman chronicles some of the landmark technologies that have shaped our relationship with waiting — from aboriginal message sticks to the postage stamp to the buffering icon to Japan’s mobile messaging system deployed in the wake of the Tōhoku earthquake and tsunami — to explore how we can allay the durational restlessness of our lives.

One of the most fascinating and pause-giving chapters of the book uses astrophysics as a lens on waiting — a field in which the greatest discoveries take decades, sometimes centuries, of incubation, prototyping, and testing in the laboratory of reality we call nature. (Take, for instance, the detection of gravitational waves — the most monumental astrophysical breakthrough in our lifetime and the greatest since Galileo — a triumph with a remarkable century-long buildup.)

With an eye to the New Horizons interplanetary space probe — which revolutionized our understanding of the Solar System in faint whispers of data transmitted across three billion miles of cosmic expanse, dripping at a rate vastly smaller than that at which earthlings stream YouTube videos and upload photos to Instagram — Farman frames waiting an essential building block of the speculative imagination, a period that allows for the cultivation of what Bertrand Russell so poetically and memorably termed “a largeness of contemplation”:

2e292385-dc1c-4cfe-b95e-845f6f98c2ec.pngThe New Horizons mission is a perfect example of the vital relationship between waiting and knowledge. The unknown creates speculation as we try to fill in the gaps of knowledge with everything from educated guesses to fear-inspired myths about what lies beyond the edge of our understanding.

This mode of speculation creates a new way of thinking. Our imaginations allow us to access that which does not yet exist and create scenarios that have not yet happened. Wait times are key to this mode of creative thinking because they afford us the opportunity to imagine and speculate about worlds beyond our own immediate places and speculate about the possible.

Nearly a century after T.S. Eliot — the poet laureate of “the still point of the turning world” — insisted on the creative value of the incubation period, Farman writes:

2e292385-dc1c-4cfe-b95e-845f6f98c2ec.pngWaiting, as represented by silences, gaps, and distance, allows us the capacity to imagine that which does not yet exist and, ultimately, innovate into those new worlds as our knowledge expands.

aliceinwonderland_zwerger1.jpg?w=600

Illustration by Lisbeth Zwerger for a special edition of Alice in Wonderland

In another chapter, he turns to Samuel Beckett’s classic play Waiting for Godot to reframe waiting not as a stoic feat of endurance in the name of some anticipated reward but as a process transformative and rewarding in its very unfolding — a sort of training ground for hope, which is ultimately training ground for character:

2e292385-dc1c-4cfe-b95e-845f6f98c2ec.pngBeckett’s play, in its many violations of theatrical norms, strips away plot expectations to make a comment on the human condition. Godot symbolizes whatever we wait for, whatever we long for, whatever we rely on to save us from our current state of uncertainty and despair. Godot represents the promise of what might come on the other side of our waiting.

[…]

It shows how time flows through us and changes us. Day after day, as we wait for the things we desire, we become different people. In the act of waiting, we become who we are. Waiting points to our desires and hopes for the future; and while that future may never arrive and our hopes may never be fulfilled, the act of reflecting on waiting teaches us about ourselves. The meaning of life isn’t deferred until that thing we hope for arrives; instead, in the moment of waiting, meaning is located in our ability to recognize the ways that such hopes define us.

At the end of the book, Farman offers two practical strategies for recalibrating our experience of waiting from burdensome to fruitful. The first is a deceptively simple yet effective discipline of shifting focus from the negative feelings waiting breeds — boredom, helplessness, anger — to a reminder of the positive object of the waiting. As soon as we remember, really remember, what we are waiting for and why we want it, Farman argues, the frustration of waiting is neutralized.

dalimontaigne30.jpg

Art by Salvador Dalí for a rare 1946 edition of the essays of Montaigne

But far more interesting and profound is the second tactic. Farman proposes a radical shift of viewing time not as individual but as collective, which is inherently a radical act of empathy — the willingness to accept another’s time as just as valuable as our own, however different our circumstances may be. Embedded in this act is a challenge to the power structures of the status quo, for it forces us to consider who is imposing the wait times on whom and who benefits from that imposition. In a sentiment that calls to mind the fascinating science of why empathy is a clock that ticks in the consciousness of another, Farman writes:

2e292385-dc1c-4cfe-b95e-845f6f98c2ec.pngIf my time is distinct from your time, and you end up wasting my time by valuing your own, you have robbed me of my resource (time). When you value your own time instead of my time, you have effectively stolen minutes (or hours) from me. We see these attitudes in abundance.

However, if we shift perspectives and see our time as intertwined with one another’s, then we are all investing our time in other people’s circumstances.

isol_daytimevisions3-1.jpg

Art by Isol from Daytime Visions

Farman recounts a not-uncommon experience: At the grocery store, he finds himself getting reflexively frustrated with the woman ahead of him, who is taking too much time to check out. Only upon realizing that she is counting food stamps and coupons does he transport himself, with a pang of shame, into her difficult circumstances. He writes:

2e292385-dc1c-4cfe-b95e-845f6f98c2ec.pngIf we work toward an awareness of time as collective rather than individual, we can come to understand wait time as an investment in the social fabric that connects us. My patience with someone like the woman at the grocery store who has to account for every dollar and pay with food stamps is an investment of my time in her situation. As we invest time in other people through waiting, we become stakeholders in their situations. This has the radical potential to build empathy and to inspire a call for social change, as we realize that not everyone is afforded the same agency for how time is used.

There are times when we should wait and see the benefits of waiting; however, there are times when waiting needs to be resisted. Waiting can be a tool of the powerful to maintain the status quo by forcing people to invest their time in ways that inhibit their ability to transform their situation. Many examples demonstrate the kinds of waiting that reinforce the power dynamics in a society. From the long-delayed recovery efforts and federal dollars following Hurricane Katrina in 2005 or the perpetually delayed recovery for Puerto Rico and other Caribbean islands after Hurricane Maria in 2017, to the long commute times between home and job (often, jobs) imposed on many people below the poverty line, unequal access to time is revealed in the different ways people are forced to wait. Many social justice advocates like Angela Davis and Michelle Alexander point to prisoners like those sitting in San Quentin as prime examples of those who are forced to wait unjustly. The “prison industrial complex,” as Davis terms it, is fueled by racial inequality that targets African Americans more than any other population

Ode to Performer – Jay’s Sonnet


Ode to the Performer

Ode to the Performer

A Sonnet by jay

My Performer, you inspire me to write.
How I hate the way you bounce, snort and sneer,
Invading my mind day and through the night,
Always dreaming about the crazed emir.

Let me compare you to a nonmember?
You are more dainty, funny and funny.
Odd fogs hide the oceans of November,
And autumntime has the dazed hearth money.

How do I hate you? Let me count the ways.
I hate your eyelashes and attitude.
Thinking of your raised humour fills my days.
My hate for you is the horrible nude.

Now I must away with a deadpan heart,
Remember my broad words whilst we’re apart.

Jay the Poet – A Tanka


Poet - A Tanka Poem

Poet – A Tanka Poem

by jay

I love my Poet
He is friendly and superb.
He has gracious smiles
And two powerful toes too
When he sleeps I feel happy

