An alien-made artefact or just interstellar debris? What ʻOumuamua says about how science works when data is scarce


After NepaLeaks sparks anti-corruption reform, ‘weak’ data transparency still a hurdle for reporters

ICIJ partners who exposed major financial crimes are eager to see whether new measures in the country are more than cosmetic changes to gain the international community’s approval.By Scilla Alecci

After NepaLeaks sparks anti-corruption reform, ‘weak’ data transparency still a hurdle for reporters

Magna Carta Day

Did you know…

… that today is Magna Carta Day? On this day in 1215, King John of England signed the Magna Carta at Runnymede. This first charter of English liberties was the basis for American democratic thought. The Magna Carta still forms an important symbol of liberty today, often cited by politicians and campaigners, and is held in great respect by the British and American legal communities.


Today’s Inspirational Quote:

“Learn to work harder on yourself than you do on your job. If you work hard on your job you can make a living, but if you work hard on yourself you’ll make a fortune.”

— Jim Rohn

The Marhall Goldsmith Newsletter



My mission is simple. I want to help successful people achieve positive, lasting change in behavior; for themselves, their people, and their teams. I want to help you make your life a little better. Thank you for subscribing! Life is good.

My mission is to help successful leaders achieve positive, long-term, measurable change in behavior. The following process is being used by coaches around the world for this same purpose. When these steps are followed, leaders almost always achieve positive, measurable results in changed behavior – not as judged by themselves, but as judged by pre-selected, key co-workers. This process has been used with great success by both external coaches and internal coaches. If the coach will follow these basic steps, clients almost always get better!

1.  Involve the leaders being coached in determining the desired behavior in their leadership roles.Leaders cannot be expected to change behavior if they don’t have a clear understanding of what desired behavior looks like. The people that I coach (in agreement with their managers) work with me to determine desired leadership behavior.

2.  Involve the leaders being coached in determining key stakeholders. Not only do clients need to be clear on desired behaviors, they need to be clear (again in agreement with their managers) on key stakeholders. There are two major reasons why people deny the validity of feedback, wrong items, or wrong raters. Having clients and their managers agree on the desired behaviors and key stakeholders in advance helps ensure their “buy in” to the process.

3.  Collect feedback. In my coaching practice, I personally interview all key stakeholders. The people who I am coaching are all CEOs or potential CEOs, and the company is making a real investment in their development. However, at lower levels in the organization (that are more price sensitive), traditional 360 feedback can work very well. In either case, feedback is critical. It is impossible to get evaluated on changed behavior if there is not agreement on what behavior to change!

4.  Reach agreement on key behaviors for change. As I have become more experienced, my approach has become simpler and more focused. I generally recommend picking only one to two key areas for behavioral change with each client. This helps ensure maximum attention to the most important behavior. My clients and their managers (unless my client is the CEO) agree upon the desired behavior for change. This ensures that I won’t spend a year working with my clients and have their managers determine that we have worked on the wrong thing!

5.  Have the coaching clients respond to key stakeholders. The person being reviewed should talk with each key stakeholder and collect additional “feedforward” suggestions on how to improve the key areas targeted for improvement. In responding, the person being coached should keep the conversation positive, simple, and focused. When mistakes have been made in the past, it is generally a good idea to apologize and ask for help in changing the future. I suggest that my clients listen to stakeholder suggestions and not judge the suggestions.

6.  Review what has been learned with clients and help them develop an action plan. As was stated earlier, my clients have to agree to the basic steps in our process. On the other hand, outside of the basic steps, all of the other ideas that I share with my clients are suggestions. I just ask them to listen to my ideas in the same way they are listening to the ideas from their key stakeholders. I then ask them to come back with a plan of what they want to do. These plans need to come from them, not me. After reviewing their plans, I almost always encourage them to live up to their own commitments. I am much more of a facilitator than a judge. I usually just help my clients do what they know is the right thing to do.

7.  Develop an ongoing follow-up process. Ongoing follow-up should be very efficient and focused. Questions like, “Based upon my behavior last month, what ideas do you have for me for next month?” can keep a focus on the future. Within six months conduct a two- to six-item mini-survey with key stakeholders. They should be asked whether the person has become more or less effective in the areas targeted for improvement.

8.  Review results and start again. If the person being coached has taken the process seriously, stakeholders almost invariably report improvement. Build on that success by repeating the process for the next 12 to 18 months. This type of follow-up will assure continued progress on initial goals and uncover additional areas for improvement. Stakeholders will appreciate the follow-up. No one minds filling out a focused, two- to six-item questionnaire if they see positive results. The person being coached will benefit from ongoing, targeted steps to improve performance.

While behavioral coaching is only one branch in the coaching field, it is the most widely used type of coaching. Most requests for coaching involve behavioral change. While this process can be very meaningful and valuable for top executives, it can be even more useful for high-potential future leaders. These are the people who have great careers in front of them. Increasing effectiveness in leading people can have an even greater impact if it is a 20-year process, instead of a one-year program.

People often ask, “Can executives really change their behavior?” The answer is definitely yes. At the top of major organizations even a small positive change in behavior can have a big impact. From an organizational perspective, the fact that the executive is trying to change anything (and is being a role model for personal development) may be even more important than what the executive is trying to change. One key message that I have given every CEO that I coach is “To help others develop – start with yourself!”

Life is good. Marshall.

International Day of FAmily Remittances 16 June

International Day of Family Remittances – 16 June 

This day is celebrated to recognize the contribution of over 200 million migrant workers who work tirelessly to improve the lives of their family. 

Content marketing ideas:     

  • Listicle idea: X Steps to prevent another migrant crisis during a pandemic  
  • Infographic idea: How to make the lives of female migrant workers safer  
  • Video idea: Here’s how ILO ensures the welfare of migrant workers  
  • Podcast idea: Can digitization provide better jobs to migrant workers? 

Brand campaign that worked: 

This ad by PhonePe shows the sweet exchange between a housewife and her migrant husband who has sent her a gift for her birthday. 

World Day to Combat Desertification and Drought – 17 June 


Parlance PAR-lənsPart of speech: nounOrigin: Latin, 16th century
1A particular way of speaking or using words, especially a way common to those with a particular job or interest
Examples of Parlance in a sentence “Sarah wasn’t used to the parlance in the medical journal.” “The parlance of the mental health field is becoming easier for the general public to understand.”

Mark Twain’s wit

Clothes make the man. Naked people have little or no influence on society.
— Mark Twain

Mark Twain is often regarded as the greatest humorist in American literature. He used his well-honed wit to satirize a range of subjects, including religious hypocrisy, corrupt politicians, and imperialism. Sometimes he just enjoyed a bit of wordplay to make people laugh, such as when he wrote, “Familiarity breeds contempt — and children.”

12 Phrases Shakespeare Coined That We Still Use TodayMarch 2, 2021

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William Shakespeare’s influence on theater, literature and the English language is hard to overstate. He wrote some 39 plays and 154 sonnets, and is widely considered the greatest writer in the English language. A scribe of comedies, histories, tragedies and romances, he covered an enormous amount of territory, examining the human condition while creating iconic characters such as Hamlet, Macbeth, Othello, Romeo, and Juliet.

Shakespeare wrote his plays for everyone to enjoy, and his crowds contained people from all walks of life. In the Globe Theatre, built by Shakespeare’s theater company in 1599, poorer people—known as the groundlings—would stand in the central area, exposed to the elements. In the galleries, meanwhile, sat the nobility and other wealthy citizens, protected from the weather and the boisterous crowd below. Shakespeare’s ability to attract a mixed audience was part of his success, and also one of the reasons why his words and phrases permeated throughout society.

By the time of his death in 1616, at the age of 52, many of his phrases and idioms had gained a foothold in common parlance. So much so, that we still use some of them today — often without realizing they were coined by the Bard of Avon. If you’re trying to “break the ice” at a party, you’re quoting Shakespeare. If you’re “in a pickle,” that too came from the Bard…

Love is blind
– “The Merchant of Venice,” “Henry V,” and “The Two Gentlemen of Verona”

Shakespeare used this phrase in three of his plays, in reference to the way love can make us overlook the flaws in those we love (for good and for bad). In The Merchant of Venice, Jessica says “But love is blind and lovers cannot see the pretty follies that themselves commit.” It remains a common phrase today.

In a pickle
– “The Tempest”

When King Alonso asks his jester, Trinculo, “How camest thou in this pickle?,” the jester replies “I have been in such a pickle since I saw you last.” Pickle here has a double meaning: Trinculo is both in trouble (the current usage of “in a pickle”) and drunk (he is pickled).

Green-eyed monster
– “Othello”

When the evil Iago sows the seeds of doubt in Othello’s mind regarding his wife’s faithfulness, he tells him, “O, beware, my lord, of jealousy! It is the green-eyed monster which doth mock the meat it feeds on.” We still use “green-eyed monster” in reference to jealousy in all its forms.

– “King John”

When Constance expresses her anger towards her supposed allies, she rails against them with “Thou cold-blooded slave, hast thou not spoke like thunder on my side?” Shakespeare used “cold-blooded” before it was used in a biological sense (for reptiles and fish), to express an unfeeling, callous, or deliberately cruel action. Today it is often used to refer to “cold-blooded killers.”

Salad days
– “Antony and Cleopatra”

Cleopatra refers to her prior relationship with Julius Caesar as occurring during “My salad days, when I was green in judgment.” Salad days refers to a time of carefree innocence and youthful inexperience (the salad being green, as in immature). We use the expression in a similar way today, although it can also refer to a heyday or “the golden years.”

