From Benedict’s Newsletter

Ideas from around the web

A16Z argues that SaaS companies should move back from the cloud to their own data centres once they scale. Link

A review of a Philips Hue wall switch module unintentionally makes the case that smart lighting, and a lot of other smart home, is a waste of time only good for hobbyists. Link

Worth looking at the quarterly filings from Roku and (especially) Vizio to see how much of their profits come from selling advertising. Link: VizioRoku

NY Times profile of the US Democratic Party’s CSO – the man whose job was to make sure they didn’t get hacked again. Link ($)

Meanwhile, FireEye has a report saying that a lot of hacks are crimes of opportunity: unsophisticated attackers find unlocked doors. Link

How SoundScan changed everything we knew about popular music – by replacing phone calls to record stores to ask what was selling with actual data, Country and Hiphop were suddenly revealed as far more popular than most people had believed. Link

The new retail experiences online. Link

Wired piece on how the Chinese hacked RSA (makers of all those code number tokens we all had) back in 2011. A spreadsheet email attachment that exploited a bug in Flash on a random PC, and an air-gapped server that wasn’t air-gapped. Link ($)

Commencement is today – by Seth Godin

Commencement is today [ ]

Actually, it’s every day. We talk about graduation as if it’s the end of some journey, but it’s the beginning of one. The chance to see the world differently, to contribute, to understand.

I hope you’ll get a chance to check out what my friends at Akimbo are doing. They’re persistently, consistently and generously showing up to create learning cohorts that actually cause real and long-lasting change. (They’re hiring.)

The altMBA has already demonstrated its impact. More than five years, 70 countries and 5,000 graduates so far. The First Priority Deadline for applications is today, June 1st, for altMBA’s October 2021 session

Bernadette Jiwa’s Story Skills Workshop is back for its seventh session. You’ll discover that while reading one of her bestselling books will open your eyes, it’s the work done with others that’s remarkable. People are often surprised by the mutual support and feedback that they can find online. It begins tomorrow.

If you’re on your own and feeling the stress between freelancing and entrepreneurship, it may be that you’re actually a bootstrapper. Bootstrapping is a different way to look at your work, the chance to build an organization of some scale without going to a bank or finding a rich aunt to back your project. The Bootstrapper’s Workshop is back for its sixth session. You can enroll today and it begins on the 15th of June.

Also open for enrollment today is Alex DiPalma’s breakthrough podcasting workshop. The ninth session begins in about six weeks. Check out the details here.

Make something that matters. It’s easier when we do it together.

The Marshall Goldsmith Newsletter

My mission is simple. I want to help successful people achieve positive, lasting change in behavior; for themselves, their people, and their teams. I want to help you make your life a little better. Thank you for subscribing! Life is good.

It sounds grand I know, “How to be your best and achieve your goals,” but it’s not. It’s simple. It’s a process and it takes time, but I have a tool that will help you if you’ll just decide to use it!

Time and again with my clients, students, and friends, I’ve shared this tool and the power that it has had to change my life and that of those who use it. It is a triggering mechanism, and its objective is to alter our behavior – for the better.

What is this tool? It’s called the Daily Questions Process. I do this self-questioning exercise every day, and I have for years. Every day I challenge myself by answering 32 questions that represent behaviors that I feel are important, but that are easy to neglect given the pressures that surround me every day. The number 32 isn’t magic, the idea is to just ask the number of questions that seems ‘right for you’. (If you’d like a copy of my questions, email me at There’s also a free app on iTunes that you can use if you’re more digitally savvy!)

Each question is put on an Excel spreadsheet and is answered with a ‘yes’ (use a 1 to represent this on the spreadsheet) and ‘no’ (use a 0 on the spreadsheet) or a number. The process moves very quickly!

Here are some of the questions that I ask myself. Please remember my questions reflect my values, and might not work for you. Please use these just for example and write your own.

Did I do my best to:

Increase your happiness?

Find meaning?

Be engaged?

Build relationships?

Set clear goals?

Make progress toward goal achievement?

Here are more of the questions that I ask myself:

  1. How meaningful were your activities?
  2. How many minutes did you watch TV?
  3. How many hours did you sleep?
  4. How many sit-ups did you do?
  5. What is your weight?
  6. Did you say or do something nice for Lyda?
  7. Did you say or do something nice for the kids?
  8. How many alcoholic drinks did you have?
  9. How many minutes did you spend trying to change things you can’t control?
  10. How many clients are not up-to-date?

Some of my questions are about health, such as “How many sit-ups did you do?” (This works. Today I did 200 sit-ups at once. Not bad for a 68-year-old guy!)

Disciplined follow-up is the key to the success of my teaching and coaching. One question is “With how many clients are you current on your follow-up?”

My relationship questions include, “Did you say or do something nice for your wife? Your son? Your daughter?” I am certainly not a perfect husband or dad, but this process helps me get better.

This process works, because it forces me to look at and live my values every day. If I believe something matters I put it on the list and do it! If I really don’t want to do it, I can see the long string of 0s next to my daily attempts, face the reality that it isn’t going to happen, and let it go.

Now, you try it. What questions would you want to ask yourself, every day? Write them down. Even the process of writing questions will help you better understand your own values and how you live or don’t live them on a daily basis. If you really have courage, recruit a coach or friend and start asking daily questions to each other. You will be as amazed at the results!

Life is good. Marshall.

There is more to the experience of wine than its taste alone | Psyche Ideas

Failories newsletter courtesy: nico

👋 Hey Failories! It’s Nico over here.

I have two content ideas. You have the power to decide if I work on them by clicking on the links on each one (you can click on both links):Our article on Y Combinator-backed failed startup has done it really well (+60k people have read it in the last two weeks). We can create similar articles for other startup programs like 500 Startups and Techstars. If you would read this content, click on this link (it’ll r-direct you to the YC article).Yesterday, the US streaming platform Quibi shut down, only 7 months after it’s launch. Their failure story is super interesting; it includes burning +$2 billion from investors. If you would like to read an in-depth research of their shut down, click on this link (it’ll redirect you to a WSJ article about Quibi’s shut down).
This newsletter is sponsored by Formlets and Starkflow. The first tool will help you validate your startup idea quickly and cheaply. The second one will help you build a dev team for that validated startup idea 😉
INTERVIEW+$6,000/mo Automating Video EditingPaul is the CEO of Kamua, a cloud-based SaaS that lets customers use AI to create and edit videos really quickly. The business idea came from a problem he was facing on a Netflix-for-x startup he had created before. After validating the idea through an MVP, the SaaS started growing fastly and nowadays makes +$6k in MRR.Read More +
SPONSORSHIPWant to quickly validate your ideaDon’t let software be an issue. Create simple online forms that do the work for you.

Be it selling products, accepting payments, capturing large file uploads, automation and much more.
We do custom requests as well in an agency account.