thought-catalog-485644-unsplash.jpg

Photo by Thought Catalog on Unsplash

Random Phrases. My week. Lateral thoughts


  1. Under Your Nose Meaning: Missing something that should be really obvious. Yes. I obviously missed it. It was long time coming. Should have gauged and anticipated some responses. I tried to keep my nose clean, kept looking beyond my nose on my way forward and missed something right under my nose. It was a terrible mistake. 
  2. Mountain Out of a Molehill Meaning: One who escalates small things and turns them into big problems. Doesn’t this sound very familiar.  Especially in relationships where you get involved and emotionally invested and the professionalism melts away and gives in to sentiments which cloud judgement. The flip side is when the other person manipulates and makes mountain of molehill and you do not have any lateral means to save the relationships.  
  3. Down For The Count Meaning: Someone or something that looks to be defeated, or nearly so. It was a bad sight. All the plans of an ex-mentee went awry by their own design and attitude and mindset. False pride, a deep need of entitlement and gratification did not result in Catharsis and the plot which thickened – did not yield into plans being achieved and inspite of giving full space – failure could not be averted. 
  4. Know the Ropes Meaning: Having a familiarity or understanding of how something works. I have become wiser and more informed, more in-sync now with the Speaker business and enhancing my skills and nuanced learning with the new mentors and evaluators. The Udemy courses I did are wonderful. The interaction with the Writing and Speaking instructors most valuable and fun. 
  5. Jack of All Trades Master of None Meaning: Having suitable skill in multiple things, but not being an expert in any of them. I remember once getting a couplet Quote “Jack of all trades. Master of many. Jay of tall crusades. Blaster unlike any.” in my praise perhaps.  And a poem
    “We cant see them.
    Their existence is questioned by us.
    Though if by some unfortunate stroke,
    they cross over into our world,
    they are cheap,
    filthy and dangerous.
    But our world is more them,
    than us.
    We cant see this.
    Our existence is questioned there
    Though if by
    some unfortunate stroke,
    we cross over
    into the real world,
    we are unfit, scared
    and dangerous.
    ……………………….
    It is about the so-called
    Elite class and the
    so-called Classless” End Quote.  I loved it then. I now realise that it was only a momentary praise – not even skin deep.  I choose to live and die as MASTER OF NONE and attain Mastery in Servitude – Service Attitude – which helps me serve the Humanity .
  6. Mouth-watering Meaning: Delicious; something that looks or tastes appetizing.  What a spread of Sweets and goodies my wife made for past 3-4 days for Diwali. Just mouth watering. And I am almost breaking my Diet Regimen to taste the savouries.  Wish I had also learnt to make some – though I did dabble and disturb for some time to keep her motivated and give her company.  The Smile was my reward. 
  7. Like Father Like Son Meaning: Resembling one’s parents in terms of appearance or behavior. My daughters – the loving / doting daughters at times display the same behaviour – the appearance is more mother like but mannerisms and logic, the anger, Temper, the drive, grit, determination – much like me =- I pat myself for having great daughters and don’t regret not having a son. 
  8. Ring Any Bells? Meaning: Recalling a memory; causing a person to remember something or someone. A Birthday triggered a memory and I wrote a confession in a post and sent it to the person I had hurt. When words hurt – the pain and wounds take longer to heal so I did not expect any response and predictably there was none.  
  9. Give a Man a Fish Meaning: It’s better to teach a person how to do something than to do that something for them. I am looking for a Fish or a Fishing Rod for 7.5 years post retirement secretly but yet to find it.  Post Heart attacks when the revenue stream dried and dependence on passive income grew – there was no will left to monetise and I continued with my pro-bono work wholeheartedly – All In mentoring. 
  10. Greased Lightning Meaning: Very fast or quick. It still remains my top strength to come to a decision with Lightning speed. It is more now with NeoCortex than the Neo-limbic and that’s even better. 

Thank you for reading.

Invest in People and Pigeonholed Mentees.


“If you have someone who’s teaching you something and they invest their time in you, and they think you have a chance of being good, they work you harder than the folks around you.”

Nick Kokonas | American restaurateur & business person


You’re Pigeonholed! (You are un-coachable)- Jay

Pigeonholed (verb): put into a restrictive category

It’s very real. Your results, your attitude, your effort, your curiosity, your interest (lack of indifference) … all of it will put you in a category in the mind of your manager/ boss/ supervisor.

Motivational Speech – Anchors


Be bold.
It’s on.
It’s your choice.
For champions.
Experience is key.
Thinking solutions.
To the extreme.
Bring it on.
Endless possibilities.
Just enjoy.

DIY- Slogan cum Poetry for Startpreneurs


Imagine the impossible.
A slice of heaven.
A solid foundation.
The next generation.
Infinite possibilities.
There’s nothing like it.
Moments of clarity.
Be better.
We’ve got you covered.
Recipe for success.

RAK Movement – 10 Random Acts of Kindness from which you can choose.


  1. It’s hard to stay connected – reach out to an elderly person you know
  2. Smile at 3 people today
  3. Forgive someone who has wronged you
  4. Write a complimentary note for someone
  5. Be eco-friendly – unplug electronics when you’re finished using them
  6. Share something interesting you’ve learnt today
  7. Know someone who is not coping very well? Give them a call
  8. Say good morning/afternoon/evening to a stranger
  9. Answer the phone in a cheerful voice – even if it is a sales person
  10. Remember to turn the lights off when you leave a room!

Random Acts of Kindness


  1. Send flowers to a friend or a family member!
  2. Start the day right – make breakfast for everyone
  3. Old laptop or mobile lying around? Donate it
  4. Pay for someone else’s meal today
  5. Feeling inspired? Make a meal for your family or roommates
  6. Make your voice count – sign a petition for a good cause
  7. Feed a stray animal if you spot one
  8. Make amends with someone you may have wronged
  9. Recycle 3 things today
  10. Save water – take a shorter shower today

Random Acts of Kindness


  1. Leave a kind message anywhere (in a library book, on a computer etc.)
  2. Share today’s food with your neighbour!
  3. Make someone’s day – tell a friend why you appreciate them
  4. Someone looking lost? Help them with directions
  5. Remember that friend you haven’t seen for ages? Give them a call
  6. Feed a stray animal if you spot one
  7. Purchase ethical goods
  8. Recycle 3 things today
  9. Open the door for someone
  10. Have lunch with a homeless person

Random Acts of Kindness. Make it a RAK Movement and Keep at it


  1. Help an elderly person cross the road or up the stairs
  2. Be someone’s shoulder to cry on
  3. Make a conscious effort to recycle
  4. Help someone carry their pushchair up/down the stairs
  5. Someone looking lost? Help them with directions
  6. Good servicing requires a lot of effort; tip them!
  7. Go green – don’t waste paper
  8. Pay for someone’s bus ticket
  9. Leave a kind message anywhere (in a library book, on a computer etc.)
  10. Empty your wallet for charity

The Four X Factors of Exceptional Leaders


via The Four X Factors of Exceptional Leaders

How to Launch a Profitable Startup – 5-Step Guide for Entrepreneurs | Growth Hackers


via How to Launch a Profitable Startup – 5-Step Guide for Entrepreneurs | Growth Hackers

Keep At It. RAK is a Movement – Random Acts of Kindness Daily.


  1. Taking public transport? Offer your seat to someone else
  2. Give up your seat on the tube/bus
  3. Bake for your neighbour
  4. Know someone going through something you’ve been through? Give them advice
  5. Apologise to someone you may have hurt
  6. Make a hot beverage for a friend/family
  7. Is that litter on the floor? Pick it up and bin it
  8. Google ‘survey for charity’ and complete one. They receive money for every one you fill out!
  9. Know someone who is not coping very well? Give them a call
  10. Visit a friend who’s sick

My latest article on GlobalLinkers website.


https://jetairways.globallinker.com/#/bizforum/article/20588

Title: Are you Really READY to succeed in SME business?  Ask yourself these 4 Questions.


 

 

Word Count:

1109

Summary:

How, we can make sure that we are among the winners rather than the losers in these high stakes game? The answer is within us. We must ask ourselves four key questions to determine whether our small business can survive and thrive.

Keywords:

business, starting a business, small business, entrepreneur, SME, SME Startup, Startpreneur, Startuppper

Article Body:

Every year lakhs of people answer “Yes” to the BOOM – (Being Oné Own Man/Woman) calling and make it their SOP – (Statement of Purpose) and every year that answer comes with Risk Staruppers ( I call them Startpreneurs) take which costs them money, time, efforts, confidence, goodwill and heartbreak as 9 out of 10 Startup businesses fail ! Even where their is a single soul as sole employee, it happens. I was a Startup and I tasted failure 16 times. In couple of cases, I fired myself as CEO/ Founder with impunity :). Funny, but True! It happens to many of the new entrepreneurs.

As per an estimate, two-thirds of new businesses survive at least two years and 44 percent of Startups survive at least four years.

Two of the key factors in the businesses survival and ability to thrive evident are:

  1. the owner’s education level and
  2. the owner’s reason for starting the firm in the first place.

