Category Archives: Jay Reads and Recommends

Interesting Newsletter from Big Basket

Video calls at work and with family, handwashing rituals, at-home workouts… so many things have become a familiar part of our everyday lives. As we adjust to the new normal, here are some tips from experts to help us stay safe.
#1Wear your mask right  You wear a mask when you step out — but are you wearing it the right way?•N95 masks are needed by healthcare workers and caregivers of COVID patients. According to the Centre for Diseases Control, double-layered cloth masks are great for everybody else.•When you wear/take off your mask, hold it by the straps. Do not touch it otherwise.•Make sure the mask covers your nose, mouth, and chin, and rests closely against your face.•Wash reusable cloth masks with soap and water, and dry them in the sun after every use.SHOP NOW
Pro TipDo not wear a mask while exercising as it can get wet while you sweat and cause breathing difficulties. Masks are also not advised for children under 2 years old.Source: CDC/Cloth face coverings guidance
#2Buy genuinely effective sanitizers  To be truly effective in killing germs, hand sanitizers must contain 60-80% alcohol. The rest of the sanitizer is water and skin-friendly agents like aloe vera or Vitamin E that prevent your skin from drying out. When you buy a hand-rub next time, do check the ingredient list.SHOP NOW
Pro TipWashing your hands with soap and water for 20 secs (or the time it takes to sing the Happy Birthday song!) is more effective than using alcohol-based sanitizers.Source: CDC/Hand sanitizer science
#3Practice physical distancing  Staying home is hard but put your safety and everyone else’s first and stay indoors as much as you can. Head outside, particularly to crowded or congested places, only if absolutely essential.•Apart from wearing a face mask, make sure you stay at least 6 feet (2 meters) away from others while waiting at a bus stop, in queue, or walking.•Don’t lean on surfaces or touch them when you are outside. For example, railings, walls, lift doors, etc. as the coronavirus can linger on these.•Once you’re back home, wash your clothes and mask immediately, and disinfect your shoes.
Pro TipWhen paying for shopping, choose a contactless method like scanning a UPI QR code, online wallets, or net banking. Avoid handling cash and cards.Source: CDC/Daily life coping
#4Boost your immunity  While the scientific community works hard to find an effective vaccine and cure for COVID-19, let’s do our best to stay healthy, so our bodies can fight off a potential infection. There are no miracle cures but some foods have proven immunity-boosting properties.Explore Immunity BoostersEat healthily, work out at home, stay connected virtually, and devote time to self-care, 

Covid-19 cases are rising in Karnataka, but the number of ICU admissions, thankfully, remains static.

My fav newsletters: Vanessa VAn Edwards

Have you ever opened up to someone in your life and began telling them something that was serious or important to you, and they cut you off saying,
“Oh, it’ll all be fine!”“Don’t worry about it!”“Don’t be so negative.”

This is called toxic positivity. And it is a real problem.

I love positivity–optimism is incredibly important for our mental health. However, positivity can become toxic when it dismisses people’s real feelings, encourages inauthenticity, blocks vulnerability, supports being fake, or hides your true self.
From our research (thank you to everyone who took our survey a few weeks back!) we have found this creeps up in many ways:

  • Dismissing real feelings. Telling someone who is struggling that “It will all work out” or “Just think happy thoughts” uses positivity in a dismissive way.
  • Everything is perfect. Pretending to be happy, when you really aren’t. Portraying yourself or your life as perfect on social media, when it really isn’t.
  • Don’t worry about it! Encouraging people is great. Discouraging vulnerability or blocking reality is stifling.
  • Everything happens for a reason. This is actually one of my least favorite phrases. It leads to nothing. While the sentiment may or may not be true, it can block vulnerable discussions. Same with, “There’s always something!”

Here’s the thing… positivity often starts from a good place. It turns toxic when we are not willing to look at the reality along with the positivity.
When I first discovered toxic positivity, I had two simultaneous feelings:
Oh my gosh! That has happened to me!
Oh no! I’ve totally accidentally done this.
I wrote this post so we can be aware of how we treat others and encourage people to treat us the way we want to be treated. I hope it opens some great discussion in your life.