To make it better, Just for failory users, Flat 50% OFF on all yearly plans. Click on the link below and offer will be activated.LINK
ARTICLEFind & Hire Developers for Your Startup [2020 Guide]Here’s a detailed guide and infographic on the steps you should take in order to find and hire the best developers and CTOs for your startup.

This article was originally published last year. We have completely re-written it.Read More +
SPONSORSHIPHire top development teams for your project within hoursBrowse through a directory of highly curated talent, and hire someone who has experience building an idea just like yours. Get tailored matches based on your project, and get them onboarded in as little as 24 hours.

More human, less resources. Leave all the mindless stuff like payments, payroll, and taxation to us and focus on what matters the most to you- your business.Check us out +
Hope you enjoy this week’s content and sponsors.

Quick recommendation: If you frequently consume online content, you may have seen the rise of paid newsletters lately. Several writers are making a living through them nowadays.

Dru Riley,‘s founder and Failory’s consultant, has written a great article about paid newsletters (in which I contributed). Make sure to check it out if you’re in the online world as it’s a trend that seems to be here to stay.

As every week, I’d love to hear from you. Anything you’d like to talk about is well-received!

– Nico

How to nurture an orchid child | Psyche Guides

Stanislavski’s revelation: we’re more than the parts we play | Psyche Ideas

The welder-turned-poet who fell in love with words in a Glasgow shipyard | Aeon Videos

Hero or scoundrel? An iconoclastic biography of Winston Churchill | Aeon Videos

The challenge of reclaiming the commons from capitalism | Aeon Essays

“That’s not what I meant”. – by Seth Godin

Disagreements among people who mean well usually begin with that emotion.

You meant to say something or agree to something, but the “other side” didn’t hear it that way.

That’s enough for a customer to walk away forever. That’s enough for a lawsuit. Because denying the experience of the other person doesn’t open the door for re-connection.

Forward motion is possible if we can extend the sentence to, “That’s not what I meant, but that must be what you heard, how do we fix this? Will you help me make things right again?”

If we can agree on intent, it’s a lot easier to figure out how to move forward.

courtesy: Seth Godin Newsletter

The Beacon Newsletter I subscribe to

The Beacon
It’s Tuesday, September 15, and a new bill is paving a path to employment for California’s incarcerated firefighters.Inmate firefighters have battled some of California’s most destructive wildfires, including the Thomas Fire, the Mendocino Complex Fire, the Ferguson Fire, and the Camp Fire. But for years, most former inmates who had received firefighting training were ineligible to become professional firefighters; their criminal records prevented them from getting the state license necessary for employment.That changed on Friday, when Governor Gavin Newsom signed Assembly Bill 2147 into law. The bill, which was sponsored by Democratic Assemblymember Eloise Reyes, makes it easier for former inmates who have received training as firefighters to have their criminal records expunged. With a clean record, former inmates can obtain the emergency medical technician (EMT) certification that is needed to work in a municipal firefighting department.“CA’s inmate firefighter program is decades-old and has long needed reform,” Newsom tweeted after signing the bill. “Inmates who have stood on the frontline, battling historic fires should not be denied the right to later become a professional firefighter.”With the passage of AB 2147, some former inmates have said they are eager to apply to a firefighting job. “The news is huge,” said Michael Gebre, a former incarcerated firefighter, in an interview with NPR. “With me being an EMT, I could do more for the community that I serve.”— Joseph WintersSmog cloudsTHE SMOGNeed-to-know basisYesterday, in a visit to California to meet with Governor Gavin Newsom and other state officials, President Trump confirmed once again that he does not understand or believe in climate change. After blaming this year’s historic wildfires on forest management practices alone, the president assured them that “it’ll start getting cooler.” When the state secretary for natural resources quipped back, “I wish science agreed with you,” Trump responded, “Well, I don’t think science knows, actually.”A natural buffer that is helping to prevent two important glaciers in Antarctica from flowing out into the sea is deteriorating, according to a new analysis of satellite imagery. If one of these, the Thwaites glacier, collapsed, it could trigger the collapse of the entire West Antarctic ice sheet, which could raise sea levels by about 10 feet.Meanwhile, on the other side of the earth, temperatures in the Arctic have skyrocketed, likely changing the climate there for good. In fact, the Northern Hemisphere as a whole just had its hottest summer on recordthe National Oceanic and Atmospheric Administration announced on Monday.— Emily PontecorvoThe post Firefighters beyond bars appeared first on Grist.MORE GRIST FOR YOUR MILL Right-wing conspiracists falsely linked antifa to wildfires. Then the Russian media gave them a boost.How overlapping false claims about the wildfires ricocheted around conservative social media thanks to a bogus story from Russia. What oil executives say when they think no one’s listeningSecret recording shows they still think they can advertise their way out of the climate crisis. Google plans to power your searches with carbon-free energy by 2030Google’s announcement comes as historic fires linked to climate change have burned millions of acres across the Western U.S. ‘Climate arsonist’: Biden slams Trump’s wildfire response with a new insultThe presidential candidates just had their first scuffle on climate. Will the West’s giant fires spark a climate awakening?“If this doesn’t open people’s eyes, I don’t know what will.”


It’s Charlotte here again, with an update from EU-Startups. Despite Thomas officially being still on paternity leave, last month we’ve been working on some very exciting new projects for you at EU-Startups. Can’t wait to find out? Read on!

Startup PR: In the next addition of the EU-Startups podcast we’ll be interviewing ourselves (!) and bringing you some tips and tricks on how to get press coverage for your startup at EU-Startups, as well as other tech publications. Think of it as a ‘How to get noticed by the press’ edition. Coming soon!

EU-Startups CLUB: Next Monday, 7th September, we will be launching our CLUB Membership programme. Although it’s still in the works, we can already tell you there will be different packages for our readers, startups, and investors/corporates, each with a cool tailored list of benefits. This will be a HUGE step for EU-Startups, and we hope we can count you in when we’ll be finally launching soon. Stay tuned! 🙂

Europe’s Google competitors: Google has too much market power. Would you agree? This week, our contributor Bojana is introducing you to 5 European Google competitors to watch.

Job Board opportunity: Don’t forget that until next Monday you can still upload job postings on the EU-Startups Job Board at no cost. With this little initiative we aim to support startups and job seekers during the current pandemic – we hope it helps a bit!

Italy’s COVID recovery: Our Italian contributor Claudia has been doing some in-depth interviews with startups, hubs, incubators and stakeholders to ask: How will the startups from the South of Italy recover from the pandemic? In this piece she dives into the challenges, possibilities and future startup landscape.

Founder Interview: Our contributor Floraidh has been focusing on the experience of BAME (Black, Asian, Minority, Ethic) founders, and just interviewed Kenny Alebge, founder of Home Hero, on their recent funding round, company culture, diversity and the power of mentoring.

Also, as many schools re-open across Europe and many of you return from summer holidays (maybe even to your real office or co-working space), my colleague Thomas will also start to come back from paternity leave soon (part-time). This means that the next newsletter edition might already be sent out by him again.