Break the ice
– “The Taming of the Shrew”

When Tranio speaks with Petruchio about how to woo the hard-hearted Katherine, he tells him to “…break the ice, and do this feat, achieve the elder, set the younger free.” Break the ice, in this sense, is a metaphor for the cold Katherine. Today it has a more general use, meaning to relieve tension or get the conversation going at a party or other social gathering, or when people meet for the first time.

As dead as a doornail
– “Henry VI, Part II”

This expression has been in use since at least the 14th century and was common in Shakespeare’s time. But its survival to this day probably has a lot to do with its appearance in Shakespeare’s play, when the rebel leader Jack Cade says, “…come thou and thy five men, and if I do not leave you all as dead as a doornail, I pray God I may never eat grass more.”

Cruel to be kind
– “Hamlet”

Having killed Polonius earlier in the scene, and while berating his mother Gertrude, Hamlet says, “I will bestow him, and will answer well, The death I gave him. So again good night. I must be cruel only to be kind.” He is telling Gertrude that he must be cruel to her for her own good—the same way in which we use the expression today.

Foregone conclusion
– “Othello”

After Othello has a dream in which his lover Desdemona was unfaithful to him, he was convinced that it was true: “But this denoted a foregone conclusion.” Thanks to The Bard, the phrase has stuck around since 1604.

Knock, knock! Who’s there?
– “Macbeth”

It’s possible that the now ubiquitous “knock, knock” jokes began with Shakespeare. The porter in Macbeth, while pretending he’s the gatekeeper in hell, uses the phrase a number of times, such as, “Knock, knock! Who’s there, in th’ other devil’s name?”

One fell swoop
– “Macbeth”

When Macduff hears that his family and servants have all been killed, he laments: “What, all my pretty chickens and their dam at one fell swoop?” While most people know what “one fell swoop” means (suddenly, or in a single, quick action), not many people know where the “fell” comes from. The “fell” used by Shakespeare is an old word that we no longer use, apart from in this phrase, meaning evil or cruel.

The world is your oyster
– “The Merry Wives of Windsor”

This phrase has changed slightly over the centuries. It originally appeared in a line by the character Pistol: “Why then the world’s mine oyster, which I with sword will open.” In the context of the play, it had a violent connotation, as Pistol wanted to forcibly open the metaphorical oyster to obtain money. Now we use it in a far more positive way, to convey that all is possible and anything can be achieved.

Photo Credit: FierceAbin/ iStock

10 entrepreneurs quotes on Failures.

Many of life’s failures are people who did not realize how close they were to success when they gave up.
 Thomas Edison

Even if you fail at your ambitious thing, it’s very hard to fail completely.
 Larry Page

Failure and invention are inseparable twins.
 Jeff Bezos

I can accept failure. Everyone fails at something. But I can’t accept not trying.
 Michael Jordan

With engineering, I view this year’s failure as next year’s opportunity to try it again. Failures are not something to be avoided. You want to have them happen as quickly as you can so you can make progress rapidly.
 Intel co-founder Gordon Moore

Failure is an event, not a person. Yesterday ended last night.
 Motivational speaker and business coach Zig Ziglar

In my experience, each failure contains the seeds of your next success — if you are willing to learn from it.
 Microsoft co-founder Paul Allen

There’s no such thing as failure. There are only results.
 Motivational speaker and business coach Tony Robbins

In a world that’s changing really quickly, the only strategy that is guaranteed to fail is not taking risks.
 Mark Zuckerberg

If things are not failing, you are not innovating enough.
 Elon Musk

Happy Birthday to Blue

Did you know…

… that today is the birthday of Blue? The birthday of Blue, the famous dog featured in “Blue’s Clues,” was declared as June 14. Blue’s Clues premiered on September 8, 1996. Within 18 months of its premiere, virtually 100% of preschoolers’ parents knew about Blue’s Clues. It became the highest-rated show for preschoolers on commercial television by 2002; 13.7 million viewers tuned in each week.



GamesomeGEYM-səmPart of speech: adjectiveOrigin: Middle English, 14th century
1Playful and merry
Examples of Gamesome in a sentence “The toddler was gamesome as he ran happily through the field.” “Stacy had a bubbly, gamesome personality that made her welcoming to all newcomers.”

World Elder Abuse Day – 15 June

World Elder Abuse Day – 15 June 

Elder Abuse

This day is commemorated to raise awareness about the abuse and suffering inflicted on our older generations. 

Content marketing ideas:     

  • Listicle idea: X Caregiving tips if you have elders at home  
  • Infographic idea: X Helpline numbers to call if you suspect elder abuse 
  • Video idea: Why does elder abuse happen? 
  • Podcast idea: What should you ensure before putting a parent in a care facility? 

Five Useful Questions – by Seth Godin

Five useful questions [ ]

They might be difficult to answer, but your project will benefit:

What’s the hard part? Which part of your work, if it suddenly got much better, would have the biggest impact on the outcome you seek?

How are you spending your time? If we took at look at your calendar, how much time is spent reacting or responding to incoming, how much is under your control, and how much is focused on the hard part?

What do you need to know? What are the skills that you don’t have that would make your work more effective?

What is the scary part? Which outcomes or interactions are you trying to avoid thinking about or interacting with? Why?

Is it worth it? After looking at your four answers to these questions, you might have a better idea of what it will take for your project to reach its potential. Does the outcome of the project–for those you serve and for you–justify what it will take to get it there?

World Blood Donor Day

World Blood Donor Day – 14 June 

This day is celebrated to thank unpaid, voluntary blood donors for their life-saving gift. 

Content marketing ideas:     

  • Listicle idea: X Things you should know about donating plasma during the COVID-19 pandemic 
  • Infographic idea: Extraordinary benefits of blood donation that will surprise you  
  • Video idea: A step-by-step guide for organizing a blood donation drive  
  • Podcast idea: Why is it so hard to get blood even though so many people donate? 

Brand campaign that worked: 

This ad by the American Red Cross encourages people to donate blood and emphasizes that when you do so, you not only donate blood, but also time for patients to recover and spend with their loved ones. 


Sunday Brain Food: a weekly newsletter full of timeless ideas and insights for life and business.


Knowing about a cognitive bias isn’t usually enough to overcome it. Even people like Daniel Kahneman who have studied behavioral economics for many years sometimes struggle with the same irrational patterns. But being aware of the availability heuristic is helpful for the times when you need to make an important decision and can step back to make sure it isn’t distorting your view. Here are five ways of mitigating the availability heuristic.

— Overcoming a Common Cognitive Distortion

Explore Your Curiosity

★ “The biggest fear most of us have with learning to say NO is that we will miss an opportunity. An opportunity that would have catapulted us to success, or that will never come again. And most of the time*, that simply isn’t true. I’ve found that the first part of learning to say NO is learning to accept that offers and opportunities are merely an indication that you’re on the right path- not that you’ve arrived at a final destination you can never find again.’”

— Grace Bonney on saying no

★ “The big mistake in this pattern of failure is projecting your subjective lack of comprehension onto the object you are looking at, as “irrationality.” We make this mistake because we are tempted by a desire for legibility.”

— A Big Little Idea Called Legibility

Timeless Insight

“I consider that a man’s brain originally is like a little empty attic, and you have to stock it with such furniture as you choose. A fool takes in all the lumber of every sort that he comes across, so that the knowledge which might be useful to him gets crowded out, or at best is jumbled up with a lot of other things so that he has a difficulty in laying his hands upon it.”

— Sherlock Holmes, A Study in Scarlet

Tiny Thought

Waiting for the right time is seductive. Our mind tricks us into thinking that waiting is actually doing something.

It’s easy to land in a state where you’re always waiting … for the right moment, for things to be perfect, for everything to feel just right. It’s easy to convince yourself that you’re not ready and if you wait just a little longer than things will be easier.

Waiting rarely makes things easier. Most of the time, waiting makes things harder.

The right time is now.

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Stay safe,


PiedpihydPart of speech: adjectiveOrigin: Latin and Middle English, 14th century
1Having two or more different colors
Examples of Pied in a sentence “The horse had a pied coat even though his mother’s coat was a solid brown.” “The pied scarf contained all the colors of the rainbow.”

Perfect is a trap. By Seth Godin

False equivalencies [ ]

It’s a pointless form of argument.

“This scientist made a careless error in their paper, therefore we need to excuse a con artist who falsified an entire career.”

Or, “that restaurant served fish that got someone sick, therefore, there’s no reason for there to be a health inspection at my restaurant or any other one for that matter.”

Or, “there was a typo in this book from a major publisher, so I’m not going to bother with an editor at all.”

The open-minded respond by trying to defend the original error or the intent behind it. But that simply amplifies the false equivalency argument and leads to a no-standards race to the bottom.

The false equivalency itself is the problem, not the unexpected error.

Perfect is a trap.

Ideas: Random Acts of Kindness

  1. Give coffee to people on their way to work in the morning
  2. Ask a teenager for their opinion… and then really listen to them
  3. Give the gift of your smile along with a small piece of paper with a smiley face and a note that says “pass it on”
  4. Be generous with compliments
  5. Organize a carpool

Five INteresting phrases

  1. Back To the Drawing Board Meaning: Starting over again on a new design from a previously failed attempt.
  2. Give a Man a Fish Meaning: It’s better to teach a person how to do something than to do that something for them.
  3. Dropping Like Flies Meaning: To fall down ill or to die in large numbers.
  4. Like Father Like Son Meaning: Resembling one’s parents in terms of appearance or behavior.
  5. Lovey Dovey Meaning: The affectionate stuff that people do when they are in love, such as kissing and hugging.

