Tag: Brain Fog

Good Behavioural Science and marketing links


The Persuasion Code Part 1, with Christophe Morin
Christophe Morin, co-author of the first neuromarketing book and now The Persuasion Code, is the neuroscience half of the SalesBrain duo. He digs into the science that underlies a pain-based approach to sales and persuasion. Read more…

The Paper Towel Test For Customer Experience

Want a clue as to how a business that claims to be customer-focused really feels about its customers? Check their approach to dispensing paper towels! Read more…

The Persuasion Code Part 2, with Patrick Renvoise

In the second part of our Persuasion Code series, co-author Patrick Renvoise joins us to share how years of experimentation and client testing have shown what really works in persuasion and sales.  Read More…

Transforming Customer Experience with Carnival’s John Padgett
How do you take the best customer experience and make it even better. John Padgett has done it twice, first at Disney and now at Carnival. It starts with rethinking every aspect of the customer’s journey. Read more…

How many really bad presentations have you sat through. David Hooker, evangelist for upstart presentation Prezi, tells you how to engage your audience and ensure they remember your message. Read more…

Behavioral Science in Business

It’s almost here! Learn from the best minds applying behavioral science to business! Save 20% with code “ROGER” and support the amazing work of TakeHerBack at the same time.

Be a Five-Star Communicator with Carmine Gallo
Crush your next presentation, whether it’s an auditorium or cramped conference room. Speaking expert Carmine Gallo has deconstructed successful TED talks and other speeches to teach you what works! Read more…

Futurist and author Thomas Koulopoulos paints a future both scary and exciting in Revealing the Invisible – AI-driven behavior analysis, hyper-personalization, even consumer “mind-reading.”  Read More…

Clockwork – Design Your Business To Run Itself

Mike Michalowicz is back to teach you the ultimate entrepreneural secret – how to get your business to run itself. Mike’s new book is Clockwork, and he shares ideas in the way that only he can. Read more…

Study: Surprise Winner In Audio vs Video For Emotion
Would an emotionally charged scene from Game of Throneslight up your brain more if you saw the scene on video or heard the passage from the book via audio? This and other tests yielded surprising results.  Read More…

The 1-Page Marketing Plan with Allan Dib

Forget big marketing plans that gather dust on your shelf. Business coach Allan Dib explains why one page is enough, and tells you the exact steps to creating your 1-page plan.  Read more…

Topple: Explosive Growth via Ecosystem Thinking
The days of the standalong business are numbered, says author and futurist Ralph Welborn. In Topple, he explains why you need to be part of an ecosystem that will feed your business new opportunities. Read more…

Real Artists Don’t Starve with Jeff Goins

If you are a creator of any kind – writer, musician, painter, etc. – don’t fall for the “starving artist” myth. Author Jeff Goins gives practical examples showing how you can make your art and prosper financially, too! Read more…

Is your marketing budget maxed out? Do you need more sales? If you like my Neuromarketing, Entrepreneur and Forbes articles, you’ll definitely enjoy Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing (Wiley). It’s full of practical, ways to use behavior research, neuroscience, and psychology to make your marketing more persuasive! Get Brainfluence…

Random Phrases today with Creativity boosters for the day.


Great Sunday.  5th meeting of Toastmasters in 3rd Club of Bangalore. Young, vibrant crowd mixed with some bearded oldies and middle aged Techies.

  1. Love Birds Meaning: A pair of people who have a shared love for each other. No. did not happen. Day of course, began different. 
  2. Jaws of Death Meaning: Being in a dangerous or very deadly situation.  No. Not really. Saw a Premier movie for a while but did not experience it 🙂 
  3. Two Down, One to Go Meaning: Two things have been completed, but there is one more that has yet to be finished. Yes. Today’s short walk left the Udemy course study unfinished for the day .
  4. No Ifs, Ands, or Buts Meaning: Finishing a task without making any excuses. Experienced this later in the day with two Excuse Masters cleverly negotiating with each other. 
  5. Right Off the Bat Meaning: Immediately, done in a hurry; without delay. Yes. without any inhibition responded emails and gave guidance to even a mail marked FYI 🙂 🙂 . Lessons repeated in Communications. 
  6. Break The Ice Meaning: Breaking down a social stiffness.  Great speeches by two youngsters and one International Humorist champs at Toastmasters. The breaking the ice speech was literally great. 
  7. A Chip on Your Shoulder Meaning: Being angry about something that happened in the past. Yes. I still carry one anger chip on my shoulder. 
  8. Shot In the Dark Meaning: An attempt that has little chance for success.  no like hope taking shot in the dark is not part of my strategy. 
  9. Let Her Rip Meaning: Permission to start, or it could mean ‘go faster!’  If the brainfog is gone and wiser sense prevails – you don’t need any permission. 
  10. Wake Up Call Meaning: An occurance of sorts that brings a problem to somebody’s attention and they realize it needs fixing.  Hmmm… will wait and watch though. 
  11. Keep Your Shirt On Meaning: Keeping calm. Usually said by someone who is trying to avoid making others upset.  Yes. even while in an angry tone, try not to rant. 🙂