If you have any urgent questions in the meantime, please direct them to me for now, as this would help his inbox from overflowing too much! 🙂

Saludos from Barcelona,

Charlotte Tucker
Head of Content
– – – – – – – – – – – – – – – – – – – – – – – – –
Menlo Media S.L.
Calle Encarnació 103, 2-2
08024 Barcelona, Spain

Institute for the future Newsletter I like

News from the Future curated by Institute for the FutureSept 3, 2020 – Issue #46
View online or Tweet from this issue

Like News from the Future? 
Share this link to our subscription page.
Signals from the Future
  Can IoT counteract racist medical textbooks?
Surprising no one, it turns out medical textbooks are skewed to diagnose White people. But what if the IoT could diagnose patients and track their symptoms?

  Cuddling in the time of COVID
Robotic pets are helping socially isolated seniors during the pandemic. Will an animated companion help Grandma tweak her reality?

  Veggie gardens are…growing
For the first time since WWII, victory gardens are on the rise. Maybe it’s coronavirus. Maybe it’s the coming election. Maybe it’s hyper-urbanization.

  Happy meals for the planet
Ah, Labor Day picnics. The typical hamburger’s carbon footprint is super-sized, though; better patronize a Swedish carbon-negative burger franchise.

  NFL to host fan “pods” for 2020
With autumn is around the corner, in the U.S. that means NFL games. Which means clustered seating. Welcome to the future of entertainment!
 Future Factors is IFTF’s proprietary, easy-to-use platform for sharing and synthesizing signals from today that are likely to affect the transformation of tomorrow.IFTF Ten-Year Forecast 2020 is
Nearly Here!
IFTF’s annual Ten-Year Forecast Summit happens this year from September 14 to 25, with special appearances and the latest future forecasts. Our first-ever 100% virtual event promises to be an immersive, transportive experience with a wide range of experts:IFTF’s Executive Director Marina Gorbis will be sharing scenarios from IFTF’s After the Pandemic: What Happens Next?  to identify the leverage points for transformation in the coming decade and beyond.Bina Venkataraman, author of The Optimist’s Telescope and Editorial Page Editor for The Boston Globe.Yancey Strickler, Co-founder of Kickstarter and author of This Could Be Our Future.Daily experiences designed by IFTF Game Research & Development Director Jane McGonigal, author of SUPERBETTER and Reality is Broken.Executive sessions with IFTF Distinguished Fellow Bob Johansen on spring boarding from a crisis, executive development, and full-spectrum thinking for racial justice.If you’re not yet an IFTF Vantage partner but interested in attending TYF2020, please contact John Clamme.How Will Power Spread in the Coming Decade? Map of the Decade 2019 
Power Shifts: A Decade of Extreme Consequences and Transformational Possibilities is available for you!In 2019, the IFTF Vantage research agenda focused on power and its ability to shape consequences. Traditionally, power flows from the top down. But in the tightly coupled and complex landscape of the current era, it flows in all directions—across industries and continents and affecting stakeholders of every scale. How is power affecting your work and space in the world?

Download the full Map, Guide, and Toolkit. >>
Purchase a full-sized hard copy of the set here. >> Design the World You Want to See—
with Foresight IFTF DESIGN FUTURESOct 13–15, 2020 | Live-Online >>  2020 is reminding us just how quickly and unpredictably the world can change. How prepared are you to anticipate the challenges ahead? Design Futures incorporates design principles, media, immersive experiences, and provocative insights to help your audience better understand what the future could be.Join with IFTF’s team of award-winning design futurists for an eye-opening online session. You’ll learn to imagine and prototype informed alternatives to the future and design new offerings and policies for the next decade._________________________________
IFTF FORESIGHT ESSENTIALSDec 1–15, 2020 | 2 weeks, in PST | Live-Online >>IFTF’s flagship training equips you with the basics. Learn to filter information to determine its usefulness; transform urgent foresight into actionable insights; disrupt short-termism; and develop and test your own experiments in future-making.Looking for something to anticipate in 2021? Check out our online training dates for this coming spring!Feb 9–23, 2021 | 2 weeks, in EST | Live-Online>>How to Future:
A Practical, Tactical Guide to ForesightIFTF FORESIGHT TALKS
Wednesday, September 30, 2020
9:00 a.m. PT / Noon ET
Institute for the Future will host renowned futurists and teachers Madeline Ashby and Scott Smith, who will discuss their new book How to Future: Leading and Sensemaking in an Age of Hyperchange and share valuable lessons from their extensive careers as futures practitioners. Scott and Madeline will offer a taste of what’s in the book, share reflections on how futuring feels different in a post-COVID world, and address your questions. Join them!

Register for this IFTF Foresight Talk now. >>What Dangers Lie Ahead for Democracy? IFTF’s Digital Intelligence Lab, Graphika, and International Republican Institute recently issued a joint report revealing the tactics and strategy behind an information operation directed at Taiwanese democratic processes.

The report, Detecting Digital Fingerprints: Tracing Chinese Disinformation in Taiwan, uncovered a series of campaigns by CCP-linked and domestic actors targeting Taiwan’s 2020 presidential election, as well as its response to COVID-19, with narratives crafted to advance Beijing’s strategic interests. How do these actions point to strategies we may see employed in the U.S. this November?

Read the full report here. >>How Will New Forms of Family Affect Your Organization?
The current moment of social, political, and economic upheaval has made certain future scenarios increasingly plausible. That’s why Families in Flux: Imagining the Next Generation of the American Family is more relevant than ever. The moment is ripe with possibility for transforming and reinventing a better future for families by anticipating which forms of family might be accepted, stigmatized, vulnerable to oppression, or privileged. This report helps anticipate the needs that new forms of family may have—and how best to distribute resources to meet them.

Read the full report here. >>Leadership for a Changing World
Bob Johansen
Full-Spectrum Thinking During Times of Crisis
Thursday, Sept 17, 2020

With a world in crisis, now is the time for a new type of leadership. Only people and organizations that are resilient will be able to adapt to the coming changes. Berrett-Koehler Publishers created this 8-day summit, as a free online event, to bring together 20+ of the world’s top leadership innovators—including IFTF Distinguished Fellow, Bob Johnasen—to share how to build better teams and organizations.

Register for “Leadership for a Changing World Summit” here. >>IFTF in the News
“Returning To Normal… Or Maybe Not: The Need For Full-Spectrum Thinking.” IFTF Distinguished Fellow Bob Johansen writes an op-ed. (8/25/2020)Training Industry Magazine.

“A.I. helps businesses recover from the lockdown – And can Nissan take on Tesla?” IFTF Food Futures Lab’s Max Elder is quoted by Philip Andrew Churm. (8/3/2020) Euro News.

“Please Use Full-Spectrum Words” Bob Johansen pens an op-ed. (8/5/2020)The New Rationalist.

