What is your primary reaction to
To reach our business goals we need right resources and/or the insights to help our business reach the success it’s capable of. Following four insights will help us generate the business we’ve always dreamed of.
1. Experiment with New Advertising Methods
A sharp decline in the effectiveness of our advertising campaign is usually the the first sign that we might need to explore new marketing strategies We shell out and ( as critics say – BURN) hard earned cash to advertise, and pubic turns its nose up! Procrastinating till our profits are plunging to start hunting for new marketing strategies is futile.
What could possibly be these foolproof selling techniques? Yeah, no more customers walking out with empty hands… no more profits disappearing into thin air! Share below, are 4 secrets that will help you put money in your pocket, and enhance your current customer list and augment, hyperscale your business.
1. Make It Easy
While the old adage – variety is the spice of life is true; giving customers too many choices can lead them into indecision or procrastination. We know, very well; when customers procrastinate … we lose sale!
Imagine a customer walks into shop / the point of purchase, your business premises; and is ready to purchase, and suddenly sees several options he didn’t know existed, he’ll stop, and then decide… which one? If he’s uncertain… well, you lose a sale that was already in your pocket.
Make it easy for your customers to decide… yes, I’ll buy it… no I won’t buy it. Yes and no decisions are a lot easier to make, and are more likely to put cash in the drawer.
2. Offer Several Ways To Buy
Too many choices can overwhelm customers and can cost you sales. These options of how to buy may open up avenues for customers to purchase the product they’ve decided they need. They say there are different strokes for different folks… your customers don’t all use same methods to buy. It just makes sense that if the method they prefer is available, they’ll be more likely to take advantage of it.
Convenience it the key to attracting buyers in today’s fast paced society. What will be the fastest and easiest for them… credit card, phone, fax, Internet, or cold hard cash?
3. Keep it Simple
Do you remember the frustration of spending 10 minutes pushing buttons on the phone just to get through a pain-in-the-neck automated ordering service. Heck, you just wanted to buy that one item! Maybe it was the time you had to click your finger raw, just to jump through the hoops of an online shopping cart. Yeah, the temptation to just forget it is right there!
Don’t frustrate your customers with intricate ordering processes. Most likely, they just want to place the order in a few minutes and be done. Let them get frustrated, and they’ll go elsewhere, or just abandon the idea altogether.
4. Follow Up
One of my favorite catalog companies always closes out the sale with a special buy that is available only at the time of purchase. I’m an impulsive shopper by but it stops me in my tracks every time. I know it’s a one-time shot, and I really consider whether I want or need it before I hang up the phone.
How many items would your customers buy if you were to follow up every sale with a special offer? Internet marketers have a world of options at their fingertips. The products you offer don’t even have to be yours… and you can still make a profit!
Affiliate marketing is sweeping the Web. Think about it… would your customers benefit from an ebook that deals with the product they are purchasing? You can offer it to them, and let the owner handle ordering process while you collect the commission. It’s as easy as 1, 2, and 3 and profitable too!
Boosting your sales numbers and profits isn’t as tough as it sounds. Implement these 4 simple selling techniques, and watch your sales steadily climb… and just think… they didn’t cost you a penny!
Every Tuesday: Jay Parkhe The Mentor shall share with you 10 Random Ideas as Character Goal Generator.
Read all of them.
See which one appeals you most and Think Why?
Is this adaptable? Do you wish to have a Character Goal like this ? Reall?
Think again or choose another. If not, Stick with it for life or re-write your own goal in your own words.
- Free the animals.
- Save a deity.
- Make a sacrifice for the greater good.
- More power.
- Resolve their guilt.
- Clear a family member’s name.
- Travel in space.
- Restart the world.
- Find a more interesting life.
- Abandon an ideology.
How are these for a starter? Some may be confusing. Leave them. Some may be weird – leave as they are randomly chosen. Leave also those that do not appeal to you.
If you can’t find what you like best – wait till next Tuesday 🙂
Great Sunday. 5th meeting of Toastmasters in 3rd Club of Bangalore. Young, vibrant crowd mixed with some bearded oldies and middle aged Techies.
- Love Birds Meaning: A pair of people who have a shared love for each other. No. did not happen. Day of course, began different.
Jaws of Death Meaning: Being in a dangerous or very deadly situation. No. Not really. Saw a Premier movie for a while but did not experience it 🙂
Two Down, One to Go Meaning: Two things have been completed, but there is one more that has yet to be finished. Yes. Today’s short walk left the Udemy course study unfinished for the day .
No Ifs, Ands, or Buts Meaning: Finishing a task without making any excuses. Experienced this later in the day with two Excuse Masters cleverly negotiating with each other.
Right Off the Bat Meaning: Immediately, done in a hurry; without delay. Yes. without any inhibition responded emails and gave guidance to even a mail marked FYI 🙂 🙂 . Lessons repeated in Communications.