Your mind isn’t deep at all. In fact, it’s flat. | Big Think


Your mind isn’t deep at all. In fact, it’s flat.
August 9, 2018 by DEREK BERES

Photo: Getty Images
A box of crackers features the tagline, “Conscious eating.” An artistic subgroup embraces the Burning Man ethos: “Conscious music.” This self-declared genre arises from the same set that talks about techniques for “higher consciousness.” In every instance, the sentiment is obvious: my product is better than yours because there’s something deeper going on over here.

Consciousness, from their perspective, is like a ladder descending into an unfathomable abyss. This depth can be penetrated, through meditation, through breathing exercises or austerities, through faith or sheer willpower or a combination of the two, or through, apparently, eating crackers. For some, higher consciousness is handed down at birth, from a past life, or bestowed by a teacher, as in the Indian idea of shaktipat. Whatever the method, everyday consciousness only scratches the surface. Something deeper exists, waiting to be mined by the steadfast observer.

A deep sigh of relief washed over me when reading that Nick Chater called the notion of higher consciousness “nonsense on stilts.” The British behavioral scientist doesn’t mince words in his new book, The Mind is Flat. While many believe consciousness to be a hidden mystery few can access, Chater’s take on this evolutionary phenomenon is quite pedestrian. What you see is effectively what you get.

No amount of therapy, dream analysis, word association, experiment or brain-scanning can recover a person’s ‘true motives,’ not because they are difficult to find, but because there is nothing to find. The inner, mental world, and the beliefs, motives, and fears it is supposed to contain is, itself, a work of the imagination.

This is not shocking if you consider consciousness in its most fundamental regard. By definition, consciousness is simply what you’re paying attention to at the moment, which can amount to no more than four or five things. You can refine from there: the goal of meditation, for example, is to focus on one thing—a mantra, a candle flame, your breathing, something basic and accessible. Whether you’re an expert meditator or chronic multitasker, the effects on consciousness are physiological, not mystical.

Yet that’s not how we feel, which is why Chater’s book is likely to rattle many mental cages. An emotion, he says, is an interpretation of a physiological change in your body. He’s not the first thinker to posit this; Lisa Feldman Barrett wrote an entire book on this topic. While this will not square well with those who claim they know something to be true because they feel it, Chater’s point should not be dismissed. Anecdotal interpretations have the habit of often being wrong.

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We actually have a limited set of feelings. Think about the innumerable issues that cause a stomach to churn. Context matters, and in this sense, our brain contextualizes the physical sensations based on past experiences. Memory is fluid but based on prior events. Essentially, Chater states that we’re just making it all up as we go along.

We crave narrative and go to great lengths to fill in incomplete stories regardless of the validity of assumptions being made. This is why Chater thinks the role of psychotherapy is dated. He calls the Jungian notion of a collective unconscious “the astrology of psychology,” rather fitting given that Jung speculated that UFOs are psychic projections from our hidden collective drive. To Chater, comparing Jungian analysis to psychology is akin to relating astrology to astronomy. One exploits patterns of thought and behavior in an attempt to derive coherence, while the other relies on data to pinpoint exact locations and predictable patterns.

Chater believes psychotherapy feeds the illusion of a hidden depth and claims the industry is on the outs.

[Psychotherapy is] doomed by the fact that there is not a deep inner story that is hiding from you. Rather, you’ve got the first draft or a set of incoherent notes for a novel. You’ve got an incoherent muddle. And we’re all incoherent muddles to some degree. But when some of those incoherencies cause us problems, when we’re terrified of something we very much want to do, even something as narrow as a fear of spiders, these are conflicts in our thinking and reactions.

In his latest book, The Strange Order of Things, neuroscientist Antonio Damasio writes that feelings are “for” life regulation. They provide essential information to help us remain in homeostasis. If something is out of whack a feeling lets us know. Again, context matters. Our stomach gets jittery if we’ve eaten something rotten and when we’re courting a romantic partner. As Damasio states, feelings alert us to potential danger as well as potential opportunity. There is nothing metaphysical about the process.