Toxic Positivity: What It Is & How to Stop It

To your success,Vanessa
P.S. Thank you SO much to everyone who did our toxic positivity survey a few weeks back–your answers were critical to writing this post! ❤

Check out my book, Captivate: The Science of Succeeding with People! It’s been translated into 16 different languages and is available on Amazon and Audible.
Sent with ♡ from Austin, TXScience of People2028 E Ben White Blvd #240-4

14. Festivals in august

14. Festivals:


Raksha Bandhan – 3 August

Janmashtami – 11 August

Parsi New Year – 14 August

Ganesh Chaturthi – 22 August

Onam – begins 22 August

Content marketing ideas

  • Listicle idea: X Parsi dishes that are really easy to make
  • Infographic idea: Here’s how you can make your own rakhi for your brother
  • Video idea: How to create the perfect dahi handi formation
  • Podcast idea: Why is Muharram celebrated?

Strongest in broken places!

23. World No-Tobacco Day – 31st May

Tobacco Day Content Marketing Opportunities

This day aims to raise awareness of the deadly use of tobacco and exposure to second-hand smoke.

Content marketing opportunities:   

  • Listicle idea: Alternatives to smoking that could actually work
  • Infographic idea: Signs that someone is a secret smoker
  • Video idea: What happens to your body when you quit smoking?
  • Podcast idea: How have movies romanticized the idea of smoking over the decades?

Brand campaign that worked:

This simple video from WHO explains through a child’s explanation why tobacco taxes should be raised.


  1. “Words save our lives, sometimes.”
    – Neil Gaiman, The Ocean at the End of the Lane
  2. “Sometimes, as we’re stumbling along in the dark, we hit something good.”
    – Susan Ee, Angelfall
  3. “You can’t always judge people by the things they done. You got to judge them by what they are doing now.”
    – Kate DiCamillo, Because of Winn-Dixie

Transforming violet Nostalgia

Transforming violet Nostalgia

A sequence occurs,

Pen-e-trates – never Re-Turns.
Elderly writes of vintage aroma.

Noting the bird of our feathers.
One resplendent,
the other forgets signals.
Where is everyOne
I say, and when can I see that
its going to happen?

Conversations of gangs, the rebellious
of doubts that never rose.
Knights of a disasters
responding to the world next to a bitterst boss,
tasty as a blood-stained crab.

22. International Day of UN Peacekeepers – 29th May

22. International Day of UN Peacekeepers – 29th May

UN Peacemakers Content Marketing Opportunities

This day is celebrated to pay tribute to the uniformed and civilian personnel of the UN and to honor the 3800 peacekeepers who have lost their lives while serving the UN.

Content marketing opportunities:   

  • Listicle idea: How can you work at the UN?
  • Infographic idea: X Most dangerous places UN peacekeepers work in
  • Video idea: How do UN peacekeepers stay safe in conflict-ridden zones?
  • Podcast idea: How effective are UN peacekeepers at actually preserving the peace?

Brand campaign that worked:

This video by UN peacekeepers describes how women can lead peace processes around the world, and the relation between violence against women and outbreaks of conflict.

My Liebster Award

Few days ago, I was nominated for the Liebster Award.

My Nominees

  1. Padmaja Ramesh
  2.  P V Cann
  3. SusieOpinions
  4. ShortProse
  5. Riverside Peace
  6. Bharath Upendra
  7. Administrador

I was lethargic due to Lockdown1.0 to 4.0 in the most vulnerable category of 65+, Baby boomer, Cardiac and Diabetic issues with occasional bouts of cough. I was confined to home.

When I started blog all I had in mind was learning. Learning to write a blog, make a website, be a web publisher, become a blogger and an author.

At the core was a feeling, I must share what I learn with the needy – with no monetary expectation – as a give back to society.   It would create more space in my mind, to learn more and fill my never quenching thirst for knowledge.