“Author Bob Johansen: ‘I would love to fuel a movement toward full-spectrum thinking, to help people seek clarity by thinking beyond the boxes and categories'” Johansen is interviewed by Ben Ari. (8/7/2020) ThriveGlobal.

Intellectual dark web

Mathews and old-ish wound.


Derek Rielly

By Derek Rielly

21 hours ago

Crippled innumerable times, told he’d never walk again, now a keynote speaker of considerable note…

Today’s guest on Dirty Water, Mark Mathews, presents, irresistibly, as a keynote speaker of considerable fame and even a little fortune who came from the bruising circuit of Maroubra, Sydney, via the cutthroat athleticism of professional big-wave surfing.

He is a ruminative man, as you’ll soon hear.

Give him one little opening for the point he wants to make and down he comes upon you, in under your guard, flashing and relentless as a rapier.

Mathews has been crippled and winged innumerable times,

Told he’ll never surf again,

Never walk again.

A cracked plate that can never be warmed on the stove nor brought out for company. Good only to hold crackers late at night or to go into the fridge under the leftovers.

But where a lesser man might sink into the velvet lazy chair of opiates and pity, descending, eventually, into a hell of despondency, he is optimism radiant and roaring.

Faith vindicated.

Atlas obscura newsletter

September 02, 2020

FROM THE ARCHIVESThe Box That Fell From the SkyIn 1962, in the woods outside Moncton, New Brunswick, David McPherson Sr. found a very large white box adorned with some very large lenses. McPherson had theories on what the box might be, but passed away without getting clear answers. It remained a mystery until 2017, when declassified CIA documents confirmed his suspicions.READ MORE →
SPONSORED BY COLE HAANOn the Run: NYCA run through New York City demands a delicate balance: Zoning out versus keeping your eyes peeled. Put on your running shoes and try this unique 5-stop route to discover a few gems of the city hidden in plain sight.LEARN MORE →
HELSINKI, FINLANDAsemapäällikönhovi BuildingThis building featuring Brutalist architecture has a rich media production history. It was home to a large television studio inaugurated by the Mayor of Helsinki in 1976, and in 1978, it produced the first subscription-based TV channel in Europe.READ MORE →
ATLAS OBSCURA EXPERIENCESFan Favorites WeekLed by some of the most fascinating experts and entertainers on the planet, our online experiences have explored everything from dinosaurs to art heists. Now, for one week starting September 21, we’re bringing back 10 of our best-selling, best-reviewed experiences. Whether it’s meeting the supernatural cats of Japan or learning how to harness the power of fermentation, there’s bound to be a unique experience for you to enjoy from home.LEARN MORE →
DIY Butterfly GardenWhen the world went into lockdown, many people turned to baking or gardening as an outlet. Rizwan Mithawala took it one step further—his lockdown project was to tend to a butterfly garden, eight floors up and not far from the busy Mohammed Ali Road in South Mumbai.READ MORE →
MANHATTAN, NEW YORKCity Hall StationThe first New York City subway opened on October 27, 1904, to the joy of New York elevated train and streetcar riders, and was lavished with fine architectural details, including glass tiles and large chandeliers. Its beauty couldn’t save it, however, and by 1945, it was abandoned.READ MORE →
Statue DebateIn 2020, the historic Shelbourne Hotel in Dublin, Ireland, removed four statues from their front entrance. These statues, sometimes referred to as the “Shelbourne Four,” depict two Egyptian women and two Nubian women. The response has been mixed: to some, two of the statues reference the transatlantic slave trade, in which Ireland was complicit. Others see them as purely an homage to 19th-century French art.READ MORE →
CEDAR, MICHIGANSugar Loaf Ski LodgeThis shuttered ski lodge is still filled with hastily-scribbled paperwork, snow-stained lift tickets, slightly-faded race bibs, and sun-washed vintage posters. It feels like it was instantly abandoned, leaving an ever-present snapshot of that moment in history.READ MORE →
Help Keep the World WondrousAtlas Obscura celebrates and supports the world’s hidden places and unique stories. Join the growing community that directly supports our mission by becoming a member today.LEARN MORE →

Sunday Best Fruit Salad Recipe | Allrecipes

Sunday Best Fruit Salad

Rating: 4.52 stars

This is a wonderful and easy fruit salad that is also pretty for special occasions or holidays.By Pattie PriceSavePinPrintShare


Sunday Best Fruit Salad Pattie PriceWatch

Recipe Summary

Prep:20 minsAdditional:25 minsTotal:45 minsServings:8Yield:6 to 8 servingsNutrition Info


Decrease Serving8Increase ServingAdjustOriginal recipe yields 8 servingsIngredient Checklist

  • 1 (20 ounce) can pineapple chunks, juice reserved
  • 2 medium (2-3/4″ dia) (approx 3 per lb)s apples, peeled and cored
  • 1 (21 ounce) can peach pie filling
  • 2 medium (7″ to 7-7/8″ long)s bananas, peeled and diced
  • 3 eaches kiwis
  • 1 pint strawberries

Add All Ingredients To Shopping List 

Oops! We cannot find any ingredients on sale near you. Do we have the correct zip code? UPDATEor use the browser toFind Me


Instructions Checklist

  • Step 1In a small bowl, toss the chopped apples in reserved pineapple juice. Allow to sit for 5 to 10 minutes.
  • Step 2In a large salad bowl, combine the peach pie filling and pineapple chunks.
  • Step 3Remove apples from pineapple juice and add to pie filling and pineapple mixture. Add chopped bananas to reserved pineapple juice and let sit for 5 to 10 minutes.
  • Step 4Peel and slice kiwi and 1/2 of strawberries. Chop the other 1/2 of strawberries and set aside.
  • Step 5Remove bananas from pineapple juice and add to pie filling mixture. Add chopped strawberries; toss together.
  • Step 6Arrange kiwi slices around the edge of the serving bowl and alternate with strawberry slices. Chill and serve.

 I Made It  Print

Nutrition Facts

Per Serving:183.5 calories; protein 2.1g 4% DV; carbohydrates 45.6g 15% DV; fat 0.5g 1% DV; cholesterolmg; sodium 15mg 1% DV. Full Nutrition

Quick and Easy Vegetable Soup Recipe | Allrecipes

Quick and Easy Vegetable Soup

Rating: 4.65 stars

A low calorie, but filling, tomato-based vegetable soup. I use fresh vegetables when in season, frozen or canned in winter.By Anne VackrinosSavePinPrintShare


Quick and Easy Vegetable Soup Anne VackrinosWatch

Recipe Summary

Servings:6Yield:6 servingsNutrition Info


Decrease Serving6Increase ServingAdjustOriginal recipe yields 6 servingsIngredient Checklist

  • 1 (14 ounce) can chicken broth
  • 1 (11.5 ounce) can tomato-vegetable juice cocktail
  • 1 cup water
  • 1 large potato, diced
  • 2 carrot, (7-1/2″)s carrots, sliced
  • 2 stalks celery, diced
  • 1 (14.5 ounce) can diced tomatoes
  • 1 cup chopped fresh green beans
  • 1 cup fresh corn kernels
  • salt and pepper to taste
  • Creole seasoning to taste

Add All Ingredients To Shopping List 

Oops! We cannot find any ingredients on sale near you. Do we have the correct zip code? UPDATEor use the browser toFind Me


Instructions Checklist

  • Step 1In a large stock pot, combine broth, tomato juice, water, potatoes, carrots, celery, undrained chopped tomatoes, green beans, and corn. Season with salt, pepper and Creole seasoning. Bring to a boil and simmer for 30 minutes or until all vegetables are tender.