Let us examine from an Investor’s point of view as to what they judge us as Startpreneurs:

  1. A Top Angel investor looks at 5 things in Startups before investing
  2. People  2. Product/ Service  3. Process 4. Traction 5. Profitability.
  3. Some investors focus on the Founders and look at Vital Qualitites such as:
  4. Passion 2. Ambivert 3. Erudite 4. Calculated Risk Taker 5. Dedicated All-in

(But more about these in another article I shall share here)

So how d we make sure that we are among the winners rather than the losers in this high-stakes game? The answer is within us. We must ask ourselves four key questions to determine whether our own small business will survive and thrive.

 

  1. What is our STATE of Readiness?

How mentally prepared are we, for the switch from employee (or student or whatever label fits we currently) to boss? as we are going to be the ones making decisions now about everything from office products to product line.

This total control is one of the driving forces behind many people who take the plunge into starting their own business, but it is also one of the elements that drives new entrepreneurs crazy. When we start out there is an endless list of decisions that need to be made and new questions crop up every day.

Even more important we will need to remember that in a small business we will have to wear many hats. Even if we manage to start out with one or more employees we will each fulfill more than one role in our new business. And if we are running a one-man or one-woman show then we serve in every capacity from file clerk to maintenance crew to salesman to CEO.

Can we handle switching from task to task and role to role like that? Are we willing to make those switches?

Similarly, have we prepared our family and friends for this switch in attitude. Our life is going to change — pretty drastically — and that change can have a positive or negative impact on our family life and social interactions. It will make things much easier if our friends and family are supportive going into the process.

 

  1. Where O’ where does lie My Niche’? Does it REALLY exist?

Have we identified our niche yet? One of the reasons many businesses fail is that they fail to focus on a target audience. Yes, if we are a major discount store then we can sell everything from peanuts to wallpaper, but this type of business requires vast resources that just aren’t available to the small business. But small businesses dominate the marketplace by finding a different approach — a niche’.

Knowing our niche’ means we are better able to find, target, and maintain our customers as well as provide the best possible goods and services to that customer base. That focus is one of our best chances to not only survive but to thrive in a very competitive marketplace.

 

  1. Do you have a Plan of Action? With Who, What and When ?

Another key factor in the survival and ultimate success of our business is how much planning we do before we open our electronic or physical doors. We need to decide if our business will be based on the internet or include more traditional models.

Are we going to work full-time or part-time at our new business? Are we going to hire help or go solo? Have we written (or at least outlined) our business plan? Dreaming, thinking and planning can save we much trouble and waste later when things are hectic and problems strike.

Planning can also help keep we focused and to balance our spending and time.

 

  1. Who is / Are my Back-up Cushion/s? Just in case, we FALL?

At some point, no matter how experienced a business person we are, we will need help. We will need support, advice, tools, or information — or all of the above. One of the beautiful, and most frightening, aspects of growth is that it can lead us to places we never imagined. No matter how much planning and experience we bring to our new position as CEO the unexpected will arise.

How will we cope with this? It is important to recognize that no business is an island. It is not failure to seek help. Failure is when our business shuts down because we didn’t get the help we needed.

The best way to get timely help is to work on our support system while we work on building our business. That way we will already have a ready list of resources available that we can quickly tap into when emergencies strike. In today’s world there are many marvelous resources available to we no matter what our business model may be. These include, which I define as the 4 M’s

  • Media (newsletters, magazines, books)
  • Mentors (professional advisors, mentors, teachers, consultants)
  • Memberships (organizations and forums in our niche as well as general business and marketing)
  • Mental Stimulation : Education and training (tutorials, courses, and seminars)

 

After we have answered these four key questions we are now ready to ask ourrselves that one big question again — are we ready to start our own business?

 

 

 

Creativity, My Day and Random Phrases


  1. Tug of War Meaning: It can refer to the popular rope pulling game or it can mean a struggle for authority. That happened for 38 good years – both me and my better half each of us playing bullying games all the time, 🙂
  2. Yada Yada Meaning: A way to notify a person that what they’re saying is predictable or boring.  I almost said this when she proposed a trip to Konark – i said why not the beaches and temples in Thailand 🙂 🙂 and the water sports and the shopping and the boat rides and the coral reefs.  And I said why not go with our daughters’ mother in law and bond better 🙂 🙂
  3. Fight Fire With Fire Meaning: To retaliate with an attack that is similar to the attack used against you.  No. not any more. In fact, I agreed with a friend today to erase all the latest communications also as they also reside in the virtual world and can be read by many. 😦 😦
  4. Quality Time Meaning: Spending time with another to strengthen the relationship. Joining a new Chamber of Commerce tomorrow – let’s see whether there are interesting people around. 
  5. Needle In a Haystack Meaning: To keep going, pressing forward; never stopping.  Three Goals – 1. Learn to be a better Speaker 2. Keep writing blogs, ebooks, books, poems, articles whatever and record audio and video for both Speaking/ writing 3. Erudite Thinking – keep learning and complete my 100th Udemy course by end of this year.  Will just keep at it. 
  6. Fool’s Gold Meaning: Iron pyrities is a worthless mineral that resembles gold. Yes. I have made several errors of judgements this years and cut off all of the people whom I trusted as Gold.  Giving Trust at the first meeting, first call is my biggest problem over the years. 
  7. You Can’t Judge a Book By Its Cover Meaning: Don’t judge someone or something only by the outward appearance.  Being judgemental comes last to me, looking at Strengths, getting committed and giving Trust comes first and I need to change to Blue mindset and begin by saying “Basically” more. 🙂
  8. Elvis Has Left The Building Meaning: Something that is all over.  Waiting for my 100 day countdown. 
  9. In the Red Meaning: Losing money. Being in debt.  Never. I never like to be indebted. Even in relationships I like to square up by returning a good deed. 
  10. Mouth-watering Meaning: Delicious; something that looks or tastes appetizing.  Hmmm… sometimes the white spots on my nails are such good indicators of money coming and a trip abroad… Well…. hoping 🙂

Are You Increasing Your Learning Agility — Or Are You Missing Out?


via Are You Increasing Your Learning Agility — Or Are You Missing Out?

Random Acts of Kindness. RAK Movement. Keep At It.


  1. Purchase ethical goods
  2. Know someone going through something you’ve been through? Give them advice
  3. Smile at a stranger
  4. Lend a friend a book you think they’d like
  5. Buy someone a coffee
  6. Neighbour’s lawn looking messy? Offer to mow it
  7. Let someone know how much you appreciate them
  8. Save your family some time and buy their groceries
  9. Old laptop or mobile lying around? Donate it
  10. Help a younger student with their work

Women in Leadership: Finding and Leveraging Allies and Mentors


via Women in Leadership: Finding and Leveraging Allies and Mentors

Random Phrases, Creativity, My Day !


  1. Like Father Like Son Meaning: Resembling one’s parents in terms of appearance or behavior.  Yes. The receding hairline on my forehead and rear part of head do make me resemble like my father but he was dark brown, I am pale brown in skin – may be because my mom was fair skinned. 
  2. Back To the Drawing Board Meaning: Starting over again on a new design from a previously failed attempt. To work on the three goals Speaking, Writing, Learning is he only focus. No more mentoring. No more Freebies or free advice to anyone.  
  3. Playing For Keeps Meaning: Said when things are about to get serious.  The feedback slips which many of Toastmasters handed me after my icebreaker speech really make me believe that “It all starts with a speech”.  I am enjoying my Udemy speech and body language lessons and practicing to make videos to self correct as far as possible. 
  4. A Piece of Cake Meaning: A task that is simple to accomplish.  I thought making and watching my own video of speech would be easy – It is scary. I find my voice and face manners unacceptable to myself.  
  5. Give a Man a Fish Meaning: It’s better to teach a person how to do something than to do that something for them.  I facilitate many mentees with Equipments as gifts for improving their skills, helping them practice and books to further augment their sharpening of skills.  I truly believe in this phrase. 
  6. Not the Sharpest Tool in the Shed Meaning: Someone who isn’t witty or sharp, but rather, they are ignorant, unintelligent, or senseless. I sometimes behave this way. My friend read my article and said Mirthful – I had to look up Google and then I realised it is pronounced MOUTHFUL and is associated with fun and my friend was actually pr  aising me. What a dimwit I am but I learnt new word. 
  7. Fight Fire With Fire Meaning: To retaliate with an attack that is similar to the attack used against you. I am a challenger, and I am not under any attack so I think this is a good phrase but not relevant to me and hope it never comes true. 
  8. Love Birds Meaning: A pair of people who have a shared love for each other.  The number of poems I read on WordPress gives me a sincerely a heart break feeling that we have more lovelorn love lost poets here than love birtds. Would be interesting to know if love birds share poetry with social media?
  9. Drawing a Blank Meaning: Failing to recall a memory. Unable to remember something. That’s usually happening with me especially with names, things. Forgetting to wear a watch, taking keys while going out – small things. Some medication is helping or perhaps not. 
  10. Fish Out Of Water Meaning: Someone being in a situation that they are unfamiliar or unsuited for. That is the sinking feeling I used to get dealing with TAble topics at Toastmasters. Slowiy my fish is finding water and depth 🙂 . 