For years, it remained inactive, then I would reshape it, make another themes, give it a new name, register a new domain – the learning continued albeit at my own SELF Pace and that is the Key Word of my mentoring.

I wish the Mentee, Mentoree, Protege’ to learn at self-pace.

Absorb, understand, assimilate, internalise knowledge and become able to impart it to the world’s knowledge needy – FREE.

A Breakpoint – rather revival point came on 13th May 2018 and I became regular. With a vengeance to achieve my first milestone of 100,000 views from 4000 odd in 6 years I became regular blogger. Happy to say with my esteemed readers, viewers, commentators this blog will soon touch 400000 views and 1600+ followers while another with just 4 followers is touching about 300000 on its own steam – it is my  1st Blogspot blog.

WordPress team guided me along the way and I even took their Business Plan but I did not wish to monetise – No, I wanted the content. to be free.  Uncopyrighted.  Well… mostly..  Only a few parts I put the © mark as my copyright and that’s letss than 1% of my content.

I want to thank Alosius5  for nominating me for this award. so check out his website and leave him a comment, I am sure he will appreciate it!

The Rules:
Thank the blogger(s) who nominated you
Share 11 facts about yourself & mention 3 blog articles
Answer the 11 questions the blogger(s) asked you
Nominate 11 bloggers and make them happy!
Make up 11 questions to ask your nominees
Notify your 11 nominees

11 Facts About Myself

1) I am an open book and believe that I transparent- read about me on or Google please. MyAbout me page

2) I like to relax in a five-star hotel, First a Triple Sunday Ice-Cream instead of Bed-Tea and then having a long relaxing massage, a vegetarian buffet meal at the live counters eating Chef’s best recommended dishes,  best restaurant, and not having to get up the next morning until very late.

But, I am an early riser.  I like to wake up at 2 am, 3 am, 4 am or latest by 5 am.  My body clock takes care of it, no need for alarm clock.

3) I love French Champagne (the real stuff), I also like Indian Wine Red and White both and strawberries.  And I became a Teetotaller, stopped eating Non-vegetarian food since 2005 by choice.

4) I try to buy the best car I can afford but still haven’t managed to get a BMW.  I drive the Maruti Suzuku Alto800 which my wife n daughter bought couple of years ago,

5) Going away to a cold climate like a hillstation in India  when it is summer here (in India). I can not bear very high humidity and sweat profusely, leading to dehydration related issues so I try n stay away from Seashores.

6) One day I will get to travel around my own country. (With COVID 19, this might happen later rather than sooner with the ban on overseas travel)

7) I would love to  write bestselling non-fiction books for entrepreneurs, (I have written 7 and a poetry collection) , but selling just one gives me a chill.

8) I love all in/outdoor sports and games and represented in most as Captain or player upto University level. Cricket, Hockey, Football, Table tennis and Badminton apart from Chess are my favorites.

9) My favorite pastime is attending the Video conference calls arranged by my Granddaughter (7) on an impromptu basis.  I love these.

10) I had huge collection – few thousand books collected over each trip as sales person 99% and some gifts and donated  all of it to schools, colleges or needy.  We love to donate to the blind school here in Bangalore.

Recently, I gifted over 3000 amateur paintings I painted in water color from 2014 till March 2020 to an Eyecare charitble NGO I advise.

11) I was very fond of beer, Old Monk brand rum and later Bacardi White Rum/ Vodka. Whiskey gave me huge hangover and Single Malt was unaffordable.

Selected Blog Articles

1) I have several segments in my blog as it is mostly on shared contents like Word of the day, Quote of the Day, Did you know,  Inspirational Quote of the day, Funny quote of the day, Quotes of the Week, Seasoned PNUTS quotables from PNUTs. etc.

2) I also share RANDOM – Phrases, Acts of Kindness, Phrase of the Day, Quotes from Gita and Bible.

3) I subscribe to many Newsletters and TED, TEDX shows and share their links or article links I like.

4) I write HAIKU, Poems, Quick Poetry and pubish rather irregularly.

4) I share news items, commentaries on geopolitical, political, strategic and business management topics.