BRAINPICKINGS.ORG newsletter I like

This is the weekly email digest of the daily online journal Brain Pickings by Maria Popova. If you missed last week’s edition — music, matter, and the mind; how to get over rejection; the chemistry and culture of how we see color — you can catch up right here. If my labor of love enriches your life in any way, please consider supporting it with a donation – for a decade and a half, I have spent tens of thousands of hours, made many personal sacrifices, and invested tremendous resources in Brain Pickings, which remains free and ad-free and alive thanks to reader patronage. If you already donate: THANK YOU.

The Ocean and the Meaning of Life

This essay is adapted from Figuring.

In June of 1952, the United States Fish & Wildlife Service received a letter of resignation from its most famous marine biologist. On the line requesting the reason for resignation, she had stated plainly: “To devote my time to writing.” But she was also leaving for the freedom to use her public voice as an instrument of change, awakening the world’s ecological conscience with her bold open letters holding the government accountable for its exploitation of nature.

Fifteen years earlier, at age twenty-nine, Rachel Carson (May 27, 1907–April 14, 1964) had gotten her start at the lowest rungs of the government agency as a field aide hired at $6.50 an hour. Wading through tide pools and annual marine census reports as a junior aquatic biologist, she had found her voice as a writer with an uncommon gift for walking the teeming shoreline between the scientific and the poetic. In an unexampled essay that eventually bloomed into The Sea Around Us, which won her the National Book Award, she had invited the human imagination undersea, into a world then more mysterious than the Moon. Now, forty-five and finally free from the day-job by which she had been supporting her mother, her sister, and the young nephew she adopted and raised as her son after her sister’s death, Carson set out to fulfill her childhood dream of living by the ocean.rachelcarson_undersea.jpg?resize=680%2C398

Rachel Carson

After searching along the New England coast, she fell in love with West Southport — a picturesque island in Maine, nestled among evergreens and oaks in the estuary of the Sheepscot River, where seals frequented the beach and whales billowed by as though torn from the pages of her beloved Melville. With her book royalties, she bought a plot of land on which to build a cottage. In a touching testament to her orientation to the natural world, she felt deeply uncomfortable thinking of herself as its “owner” — a “strange and inappropriate word” — of this “perfectly magnificent piece of Maine shoreline.” There, she would soon meet her soul mate, whose love would bolster Carson’s moral courage in catalyzing the environmental movement; there, she would compose her next book, dedicating it to her beloved Dorothy for having gone down with her “into the low-tide world” and “felt its beauty and its mystery.”

The Edge of the Sea was an ambitious guide to the seashore — the place where Carson found “a sense of the unhurried deliberation of earth processes that move with infinite leisure, with all eternity at their disposal”; the strange and wondrous boundary the ocean-loving Whitman had once extolled as “that suggesting, dividing line, contact, junction… blending the real and ideal, and each made portion of the other.”

The book was also an admonition against what we stand to lose — writing in the early 1950s, Carson noted the systematically documented and “well recognized” fact of global climate change. But was primarily a celebration, for that is always the most effective instrument of admonition — a celebration of what we have and what we are, an ode to “how that marvelous, tough, vital, and adaptable something we know as LIFE has come to occupy one part of the sea world and how it has adjusted itself and survived despite the immense, blind forces acting upon it from every side.”hasuikawase1.jpg?resize=680%2C1014

Spring Moon at Ninomiya Beach, 1931 — one of Hasui Kawase’s stunning vintage Japanese woodblocks. (Available as a print.)

Inevitably, in telling the story of life, the book takes on an existential undertone, rendered symphonic under Carson’s poetic pen. Watching the fog engulf the rocks beneath her study window as the night tide rolls in, she considers the totality of being, which the world’s oceans contour and connect:

2e292385-dc1c-4cfe-b95e-845f6f98c2ec.pngHearing the rising tide, I think how it is pressing also against other shores I know — rising on a southern beach where there is no fog, but a moon edging all the waves with silver and touching the wet sands with lambent sheen, and on a still more distant shore sending its streaming currents against the moonlit pinnacles and the dark caves of the coral rock.

Then in my thoughts these shores, so different in their nature and in the inhabitants they support, are made one by the unifying touch of the sea. For the differences I sense in this particular instant of time that is mine are but the differences of a moment, determined by our place in the stream of time and in the long rhythms of the sea. Once this rocky coast beneath me was a plain of sand; then the sea rose and found a new shore line. And again in some shadowy future the surf will have ground these rocks to sand and will have returned the coast to its earlier state. And so in my mind’s eye these coastal forms merge and blend in a shifting, kaleidoscopic pattern in which there is no finality, no ultimate and fixed reality — earth becoming fluid as the sea itself.


The Great Wave off Kanagawa by Japanese artist Hokusai, 1831. (Available as a print and as a face mask, benefitting The Nature Conservancy.)

The year of Carson’s death, as Dorothy scattered her ashes into the rocking bay, James Baldwin would echo these existential undertones in his poetic insistence that “nothing is fixed, forever and forever and forever… the sea does not cease to grind down rock.” Carson — still alive, still islanded for a mortal moment in the ocean of ongoingness — adds:

2e292385-dc1c-4cfe-b95e-845f6f98c2ec.pngOn all these shores there are echoes of past and future: of the flow of time, obliterating yet containing all that has gone before; of the sea’s eternal rhythms — the tides, the beat of surf, the pressing rivers of the currents — shaping, changing, dominating; of the stream of life, flowing as inexorably as any ocean current, from past to unknown future.


Contemplating the teeming life of the shore, we have an uneasy sense of the communication of some universal truth that lies just beyond our grasp. What is the message signaled by the hordes of diatoms, flashing their microscopic lights in the night sea? What truth is expressed by the legions of the barnacles, whitening the rocks with their habitations, each small creature within finding the necessities of its existence in the sweep of the surf? And what is the meaning of so tiny a being as the transparent wisp of protoplasm that is a sea lace, existing for some reason inscrutable to us — a reason that demands its presence by the trillion amid the rocks and weeds of the shore? The meaning haunts and ever eludes us, and in its very pursuit we approach the ultimate mystery of Life itself.


Art from Geographical Portfolio — Comprising Physical, Political, Geological, and Astronomical Geography by Levi Walter Yaggy, 1887. (Available as a print, benefitting The Nature Conservancy.)

As The Edge of the Sea alighted in the world, critical praise and honors came cascading, trailed by invitations for lectures and acceptance speeches. Always uncomfortable with attention and public appearances, Carson became even more selective, prioritizing women’s associations and nonprofit cultural institutions over glamorous commercial stages. When she did speak, her words became almost a consecration, as in a speech she delivered before a convocation of librarians:

2e292385-dc1c-4cfe-b95e-845f6f98c2ec.pngWhen we go down to the lowest of the low tide lines and look down into the shallow waters, there’s all the excitement of discovering a new world. Once you have entered such a world, its fascination grows and somehow you find your mind has gained a new dimension, a new perspective — and always thereafter you find yourself remember[ing] the beauty and strangeness and wonder of that world — a world that is as real, as much a part of the universe, as our own.


Rachel Carson, 1951

Savor more of Carson’s lyrical reverence for the sea and the strange wonder of life in Figuring. Couple this fragment with a stunning illustrated celebration of our water world based on Indian mythology, then revisit Carson’s life-tested wisdom on writing and the loneliness of creative work, the story of how her writing sparked the environmental movement, and Neil Gaiman’s poetic tribute to her legacy.

donating=lovingFor 15 years, I have been spending hundreds of hours and thousands of dollars each month to keep Brain Pickings going. It has remained free and ad-free and alive thanks to patronage from readers. I have no staff, no interns, no assistant — a thoroughly one-woman labor of love that is also my life and my livelihood. If this labor makes your life more livable in any way, please consider aiding its sustenance with a donation. Your support makes all the difference.monthly donationYou can become a Sustaining Patron with a recurring monthly donation of your choosing, between a cup of tea and a Brooklyn lunch. one-time donationOr you can become a Spontaneous Supporter with a one-time donation in any amount.Partial to Bitcoin? You can beam some bit-love my way: 197usDS6AsL9wDKxtGM6xaWjmR5ejgqem7

James Baldwin on Love, the Illusion of Choice, and the Paradox of Freedom


We, none of us, choose the century we are born in, or the skin we are born in, or the chromosomes we are born with. We don’t choose the incredibly narrow band of homeostasis within which we can be alive at all — in bodies that die when their temperature rises above 40 degrees Celsius or drops below 20, living on a planet that would be the volcanic inferno of Venus or the frigid desert of Mars if it were just a little closer to or farther from its star.

And yet, within these narrow parameters of being, nothing appeals to us more than the notion of freedom — the feeling that we are free, that intoxicating illusion with which we blunt the hard fact that we are not. The more abstract and ideological the realm, the more vehemently we can insist that moral choice in specific situations within narrow parameters proves a totality of freedom. But the closer the question moves to the core of our being, the more clearly and catastrophically the illusion crumbles — nowhere more helplessly than in the most intimate realm of experience: love. Try to will yourself into — or out of — loving someone, try to will someone into loving you, and you collide with the fundamental fact that we do not choose whom we love. We could not choose, because we do not choose who and what we are, and in any love that is truly love, we love with everything we are.

James Baldwin (August 2, 1924–December 1, 1987) was a young man — young and brilliant and aflame with life, blazing against society’s illusion of stability and control — when he composed his stunning semi-autobiographical novel Giovanni’s Room (public library), making the paradox of freedom its animating theme.jamesbaldwin.jpg?resize=680%2C425

James Baldwin

Baldwin writes:

2e292385-dc1c-4cfe-b95e-845f6f98c2ec.pngNothing is more unbearable, once one has it, than freedom.