RAK Movement – Random Acts of Kindness. Keep At It.


  1. We all love surprises! Buy someone an unexpected gift
  2. Be someone’s shoulder to cry on
  3. Surroundings looking messy? Tidy up the area around you
  4. Let someone know how much you appreciate them
  5. Pay for someone’s bus ticket
  6. Visit a friend who’s sick
  7. Who will be making dinner for your family today? Tag, you’re it!
  8. Say good morning/afternoon/evening to a stranger
  9. Remember that family member you haven’t seen for a while? See how they are doing
  10. We walk past homeless people every day; can you spare them 5 minutes of your time?

RAK – Random Acts of Kindness Movement. Keep at it!


  1. Say good morning/afternoon/evening to a stranger
  2. Start the day right – make breakfast for everyone
  3. It can get lonely when you are old, pay your grandparents a visit
  4. See someone struggling with lots of bags? Offer to help them
  5. Open the door for someone
  6. Forgive someone who has wronged you
  7. Gift someone something they complimented you for
  8. Put your phone down and have a conversation with a friend
  9. Know someone who’s feeling under the weather? Pay them a visit!
  10. Make someone’s day – tell a friend why you appreciate them

Creativity, Day’s Progress, Random Phrases and Observing my thoughts


I have often said that Just by Watching you can Observe a Lot 🙂  and having an investigator, fraud detectors training helps.

  1. Let Her Rip Meaning: Permission to start, or it could mean ‘go faster!’  The Three Focus areas are clear to me now. 1. Toast Masters – TOCK ( like in Tick-Tock of the clock) journey 2. Continue to write on wordpress, globallinkers and medium regularly and may be, publish some ebooks on Amazon for posterity. 3.  Keep learning i.e. Finish the first 100 courses on Udemy of which I have completed 55 already and then enroll for more. Learning should never end. 
  2. Poke Fun At Meaning: Making fun of something or someone; ridicule.  Abond person who shared others’ SECRET emails can not be trusted – he can do the same to you. I met such a man recently and ridiculed him.  Broke all bonds as breaking a Pro-bono mentor bond is the easiest as the other person who is un-mentorable hasn’t paid me a penny.  I feel happy to GRO – Get Rid Off them from my life. 
  3. Happy as a Clam Meaning: The state of being happy; feeling delighted.  Last week or so been sleeping in the noon and gaining weight for no reason but still feeling a delight inside. I don’t know why. 
  4. Jig Is Up Meaning: For a ruse or trick to be discovered; to be caught.  I retraced a step rather stuck to my principles and values and stayed off from the Thugs masquerading as Mentees and were leeches on my time, efforts and money.  Feels great in exposure, sad in my bad judgement of people and giving full Trust in first meeting.  I guess I can not learn to correct myself ever.  I still have trust in Humanity and Humans. What can I do when I meet animals in the garb of men and women?
  5. Ride Him, Cowboy! Meaning: A cheer people yell, usually at rodeos when cowboys are clinging to the backs of untamed horses.  I am leaving Mentoring – i.e. ProBono mentoring. I have heard several audios and videos now to change my belief system that Coaching is paid while mentoring is free. This year has taught me this lesson. 
  6. Top Drawer Meaning: High quality, exceptional; something that’s very valuable.  I still wish to do the Tony Robbins Coaching course once I have funds. It is too costly given the falling Rupee prices these days. 
  7. Easy As Pie Meaning: Something that is easy.  I loved and passed the two recent Udemy courses and I found them the best so far that I practiced and practiced and practiced. 
  8. Under Your Nose Meaning: Missing something that should be really obvious.  Trying to become a myopic now and not see beyond my nose as life get difficult and difficult.  A politician who was so upbeat last week to offer me a national position ws so morose and down today that I could not believe my ears. But I did a course that says that people lie the most on phone, SMS, WhatsApp and least on emails.  One of my mentees famously said to me about “plausible deniability” and changed his email servers for entire company emails every 6 months. That was paranoid. 
  9. Right Out of the Gate Meaning: Right from the beginning; to do something from the start.  The latest courses Pathways and Body language are very appealing – the behavioural economics, Brain, Hypnotism, NLP and neuromarketing are next focus  of learning
  10. Par For the Course Meaning: What you would expect to happen; something normal or common.  The astrologers say till 2020 the Saturn 2.5 years are worst indicated. A friendly actuary predicted death in 1000 days and I am on a countdown as per him. I am not out to prove him right or wrong.  I think I shall be par for the course. 

SME Expert Badge – GlobalLinkers


https://jetairways.globallinker.com/#/bizforum/writearticle/tab/published

cropped-cropped-ThinkMentor-myLogo.pngScreen Shot 2018-09-23 at 8.16.43 PM

Don’t Try to Be the “Fun Boss” — and Other Lessons in Ethical Leadership


via Don’t Try to Be the “Fun Boss” — and Other Lessons in Ethical Leadership

Creativity, Random Phrases and my Yesterday :)


  1. Drive Me Nuts Meaning: To greatly frustrate someone. To drive someone crazy, insane, bonkers, or bananas.
  2. No-Brainer Meaning: Anything that requires minimal brain activity to accomplish.
  3. Hands Down Meaning: Anything that’s easy or has no difficulty; something that is a certainty.
  4. Greased Lightning Meaning: Very fast or quick.
  5. Easy As Pie Meaning: Something that is easy.
  6. Lickety Split Meaning: To go at a quick pace; no delaying!
  7. On the Same Page Meaning: Thinking alike or understanding something in a similar way with others.

Startup Newsletters I like


Inc42 Logo
Walmart Set To Buy $800 Mn Worth Flipkart ESOPs
It is to be noted that Walmart is obligated to purchase 6,242,271 shares from Flipkart’s ESOP pool of 11,947,026 shares. The current employees will be allowed to liquidate their employee stock ownership plans (ESOPs) at $126-128 a unit, depending on the charges applicable.
Bengaluru-based Indian regional language social platform ShareChat has raised close to $100 Mn (INR 720 Cr) in a funding round that will boost its valuation to $460 Mn (INR 3,332 Cr). This is a 7x increase to its last valuation when the company raised $18.2 Mn in Series B funding.
Togedr has raised an undisclosed amount of funding from a group of US & UK-based startups. The investment was led by UK-based investor Anil Patel whose expertise lies in cloud architecture and scale, said Togedr CEO and founder Ashish Yadav, in a recent interaction with Inc42.
The government has decided to drop the first draft of ecommerce policy and set up a committee of secretaries to decide on a new set of recommendations. CAIT said that the policy is already delayed for more than three years and if dropped, it will be a blow to the fair trade practices in ecommerce
Bengaluru-based milk and grocery delivery startup DailyNinja has raised an undisclosed amount of funding from Mumbai-based venture capital firm Matrix Partners India. Existing investors including Bengaluru-based Sequoia India and Saama Capital also participated in this funding round.
iStart Banner
A state-owned public sector undertaking, Maharashtra State Electricity Distribution Company Limited (MSEDCL) plans to set up 50 new EV charging stations across the state within six months. Here’s a curated rundown of other important and related developments in the India and global EV Ecosystem this week.
Since its inception in 2015, Tesseract has launched three hardware and two software products in the MR, AR, and VR sectors — Methane, Holoboard, and Quark. The founder claims to have seven patents: one US, three international (130 countries), and three India patents. The startup has already introduced Holoboard and Quark in India, and hopes to enter Western markets soon.
Read More Top Stories On Inc42

The way we in self-speak can help us Self-Develop into a Speaker or a Failure


 

Some BS Facts About Self-Development

Everyone Thinks Are True

 

Word count 428
For example, The way we in self-speak can help us Self-Develop into a Speaker or a Failure

  • Self-Speech plays a huge role in our self-image.
  • Self-image plays a huge role in our self-confidence.
  • Self-confidence plays a huge role in our ability to succeed in the various endeavours we decide to pursue in our life.