Answers to Debbie Winter’s Questions

1) What is in your opinion the best SEO software currently on the market? I do not understand this. I read Neil Patel’s newsletter and try but I know I do not know the basics. So, not being blessed like million others like me, I’m happy to remain in obscurity.

2) If you could eat as much food as you wanted without ever getting full or fat, which food would you choose? What is your favourite restaurant?

I would eat lots of sprouted beans, Raw vegetables, semi boiled vegetables. All preparations of Eggs, /cheese, and Indian curries which I make or my wife makes. She has made over 1000 different dishes for me over past 40 years of marriage. She loves Pasta, and I like Pizza, and we would share a glass of wine.

3) If your pet could talk, what would it say to you?

I had a wonderful Dog. A street Puppy whom I trained with Police dogs and he could perform circus acts. He had 40 friends and me and my friends when we would go walking (all kids under 10)  over 100 dogs and kids would be making noise and waking up the whole neighborhood at 4 am.  I lost him in an accident.

If ever he could talk – he would simply say, I love you and wish to be back with you.

4) What is the weirdest thing you have ever seen someone do?

Oh there are many. Can’t remember one.  But I do have two question segments dealing with exactly this.

5) If you had enough money that you never needed to work again, what would you do with your time?

Surf, watch TV, Network, Socialise virtually and spend more time with family.

6) Name three of your favorite songs?

I can name singers – 1. Neil Diamond 2. Kishori Amonkar, 3. Dr. Prabha Atre, 4. Sh. Bhimsen Joshi.

7) Name three of your favorite books?

Again I shall name authors, Books names are on my Goodreads page and I have a blog segment called Books to read.

Arthur Hailey, Harold Robins, Harvey Mackay, Dr. Marshall Goldsmith, Norman Vincent Peale.  MunshiPrem Chand, Many in HIndi, Marathi.

8) Would you lie to your friend or spouse for a large sum of money? How much?


9) If you had $10.000 to spend on whatever you like, what would you do with the money?

Hmmm… invest in a Desktop Mac with  home theatre, Very large screen TV and all the favorite music collection, films collections from the old.

10) If you would be granted one wish of any kind, what would you wish for?

Give, Give the more you Give – God replenishes hence I will ask God, Give me, Give me more so that I can give more in service of Humanity.

11) Who has been the biggest example in your life? Why?

Many.  Many mentors who appeared when I was ready as Pupil and shaped me.  My mother mostly,  As a single parent her determination, hard work, resilience were the best learnings..

My Questions

1) What do you do for work, and what would you rather be doing, if you were given the opportunity?

2) Do you read constantly or sporadically, and what is your favorite genre

3) Boring, I know, but what is your favorite television show, and why?

4) If you could be anywhere in the world rather than where you are, where would that be and why?

5) What is the most annoying thing about people you dislike?

6) How many people can you count on as ‘real’ friends, if your situation turned to the worst-case scenario?

7) If you are young, where would you like to be in, say, 30 years time, and if you are older, what is one thing you would have done differently?

8) Do you prefer to travel by car, bus, train, or airplane, and why?

9) If you could retire tomorrow, where would that be, and why?

10) Is having wealth or health more important to you?

11) and the doozie for the last question, if you have a current partner, do you think this is the ‘one’ or do you think the ‘one’ might still be out there?

(You do not need to answer this, but in my case, I have found the ‘one’ and we’ve been together nearly 45 years.)


Dancing with tools – Seth Godin Newsletter

Dancing with tools

How good are you at Google Sheets?

Can you write a query? A filter? Do you know how to install add-on tools to trim extra cells or create a mail merge? If you wanted to learn those things, do you know how to find out how?

It’s an interesting litmus test.

Sheets is free. It’s not particularly difficult to use. You can explore it in private, with no fear of screwing up. And it’s widely applicable to just about any career or community work you might choose to do.

The teenager across the street is far better off teaching herself Sheets than she is doing whatever busywork they’re handing her during the day.