To bear the unbearable, Baldwin intimates, we construct and cling to artificial structures of choice, personal and social — habits, routines, the contractual commitment of marriage, the moralistic frameworks that indict one kind of love as good and another as bad. Today, Giovanni’s Room is celebrated as a pioneering liberation and representation of LGBTQ+ love — a term that did not exist in Baldwin’s day, for it speaks to a cultural silence so deep then that there was no adequate language for it. (The language we use today is hardly adequate — but language is always a placeholder for a culture’s evolving understanding of itself, the space in which we work out our concepts as we learn how to think about them in learning how to speak of them.) Baldwin rose against a tidal force of cowardice from publishers at a time when the Bible of psychiatry — the Diagnostic Manual of Mental Disorders — classified love as so many of us know it as a “sociopathic personality disturbance.” At the center of his act of courage and resistance is the recognition that the experience of love is our most primal confrontation with the illusion of freedom.downadownderry_dorothylathrop17.jpg?resize=680%2C801

Art by Dorothy Lathrop, 1922. (Available as a print.)

Exactly half a century after the Spanish-American poet, philosopher, and novelist George Santayana considered why we like what we like and a decade after the Holocaust survivor Viktor Frankl made his hard-earned case for saying yes to life in the most unfree of circumstances, Baldwin writes:

2e292385-dc1c-4cfe-b95e-845f6f98c2ec.pngPeople can’t, unhappily, invent their mooring posts, their lovers and their friends, anymore than they can invent their parents. Life gives these and also takes them away and the great difficulty is to say Yes to life.


Art by Margaret C. Cook from a rare 1913 edition of Walt Whitman’s Leaves of Grass. (Available as a print.)

Four years later, Baldwin would develop these ideas in his immensely insightful speech-turned-essay on freedom and how we imprison ourselves.

In the final years of his life, he would look back on the crucible of these ideas, describing Giovanni’s Room as a book not about one kind of love or another but “about what happens to you if you’re afraid to love anybody.” In his most intimate interview, he would recount the best advice he ever received on the transcendent, terrifying choicelessness of love and the implicit, seemingly paradoxical demand for choice within it — advice given him by an old friend:

2e292385-dc1c-4cfe-b95e-845f6f98c2ec.pngYou have to go the way your blood beats. If you don’t live the only life you have, you won’t live some other life, you won’t live any life at all.


Art by Margaret C. Cook from Leaves of Grass. (Available as a print.)

Complement with Toni Morrison on the deepest meaning of freedom and Simone de Beauvoir on how chance and choice converge to make us who we are, then revisit Baldwin on the doom and glory of knowing who you are.


The Mirror of Enigmas: Chance, the Universe, and the Pale Blues of Knowing Who We Are


It takes a great sobriety of spirit to know your own depths — and your limits. It takes a special grandeur of spirit to know the limits of your self-knowledge.

A recent brush with those limits reminded me of a short, stunning essay by Jorge Luis Borges (August 24, 1899–June 14, 1986) titled “The Mirror of Enigmas,” found in his Labyrinths (public library) — the 1962 collection of stories, essays, and parables that gave us his timeless parable of the divided self and his classic refutation of time.

Titling the essay after St. Paul’s famous cryptic statement Videmus nunc per speculum in aenigmate — loosely translated as We now see through a mirror, enigmatically — Borges considers the tribe of thinkers who have perched their efforts to reconcile knowledge and mystery, the scientific and the spiritual, on the assumption that “the history of the universe — and in it our lives and the most tenuous detail of our lives — has an incalculable, symbolical value.” With his characteristic poetic precision, he condenses this common and somewhat tired hypothesis:

2e292385-dc1c-4cfe-b95e-845f6f98c2ec.pngThe outer world — forms, temperatures, the moon — is a language humans have forgotten or which we can scarcely distinguish.

No one, Borges argues, has taken this precarious hypothesis to more surefooted ground than the French novelist, poet, and philosophical pamphleteer Léon Bloy (July 11, 1846–November 3, 1917).

Digging through the surviving fragments of Bloy’s written thought, he surfaces a passage emblematic of Bloy’s uncommon physics of the metaphysical — an 1894 passage fomented by his interest in the teachings of St. Paul. Translated by Borges himself, Bloy writes:

2e292385-dc1c-4cfe-b95e-845f6f98c2ec.png[St. Paul’s statement] would be a skylight through which one might submerge himself in the true Abyss, which is the soul of man. The terrifying immensity of the firmament’s abyss is an illusion, an external reflection of our own abysses, perceived “in a mirror.” We should invert our eyes and practice a sublime astronomy in the infinitude of our heart… If we see the Milky Way, it is because it actually exists in our souls.


Art from Thomas Wright’s An Original Theory or New Hypothesis of the Universe, 1750 — the first book to describe the spiral shape of the Milky Way. (Available as a print and as a face mask.)

A century before Milan Kundera considered the eternal challenge of knowing what we really want in his classic novel The Unbearable Lightness of Being, Bloy shines a sidewise gleam on the elemental self-opacity with and within which we live:

2e292385-dc1c-4cfe-b95e-845f6f98c2ec.pngEverything is a symbol, even the most piercing pain. We are dreamers who shout in our sleep. We do not know whether the things afflicting us are the secret beginning of our ulterior happiness or not.

These ideas haunted Bloy, animated his pamphlets, his poems, his novels, then culminated in his 1912 book-length essay The Soul of Napoleon — a philosophical prose poem that sets out, as Borges puts it, “to decipher the symbol Napoleon, considered as the precursor of another hero — man and symbol as well — who is hidden in the future.” Bloy, translated again by Borges, writes in this uncommon work:

2e292385-dc1c-4cfe-b95e-845f6f98c2ec.pngEvery man* is on earth to symbolize something he is ignorant of and to realize a particle or a mountain of the invisible materials that will serve to build the City of God.


There is no human being on earth capable of declaring with certitude who he is. No one knows what he has come into this world to do, what his acts correspond to, his sentiments, his ideas, or what his real name is, his enduring Name in the register of Light… History is an immense liturgical text where the iotas and the dots are worth no less than the entire verses or chapters, but the importance of one and the other is indeterminable and profoundly hidden.

But as you contemplate these existential immensities, you face the limits of contemplation — the limits of meaning-making in relation to elemental truth.

Borges recognized this, closing the essay with by acknowledging “it is doubtful that the world has a meaning… even more doubtful that it has a double or triple meaning.”

I recognized this upon sitting down in for morning meditation in my garden after a nightlong storm and watching an almost otherworldly deposit roll onto the cushion: a tiny, perfect robin egg, improbable and sorrowful in its displaced blue beauty.SingingOnlyIs_by_MariaPopova.jpg?resize=680%2C907

Singing Only Is by Maria Popova. (Available as a print.)

I considered climbing the neighbor’s colossal tree to find the storm-shaken nest and reinstate the egg. (Perfectly, the tree is an Ailanthus altissima, known as “tree-of-heaven” in its native China — a migrant now rooted in Brooklyn, like me.)

But then I considered this chance-event as the product of the same impartial forces that deposited the exact spermatozoid of my father’s onto my mother’s ovum at the exact moment to produce the chance-event of my particular configuration of atoms animated by this particular consciousness that just is, the consciousness mourning the robin that will never be. To call one expression of chance good and another bad is mere human hubris — the hubris of narrative and interpretation superimposed on an impartial universe devoid of why, awash in is.

No one knows the meaning of why anything comes to be, or doesn’t. Here is this pale blue orb, dropped from the tree-of-heaven onto a tiny Brooklyn point on the face of this Pale Blue Dot, itself a “mote of dust suspended in a sunbeam” within an immense and impartial universe, conceived in the creation myths and early scientific theories of our meaning-hungry ancestors as a great cosmic egg.thomaswright7.jpg?resize=680%2C1033

Art from An Original Theory or New Hypothesis of the Universe, 1750, illustrating Thomas Wright’s model of the cosmos as an egg-like structure of nested infinities. (Available as a print and as a face mask.)

Here I am, and here you are, and here is the robin’s egg in its near-life collision with chance. To ask for its meaning is as meaningless a question as to demand the meaning of a color or the meaning of a bird. On this particular day, at this particular moment — the only locus of aliveness we ever have — the contour of meaning comes in shades of blue, singing only is.

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Vintage Science Face Masks Benefiting the Nature Conservancy (New Designs Added)



The Snail with the Right Heart: A True Story



Did you know…

… that today is Rose Garden Wedding Day? In 1971, Tricia Nixon, daughter of President Richard Nixon, married Edward Cox in the first wedding ever held in the White House Rose Garden.


Today’s Inspirational Quote:

“We cannot learn from one another until we stop shouting at one another – until we speak quietly enough so that our words can be heard as well as our voices.”