 I Made It  Print

Nutrition Facts

Per Serving:116.2 calories; protein 4g 8% DV; carbohydrates 24.3g 8% DV; fat 0.6g 1% DV; cholesterol 1.6mg 1% DV; sodium 639.5mg 26% DV. Full Nutrition

Spring Asparagus Salad Recipe | Allrecipes

Cauliflower Salad Recipe | Allrecipes

Seth Godin Newsletter

Date certain

One of the most expensive things a service business or freelancer can do is promise that work will be done by a certain day. Which is something we need to do, of course, but we should charge appropriately. “It’ll be done soon,” should be way cheaper than, “It’ll be done at exactly 11 am on Tuesday.”

And one of the most important things we can do to focus our energy and commitment is be prepared to promise a date certain. It sharpens everything.

The BEACON Newsletter

The Beacon
It’s Friday, August 28, and New Jersey has made it harder to pollute in communities of color.

Low-income communities of color are at the forefront of an environmental justice law the New Jersey state legislature passed on Thursday.

The law will make it harder to create or expand facilities that produce large amounts of pollution near low-income, non-white, and immigrant populations. Environmental advocacy groups and community advocates say that the new law will alleviate pollution and improve health outcomes in the vulnerable areas where power plants, refineries, and waste processing plants tend to be located.

“Environmental justice communities like mine have suffered far too long and now, after 10 years, our voices have been heard and our communities will receive the right environmental protection for our complexion,” Kim Gaddy, an organizer for Clean Water Action, told New Jersey’s governor, Phil Murphy, has said that he will sign the bill.

The landmark environmental law was passed on the same day that the state filed 12 different lawsuits against alleged polluters in low-income communities and communities of color. The suits target polluters like fabric production shops and gas stations that have been accused of violations like soil contamination and improper disposal of contaminated stormwater.

New Jersey’s attorney general, Gurbir S. Grewal, said that the lawsuits reflect the state’s dedication to environmental justice.

“We’re going to do the hard work necessary to protect communities from dumping, contamination and other illegal activities,” he said. “The message to New Jersey residents should be clear: everyone, and I really mean everyone, deserves to breathe clean air and live in a safe environment.”

— Angely Mercado

Smog clouds


Need-to-know basis

chemical fire broke out at a chlorine production facility near Lake Charles, Louisiana, in the wake of Hurricane Laura and was still burning Thursday evening. Thick clouds of smoke billowed out of the facility, and nearby residents were put under a shelter-in-place order. Chlorine gas can damage lungs and cause symptoms like burning eyes, nose, and throat.

The Federal Emergency Management Agency spent more than three times as much on counterterrorism preparedness in 2019 than it spent preparing for natural disasters, according to an analysis by Bloomberg Green. The trend is a result of laws passed after the attacks of September 11, 2001.

The Pine Gulch Fire in western Colorado has now been burning for almost a month, making it the largest fire in Colorado history as of Thursday. The fire has burned more than 139,000 acres and is now 77 percent contained.

— Emily Pontecorvo


A California plan for wildfires that actually matches the scale of the problem

Government agencies aim a firehose of money at wildfires.

In Louisiana, grief surges with another storm. So does hope.

A Pelican State resident reflects on lessons learned — and actions taken — in the 15 years since Katrina changed the way we view the most vulnerable coastal communities.

What it looked like after Hurricane Laura struck the Gulf Coast

Flooded, flattened, and ripped apart: Photos of Hurricane Laura’s damage.

‘Real talk’ with two environmental justice leaders

Yudith Nieto and Mustafa Santiago Ali dig in on climate justice, intersectional work, and solidarity.

Smoke, heat, and COVID-19: Californians are caught between public health crises

The wildfires, the heat, and the pandemic are combining to make a particularly challenging public health stew.

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Nik’s Book Summaries Newsletter I like

Hi, it’s Nik again with 3 more free and life-changing book summaries just for you!

Do you like audiobooks? We do! It’s an extra way of learning from great books anytime, anywhere. But if you bought 300 full audiobooks, that’d take you 100 days of straight listening – and $6,000.

To speed all that up for you, we put together 300 audio recordings of our short summaries. For just $49, you’ll get 900 great lessons from the world’s best non-fiction books, available through an exclusive SoundCloud playlist and for you to download offline and take wherever you go!

Get 300 Audio Summaries for Just $49 >>

And now, on to our books of the week!

Own Your Everyday by Jordan Lee Dooley

1-Sentence-Summary: Own Your Everyday shows you how to let go of comparison, stress, and distractions so you can find your purpose and live a more fulfilling life by sharing inspiring lessons from the experiences of author Jordan Lee Dooley.

  1. Always dive deep enough to find the root of your problems if you really want to solve them.
  2. Let go of the pressure to perform by eliminating the habit of comparing yourself to others.
  3. To beat distractions, look at their future consequences with the 10-10-10 rule.

If you need some powerful lessons to motivate and inspire you, this book is for you.

Resisting Happiness by Matthew Kelly

1-Sentence-Summary: Resisting Happiness shows you how to get more joy in your life by exploring the roadblocks you unknowingly put in the way of it, explaining why it’s a choice, and giving specific tips to help you make the decision to be content.

  1. Remember to read and that money isn’t everything if you want more meaning in life.
  2. Learn the joy of being alone.
  3. Practice delaying gratification and make sure you keep good friends close to reach your full potential.

If you want to become happier, this book is for you.

The Art of the Start by Guy Kawasaki

1-Sentence-Summary: The Art Of The Start is your guide to beginning a company and explains everything from getting the right people on board to writing a winning business plan and building your brand.

  1. Your first goal as an entrepreneur must be to create meaning, not make money.
  2. Prepare your Milestones, Assumptions, and Tasks to have direction and purpose right from the start.
  3. Set yourself up for success by creating a business plan.

If you want to start a company that gets off on the right foot, this book is for you.

That’s it for this week, have a great weekend!

Happy reading,

James Clear Newsletter

3-2-1 Thursday
Note: You are receiving this email because you subscribed to my weekly 3-2-1 newsletter. Every Thursday, I share 3 ideas from me, 2 quotes from others, and 1 question for you to ponder. Occasionally, I also send out long-form articles on habits and self-improvement.