The way we self-speak can help Self-Development into a Speaker or a Failure!While some may say that this is BS !  How can Self-Development happen with Self-Speak or Self-Speech?

There is a real story about an all-star baseball player, who once decided to visit a prison to inspire inmates to self-develop themselves.  He shared a story of his father who always encouraged him as a little boy.  His dad always encouraged him by saying, “son, if you keep on hitting the ball like that, you’ll end up in the Biggest League one day.”  Sure enough, he ended up as an all-star in the Biggest Baseball League.

A prisoner stood up and said, “hey, my dad told me said somewhat similar when I was a kid. Every time I did something my dad disliked, he looked at me and said, ‘son, if you keep on mis-behaving like this, you’ll end up in prison one day. Sure enough, I ended up in prison.”

90% of male prisoners were maltreated as dirt by own parents as little kids. They  were spoken to like they were prisoners WAY before they ended up in prisons.  Now, don’t come to conclusion that our parents determine the future for us in advance.  We have ability to respond to our circumstances, and we choose. it would help immensely and much easier if we had solid foundation.

The take-away from the story is simple: the way we SPEAK to ourselves plays a massive role in the way we PERCEIVE us. The way we perceive ourselves plays a massive role in how CONFIDENT we are. Our self-confidence determines whether we decide to take on challenges and pursue success in the face of adversity, or whether we decide to live below our highest potential. Do not allow our self to do this.

  • Encourage ourselves. Love ourselves.
  • We cannot expect things to change in our life unless we change.
  • For things to change. we must change.
  • Our self-speak plays a huge role in our self-image.
  • Our self-image plays a huge role in our self-confidence.
  • Our self-confidence plays a huge role in our ability to succeed in the various endeavours you decide to pursue in our life.

 

By Dhananjay Parkhe

 

 

Jay’s Tantra: To resolve a Dilemma


Sometimes, I have dilemma.  Mostly the decision is about People who come in my life, stay there, get benefitted, some reciptrocate, some don’t. Some cost me money, some Time, Some deep efforts and some simply gifts and for some I give all that I have.

Then come some moments, decisive when the masks are unpeeled, they fall off, the gloves come off, bad behaviour, attitude, insults start hurting and I realise the my Trust was ill-placed. I have made a huge error of judgement.

In such times, I use Jay’s Tantra. The simplest way is to consult and seek advice from the Omnipotent, Omniscient, Omnipotent  – The Om -HIMSELF.   I go to BhagvadGita and choose a random shloka. I also go to a Bible someone gifted me years ago.  I take a Verse for Bible.

I then decipher meaning as per my understanding and draw inferences.  These are not regular moments, they happen when I have a deep dilemma.  It is never a Conscience issue though as Conscientious decisions come to me quick and fast – No problem there.

Today’s Dilemma was solved by these two and I urge readers to try this if you come across such difficult moments in life.

This is what came out as Random Verse from Bible:

Proverbs 23:9

Passage: 

Do not speak to fools,

for they will scorn your prudent words.

This is what came as Random Shloka from Gita

Srimad Bhagavad Gita

Chapter 2 Sloka 70 

Got it!

Yes. I got my answer to the dilemma. That’s Jay’s Tantra.  Use it sparingly and only in dire situations with full belief and trust in the Almighty. Amen!

Random Phrases today. Creativity. Progress.


I did two Udemy courses today. One on Impromptu speaking – most wonderful experience. Another on Humourous speeches. Not great.

  1. Shot In the Dark Meaning: An attempt that has little chance for success. Waiting for the proverbial Godot. A friend offered something big, then began playing unavailable, then asked concept note. Sent it in all earnest. Let’s see. 
  2. Quick and Dirty Meaning: Things that are fixed with great speed, but as a result, it’s probably not going to work very well. Hmmmm….. I have that fear about this proposal to be something I am really not. I wish to give it a try, just because opportunity comes my way. Not my type of thinking really! 
  3. Flea Market Meaning: A type of bazaar where inexpensive goods are sold or bartered.  Wonder what that means.  An article of over 3500 words is liked and then I am told to cut it short to 750 word. No. Not gonna do it! WTH are there Editors for? Why can’t they set the word limit while giving the offer to write.  And above all, it is probono work not even paid. I am seriously going to stop all FREE, probono work. ENUFFFF!!!!
  4. Par For the Course Meaning: What you would expect to happen; something normal or common. CONVERSATION on Linkedin this morning with a Cartoonist turned to Golf and we used many terms about the game but in the end I gave up. Not my cup of tea – this free advice game has to stop forthwith…. Getting Bored to death! 
  5. Two Down, One to Go Meaning: Two things have been completed, but there is one more that has yet to be finished.  Going slow this week on writing articles.  Reflecting. Going slow on Speech learnings – pausing… No progress on Painting…. WTH am I doing?
  6. Under Your Nose Meaning: Missing something that should be really obvious.  I sincerely hope nothing is missing. These Astrologers… they always scare me with Sade Saati of Shani Maharaj and tell me nasty things.  
  7. Happy as a Clam Meaning: The state of being happy; feeling delighted.  The morning audio course on the Impromptu speaking on Udemy was a delight. I shall repeat this and practice this.  The trainer was a Toastmaster too and wonderful to hear. 
  8. Yada Yada Meaning: A way to notify a person that what they’re saying is predictable or boring.  Hmmm… Almost said this to couple of people but restrained this morning. 
  9. Goody Two-Shoes Meaning: A smugly virtuous person.  I thin. k, I know who by now
  10. Let Her Rip Meaning: Permission to start, or it could mean ‘go faster!’ Whenever I go on full speed, I come across emotional, sentimental, tangential barriers. God knows why but I carry on till either I find a Counter so that I have a number chase and something that is notable, worthy or I slip down and wait for my own Let Her Rip permission that my brain gives. 

 

Jay, Creativity, Random Phrases and Daily Weblog


Happy Ganesh Chaturthi to all Readers.  A very auspicious day. One of the 3.5 days of Muhurtha – when beginning a new thing is considered Good.

I started with a long walk, Ganapati Darshan and returned with many thoughts, ideas about a start and towards noon got lazy and just slept.

  1. Wake Up Call  Meaning: An occurance of sorts that brings a problem to somebody’s attention and they realize it needs fixing.  I realised that I need to create the Course outline and content for sharing with a Digital marketer friend for planning a self managed training event soon. 
  2. Don’t Look a Gift Horse In The Mouth Meaning: When you receive a gift from someone, do not be ungrateful.  Yes. I try to do that as I get very few in life as i am more a Giver but I have met the worst ingrates this year. 
  3. Swinging For the Fences Meaning: Giving something your all.  My resolve is to Give my all to Writing, Speaking and organising Self managed training, coaching, mentoring events going forward. 
  4. A Chip on Your Shoulder Meaning: Being angry about something that happened in the past. Yes. I do carry a few and wish that they dissolve.  नींद तो दर्द के बिस्तर पे भी आ सकती है
  5. Lovey Dovey Meaning: The affectionate stuff that people do when they are in love, such as kissing and hugging. Hmmmm…. why did this phrase turn up suddenly today?
  6. All Greek To Me Meaning: When something is incomprehensible due to complexity; unintelligble.  Fortunately, the abstract, Greek, Latin, Spanish speaking rubbish is out of my hair. It was just too much of Intellectual F@#$ing I had gone thru – rather willing/ unwillingly. No one. Just me to blame. 
  7. If You Can’t Stand the Heat, Get Out of the Kitchen Meaning: One should discontinue with a task if they are unable to cope with it due to pressure.  Yes. I am slowly moving out of all the Heat and Kitchen areas. 
  8. Knuckle Down Meaning: Getting sincere about something; applying oneself seriously to a job.  Yes. Enrolled for two Udemy courses. Started one. Joined two new FB groups. 
  9. Raining Cats and Dogs Meaning: When it is raining heavily.  It should Bangalore weather in past few days is too hot for my taste. 
  10. Talk the Talk Meaning: Supporting what you say, not just with words, but also through action or evidence.  That’s Integrity for me and I am thinking to change the name of the blog or start a new one soon. 