— Richard M. Nixon

INTELLIFUSION Newsletter 12.6.21

 weekly rundown of the global security landscape, highlighting key incidents that have taken place from each region in the last seven days; 
Intelligence Insight Weekly - What's Happening in Asia?
MIDDLE EAST & ASIAChinaFive people were killed and 15 others were wounded in a mass stabbing incident on a street in Anqing, Anhui Province. The suspect was arrested at the scene, with police claiming that the attack was related to ‘family troubles.’ Knife attacks are relatively common in China with few details being available regarding motives, however, attacks are generally believed to be related to mental health issues, rather than terror-related attacks. The incident comes weeks after a ramming attack took place in Dalian City, with the motive allegedly being ‘dissatisfaction with society’ after losing money from an investment. Similar stabbing attacks also took place this year in Zhuanggang (March), Shanxin (April), and Chenzhou (May). 
Insight Weekly - Europe Image
EUROPEPolandThis week saw a major protest march in Warsaw by Mining and Energy sector professionals and trade unions in Warsaw, which included a stop outside the European Commission Office. The protest is over the recent suit filed by the Czech Republic in the European Court of Justice in February calling for the closure of the Turow mine near the Czech border. Recent reporting indicates the Czech government is calling for Poland to be fined €5million per day (US$6,091,227.67) until the mine is closed. Additionally, Australian mining firm Prairie Mining is suing the Polish government over the firm’s inability to conduct mining operations due to regulations. Pressure appears to be increasing from the mining and energy sector towards the Polish government. Employees and business owners in Poland appear to be openly hostile towards efforts to hinder mining and energy operations in the country. However, environmental activist groups are taking an increasing interest in shutting down mining operations across Europe. While their attention is focussed on the G7 at this time; efforts to keep mines open are bound to catch their attention once the summit ends and could see counter-protests and direct action at mines. Looking ahead, the mining and energy sector in Poland will possibly become more hostile towards any type of regulations hindering mining operations. With climate change activists taking a particular interest in shutting down mining of any kind, it is possible that environmental groups will attempt to counter-protest any demonstrations by the mining and energy sector in Poland, possibly leading to unrest; particularly in Warsaw.
Intelligence Insight Weekly - What's Happening in Africa?
AFRICALibyaISIS carried out a rare attack in Libya on 6th June when a suicide bomber detonated a vehicle filled with explosives at a checkpoint manned by the Sabha Security Directorate on the Brak-Sabha road. Two Criminal Investigation Department (CID) officers, Captain Ibrahim Abdel Nabi Mana’ Khayali and Lieutenant Abbas Abubakr Ali Asherif, were killed in the attack. ISIS claim the Suicide Vehicle Borne Improvised Explosive Device (SVBIED) was driven by Mohamed Al-Muhajir. The U.S. and other western powers denounced the attack and warned that there are still groups that aim to undermine Libya’s stability and unity. The spokesperson for the Libyan National Army (LNA), meanwhile, warned that ‘takfiri’ organisations and the Muslim Brotherhood are seeking to retake control of Sabha, a statement that highlights how the LNA conflate ISIS and the Muslim Brotherhood as one and the same, and the persistent underlying tensions between Islamist factions and the LNA. 
Insight Weekly - North America Image
NORTH AMERICAOntario, CanadaIn the late evening of 6th June, Nathaniel Veltman, a 20 year old part-time factory worker, drove his pickup truck into a Muslim family walking near their home in the northwest of London, Ontario. Four of the five victims were killed at the scene and the fifth, nine year-old Fayez, remains in hospital with serious injuries. Police are treating the incident as being hate-motivated and Veltman, who had no connection to his victims, has been charged with four counts of first-degree murder and one count of attempted murder. Veltman has been described by neighbours as something of an introvert and police are attempting to build a profile of his online activity, although he appears to have had a surprisingly small online footprint. When arrested approximately four miles from the scene of the crime Veltman was reportedly wearing some sort of body armour and helmet, which one witness claims had swastikas on, although this has not been confirmed. If Veltman was wearing body armour it implies a degree of premeditation to his actions and an expectation of a possible confrontation with police. No reports make any mention that Veltman was otherwise armed.
Insight Weekly - South America Image
SOUTH AMERICABrazilThis week saw a wave of violence sweep across the Brazilian state of Amazonas. Starting on 6th June, arson attacks and gunfire began being reported across the state capital of Manaus. By the end of Monday morning, at least 17 vehicles had been torched and multiple public buildings had been set on fire. Similar attacks were later reported in seven nearby cities, causing schools, stores and vaccination centres to close. Authorities believe a criminal group orchestrated the attacks from a prison after one of their leaders was shot dead by police in Manaus. The group is involved in drug trafficking and controls smuggling routes from Peru and Colombia. Additional security forces have been deployed to the area in response to the violence, with three tactical teams reinforcing security operations at the Alto Solimões border between Brazil, Peru and Colombia. Over 40 suspects have been arrested so far.
📽️🎙️🎧 THE INSIGHT: An Intelligence Fusion Podcast A fortnightly podcast that expands on key incidents and events, providing you with wider analysis on security trends, evolving patterns and unexplored geopolitical themes from every corner of the globe.
Intelligence Fusion and Trace Labs explore crowdsourcing intelligence What is crowdsourcing? And how can it be used to support open-source intelligence collection? Our CEO Michael McCabe sat down with our friends and partners at Trace Labs to discuss this and how they use crowdsourcing for the greater good, using Open-Source Intelligence (OSINT) to find missing persons and reunite them with their families 
Watch now

Word of the Day

Caducous kə-DYOO-kəsPart of speech: adjectiveOrigin: Latin, late 17th century
1(of an organ or part) easily detached and shed at an early stage
Examples of Caducous in a sentence “The protective layer of a poppy can be caducous, falling off to reveal the bright petals.” “Jane slid the bulky fur coat off her body in a caducous manner.”

Feel free to stop striving: learn to relish being an amateur

No problem is a problem – by Seth Godin

“No problem” is a problem [ ]

The right response to feedback is, “thank you.” Or perhaps, “that’s a great point.” Even if it’s not your job to change the system, or not your fault that things didn’t work as expected, both of these responses are valid and useful.

Feedback is a gift. It lets you know precisely what the other person wants or needs. After you receive the gift, it’s up to you to accept it or not. But shutting down feedback with an argument or by appearing ungrateful makes it less likely you’ll be offered it again. And if you’re getting feedback from a customer or a prospect, shutting it down makes it likely that they’ll walk away and take their attention and their trust somewhere else.

When you say, “no problem,” you’re letting yourself off the hook, refusing to acknowledge what was said and closing the door for a useful interaction. Because there is a problem. Exploring what the problem is is far better than denying it.

Did you know…

Did you know…

… that today is the birthday of Jacques Cousteau, French undersea explorer (1910)? Jacques-Yves Cousteau is perhaps the most well-known modern scuba diver and undersea explorer. He brought the world of undersea diving within the capabilities of ordinary people by inventing (with Emile Gagnan) the aqualung in 1942. He was also active in the movement to safeguard the oceans from pollution.


Today’s Inspirational Quote:

“It takes generosity to discover the whole through others. If you realize you are only a violin, you can open yourself up to the world by playing your role in the concert.”

— Jacques Yves Cousteau

World Day against Child Labour

World Day Against Child Labor – 12 June 

Child Labour Day

This day calls on the international community to take effective measures to eradicate forced labor, and end modern slavery and human trafficking.  

Content marketing ideas:     

  • Listicle idea: How do Indian laws protect children from underage labor? 
  • Infographic idea: The best and worst countries for children’s rights  
  • Video idea: Inspiring lessons we can learn from these crusaders against child labor  
  • Podcast idea: Has fast fashion contributed to the rise of child labor? 

International  Albuminsm Awareness Day – 13 June 

This day aims to prevent discrimination against people with albinism. 

Content marketing ideas:     

  • Listicle idea: Different types of albinism and their symptoms  
  • Infographic idea: X Albino models who redefined beauty  
  • Video idea: Best tips to take care of albino skin 
  • Podcast idea: What you should know about raising a child with albinism? 


Fruitionfroo-ISH-ənPart of speech: nounOrigin: Old French and Latin, early 15th century
1The point at which a plan or project is realized2The state or action of producing fruit
Examples of Fruition in a sentence “Everything started falling into place as her plan came to fruition.” “The chemist’s lab research came to fruition.”

James Clear Newsletter 11.06.2021

3-2-1 Newsletter by James Clear“The most wisdom per word of any newsletter on the web.”

3-2-1: How to rebound from a mistake and think outside your constraints

read onJAMESCLEAR.COM | JUNE 10, 2021

Happy 3-2-1 Thursday,

Here are 3 ideas, 2 quotes, and 1 question to consider this week…

3 Ideas From Me


“Patience is a competitive advantage.

In a surprising number of fields, you can find success if you are simply willing to do the reasonable thing longer than most people.”

(Share this on Twitter)​


“Most people don’t want accurate information, they want validating information.

Growth requires you to be open to unlearning ideas that previously served you.”

(Share this on Twitter)​


“Your mind is a suggestion engine. Every thought you have is a suggestion, not an order.

Sometimes your mind suggests that you are tired, that you should give up, or that you should take an easier path.

But if you pause, you can discover new suggestions. For example, that you will feel good once the work is done or that you have the ability to finish things even when you don’t feel like it.

Your thoughts are not orders. Merely suggestions. You have the power to choose which option to follow.”

2 Quotes From Others


Author Gretchen Rubin on how to rebound from a mistake:

“Instead of feeling that you’ve blown the day and thinking, “I’ll get back on track tomorrow,” try thinking of each day as a set of four quarters: morning, midday, afternoon, evening. If you blow one quarter, you get back on track for the next quarter.

Fail small, not big.”

Source: Better Than Before


Facebook executive Andrew Bosworth on how to think outside your constraints:

“When we are getting close to launching products at Facebook we often move the product team out of our usual open floor plan and into a room so they can coordinate in even tighter loops. As a rapidly growing company, it can sometimes be hard to find the space for these so-called war rooms.

Before the launch of our games platform we needed to move more people into a war room than could possibly fit in any floor plan. Not to be defeated, the team came in over the weekend and built a loft which could support desks on two levels. This is classic hacking. The team solved a problem on a dimension, quite literally, that was unexpected: when you think of a floor plan you think of width and depth, not height.

Not to be outdone, a few years later when the Messenger team needed to move 15 people into a war room but the largest room we had could only fit 10 people any way you arranged it (including vertically), they cut a hole in the wall and made a bigger room.

This example isn’t illustrative for its cleverness but rather for its power as a metaphor. As humans when we walk into a room we are inclined to perceive the four walls around us as permanent, immovable constraints. Some of them are — we should avoid demolishing structural walls — but most of them probably are not.”

Source: The Hacker Way


1 Question For You

What is one action that would make today a success?