3 ideas, 2 quotes, 1 question (August 27, 2020)

“Working to deliver the most wisdom per word of any newsletter on the web.”

Read this on

Happy 3-2-1 Thursday,

Here are 3 ideas from me, 2 questions from others, and 1 quote to ponder this week.



“It’s better to do less than you hoped than nothing at all. No zero days.”

(Share this on Twitter)


An idea from Atomic Habits:

“The key—if you want to build habits that last—is to join a group where the desired behavior is the normal behavior.

(Share this on Twitter)


“In the long-run, the people who succeed are the ones who want to live the lifestyle that precedes the results.

Stop asking, “What results do I want to have?”

Start asking, “What lifestyle do I want to live?”

It’s common to want results. It’s rare to want the lifestyle.”

(Share this on Twitter)



Investor Bill Ackman on the link between success and failure:

“I’ve always had the view that how successful you are is really a function of how you deal with failure. If you deal with failure well and you persist, you have a high probability of being successful.”

Source: Bill Ackman: Getting Back Up [The Knowledge Project Ep. #82]


Author Toni Morrison shares a lesson from her father:

“…one day, alone in the kitchen with my father, I let drop a few whines about the job. I gave him details, examples of what troubled me, yet although he listened intently, I saw no sympathy in his eyes. No “Oh, you poor little thing.”

Perhaps he understood that what I wanted was a solution to the job, not an escape from it. In any case, he put down his cup of coffee and said, “Listen. You don’t live there. You live here. With your people. Go to work. Get your money. And come on home.”

That was what he said. This was what I heard:

1. Whatever the work is, do it well—not for the boss but for yourself.

2. You make the job; it doesn’t make you.

3. Your real life is with us, your family.

4. You are not the work you do; you are the person you are.

I have worked for all sorts of people since then, geniuses and morons, quick-witted and dull, bighearted and narrow. I’ve had many kinds of jobs, but since that conversation with my father I have never considered the level of labor to be the measure of myself, and I have never placed the security of a job above the value of home.”

Source: The Work You Do, The Person You Are


What is one thing you can accomplish today that would make this day a success?

If you enjoyed that, please share with others.

Share this newsletter on TwitterFacebookLinkedInWhatsApp, or via email.

Or, copy and paste the link below:
Until next week,

James Clear
Author of the million-copy bestseller, Atomic Habits
Creator of the Habit Journal

P.S. Look buddy

EU Startups newsletter

Advice for new entrepreneurs: There’s nothing better than advice from someone who has been there, done that, and got the t-shirt. In this cool article we pull together quotes and top tips for budding ‘wantrepreneurs’ from our previous interviews. Check out what these founders and VCs have to say.

EU-Startups Job Board: There’s still a little bit of time left to take advantage of our free job posts option on the EU-Startups Job Board. By allowing free job postings until September 7, we aim to support startups and job seekers during the current crisis.

How did you make your first money? From delivering newspapers, to classroom business, many of Europe’s top founders began their entrepreneurial journey with making their first pocket money. Here is what they learnt, and how this often inspired the direction of their success today. What about yourself?

Advertising opportunities: Did you know that EU-Startups reaches over 350,000 founders, startup enthusiasts and investors per month? If you’re interested to work with us and to reach this exciting audience, you can find/request more info about our readership and advertising options here.

It’s an e-scooter summer: While e-scooters were officially illegal for use in public areas in the UK due to safety concerns, this summer the UK Government brought in new regulations for socially-distanced urban transport, including e-scooter trials. Now the race is on! 🙂 Check out our latest updates about Dublin-based Zipp Mobility, Berlin-based TIER, Stockholm-based Voi, and UK’s Beryl. Soon we’ll be running another ‘startup battle’ to compare the leaders in the European e-scooter race – stay tuned. 🙂

Short update from our side: Behind the scenes we’re working hard on the launch of CLUB – the EU-Startups Membership program. We’re busy putting together some interesting packages for you, and are excited to finally launch this by September 7!

Saludos from Barcelona,

Charlotte Tucker
Head of Content
– – – – – – – – – – – – – – – – – – – – – – – – –
Menlo Media S.L.
Calle Encarnació 103, 2-2
08024 Barcelona, Spain

Nico’s Failories Newsletter

👋 Hey Failories! It’s Nico over here.

Last week, our article on the most common startup mistakes went viral on Hacker News, which brought lots of new email subscribers into the newsletter. Thanks much for joining HN people 😉

Next week, I’ll be sharing a 2-minutes survey to get to know your opinion on a Failory-related project I’m working on. If you want to know what’s the project about and help me by completing the survey earlier, just reply to this email.

This newsletter is sponsored by NerdPilots.


From Losing a Business Partner to Shutting Down a $20k/mo SaaS

Watu was a temporary staffing app founded by José Pablo Fernández and his business partner. The business was very sticky; once a company started using the app, it was very unlikely for them to leave. So what could have gone wrong!? Read our interview with Pablo below to know more.

Read More +



Custom software and SaaS solutions for your business.

Why us? Experienced developers familiar with a wide range of frameworks (Laravel, NodeJS, AngularJS, Symfony, Yii, ReactJS and more), guaranteed good communication, fast turnaround and quality results (Agile methodology). Are you ready to develop and/or integrate vertical and horizontal SaaS technology for your business?

Quote your project!



Everyone Can Build a Twitter Audience – Review & Key Lessons

I recently took Daniel Vassallo’s well-known video course on how to build a Twitter audience. Here’s my review as well as the key lessons I got from it. Let me know if you have any questions about it.

Read More +

Everyone can build a Twitter audience course

Hope you enjoy this week’s stuff ❤️

One more time, let me know if you’re interested in reading the details of the project I’m working on, or if you have any questions related to the Twitter Audience course I’ve reviewed above.

– Nico

Nik’s Book Summaries Newsletter

Heyo, Nik here with your free summary of the day.

If you enjoy these, check out our reading guide. It’ll help you learn and remember more from everything you read.

Happy reading!

Want to get just one weekly summary roundup? Switch to weekly.

1-Sentence-Summary: Own Your Everyday shows you how to let go of comparison, stress, and distractions so you can find your purpose and live a more fulfilling life by sharing inspiring lessons from the experiences of author Jordan Lee Dooley.

Read in: 4 minutes

Favorite quote from the author:

Own Your Everyday Summary

Do you ever fell like the pressure to follow your dreams and do amazing things is just too much? Sometimes it’s overwhelming, especially when it seems like you’re getting it from every angle.

Those who are crushing it make “finding your calling” sound easy. But the reality is it’s not so easy to figure out your life.

The burden of this too often makes you try the wrong paths to get things together and reach your full potential. You might be looking to Instagram, your degree, or getting a good job as ways to show everyone, including yourself, that you’re a success.