RAK Movement – Random Acts of Kindness today.


  1. Pay for someone’s bus ticket
  2. Make someone’s day – tell a friend why you appreciate them
  3. See someone struggling with lots of bags? Offer to help them
  4. Send a thank you card to someone who has made a difference in your life (a friend, family member, teacher etc.)
  5. Gift someone something they complimented you for
  6. Help someone academically – lend them your study notes
  7. We walk past homeless people every day; can you spare them 5 minutes of your time?
  8. Tell a friend about ARK/World Kindness Day
  9. It’s hard to stay connected – reach out to an elderly person you know
  10. Old laptop or mobile lying around? Donate it

Highlighted ones are my choices for the day.

Strange Bio-Rhythms, Random Phrases, creativity and Daily WebLog :)


I believe in Bio-Rhythms. Have done so for over 30 years – ever since I read the book about the research on Bio-rhythms and wanted to buy the Japanese – CASIO watch which showed 3 biorhythms – Physical, Emotional and Intellectual.  They also sold Cards in those days where you can calculate your critical days and avoid major financial decisions, Driving, Flying a plane etc. etc. etc.

It was interesting when I found the Apps on Android and iPhones.  I downloaded and saw a fourth one added – i.e. Intution !   I said, it is getting interesting.  As per initial book if I were to calculate I should have been Dead when I was 58+ i.e. 23 X 28 X 33 days = 58 years, …. days.  I did not believe it. The book also talked about how they scientifically studied the Date of birth and time of birth of the Rail, Plane, Sea, Cycle, Bicycle, Car, Bus and Electrical accidents and deaths.  It appeared scientific and eventhough a Skeptic I said let us give it a try and it has remained with me as a Daily watch every morning before my morning walks – to watch in the phone.

Today was not supposed to be great.  The biorhythm explanation said do and see what Random Phrases turned up this morning.

  1. Hard Pill to Swallow Meaning: Something that’s difficult to accept.  Wife was travelling and I had to cut short my morning walk by 2/3rd to be back home for opening door for the housemaid. 
  2. Yada Yada Meaning: A way to notify a person that what they’re saying is predictable or boring.  I recall having done this a few days ago and quite harshly using all the bitterness and venom in my brain flowing thru my fingers and typing.
  3. Money Doesn’t Grow On Trees Meaning: Suggests that money is a resource that must be earned and is not one that’s easily acquired. True enough, nothing worth challenging the statement but which tree to plant is a question came to my mind as I am seriously thinking of joining some Kisan Morcha of a political party and fight for their rights. 
  4. On the Same Page Meaning: Thinking alike or understanding something in a similar way with others.  Not happening with me for few months. I am too much of a challenger this year and have broken off with many due to differences, attitudinal issues or having met simple INGRATES and suckers and some who were a disgrace to the word MENTOR.  
  5. No-Brainer Meaning: Anything that requires minimal brain activity to accomplish.  Yeah, Yeah, Yeah,  I recently heard a speech and to a longwinded un=stupid question ( questions are never stupid – answers are) the speaker could not properly respond.  I thought of C A P – Common sense, Alert response, Presence of mind  – if this was used by the old man = A DTM ( toast masters lingo)  he would have been better off.  
  6. Read ‘Em and Weep Meaning: Often said by the winner in poker, as the others ‘weep’ over the loss.   No. Not happening. I am playing for negotiation, accent, agreement these days perforce. 
  7. Jumping the Gun Meaning: Something that occurs too early before preparations are ready. Starting too soon.  May be, I should have waited for the 500 words contest write up submission till the last date but I just sent it.  I also sent an article 3 months before the magazine is due to be published on the occasion of an International conference in which the organisers wish to invite me.  
  8. Dropping Like Flies Meaning: To fall down ill or to die in large numbers.  We had this with our relatives family when every one fell sick couple of weeks ago. Mumbai weather made me sick too.
  9. Goody Two-Shoes Meaning: A smugly virtuous person.  I met one recently, was introduced by a friend, highly recommended but the guy was so snooty, SOB and highhanded – he did not even offer to shake hands.  I said F. Off!  
  10. Fish Out Of Water Meaning: Someone being in a situation that they are unfamiliar or unsuited for. Not seen this yet, but the Astrologer friend’s remark about a foreign proposal that it will be below dignity if we accept was intriguing.  Need to probe him further.

So overall still an interesting day.

My 9th article on JetAirways GlobalLinkers website for SMEs.


https://jetairways.globallinker.com/#network/share/article/19750

Just one article away from SME Expert Badge 🙂

Creativity: Random phrases for Friday and how my day went.


  1. Two Down, One to Go Meaning: Two things have been completed, but there is one more that has yet to be finished.  I finished two article writing and two presentations now one more to go.  Going is tough but it gets going. 
  2. Easy As Pie Meaning: Something that is easy.  Parting was so damned easy, why did I drag my feet and procrastinate?  I should have listened to my Theta brainwave and the Gut feel the very first time.  
  3. Throw In the Towel Meaning: Giving up; to surrender.  Even the worst of urban commie brainwashed bran-heads give up in surrender, the worst of the masks can be unpeeled and the already Red Inside faces can be made bloody – it is a skill, a technique,  a hard De-mentoring and exposing the pseudos – the Freeloaders who like a pest/ Leech suck your time, efforts, money and peace of mind. Good riddance! 
  4. Right Out of the Gate Meaning: Right from the beginning; to do something from the start. Someone said about hindsight and my polite response was – I have foresight and farsight. I drive with a backview mirror – I don’t need a mirror to see driving in the fore.  The hindsight is reserve of the stray horses and mares with broken or absent shoes with hurting nail which makes them kick at everything – not in sight and ignore what is in sight.  That is where the ‘Saddle point’ of negotiations arrive and the Best Jockeys – Mentors put nose rings and blinkers ON so that they can convert the strays into Race horses.  Best trainers, jockeys have a different approach to deal with them. Branding them is the first step 🙂 
  5. Jack of All Trades Master of None Meaning: Having suitable skill in multiple things, but not being an expert in any of them.  Yes.  For too long I have been that.  45 specific online courses (on Udemy)  later – i am still searching for the right niche’ to be an expert.  Otherwise, I am sure, I shall get an Honorary D.Litt. from a friendly University one day 🙂 🙂 🙂

Wednesday- RAK Movement – Random Acts of Kindness


  1. Surprise your parents with flowers
  2. Go the day without complaining
  3. Share something interesting you’ve learnt today
  4. Taking public transport? Offer your seat to someone else
  5. Smile at a stranger
  6. Bake something for your family/friends
  7. It’s hard to stay connected – reach out to an elderly person you know
  8. Give up your seat on the tube/bus
  9. We rarely listen to others – ask someone about their day
  10. Put your phone down and have a conversation with a friend

Random Phrases – Creativity – How did my day go as per these morning pointers?