Walk Around the World Day

Did you know…

… that today is Walk Around the World Day? On June 10, 1970, American David Kunst began to walk around the world. On October 5, 1974, 1,576 days later, he completed his walk. When traveling by ship between land masses, he walked the decks of the ship. Trivia buffs: David carried a torch in the 1996 Olympic Torch Relay and he is featured in the 1997 Guinness Record Breakers Book.


Today’s Inspirational Quote:

“Even the smallest act of caring for another person is like a drop of water – it will make ripples throughout the entire pond.”

— Jessy and Bryan Matteo

The Marshall Goldsmith Newsletter 11062021

My mission is simple. I want to help successful people achieve positive, lasting change in behavior; for themselves, their people, and their teams. I want to help you make your life a little better. Thank you for subscribing! Life is good.

6 Things Positive People Say in Adversity!

Marshall GoldsmithJun 10

Today, with all of the pressures of life and work, we’re busier and working harder than we ever have. Sometimes life can be difficult, things happen that we don’t like, and we get down. This is just a fact!

My wonderful friend Frances Hesselbein (former CEO of the Girl Scouts and recipient of the Presidential Medal of Freedom) has a saying that I love. She says, when asked what her blood type is, “Be Positive!” This is her philosophy and it helps her navigate through challenges in a positive way.

I love her outlook and I look for it in others as I travel around the world. How do people meet challenges and view change in a positive way? Here are some of the comments I’ve heard from friends, leaders, and students about how to view and manage difficulties in a positive and constructive way.

  1. “There is no use dwelling on the past. What is done is done. In hindsight, would I have done some things differently? Of course! I cannot change that now. I am focused on creating a great future.”
  2. “In a strange way, my recent ‘disasters’ have actually made me better. I now realize that what matters is my health, friends, and family. I am grateful for the fact that I now understand what really matters.”
  3. “I have a good job. I used to gripe about all kinds of minor annoyances at work. I recognize now that there are a lot of people out there who are much worse off than I am. All the little things that bothered me so much don’t matter anymore.”
  4. “I have time to invest in my future. I am using it to do what I always said I wanted going to do. I am glad that I have a chance to do this.”
  5. “I love my work. As an independent contractor, I have had to cut my fees. Who cares? I still love what I am doing and am grateful to be doing what I love.”
  6. “My family is closer than ever. Some of us aren’t doing so well. We are doing whatever we can to help each other. We love each other and support each other when times are tough.”

Personally, I’m very grateful to have the opportunity to communicate with you, my readers. Many of you have sent me wonderful comments and e-mails. I have learned so much from you, and I am very appreciative for your interest in what I write.

“Great is the need of the student to learn — far greater is the need of the teacher to teach.” As a teacher, trying to help you — even a little — adds value to my life. Thank you!

Life is good. Marshall.

Towards Deep Carbonisation

Biden POwer Map


The Biden Power Map

An interactive guide to key players across seven foreign-policy prioritiesPUBLISHED APRIL 30, 2021

To mark President Biden’s 100th day in office, FP Analytics

Global race to vaccinate

The Global Race To Vaccinate

Facing new coronavirus variants and threats of backsliding, the world’s effort to protect its most vulnerable populations must accelerate

“Take the rose—most people think it very beautiful: I don’t care for It at all. I prefer the cactus, for the simple reason that it has a more interesting personality. It has wonderfully adapted itself to its surroundings! It is the best illustration of the theory of evolution in plant life.” — Charles Proteus Steinmetz

Solar Eclipse 10th June 2021

Solar eclipse 2021: Rare event

The annular solar eclipse is a rare and mesmerising sight and you shouldn’t miss this astronomical event. According to NASA, annular solar eclipses appear every 18 months somewhere on Earth and they are visible only a few minutes, unlike lunar eclipses.

A total solar eclipse happens when the Moon passes between Earth and the sun and blocks the light of the Sun. But, when the Moon is too far from earth, it looks smaller and does not block the entire view of the Sun. This creates what looks like a ring around the Moon.

It is worth noting that only partial solar eclipses can be observed from the North and South Poles, as per NASA.

Eclipses helped discover Earth shape?

NASA says hundreds of years ago when people observed the Moon during an eclipse, they saw Earth’s shadow on the Moon and discovered that the Earth is round. “Even after all these years, scientists are still learning about the Moon from lunar eclipses, NASA said.

BrainPickings Newsletter I like

This is Brain Pickings midweek pick-me-up, drawn from my fifteen-year archive of ideas unblunted by time, resurfaced as timeless nourishment for heart, mind, and spirit. (If you don’t yet subscribe to the standard Sunday newsletter of new pieces published each week, you can sign up here — it’s free.) If you missed last week’s edition — James Baldwin on love and transcending the trap of labels — you can catch up right here. If my labor of love enriches your life in any way, please consider supporting it with a donation – all these years, I have spent tens of thousands of hours, made many personal sacrifices, and invested tremendous resources in Brain Pickings, which remains free and ad-free and alive thanks to reader patronage. If you already donate: THANK YOU.

FROM THE ARCHIVE | How to Love: Legendary Zen Buddhist Teacher Thich Nhat Hanh on Mastering the Art of “Interbeing”

What does love mean, exactly? We have applied to it our finest definitions; we have examined its psychology and outlined it in philosophical frameworks; we have even devised a mathematical formula for attaining it. And yet anyone who has ever taken this wholehearted leap of faith knows that love remains a mystery — perhaps the mystery of the human experience.

Learning to meet this mystery with the full realness of our being — to show up for it with absolute clarity of intention — is the dance of life.

That’s what legendary Vietnamese Zen Buddhist monk, teacher, and peace activist Thich Nhat Hanh (b. October 11, 1926) explores in How to Love (public library) — a slim, simply worded collection of his immeasurably wise insights on the most complex and most rewarding human potentiality.

Indeed, in accordance with the general praxis of Buddhist teachings, Nhat Hanh delivers distilled infusions of clarity, using elementary language and metaphor to address the most elemental concerns of the soul. To receive his teachings one must make an active commitment not to succumb to the Western pathology of cynicism, our flawed self-protection mechanism that readily dismisses anything sincere and true as simplistic or naïve — even if, or precisely because, we know that all real truth and sincerity are simple by virtue of being true and sincere.tnh1.jpg?w=680

Thich Nhat Hanh

At the heart of Nhat Hanh’s teachings is the idea that “understanding is love’s other name” — that to love another means to fully understand his or her suffering. (“Suffering” sounds rather dramatic, but in Buddhism it refers to any source of profound dissatisfaction — be it physical or psychoemotional or spiritual.) Understanding, after all, is what everybody needs — but even if we grasp this on a theoretical level, we habitually get too caught in the smallness of our fixations to be able to offer such expansive understanding. He illustrates this mismatch of scales with an apt metaphor:

2e292385-dc1c-4cfe-b95e-845f6f98c2ec.pngIf you pour a handful of salt into a cup of water, the water becomes undrinkable. But if you pour the salt into a river, people can continue to draw the water to cook, wash, and drink. The river is immense, and it has the capacity to receive, embrace, and transform. When our hearts are small, our understanding and compassion are limited, and we suffer. We can’t accept or tolerate others and their shortcomings, and we demand that they change. But when our hearts expand, these same things don’t make us suffer anymore. We have a lot of understanding and compassion and can embrace others. We accept others as they are, and then they have a chance to transform.


Illustration from Hug Me by Simona Ciraolo

The question then becomes how to grow our own hearts, which begins with a commitment to understand and bear witness to our own suffering:

2e292385-dc1c-4cfe-b95e-845f6f98c2ec.pngWhen we feed and support our own happiness, we are nourishing our ability to love. That’s why to love means to learn the art of nourishing our happiness.

Understanding someone’s suffering is the best gift you can give another person. Understanding is love’s other name. If you don’t understand, you can’t love.

And yet because love is a learned “dynamic interaction,” we form our patterns of understanding — and misunderstanding — early in life, by osmosis and imitation rather than conscious creation. Echoing what Western developmental psychology knows about the role of “positivity resonance” in learning love, Nhat Hanh writes:

2e292385-dc1c-4cfe-b95e-845f6f98c2ec.pngIf our parents didn’t love and understand each other, how are we to know what love looks like? … The most precious inheritance that parents can give their children is their own happiness. Our parents may be able to leave us money, houses, and land, but they may not be happy people. If we have happy parents, we have received the richest inheritance of all.


Illustration by Maurice Sendak from Open House for Butterflies by Ruth Krauss

Nhat Hanh points out the crucial difference between infatuation, which replaces any real understanding of the other with a fantasy of who he or she can be for us, and true love:

2e292385-dc1c-4cfe-b95e-845f6f98c2ec.pngOften, we get crushes on others not because we truly love and understand them, but to distract ourselves from our suffering. When we learn to love and understand ourselves and have true compassion for ourselves, then we can truly love and understand another person.

Out of this incomplete understanding of ourselves spring our illusory infatuations, which Nhat Hanh captures with equal parts wisdom and wit:

2e292385-dc1c-4cfe-b95e-845f6f98c2ec.pngSometimes we feel empty; we feel a vacuum, a great lack of something. We don’t know the cause; it’s very vague, but that feeling of being empty inside is very strong. We expect and hope for something much better so we’ll feel less alone, less empty. The desire to understand ourselves and to understand life is a deep thirst. There’s also the deep thirst to be loved and to love. We are ready to love and be loved. It’s very natural. But because we feel empty, we try to find an object of our love. Sometimes we haven’t had the time to understand ourselves, yet we’ve already found the object of our love. When we realize that all our hopes and expectations of course can’t be fulfilled by that person, we continue to feel empty. You want to find something, but you don’t know what to search for. In everyone there’s a continuous desire and expectation; deep inside, you still expect something better to happen. That is why you check your email many times a day!