But these only lead to temporary satisfaction and more stress. But you don’t have to stay stuck here forever. You’ll discover how to truly find your purpose and live a life you’re proud of in Jordan Lee Dooley’s Own Your Everyday: Overcome the Pressure to Prove and Show Up for What You Were Made to Do.

Here are 3 inspiring lessons from this one:

  1. Always dive deep enough to find the root of your problems if you really want to solve them.
  2. Let go of the pressure to perform by eliminating the habit of comparing yourself to others.
  3. To beat distractions, look at their future consequences with the 10-10-10 rule.

Are you ready for some motivational life lessons?! Let’s get into this book and get some!

If you want to save this summary for later, download the free PDF and read it whenever you want.Download PDF

Lesson 1: If you want to finally solve your problems, dive deep enough to uncover their true roots.

Have you ever felt embarrassed by a huge zit on your forehead? Maybe this was a common occurrence for you as a teenager. The author had acne too, even into adulthood.

Her outbreaks were embarrassing and presented a problem when she needed to get on camera for her job. It was so bad that she tried to cover these imperfections with makeup. Slowly, it got worse, eventually resulting in painful breakouts deep in her skin.

Although it was tough to get over the embarrassment enough to go to a doctor, Dooley eventually made it only to find the truth about her acne. Unexpectedly, she also got an even more profound truth about life.

The doctor told her that smothering the acne with makeup was just making things worse. The true root of the problem wasn’t something she could just hide like that.

Dooley quickly realized that her acne is like our imperfections. Her covering it with makeup is like when we try to hide our flaws. And just like with acne, your habit of doing this only makes your insecurities about yourself worse and keeps you from reaching your full potential.

The real you has weaknesses, and that’s okay. Only by discovering who you really are, imperfections and all, can you truly find your purpose.

Start by taking a 30-day challenge during which you don’t criticize yourself. As a standard, avoid saying things about yourself that you wouldn’t say to a friend.

Lesson 2: Stop comparing yourself to others and you’ll be less stressed.

How often do you scroll through social media only to feel depressed afterward? Everyone you see is doing amazing things and you’re left wondering why you aren’t doing the same. You feel anxious wondering how your life could be better if you’d just work a little harder.

This is known as comparison-induced pressure, and it’s something you need to get rid of. The angst and insecurity that you experience while checking what everyone else is posting on social media isn’t good for you. But it’s hard not to get sucked in.

The author knows about this, especially when she visits the gym. While on the treadmill, she’s often comparing her speed to that of those around her. But just like running on a treadmill gets you nowhere, so does this habit.

Instead, you need to beat the comparison-induced stress by recentering yourself on your purpose.

Ask yourself why you’re going to the gym in the first place. Is it to “race” the people around you? Of course not, you’re there to become fit and reach your goals!

If you’re starting a business, consider whether you’re doing it for the Instagram pictures or for a more meaningful reason. Maybe you really just want to make a living, be financially free, or improve the world.

Also focus on joyful thoughts each time you’re tempted to be jealous. You might think about how impressive the jogger next to you is for running so fast, for instance. Or even better, about how you’ve improved your own speed recently.

Lesson 3: Use the 10-10-10 rule to uncover the hidden consequences of distractions so you can beat them.

In the last couple of years I’ve found a dozen or more different graduate programs that I could do. I also purchased multiple online courses, most of which I haven’t finished yet.

It seems nice to live in a time when we have so much information available to us, but there’s a hidden danger in it. All of these opportunities make it really difficult to make the right choices, which also makes it harder to live a life of purpose.

To beat this, begin by listing the things that most often distract you. What do you have a hard time saying no to after a long day? These are important to know about because the more distracted you are, the less meaning your life will have.

Once you know all your go-to time-wasters, utilize the 10-10-10 rule that author Suzy Welch first came up with. Whenever you have to figure out what you should prioritize, think of the consequences of that choice in the following time-periods:

  • 10 minutes
  • 10 weeks
  • 10 years

This is an easy way to make better choices immediately.

Consider, for instance, the effects of putting off your blog post to scroll through social media. In 10 minutes it might not even make you happier, and in 10 weeks or 10 years you’ll wish you’d written it and started building your business!

Own Your Everyday Review

What an empowering and encouraging book! Own Your Everyday really got me pumped up, especially because I can relate to so many of the situations the author speaks about. I’m certain that this will be a game-changer for your life!

Read full summary on Blinkist >>

Free Preview >>

Learn more about the author >>

Who would I recommend the Own Your Everyday summary to?

The 31-year-old mom of three kids that feels overwhelmed and wants more purpose, the 53-year-old that wonders if there’s more to life than the daily grind, and anyone that gets tired of the emptiness they feel after endlessly scrolling through social media.

The post Own Your Everyday Summary appeared first on Four Minute Books.

Keep learning,

PS: Want to get more out of everything you read? Check out our guide!

Gastro Obscura Newsletter I like

Gastro Obscura

The Beacon Newsletter I like

It’s Wednesday, August 26, and Senate Democrats have a climate plan, too!

Flying dollar bills in front of a committee of senators.

Another day, another plan to address our overheating planet: On Tuesday, the Special Committee on the Climate Crisis — a group of 10 Democratic U.S. senators led by Hawaii’s Brian Schatz — released a 260-page report calling on the government to build “the clean energy future we all deserve.”

Compared to recent climate plans released by House Democrats and presidential nominee Joe Biden, the Senate’s climate action roadmap is a little vague on specifics. It calls on the U.S. to cut carbon emissions to “net-zero” by 2050, but, besides putting a $400 billion per year price tag on the clean energy transition, it doesn’t pick many policy favorites.

The plan does, however, address one elephant in the room: money. Senate Democrats say that if banks, insurers, and investors continue taking on more climate risks, the economy could face a 2008-style collapse. To avert yet another economic downturn, the committee recommends that publicly-traded companies be legally required to disclose their climate risks. It also calls on the Federal Reserve to incorporate climate change into U.S. monetary policy.

The Senate plan also takes aim at the money fossil fuel companies spend to influence elections and spread disinformation about climate change. To prevent elected officials from being swayed by fossil fuel dollars, the senators suggest a set of rules that would pull back the veil on fossil fuel funding of shadowy nonprofits and reform the campaign finance system at the same time.

— Shannon Osaka

Smog clouds


Need-to-know basis

Hurricane Laura is projected to hit the Louisiana and Texas coast as an “extremely dangerous” Category 4 storm tonight, according to the National Hurricane Center. Twenty million people are in the storm’s path, and half a million have been ordered to evacuate due to the threats of storm surge, extreme winds, and flooding.

Sea-level rise and increased flood risks from climate change have not been incorporated into the Federal Emergency Management Agency’s flood maps, despite a 2012 congressional mandate. Without information on flood risk, developers will continue to build in flood-prone areas, leading to a dangerous and expensive cycle of damage and reconstruction.