Break The Ice Meaning: Breaking down a social stiffness. Great speeches by two youngsters and one International Humorist champs at Toastmasters. The breaking the ice speech was literally great.
A Chip on Your Shoulder Meaning: Being angry about something that happened in the past. Yes. I still carry one anger chip on my shoulder.
Shot In the Dark Meaning: An attempt that has little chance for success. no like hope taking shot in the dark is not part of my strategy.
Let Her Rip Meaning: Permission to start, or it could mean ‘go faster!’ If the brainfog is gone and wiser sense prevails – you don’t need any permission.
Wake Up Call Meaning: An occurance of sorts that brings a problem to somebody’s attention and they realize it needs fixing. Hmmm… will wait and watch though.
Keep Your Shirt On Meaning: Keeping calm. Usually said by someone who is trying to avoid making others upset. Yes. even while in an angry tone, try not to rant. 🙂
Generating some random terms is a great way to drive into your creative faculties .
Moving To The Void. Is this going to nothingness? Is this about going towards universe as your marketplace? Do you see a void that you can fill?/is there a space you can create for your businesses?/
Cause Squinting Eyes. 😂 Funny No? Squint (also known as strabismus) is a condition that arises because of an incorrect balance of the muscles that move the eye, faulty nerve signals to the eye muscles and focusing faults (usually long sight). …
Normally, the two eyes point in the same direction.
What can cause to see with squinting eyes?
Does this trigger a memory?An incident? Was it funny? How can I use this in my speech? Will audience enjoy it?
Decorating A Cake With Thorns. That’s a very Nasty and Cruel thought, ain’t it? But no one dared say this to God who designed the Rose and many other flowers with protective shields of thorns around them, did we? May be, this means we need to have a deterrent created for sugar craving Diabetics like me from eating any part of the Sweet sugary Cake?! I don’t know. Or may be it is just a thought of creating a protective shell around a very attractive product so that the deterrent ( thorns) do not allow it to be broken or stolen. What do you think?
Living Like A Bear In Winter. – I found this phrase funny and thought provoking. The best Bear I remember is Teddy Bear who loves Honey. The worst memory I have is of a Hairy, Toothy, Smelly Black bear in a Zoo. It is said ( I remember from my childhood) that a Bear when he grips a man in the jungle – he does two things – 1. He encircles the man with his arms so powerfully that the ribs break and the man succumbs 2. The bear tickles like hell – so that we die laughing. Scary stories from childhood. Don’t know how much truth they have.
t is a common misconception that bears hibernate during the winter. While bears tend to slow down during the winter, they are not true hibernators. Black bears, Grizzly bears and Brown bears do go into a deep sleep during the winter months, known as torpor. Hibernation is when animals “sleep” through the winter.
So taking cues from the above two if we do an attribute listing for a Startpreneur – what do we find:
Hold your customer so tight that the Customer Intimacy grows into Customer Lifetime Value and loyalty.
Like a bear – please the customer so much, pamper them so much that they laugh, feel happy to share their satisfaction with your products/ services and they also spread the word of mouth.
Make your products so Honey like – sweet, habit forming, affordable, accessible, that the customers get addicted to your brand forever.
The Hopes Of The Devil.
This one is straight out of Google Search as I did not have another choice 🙂
Such hopes are highly pleasing to the devil!
“When a wicked man dies, his hope perishes!” Proverbs 11:7
Men derive almost the whole of their happiness from the hope of some future good.
Wicked men may indulge themselves in hopes of eternal happiness also. Such hopes are highly pleasing to the devil, who keeps his slaves quiet by means of them, until they are brought into the same hopeless condition with himself! Thus the lief of a wicked man is spent in vain wishes, and toils, and hopes — until death kills at once his body, his hope, and his happiness!
Does the wicked man expect Heaven? How terrible will be the punishment of his presumptuous hopes, when he shall be hurled down headlong into the depths of eternal despair!
“But the hopes of the wicked come to nothing!” Proverbs 10:28
Your mind isn’t deep at all. In fact, it’s flat.
August 9, 2018 by DEREK BERES
Photo: Getty Images
A box of crackers features the tagline, “Conscious eating.” An artistic subgroup embraces the Burning Man ethos: “Conscious music.” This self-declared genre arises from the same set that talks about techniques for “higher consciousness.” In every instance, the sentiment is obvious: my product is better than yours because there’s something deeper going on over here.
Consciousness, from their perspective, is like a ladder descending into an unfathomable abyss. This depth can be penetrated, through meditation, through breathing exercises or austerities, through faith or sheer willpower or a combination of the two, or through, apparently, eating crackers. For some, higher consciousness is handed down at birth, from a past life, or bestowed by a teacher, as in the Indian idea of shaktipat. Whatever the method, everyday consciousness only scratches the surface. Something deeper exists, waiting to be mined by the steadfast observer.