Illustration from The Missing Piece Meets the Big O, Shel Silverstein’s minimalist allegory of true love

Real, truthful love, he argues, is rooted in four elements — loving kindness, compassion, joy, and equanimity — fostering which lends love “the element of holiness.” The first of them addresses this dialogic relationship between our own suffering and our capacity to fully understand our loved ones:

2e292385-dc1c-4cfe-b95e-845f6f98c2ec.pngThe essence of loving kindness is being able to offer happiness. You can be the sunshine for another person. You can’t offer happiness until you have it for yourself. So build a home inside by accepting yourself and learning to love and heal yourself. Learn how to practice mindfulness in such a way that you can create moments of happiness and joy for your own nourishment. Then you have something to offer the other person.


If you have enough understanding and love, then every moment — whether it’s spent making breakfast, driving the car, watering the garden, or doing anything else in your day — can be a moment of joy.

This interrelatedness of self and other is manifested in the fourth element as well, equanimity, the Sanskrit word for which — upeksha — is also translated as “inclusiveness” and “nondiscrimination”:

2e292385-dc1c-4cfe-b95e-845f6f98c2ec.pngIn a deep relationship, there’s no longer a boundary between you and the other person. You are her and she is you. Your suffering is her suffering. Your understanding of your own suffering helps your loved one to suffer less. Suffering and happiness are no longer individual matters. What happens to your loved one happens to you. What happens to you happens to your loved one.


In true love, there’s no more separation or discrimination. His happiness is your happiness. Your suffering is his suffering. You can no longer say, “That’s your problem.”

Supplementing the four core elements are also the subsidiary elements of trust and respect, the currency of love’s deep mutuality:

2e292385-dc1c-4cfe-b95e-845f6f98c2ec.pngWhen you love someone, you have to have trust and confidence. Love without trust is not yet love. Of course, first you have to have trust, respect, and confidence in yourself. Trust that you have a good and compassionate nature. You are part of the universe; you are made of stars. When you look at your loved one, you see that he is also made of stars and carries eternity inside. Looking in this way, we naturally feel reverence. True love cannot be without trust and respect for oneself and for the other person.


Illustration by Julie Paschkis from Pablo Neruda: Poet of the People by Monica Brown

The essential mechanism for establishing such trust and respect is listening — something so frequently extolled by Western psychologists, therapists, and sage grandparents that we’ve developed a special immunity to hearing it. And yet when Nhat Hanh reframes this obvious insight with the gentle elegance of his poetics, it somehow bypasses the rational cynicism of the jaded modern mind and registers directly in the soul:

2e292385-dc1c-4cfe-b95e-845f6f98c2ec.pngTo love without knowing how to love wounds the person we love. To know how to love someone, we have to understand them. To understand, we need to listen.


When you love someone, you should have the capacity to bring relief and help him to suffer less. This is an art. If you don’t understand the roots of his suffering, you can’t help, just as a doctor can’t help heal your illness if she doesn’t know the cause. You need to understand the cause of your loved one’s suffering in order to help bring relief.


The more you understand, the more you love; the more you love, the more you understand. They are two sides of one reality. The mind of love and the mind of understanding are the same.

Echoing legendary Zen teacher D.T. Suzuki’s memorable aphorism that “the ego-shell in which we live is the hardest thing to outgrow,” Nhat Hanh considers how the notion of the separate, egoic “I” interrupts the dialogic flow of understanding — the “interbeing,” to use his wonderfully poetic and wonderfully precise term, that is love:

2e292385-dc1c-4cfe-b95e-845f6f98c2ec.pngOften, when we say, “I love you” we focus mostly on the idea of the “I” who is doing the loving and less on the quality of the love that’s being offered. This is because we are caught by the idea of self. We think we have a self. But there is no such thing as an individual separate self. A flower is made only of non-flower elements, such as chlorophyll, sunlight, and water. If we were to remove all the non-flower elements from the flower, there would be no flower left. A flower cannot be by herself alone. A flower can only inter-be with all of us… Humans are like this too. We can’t exist by ourselves alone. We can only inter-be. I am made only of non-me elements, such as the Earth, the sun, parents, and ancestors. In a relationship, if you can see the nature of interbeing between you and the other person, you can see that his suffering is your own suffering, and your happiness is his own happiness. With this way of seeing, you speak and act differently. This in itself can relieve so much suffering.

The remainder of How to Love explores the simple, profoundly transformative daily practices of love and understanding, which apply not only to romantic relationships but to all forms of “interbeing.” Complement it with John Steinbeck’s exquisite letter of advice on love to his teenage son and Susan Sontag’s lifetime of reflections on the subject, then revisit the great D.T. Suzuki on how Zen can help us cultivate our character.

donating=lovingEach month, I spend hundreds of hours and thousands of dollars keeping Brain Pickings going. For a decade and a half, it has remained free and ad-free and alive thanks to patronage from readers. I have no staff, no interns, not even an assistant — a thoroughly one-woman labor of love that is also my life and my livelihood. If this labor makes your life more livable in any way, please consider aiding its sustenance with a donation. Your support makes all the difference.monthly donationYou can become a Sustaining Patron with a recurring monthly donation of your choosing, between a cup of tea and a Brooklyn lunch. one-time donationOr you can become a Spontaneous Supporter with a one-time donation in any amount.Partial to Bitcoin? You can beam some bit-love my way: 197usDS6AsL9wDKxtGM6xaWjmR5ejgqem7



Hannah Arendt on Love and How to Live with the Fundamental Fear of Loss

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James Baldwin on Love, the Illusion of Choice, and the Paradox of Freedom

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Our Greatest Misconception About Love: Philosopher-Psychiatrist Esther Perel on Modern Loneliness as Ambiguous Loss and the Essential Elements of Healthy Relationships

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Polish Poet and Nobel Laureate Wisława Szymborska on Great Love

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The Four Buddhist Mantras for Turning Fear into Love

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The Snail with the Right Heart: A True Story



Vintage Science Face Masks Benefiting the Nature Conservancy (New Designs Added)

Did you know…

… that today is National Donald Duck Day? Donald Duck made his cartoon debut in “The Wise Little Hen” back in 1934. Soon after, Daisy Duck and his nephews Huey, Dewey, and Louie were introduced. Trivia fans: Donald Duck has been in more movies (200+) than any Disney character!


Today’s Inspirational Quote:

“Accept responsibility for your life. Know that it is you who will get you where you want to go, no one else.”

— Les Brown

The wily and merciless veined octopus stalks an unsuspecting rock crab

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ZonkzoNGkPart of speech: verbOrigin: of imitative/echoic origin, mid-20th century
1Fall or cause to fall suddenly and heavily asleep or lose consciousness2Hit or strike.
Examples of Zonk in a sentence “Nothing makes me zonk out quite as quickly as NyQuil.” “The bowl zonked Cheryl when she tried to grab it from the top shelf.”

via Seth Godin’s Newsletter

Two ways to challenge the status quo [ ]

Slowly, or all at once.

Culture shifts slowly. “People like us do things like this.” Seismic events may make newspaper headlines, but they don’t rapidly change the way human beings in community behave.

Instead, the status quo erodes, redefining itself as it goes. If you’re the kind of person who believes in what’s all around us (which is most of us), then you won’t change your beliefs until the people around you change as well.

That’s why the smallest viable audience is so important. Focusing on a specific group of people, understanding their beliefs, engaging with empathy, creating new social norms and then, peer-to-peer, spreading the new normal.

Science, on the other hand, can shift more rapidly. A new paper detailing groundbreaking research on Parkinson’s disease, for example, can persuade 100 of the right doctors and funders of a paradigm shift. If they’re participating in the scientific method, they’ll do their research and change their assumptions.

And then, as always, it goes back to the slow move toward culture shift. It took twenty years for the medical community to embrace the fact that ulcers were caused by bacteria, not pastrami sandwiches. The bacteria didn’t care if the community believed in them, but the patients were glad the doctors made a new decision based on new information.

The culture is changing far more rapidly than it ever has before. And yet, it still changes slowly enough for us to grow impatient when important ideas and practices around health, justice and community are ignored.

And yet it changes. Persistent and consistent effort with focus is our only way forward.

Marshall Goldsmith Newsletter

My mission is simple. I want to help successful people achieve positive, lasting change in behavior; for themselves, their people, and their teams. I want to help you make your life a little better. Thank you for subscribing! Life is good.

Is Your Boss a Chief Critic Officer?

Marshall GoldsmithJun 8

One of the bad habits that I talk about in my best-selling book What Got You Here Won’t Get You There is “Passing judgment: the need to rate others and impose our standards on them.” Some of you may have a boss who does this, some of you may do this yourselves. Let’s analyze this bad habit.

While, there’s nothing wrong with offering an opinion in the normal give and take of business discussions, because you want people to agree or disagree freely, it’s not appropriate to pass judgment when we specifically ask people to voice their opinions about us. In those moments when other people have passed judgment on advice they have solicited from me, my first thought is, “Who died and made you Critic in Chief?”

This is true even if you ask a question and agree with the answer. Consciously or not, the other person will register your agreement, and he or she will remember it with great specificity when you don’t agree the next time. The contrast is telling. The person thinks, “What was wrong with what I said? Why did I bother?”

People don’t like to be critiqued, however obliquely. That’s why passing judgment is one of the more insidious ways we push people away and hold ourselves back from learning what we may need to know to achieve greater success. The only likely thing that comes out of passing judgment on people’s efforts to help us is that they probably won’t try to help us again.

How do we stop passing judgment, especially when people are honestly trying to help us?

