Good Behavioural Science and marketing links


The Persuasion Code Part 1, with Christophe Morin Christophe Morin, co-author of the first neuromarketing book and now The Persuasion Code, is the neuroscience half of the SalesBrain duo. He digs into the science that underlies a pain-based approach to sales and persuasion. Read more... The Paper Towel Test For Customer Experience Want a clue as to … Continue reading Good Behavioural Science and marketing links

4 Secret Selling Techniques You Must Implement


  Word Count: 691 Summary: To reach our business goals we need right resources and/or the insights to help our business reach the success it's capable of.  Following four insights will help us generate the business we've always dreamed of. Article Body: 1.  Experiment with New Advertising Methods   A sharp decline in the effectiveness of our … Continue reading 4 Secret Selling Techniques You Must Implement

A psychotherapist explains the 5 stages of changing behavior | Ladders


THE WHOLE HUMAN A psychotherapist explains the 5 stages of changing your behavior By Katherine Schafler Aug 17, 2018 Facebook Twitter Flipboard LinkedIn Email Wait, just thinking about changing is a stage of change? That’s how you start to change — by thinking about it without doing anything? YES. The idea that just thinking about … Continue reading A psychotherapist explains the 5 stages of changing behavior | Ladders

Influence Bartering – good ebook on Changethis


“There are billions of blogs out there on WordPress alone, as I turned to see the WordPress Reader.  It has never been easier to turn our expertise into a revenue stream of Best Friends, Followers and Fans who turn your customers OR one can become an  an influencer to help others.  I choose to do … Continue reading Influence Bartering – good ebook on Changethis

How Behavioral Economics Could Help Reduce Credit Card Delinquency


How Behavioral Economics Could Help Reduce Credit Card Delinquency Nina Mažar JULY 26, 2018 SUMMARY SAVE SHARE COMMENT TEXT SIZE PRINT 8.95 BUY COPIES RECOMMENDED Carla Ann Harris at Morgan Stanley LEADERSHIP & MANAGING PEOPLE CASE 8.95 ADD TO CART Ant Financial (A) TECHNOLOGY & OPERATIONS CASE 14.00 ADD TO CART Barclays and the LIBOR … Continue reading How Behavioral Economics Could Help Reduce Credit Card Delinquency