A deep sigh of relief washed over me when reading that Nick Chater called the notion of higher consciousness “nonsense on stilts.” The British behavioral scientist doesn’t mince words in his new book, The Mind is Flat. While many believe consciousness to be a hidden mystery few can access, Chater’s take on this evolutionary phenomenon is quite pedestrian. What you see is effectively what you get.
No amount of therapy, dream analysis, word association, experiment or brain-scanning can recover a person’s ‘true motives,’ not because they are difficult to find, but because there is nothing to find. The inner, mental world, and the beliefs, motives, and fears it is supposed to contain is, itself, a work of the imagination.
This is not shocking if you consider consciousness in its most fundamental regard. By definition, consciousness is simply what you’re paying attention to at the moment, which can amount to no more than four or five things. You can refine from there: the goal of meditation, for example, is to focus on one thing—a mantra, a candle flame, your breathing, something basic and accessible. Whether you’re an expert meditator or chronic multitasker, the effects on consciousness are physiological, not mystical.
Yet that’s not how we feel, which is why Chater’s book is likely to rattle many mental cages. An emotion, he says, is an interpretation of a physiological change in your body. He’s not the first thinker to posit this; Lisa Feldman Barrett wrote an entire book on this topic. While this will not square well with those who claim they know something to be true because they feel it, Chater’s point should not be dismissed. Anecdotal interpretations have the habit of often being wrong.
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We actually have a limited set of feelings. Think about the innumerable issues that cause a stomach to churn. Context matters, and in this sense, our brain contextualizes the physical sensations based on past experiences. Memory is fluid but based on prior events. Essentially, Chater states that we’re just making it all up as we go along.
We crave narrative and go to great lengths to fill in incomplete stories regardless of the validity of assumptions being made. This is why Chater thinks the role of psychotherapy is dated. He calls the Jungian notion of a collective unconscious “the astrology of psychology,” rather fitting given that Jung speculated that UFOs are psychic projections from our hidden collective drive. To Chater, comparing Jungian analysis to psychology is akin to relating astrology to astronomy. One exploits patterns of thought and behavior in an attempt to derive coherence, while the other relies on data to pinpoint exact locations and predictable patterns.
Chater believes psychotherapy feeds the illusion of a hidden depth and claims the industry is on the outs.
[Psychotherapy is] doomed by the fact that there is not a deep inner story that is hiding from you. Rather, you’ve got the first draft or a set of incoherent notes for a novel. You’ve got an incoherent muddle. And we’re all incoherent muddles to some degree. But when some of those incoherencies cause us problems, when we’re terrified of something we very much want to do, even something as narrow as a fear of spiders, these are conflicts in our thinking and reactions.
In his latest book, The Strange Order of Things, neuroscientist Antonio Damasio writes that feelings are “for” life regulation. They provide essential information to help us remain in homeostasis. If something is out of whack a feeling lets us know. Again, context matters. Our stomach gets jittery if we’ve eaten something rotten and when we’re courting a romantic partner. As Damasio states, feelings alert us to potential danger as well as potential opportunity. There is nothing metaphysical about the process.
But we perceive it to be other, as Chater writes. Instead of a perception refined by years of experiences, we come to feel that the deep well of the unconscious is simmering below the surface, like the famed kundalini energy at the base of the spine. Hyperventilate enough and you unleash its fury. Well, true, Chater might say—hyperventilate enough and your nervous system is certainly going to react in peculiar and dangerous ways.
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Does this make psychotherapy useless? Not so fast, Chater concludes. First off, talking to another is proven medicine. Chater also says creativity is an important aspect of our humanity. Ingenious solutions can be worked out between a therapist and patient, provided it’s understood as a metaphor. His contention seems to be assuming metaphor to represent reality as stated. Constructing new patterns of thought and behavior has therapeutic utility; uncovering unconscious motives or beliefs is not only counterproductive but dangerous:
The reason I think the unconscious is a dangerous metaphor is because it gives you the impression that mental things that are unconscious could be conscious. This whole idea of uncovering things from the unconscious and making them conscious has the presupposition that they are of the same type.
He compares this yearning for a hidden depth to Freud’s iceberg: consciousness at the top, the real story under the surface, which Chater says is a mistaken analysis of how our brains actually work.
The things we’re conscious of—experiences, thoughts, fragments of conversation—are completely different in type from the things we’re unconscious of—all these mysterious brain processes, which lay down and retrieve memories, piece fragments of information together, and so on. The brain is doing lots of unconscious work—but it is not thought in any way we understand it.
What is unconscious can never be made conscious because the information is inaccessible by design. I’ll never be conscious of my liver detoxifying my blood, but if something goes wrong in that process I’ll certainly feel the result. If the unconscious could be made conscious, we’d never need a doctor to diagnose an illness; our body would tell us.
We’re just not as deep as we think, which is fine: we have plenty of work to do on the surface. Perhaps if we stop taking so many metaphors as reality, we’d get along much better, with ourselves and those around us. There’s plenty to see when we open our eyes. Closing them to seek a treasure causes us to miss the treasure right before us.
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