Try this: For one week – every time you feel like making a judgment, treat the idea that comes your way from the person with complete neutrality. Think of yourself as a human Switzerland. Don’t take sides. Don’t express an opinion. Don’t judge the comment. If you find yourself constitutionally incapable of just saying “Thank you,” make it an innocuous, “Thanks, I hadn’t considered that.” Or, “Thanks. You’ve given me something to think about.”

After one week, I guarantee you will have significantly reduced the number of pointless arguments you engage in at work or at home. If you continue this for several weeks, at least three good things will happen.

First, you won’t have to think about this sort of neutral response; it will become automatic – as easy as saying “God bless you” when someone sneezes.

Second, you will have dramatically reduced the hours you devote to contentious interfacing. When you don’t judge an idea, no one can argue with you.

Third, people will gradually begin to see you as a much more open-minded person, even when you are not in fact agreeing with them. Do this consistently and people will eventually brand you as a welcoming person, someone whose door they can knock on when they have an idea, someone with whom they can spitball casual ideas and not end up spitting at each other.

Life is good. Marshall.

Did you know… Best Friends Day?

Did you know…

… that today is National Best Friends Day? Whether near or far, old or new, best friends are there in good times and bad. Tell your best friends how much you appreciate their friendship today!


Today’s Inspirational Quote:

“The most beautiful discovery true friends make is that they can grow separately without growing apart.”

— Elisabeth Foley

Five interesting Phrases

  1. Under Your NoseMeaning: Missing something that should be really obvious.
  2. It’s Not Brain SurgeryMeaning: A task that’s easy to accomplish, a thing lacking complexity.
  3. Lickety SplitMeaning: To go at a quick pace; no delaying!
  4. Between a Rock and a Hard PlaceMeaning: Being faced with two difficult choices.
  5. Elvis Has Left The BuildingMeaning: Something that is all over.

WhatsApp University Gyan: Personal Finance rules


Rule of 72 (Double Your Money)
Rule of 114 (Triple)
Rule of 144 (Quadruple)
Rule of 70 (Inflation)
4% Withdrawal Rule
100 – Minus Age Rule
10, 5, 3 Rule
50-30-20 Rule
3X Emergency Rule
40℅ EMI Rule
Life Insurance Rule

Rule of 72

No. of yrs required to double your money at a given rate, U just divide 72 by interest rate
Eg, if you want to know how long it will take to double your money at 8% interest, divide 72 by 8 and get 9 yrs

At 6% rate, it will take 12 yrs
At 9% rate, it will take 8 yrs

Rule of 114

No. of years required to triple your money at a given rate, U just divide 114 by interest rate.

For example, if you want to know how long it will take to triple your money at 12% interest, divide 114 by 12 and get 9.5 years

At 6% interest rate, it will take 19yrs

Rule of 144

No. of years required to quadruple your money at a given rate, U just divide 144 by interest rate.

For eg, if you want to know how long it will take to quadruple your money at 12% interest, divide 144 by 12 and get 12 yrs.

At 6% interest rate, it will take 24yrs

Rule of 70

Divide 70 by current inflation rate to know how fast the value of your investment will get reduced to half its present value. 

Inflation rate of 7% will reduce the value of your money to half in 10 years.

4% Rule for Financial Freedom

Corpus Reqd- 25*Annual Expenses

Eg- annual expense is 500,000 then corpus required to retire is 1.25 cr.

Put 50% into fixed income & 50% into equity.

Withdraw 4% every yr, i.e.5 lac.

This rule works for 96% of time in 30 yr period

100 minus your age rule

This rule is used for asset allocation. Subtract your age from 100 to find out, how much of your portfolio should be allocated to equities

Age 30

Equity : 70%
Debt : 30%

Age 60

Equity : 40%
Debt : 60%

10-5-3 Rule

One should have reasonable returns expectations

10℅ Rate of return – Equity / Mutual Funds
5℅ – Debts ( Fixed Deposits or Other Debt instruments)
3℅ – Savings Account

50-30-20 Rule – Allocation

Divide your income into
50℅ – Needs – Groceries, rent, emi
30℅ – Wants – Entertainment, vacations, etc
20℅ – Savings – Equity, MFs, Debt, FD, etc

Atleast try to save 20℅ of your income.
You can definitely save more

3X Emergency Rule

Always put atleast 3 times your monthly income in Emergency funds for emergencies such as Loss of employment, medical emergency, etc.

3 X Monthly Income

You can have around 6 X Monthly Income to be on a safer side

40℅ EMI Rule

Never go beyond 40℅ of your income into EMIs.

Say you earn, 50,000 per month. So you should not have EMIs more than 20,000 .

This Rule is generally used by Finance companies to provide loans. You can use it to manage your finances.

Life Insurance Rule

Always have Sum Assured as 20 times of your Annual Income

20 X Annual Income

Say you earn 5 Lacs annually, u shud atleast have 1 crore insurance by following this Rule


OsculateAHS-kyoo-leytPart of speech: verbOrigin: Latin, mid 17th century
1(formal or humorous) kiss.
Examples of Osculate in a sentence “The ocean and sky were so blue that it was difficult to discern where they osculated on the horizon.” “Many cultures greet each other by osculating their companions’ cheeks.”

Fun days – June 2021: 

Fun days , June 2021

Donald Duck Day – 9 June 

World Gin Day – 12 June 

International Falafel Day – 12 June 

International Bath Day – 14 June 

International Picnic Day – 18 June 

International Sushi Day – 18 June 

World Productivity Day – 20 June 

World Motorcycle Day – 21 June 

World Giraffe Day – 21 June 

Global Beatles Day – 25 June 

International Body Piercing Day – 28 June 

International Mud Day – 29 June 

Content marketing ideas:     

  • Listicle idea: X Tips to take care of your motorcycle 
  • Infographic idea: X Bath accessories you must-have for a relaxing shower
  • Video idea: How is gin made?
  • Podcast idea: How did the Beatles influence rock music? 

Fun days – June 2021: 

Fun days , June 2021

Donald Duck Day – 9 June 

World Gin Day – 12 June 

International Falafel Day – 12 June 

International Bath Day – 14 June 

International Picnic Day – 18 June 

International Sushi Day – 18 June 

World Productivity Day – 20 June 

World Motorcycle Day – 21 June 

World Giraffe Day – 21 June 

Global Beatles Day – 25 June 

International Body Piercing Day – 28 June 

International Mud Day – 29 June 

Content marketing ideas:     

  • Listicle idea: X Tips to take care of your motorcycle 
  • Infographic idea: X Bath accessories you must-have for a relaxing shower
  • Video idea: How is gin made?
  • Podcast idea: How did the Beatles influence rock music? 

Birthday – June 2021:  

June 2021 – Scatter Monthly Calendar


June 2021, Content Calendar

What’s happening in June 2021?

Non-ISI helmets to be banned from 1 June  2021

Content marketing ideas:     

  • Listicle idea: X Best ISI-approved helmet brands in India
  • Infographic idea: What should one look for while buying a helmet? 
  • Video idea: X Traffic rules that India can learn from other countries  
  • Podcast idea: Are fines enough to keep people from breaking traffic rules? 


Government to implement mandatory gold hallmarking from 1 June 2021

Content marketing ideas:     

  • Listicle idea: Why should you buy hallmarked jewelry?  
  • Infographic idea: How do you know if your jewelry is hallmarked? 
  • Video idea: What is gold hallmarking and why is it important? 
  • Podcast idea: How does gold hallmarking encourage legal gold transactions? 

IT Department extends deadline to link PAN and Aadhaar to 30 June 2021

Content marketing ideas:     

  • Listicle idea: X Apps to store your documents in 
  • Infographic idea: Steps to link your PAN with Aadhaar 
  • Video idea: How has the Aadhaar card become so important in such a short period of time? 
  • Podcast idea: What could happen if you don’t link your PAN and Aadhaar? 

Euro June 2021 – 11 June – 11 July

Queue in Europe

Content marketing ideas:     

  • Listicle idea: How has the Euro 2021 changed due to COVID-19? 
  • Infographic idea: Who are the top contenders for the Euro 2021? 
  • Video idea: X best moments from previous UEFA Euro tournaments 
  • Podcast idea: Is having a video assistant referee (VAR) at the tournament a good idea? 

Fixed days – June 2021: 

Global Day of Parents – 1 June 

This day is celebrated to appreciate all parents for their selfless commitment and lifelong sacrifice to nurture their relationship with children. 

Content marketing ideas:     

  • Listicle idea: These superb parenting tips can make life easy for new parents  
  • Infographic idea: X Apps you can install to make your parents’ lives easier 
  • Video idea: X Best web series you can enjoy with your parents  
  • Podcast idea: How can adoptive parents face their challenges? 

World Milk Day – 1 June 

This day was established by the Food and Agriculture Organization of the United Nations to recognize the importance of milk as a global food. 

Content marketing ideas:     

  • Listicle idea: X Fun ways to encourage your child to drink milk  
  • Infographic idea: Around the world with X milk-based desserts  
  • Video idea: How can you make milk from nuts at home? 
  • Podcast idea: What you need to know before going on a dairy-free diet 

Brand campaign that worked: 

This ad by Amul shows how pure a mother’s love is – as pure as Amul milk. 

World Bicycle Day – 3 June 

This day aims to acknowledge the bicycle as a sustainable, reliable and affordable method of transportation, fostering environmental stewardship and health. 

Content marketing ideas:     

  • Listicle idea: X Tips to keep in mind to prevent knee pain while cycling  
  • Infographic idea: Head to these cycle-friendly cities for an epic adventure  
  • Video idea: The increased popularity of cycling during COVID-19 
  • Podcast idea: Everything you need to know about the world of competitive cycling  

International Day of Innocent Children Vic