But we perceive it to be other, as Chater writes. Instead of a perception refined by years of experiences, we come to feel that the deep well of the unconscious is simmering below the surface, like the famed kundalini energy at the base of the spine. Hyperventilate enough and you unleash its fury. Well, true, Chater might say—hyperventilate enough and your nervous system is certainly going to react in peculiar and dangerous ways.

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Does this make psychotherapy useless? Not so fast, Chater concludes. First off, talking to another is proven medicine. Chater also says creativity is an important aspect of our humanity. Ingenious solutions can be worked out between a therapist and patient, provided it’s understood as a metaphor. His contention seems to be assuming metaphor to represent reality as stated. Constructing new patterns of thought and behavior has therapeutic utility; uncovering unconscious motives or beliefs is not only counterproductive but dangerous:

The reason I think the unconscious is a dangerous metaphor is because it gives you the impression that mental things that are unconscious could be conscious. This whole idea of uncovering things from the unconscious and making them conscious has the presupposition that they are of the same type.

He compares this yearning for a hidden depth to Freud’s iceberg: consciousness at the top, the real story under the surface, which Chater says is a mistaken analysis of how our brains actually work.

The things we’re conscious of—experiences, thoughts, fragments of conversation—are completely different in type from the things we’re unconscious of—all these mysterious brain processes, which lay down and retrieve memories, piece fragments of information together, and so on. The brain is doing lots of unconscious work—but it is not thought in any way we understand it.

What is unconscious can never be made conscious because the information is inaccessible by design. I’ll never be conscious of my liver detoxifying my blood, but if something goes wrong in that process I’ll certainly feel the result. If the unconscious could be made conscious, we’d never need a doctor to diagnose an illness; our body would tell us.

We’re just not as deep as we think, which is fine: we have plenty of work to do on the surface. Perhaps if we stop taking so many metaphors as reality, we’d get along much better, with ourselves and those around us. There’s plenty to see when we open our eyes. Closing them to seek a treasure causes us to miss the treasure right before us.

Stay in touch with Derek on Facebook and Twitter.

via Your mind isn’t deep at all. In fact, it’s flat. | Big Think

Delta Free verse by Jay


A mudflat, however hard it tries,
Will always be Delta.
Does the mudflat make you shiver?
does it?

I cannot help but stop and look at the Theta estuary.
Does the estuary make you shiver?
does it?

I will consider my sudd.
For my sudd is little because it wants to provide.
A sudd is diminutive. a sudd is shrimpy,
a sudd is teentsy, however.

Jay’s Quick Poetry-The Sharp And Grand Rock


Short story that inspired me to write a Quick Poem below

Imagine life is a game in which you are juggling five balls. The balls are called work, family, health, friends and integrity. And you’re keeping all of them in the air. But one day you finally come to understand that work is a rubber ball. If you drop it, it will bounce back. The other four balls — family, health, friends, integrity — are made of glass. If you drop one of these, it will be irrevocably scuffed, nicked, perhaps even shattered. And once you truly understand the lesson of the five balls, you will have the beginnings of balance in your life.

The Sharp And Grand Rock

A Poem by Jay Parkhe

Whose rock is that? I think I know.
Its owner is quite angry though.
He was cross like a dark potato.
I watch him pace. I cry A’llo.

He gives his rock a shake,
And screams you’ve made a bad mistake.
The only other sound’s the break,
Of distant glasses and bars awake.

The Rock is sharp, Grand and deep,
But he has promises to keep,
Tormented with nightbirds he never sleeps.
Revenge is a promise a man must keep.

He rises from his flat bed,
With thoughts of violence in his head,
A flash of rage and he sees red.
Without a men-O-pause you turned and fled.

With thanks to the poet, Robert Frost, for the underlying structure

Things Don’t change…


Things Don’t Change, WE change! – said Henry David Thoreau.  In my life, I have seen that not only WE change, We help change. But sometimes, we come across People who have piles of masks and masks which require constant unpeeling. The process is not pleasant for the untrained surgeon like me but also for those who laboriously have put them on and maintained very protectively for years!

But, sometimes, unwittingly, people open their mind’s windows or closed Silos – like the Johari Windows and we get a peep into their Brains.  The darkest parts are become visible to us and once we have got an insight into this side of people – judgements become easier.

Sometimes though, the masks which are not carefully worn -fall off and the Real faces in all their gory, bloody ways become visible that cause sadness and does not help us.

People don't change

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EPILEPSY AWARENESS

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Toppole69

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From zero to infinity

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THE MAD CHATTER

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