  1. A Piece of Cake Meaning: A task that is simple to accomplish.  This time the terror topic – Table topic for me was better and I did finish in less than 2 minutes and people remembered one point I made. 
  2. You Can’t Judge a Book By Its Cover Meaning: Don’t judge someone or something only by the outward appearance.  The lady who gave an emotional story was so non=descript but the way she spoke – Fabulous – there were tears in my eyes. Such a moving Tale. 
  3. Needle In a Haystack Meaning: To keep going, pressing forward; never stopping. Not cancelling the ticket or taking a rash, impulsive decision helped. The organisers arranged another lecture at same day/ place and topic remains the same. 
  4. Curiosity Killed The Cat Meaning: Typically said to indicate that any further investigation into a situation may lead to harm.  Some things are best buried fast enought. 
  5. Let Her Rip Meaning: Permission to start, or it could mean ‘go faster!’  Attended 7th Toastmasters club meeting and going faster. Mentor did not turn up or respond. Let’s see how fast I can go  now.  
  6. A Fool and His Money are Soon Parted Meaning: It’s easy for a fool to lose his/her money.  Hmmmm. …. Not Again ! 🙂
  7. Ugly Duckling Meaning: One who may seem plain at first in appearance or capability, but later turns out to be beautiful or great.  I like the young speakers who speak for the first or second time and they are potential speakers with talent. 
  8. Off One’s Base Meaning: A person that is crazy or behaving in idiotic ways – Who hasn’t met them?  
  9. Keep Your Shirt On Meaning: Keeping calm. Usually said by someone who is trying to avoid making others upset. Noted. 
  10. Don’t Look a Gift Horse In The Mouth Meaning: When you receive a gift from someone, do not be ungrateful.  Yeah yeah yeah ! I have been at the other end and made to look Yada yada yada ! 🙂

RAK Movement- Friday Random Acts of Kindness – Jay Parkhe


  1. Treat a friend – buy them lunch!
  2. Empty your wallet for charity
  3. Give up your seat on the tube/bus
  4. Make someone’s day – tell a friend why you appreciate them
  5. Buy more ethically sourced foods
  6. We all need help sometimes; offer someone a helping hand
  7. Save water – turn the tap off when brushing your teeth!
  8. Remember that family member you haven’t seen for a while? See how they are doing
  9. Help someone struggling with heavy bags
  10. Feed a stray animal if you spot one

RAK Movement- Thursday Random Acts of Kindness – Jay Parkhe


  1. Feed a stray animal if you spot one
  2. Surprise your parents with flowers
  3. Buy more ethically sourced foods
  4. Surroundings looking messy? Tidy up the area around you
  5. Say good morning/afternoon/evening to a stranger
  6. Help a younger student with their work
  7. Make someone a cup of coffee
  8. Send a thank you card to someone who has made a difference in your life (a friend, family member, teacher etc.)
  9. Make amends with someone you may have wronged
  10. Someone looking lost? Help them with directions

Wednesday Mentor: 12 Sales-Boosting Strategies


 

Word Count:
621

Summary:
Want to Hyperscale and boost profits and gain market share? Here are some things you can do to gain a bigger piece of the pie.

Article Body:
The competition is fierce and advertising budgets are tighter than ever whether you are a Startupper, Startpreneur, Solopreneur, Woman Entrepreneur or SME.  We are HyperCurious to boost our profits, HyperScale turnover and gain market share. I recommend following things that we can do to gain a bigger piece of Market Pie and Profits.

Give your product a distinct personality.

Staples is an instantly identifiable, highly memorable name that boosted sales and brand recognition. It personifies the brand while selling the message that whatever customers need they can get at Staples.

Give them an interesting history lesson.
Hippocrates, the father of modern medicine, left historical records of a powder made from the bark and leaves of the willow tree to help heal headaches, breads and fevers. By 1829, scientists discovered that salicin in willow plants was the key ingredient in aspirin, which was later repackaged and marketed by Bayer.

Sing your productís praises.
Create a memorable catchy song, poem or jingle that hooks in peopleís minds. Gillette sold millions of razor blades using the Best Man Can Get, which continues to stick in consumers’ heads, leaving a positive impression about the product’s unbeatable performance.

Re-package your product for the customer.
Create new convenience packaging that makes your product easier to buy, use or refill. Motor oil used to be sold in cans that required a punch-in can opener or separate punch-through spout. These were messy and troublesome to use.

Let consumables take the lead.

Computer printers can be bought for as little as $ 20 , yet the ink cartridges sell for $ 29 apiece . Do not worry about making a big profit on devices , let your consumables take the lead .

Use viral marketing.
Viral marketing is any word-of-mouth or ìtell a friendî mechanism that induces users to re-convey a marketing message to other sites or users. Leveraged by the power of the web and email, viral techniques can create exponential growth in your products.

Customize your product.
Try to give customers exactly what they want by creating apparently customized versions of your product. Consider the success of Cycle 1, 2, 3, 4 Pet Foods, or Burger Have it Your Way.î

Go high tech.
Exploit the latest technological advancements in media to underscore your message. For example, explore the use of audio chips in magazines, brochures or mailers. The novelty of these devices gets people talking, and thereís that ìVî word again (viral marketing).

Promote product sharing.
This can be done by showing how your product brings friends and family together. An emotional appeal like this can be very memorable. For example you can share half and still have a whole.î Another is the ubiquitous Friends-and-Family discount, which abounds in everything from cell phones to vacation packages.

Show your product being used by experts.
If possible, establish your product as the one used by recognized experts in the field. A case in point is Canon ís use of photo journalists to endorse its 35mm cameras.

Make your product sui generis.
Establish the fact that your product is generically in a class by itself. Consider Porscheís use of the line ìthere is no substitute.î Or products that have become household words: ìblow your nose with a Kleenex,î or ìmake me a Xerox copy.î

Think outside the demographic box.
Attract a new category of customers by thinking outside the box. Consider gaining younger or older buyers by expanding the utility and style of your product, e.g., cell phones for ëtweens, or health bars for seniors.

 

 

RAK Movement- Wednesday Random Acts of Kindness – Jay Parkhe


  1. Make a conscious effort to recycle
  2. We all love surprises! Buy someone an unexpected gift
  3. Surroundings looking messy? Tidy up the area around you
  4. Bake something for your family/friends
  5. Know someone who is not coping very well? Give them a call
  6. Buy someone a coffee
  7. Reconnect with your grandparents or an elderly person you know – give them a call!
  8. Make your voice count – sign a petition for a good cause
  9. Put your phone down and have a conversation with a friend
  10. Support a small, local business as a customer

Jet Airways GlobalLinker | The Big Business Advantage


via Jet Airways GlobalLinker | The Big Business Advantage

RAK Movement- Wednes Random Acts of Kindness – Jay Parkhe


  1. Share your lunch with a friend
  2. Buy more ethically sourced foods
  3. Neighbour’s lawn looking messy? Offer to mow it
  4. Put your phone down and have a conversation with a friend
  5. Feeling inspired? Make a meal for your family or roommates
  6. Help a younger student with their work
  7. Help someone improve, give them constructive feedback
  8. We rarely listen to others – ask someone about their day
  9. No matter how annoying they can be, tell your siblings how much you appreciate them
  10. Make a hot beverage for a friend/family

RAK Movement- Tuesday Random Acts of Kindness – Jay Parkhe


  1. Help an elderly person cross the road or up the stairs
  2. Recycle 3 things today
  3. Share today’s food with your neighbour!
  4. Good servicing requires a lot of effort; tip them!
  5. Hug your parents
  6. Let someone know how much you appreciate them
  7. No matter how annoying they can be, tell your siblings how much you appreciate them
  8. Help someone academically – lend them your study notes
  9. Be someone’s shoulder to cry on
  10. We all need help sometimes; offer someone a helping hand

RAK Movement- Monday Random Acts of Kindness – Jay Parkhe


  1. Know someone who is not coping very well? Give them a call
  2. Be eco-friendly – unplug electronics when you’re finished using them
  3. Apologise to someone you may have hurt
  4. Reconnect with your grandparents or an elderly person you know – give them a call!
  5. Leave a kind message anywhere (in a library book, on a computer etc.)
  6. Save your family some time and buy their groceries
  7. Life can get really busy – take some time out to spend with a family member
  8. Share something interesting you’ve learnt today
  9. Pay for someone’s bus ticket
  10. Tell a friend about ARK/World Kindness Day

Random Inputs Generated – Creative Weekend and How the day passed.


