Good Behavioural Science and marketing links


The Persuasion Code Part 1, with Christophe Morin Christophe Morin, co-author of the first neuromarketing book and now The Persuasion Code, is the neuroscience half of the SalesBrain duo. He digs into the science that underlies a pain-based approach to sales and persuasion. Read more... The Paper Towel Test For Customer Experience Want a clue as to … Continue reading Good Behavioural Science and marketing links

4 Secret Selling Techniques You Must Implement


  Word Count: 691 Summary: To reach our business goals we need right resources and/or the insights to help our business reach the success it's capable of.  Following four insights will help us generate the business we've always dreamed of. Article Body: 1.  Experiment with New Advertising Methods   A sharp decline in the effectiveness of our … Continue reading 4 Secret Selling Techniques You Must Implement

How Behavioral Economics Could Help Reduce Credit Card Delinquency


How Behavioral Economics Could Help Reduce Credit Card Delinquency Nina Mažar JULY 26, 2018 SUMMARY SAVE SHARE COMMENT TEXT SIZE PRINT 8.95 BUY COPIES RECOMMENDED Carla Ann Harris at Morgan Stanley LEADERSHIP & MANAGING PEOPLE CASE 8.95 ADD TO CART Ant Financial (A) TECHNOLOGY & OPERATIONS CASE 14.00 ADD TO CART Barclays and the LIBOR … Continue reading How Behavioral Economics Could Help Reduce Credit Card Delinquency

What Makes Us Cheat? Three Classic Experiments from Behavioral Economics. | Big Think


What Makes Us Cheat? Three Classic Experiments from Behavioral Economics. Over a year ago by SIMON OXENHAM Dan Ariely, the psychologist who popularised behavioral economics, has made a fascinating documentary with director Yael Melamede exploring what makes us dishonest. I’ve just finished watching it and it’s something of a masterpiece of psychological storytelling, delving deep into contemporary tales … Continue reading What Makes Us Cheat? Three Classic Experiments from Behavioral Economics. | Big Think