Despite recent attempts to green its image, the U.S. Chamber of Commerce doesn’t include votes for climate legislation in the ratings it gives lawmakers — even in cases where the group publicly endorsed such legislation, according to a new analysis from the World Resources Institute. In fact, the Chamber’s 2019 “How They Voted” scorecard gave congressional climate deniers an average score of 81 percent, and 87 percent of those climate deniers were honored by the Chamber for their pro-business votes.

— Alexandria Herr


A new app tracks your carbon footprint in real-time. It’s funded by BP.

Is it time to forget about your carbon footprint?

3 ways the Senate Democrats’ new climate plan is all about money

We read the report so you don’t have to.

In Texas, a battle is brewing over a Trump EPA official’s confidential emails

Will Michael Honeycutt’s legacy as an “honest broker” at the EPA be undercut by his efforts to weaken cancer protections in Texas?

The 2020 hurricane season is tearing through the alphabet at ‘LMNOP’ speed

Post tropical cyclone Marco has weakened but Laura has become a hurricane.

Billie Eilish’s ‘my future’ isn’t ironic, and that’s the point

Is sentimentality cool again? Billie Eilish’s love song to her future signals the death of ironic hipster culture.

Nik’s Book Summaries Newsletter I like

Heyo, Nik here with your free summary of the day.

If you enjoy these, check out our reading guide. It’ll help you learn and remember more from everything you read.

Happy reading!

Want to get just one weekly summary roundup? Switch to weekly.

1-Sentence-Summary: The Art Of The Start is your guide to beginning a company and explains everything from getting the right people on board to writing a winning business plan and building your brand.

Read in: 4 minutes

Favorite quote from the author:

The Art Of The Start Summary

You’ve heard that “A journey of a thousand miles begins with a single step.” This is sound advice, but too frequently we get stuck before we even make the initial push forward.

This is especially true if you’re thinking about starting a company. And who can blame you? With such a momentous task at hand, it’s no wonder you’d get stuck in the planning stages.

But if you don’t ever start, you’re not going to experience the success that becoming an entrepreneur will bring you.

That’s why you’re going to love Guy Kawasaki’s tips in The Art of The Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything. It’ll teach you all the planning you need to do and just what your first steps need to be so you can build a winning company.

Here are the 3 biggest lessons I’ve learned from this book:

  1. Your first goal as an entrepreneur must be to create meaning, not make money.
  2. Prepare your Milestones, Assumptions, and Tasks to have direction and purpose right from the start.
  3. Set yourself up for success by creating a business plan.

Got your winning business idea ready? Let’s jump into these lessons and discover how to make it happen!

If you want to save this summary for later, download the free PDF and read it whenever you want.Download PDF

Lesson 1: Making money isn’t as important as creating meaning.

Before I began my entrepreneurial journey, I was apprehensive about it. I’d see corrupt billionaires and guys advertising their get rich quick scheme with flashy cars and big houses. I wanted nothing to do with any of that stuff. And I definitely didn’t want to become that kind of person.

The reason these things are so tacky and obnoxious is that they go against everything that business should be. It’s more about the money than making a difference, which is what winners focus on before cash.

Your company does this by making a product or service that makes the world a better place. And the more what you do or sell improves the lives of your customers, the more successful your business will be.

This happens because when your primary focus is money, the main motivation is greed. That attracts dishonest people that make your customers feel uncomfortable, just like the guys with sports cars.

Contrast this with a company that focuses on creating value and truly helping people. If you’ve ever worked at such a place then you know the powerful motivation that trying to make a difference brings.

You can build this meaning into your company from the start by identifying a mantra that supports it. This is different than a mission statement but is also a short and powerful phrase that reminds everyone of your why.

Nike’s, for example, is “Authentic athletic performance.” And Disney uses the mantra of “Fun family entertainment” to remind themselves of their purpose.

Lesson 2: If you want purpose and direction from the beginning, prepare your Milestones, Assumptions, and Tasks with the MAT framework.

Have you ever worked at a place that seems like it’s going nowhere? I’ve been there before and it’s not really fun. You don’t want to create this kind of environment for your employees. To avoid this, use the MAT framework to get direction:

  1. Milestones
  2. Assumptions
  3. Tasks

The initial step is to identify milestones, which are the big events on your way to accomplishing your business goals. This is vital because it lets you see clear steps in the path to success and review how well you’re doing at each of them.

You might, for example, set a milestone of establishing a “proof of concept” for your product to make sure it will actually work. A good follow-up step would be to finish the prototype. And last, you’d want to track the milestone of getting funding to make it.

Next, you must review the assumptions you’re making about your business. Brainstorm a list of everything that you think is true about your idea that might not actually be accurate. You want to look specifically for thoughts that you have no data to back up. Keep track of them to see whether or not you were right about them.

Last comes listing the tasks that you need to do on a daily or weekly basis to meet your milestones. These can be anything from setting up insurance policies for your employees to acquiring office space.

Lesson 3: A business plan will set you up for success.

In the words of Benjamin Franklin:

“If you fail to plan, you are planning to fail!”

A plan is anything that identifies our objectives and the steps we’re going to take to reach them, and this is no different for a business. Although it might sound formal and even maybe useless for a startup that has a lot of unknowns, but this is a vital step on your path to profit.

Think about your stakeholders, for example. They might not ever read it, but you’d better bet they’ll ask for it. And you’re never going to get funding from investors unless you have a business plan.

Having one is great, but the steps you’ll take to make it are also helpful for many reasons. The process of writing it gives your team a chance to work together more efficiently, for example. 

It might even tell you how much you don’t want to work with the people you’ve got on board. That’s a really important piece of information to have as early as possible!

Additionally, the process of reviewing all that you need for a good plan will show you gaps in your thinking. For instance, you might have nobody on your team preparing for customer service.

The trick to making an effective business plan is making sure the executive summary is spot on. It’s a four-paragraph abstract of the entire plan and is the first thing anyone reads. Make it good and you’ll attract attention and success!

The Art Of The Start Review

It’s funny, with all the talk The Art Of The Start had of iPods and Hummers, I definitely got a big 2004 vibe from it and guess when it came out? 2004! I think that’s also a big reason why I struggled with many of these ideas-because they’re already outdated! Luckily he recently released version 2.0 which we’ll have to summarize soon. I’m looking forward to it too because I felt like this version makes starting a business more difficult than it needs to be!

Read full summary on Blinkist >>

Free Preview >>

Learn more about the author >>

Who would I recommend The Art Of The Start summary to?

The 24-year-old who is thinking that they want to become an entrepreneur, the 56-year-old CEO that has a new idea for a product but needs some help planning it out, and anybody that wants to know how to start a business.

The post The Art Of The Start Summary appeared first on Four Minute Books.

Keep learning,

PS: Want to get more out of everything you read? Check out our guide!

Healthy Grab & Go Packaged Snacks for Kids | EatingWell

via Healthy Grab & Go Packaged Snacks for Kids | EatingWell