  1. Every Cloud Has a Silver Lining Meaning: To be optimistic, even in difficult times. This is quite true. Things always average out for us in Life.  Some are unlucky for some time but on a macro-level law of averages applies to all. 
  2. Scot-free Meaning: Getting away freely from custody, punishment, or any type of risky situation. When you are an Evaluator of a meeting and you get away with Murder i.e. very harsh remarks about the weakest of your own team members.  
  3. Under the Weather Meaning: Not feeling well, in health or mood.  The bad biorhythms period has gone away. A week ago, it was very critical with all 3 rhythms passing thru critical level. It can cause accidents, or death. Good the phase is over. 
  4. You Can’t Judge a Book By Its Cover Meaning: Don’t judge someone or something only by the outward appearance.  But some people would subtly, simply invite you to judge every one of their actions willy nilly and we find them sulking when things do not go well with them in terms of feedforward. 
  5. Tug of War Meaning: It can refer to the popular rope pulling game or it can mean a struggle for authority.  I drop Coaching / mentoring clients when this begins and some of them begin back to back coaching/ mentoring when it is clear that what I do is not Peer Coaching.  
  6. Jig Is Up Meaning: For a ruse or trick to be discovered; to be caught.  I tried an experiment today. Wrote 5 points and the person picked up only one to respond – it was about them! There was least concern or expression about other 4 of which 3 related to me. I write such people off as Self-centred, selfish and ungrateful. 
  7. Fit as a Fiddle Meaning: Being fit as a fiddle means to be in perfect health.  A little bad spell with low sugar and BP – otherwise all parameters are good and stable. 
  8. Jaws of Life Meaning: Usually this references a tool used by rescuers when they pry or cut open a car to save the occupant. I just wish no one should go thru such experience. 
  9. Roll With the Punches Meaning: To tolerate or endure through the unexpected mishappenings you may encounter from time to time. I have begun to all the Table topics at Toastmasters as Terror / Horror Topics 🙂
  10. Dropping Like Flies Meaning: To fall down ill or to die in large numbers.  – No . Not happening. 

Title: Build Your Business With Four Easy Steps


 

Word Count:
555

Summary:
Building a business is not easy. This easy to read step by step guide shall provide an outline to starting a business in just four easy steps.

 

Keywords:
Building, business, step by step, guide, outline, four easy steps. 

 

Article Body:
Creating a successful and profitable business is not easy. Initially, external factors, such as competition, timing and demand, with scant or little contol bother us.  We aspire to have sound business plan. In order to lead a successful business we must assume that external factors shall favour us. The five steps we consider while building our business from the ground up:

1. Determine your business. What are you selling?
This question is not as easy to answer as you may think. For example, Nike is in the sportswear business, but the truth is that when you buy a pair of Nike shoes and a t-shirt at the mall we are buying a lot more than sportswear; you’re buying an image, a feeling. You’re buying the Nike brand. For example  someone who is in speciality retial business may say, ìconvenience or “innovation” before they specify any particular industry.  Your brand is what sets your product apart from your competitors.

 

2. Select your market. Who are you selling to?
This step is a bit less interpretive as the first, though equally important. Who are you selling to? or more importantly, what do you know about this person? Understanding your consumer is a key to success. What do they do? Where do they hang out? What do they watch on television? These are just a few of the questions that you should be able to answer about your consumer. Knowing the answers to these questions can answer a lot of questions of your own when it comes to a devising a marketing strategy. We have to understand our market with “amazing ability to figure out the things that people want to have.” This ability to perceive our consumer’s desire can only be a result of knowing them like our neighbor.

 

3. Create a marketing strategy. How do you speak to these people?
This is a culmination of understanding your brand and your consumer. As mentioned in number two, understanding our consumer can answer a lot of questions concerning our marketing strategy: Where should you advertise? What’s the voice of your brand? What kind of prices are reasonable for this demographic? In order to engage your consumer, a.k.a. sell your product to them, you must know where your advertisements will be noticed, how to speak to them, and how much they will be able to spend, among many of things. Really, this step should have been combined with the last because who your market is dictates your marketing strategy entirely.

 

4. Learn by example. Seek advice from those who have done it.
There are many books written by professionals who have already started their own business and have been successful in doing so.

Remember, building a successful business in not all about the Rupees and Paise. Equally as valuable is you brand equity and your ability to engage your consumer, which is only attainable by understanding them. Assuming there is a demand for your product, and you can compete with the other brands, following these four steps shall guide you in the right direction.

 

 

My article pulished in JetAirways.GlobalLinkers.com


MARKETING

3 winning marketing strategies to fuel business growth

Dhananjay Parkhe

1 hour ago — 4 min read

Summary: An effective marketing strategy ensures that your product/service reaches your target audience and that you maintain an edge over your competitors. Business mentor, Dhananjay Parkhe, shares some simple yet effective marketing strategies.

Anything’s tough to do, if you don’t have the right raw material to help you. These three winning marketing strategies are the right materials for an extremely successful business. After all, an effective marketing strategy is what drives sales and leads to business growth.

1. Attention – Ads that yield results

Think about it—how many advertisements do you hear every day…how about every hour?  Let’s face it, we’re bombarded with magazine ads, newspaper ads, TV ads, radio ads, and the Internet is plastered with banner ads, ticker ads, video ads on every site.  Not many of the astronomical number of advertisements stick with us and make an impact.  How can you make your ad stand out from the crowd?

 

  • Make a dramatic statement – “Even my dog knows…”

 

  • Surprise them with the unexpected – “Use for 30 days totally free…”

 

  • Ask a thought-provoking question – “Is your current insurance costing you thousand of extra rupees every year?”

 

  • Use high impact headlines – it’s important to snag their attention right away.

 

2. Get personal

How many times have you been caught in the cycle of IVR (Interactive Voice Response) services? Yes, you push 15 numbers and end up back at the main menu and never get to talk to a sales representative.  People are hungry for personal interaction in the marketplace.
Look for ways to make your business a personal experience that your customers will appreciate. Get to know something about the people who walk through your doors or land on your website/ecommerce stores.

Let people who visit your website know something about you. It’s easier to trust an individual than a huge impersonal company, and trust is crucial to building a pool of loyal customers.

3. Paint a picture

The end of a hectic week has finally arrived! As I lock the doors on a still cluttered office, my mind wanders to the many things that will demand my attention this weekend. I long to just escape the demanding voices…escape to the waters of the lake across town. It would be like heaven to plop myself across the back seat of a boat and watch the sea gulls dip and dive as the waves rock me to peaceful sleep. I can almost hear the sound of their splashing when the clang of metal alerts me to the fact that I’ve dropped my keys.
Put your customers on the boat.

Painting word pictures that capture their emotions will be more effective that the raw facts of the benefits your product offers.

Describe what the benefits will do for them, vividly and in great detail…get them panting for the end result.

Paint your way to a sale!

Think about it – the three strategies we’ve talked about deal with human emotions or behaviours, rather than your product itself.

When we affect the heart of the customer, our sales are likely to see great results…and hey, they’ll feel good while they’re writing out the check!

What more could you ask for?

 

To explore business opportunities, link with me by clicking on the ‘Invite’ button on my eBiz Card.

 

Disclaimer: The views and opinions expressed in this article are those of the author and do not necessarily reflect the views, official policy or position of GlobalLinker.

Posted by

Dhananjay Jay Parkhe

Dhananjay (Jay) Parkhe<br /> Author, Mentor, Speaker, CSR, Advisor, Educator, Independent Director<br /> Bengaluru Area, India

More Articlesby this author

Dhananjay Parkhe

Author, Mentor, Speaker, Advisor Educator

Dhananjay Parkhe / Bengaluru, India

Wise Coach – Naive Coach


I was reading this commercial from Tony Robbins’ Newsletter ”

When someone asks you for help, how do you respond?

The naive coach tends to “over-commit.”

They feel this heartfelt pressure to help the person, so the say, “Yes! Let me share my solutions with you. I’m committed to your change. Let’s make it happen!”

Why is this naive? Because if you rush in too much as a coach, you might scare the client away!

Or worse yet, you are seen as a “nagging” friend giving them unwanted advice. Ever experience that?

The wise coach knows better. They say, “Great. I’d love to help you.”

Then the wise coach thinks to themselves, “Let’s figure out what kind of client this is.”

You see, there are four different client types. The four types have different goals. They work at different speeds.

And they have completely different expectations for their coach.

When the naive coach “rushes in” to help, they miss out on the client’s type.

They miss what’s really going on.

The wise coach first understands the client’s type, and proceeds accordingly.

Which coach do you think is more effective?

If you ever find yourself giving advice to someone who doesn’t seem to benefit… I have something for you.

Today we will be sharing one of our top strategies for bringing faster, more profound change to coaching clients.

It will also work on anyone in your life who needs your help.”

I come into the later category of coaches – the Naive Coach! I tend to commit fast, stay committed for long and rarely have I failed.

I believe that Flirting Mentor is an Oxymoron just as a term like Naive Coach is, IMHO.   A TRUE coach or mentor is neither naive nor a Flirt ! Serious coaches are Committed people and whether they commit early or later is a matter of their mind’s processes and early or late decision making capabilities/ habits – nothing else!