If you get good at a type of technology, you’ll find yourself using it often. On the other hand, if you decide that you’re somehow untalented at it (which is nonsense) or don’t take the time, then you’ll have sacrificed leverage and confidence that were offered to you.

Of course, it’s not just Sheets, or the web, or even computers. It’s a posture of possibility when it comes to the tools we’re able to use.

We can ignore the tools that we have access to. We can fear them. We can understand them.

(And, after we understand them, we’re able to hire someone else to use them on our behalf.)

We can even master them.

DhAnAnjAyA “jAy”PArkhe Quote 001

I haven’t coined any quotes of my own even in my 67 years of life.  I never felt a need.  On the contrary, I felt I should read more quotes, more wisdom and relate them to my  situation at that moment and L E  A R N.  Learning never ends.

I read a Quote

“Learn how to learn from those you disagree with, or even offend you. See if you can find the truth in what they believe.” by Kevin Kelly.


I like to be direct. I like to read, speak, write DEFINITIVE – no perhaps, may be for me and hence I liked Nik.

Nik of “Nik’s Summaries” fame whose newsletter I subscribe sent me this 5 day course, and I  am quite impressed . ”

I started a new short course on. Good english writing. “Hi!

My name is Nik. For the past six years, I have been a professional writer.

I’ve published over 1,000 pieces to date. My work reaches over 500,000 people each month. And I make a full-time income from my writing.

To me, that’s what “professional” means. You publish frequently, are read widely, and benefit financially. But right now, I only have one goal:

I want to improve your writing.

After this email, I want your writing to be slightly better than it was two minutes ago. That’s all I’m asking for.

Here are 4 tips that will make all of your future writing better – forever. No BS. Just pure, specific writing advice. These tips took me four years to collect but will take you only 2 minutes to learn.

Let’s go.

1. Refuse to use the word “thing”
Each thing we can describe in more detail. When we don’t, we’re just being lazy. It’s like hiding your screwed up cake under a pile of frosting to avoid baking a new one. Don’t.

Let a device be a device, a trait be a trait, a feeling be a feeling.

“This is the greatest thing my parents taught me.”

“This is the greatest lesson my parents taught me.”

2. Ditch the parentheses
Like “thing,” parentheses only weaken what you want to say. If you want to say it, say it. If not, don’t.

Whether it’s the brackets that are unnecessary or what’s in them is for you to decide. But one of the two is. At least 99% of the time.

Whichever one you choose to abandon, probability will always be on your side.

“You must pass a (ridiculously) hard course.”

“You must pass a hard course.”

3. Use fewer prepositions
Many of us need to free up time these days. But time doesn’t go anywhere on its own. Not up. Not down. It has no location.

Don’t free up time. Make time. Don’t move out. Just move. And if you can’t make time, don’t miss out on dinner. Just miss it.

Sometimes, we even add two unnecessary prepositions to one verb.

“He wants to meet up with Sarah in the morning.”

“He wants to meet Sarah in the morning.”

4. Eliminate redundant references
The reader arrived from your last sentence. She’ll remember it. Don’t begin the next one with a preposition or injection.

“So” doesn’t say so much, “as before” breaks my flow, “or” repeats the obvious alternative. “Well” means you’re not done thinking, well, take more time to write. We want to know what you think, not that you think.

Never reference the end of your previous sentence at the beginning of the next one.

“Writing improves your thinking. With this in mind, I suggest you write daily.”

“Writing improves your thinking. Write daily.”

We’ve known what makes good writing for almost 2,000 years. Often, it takes just a few seconds to improve a sentence. If you want to write a book, that’s still a lot of seconds.

Maya Angelou once said:

“There is no greater agony than bearing an untold story inside you.”

Whatever story you’d like to tell the world, with these tips you’ll hit the ground running. Just like we did with this free course.

Alright, that’s it for the warm-up. Tomorrow, we’ll start with your first lesson. If you want to take a sneak peek at the curriculum, you can do that here.

Talk to you then!”


I subscribe to many newsletters. One of my favorites is Seth Godin, This is what I got yesterday and liked.

“interesting article by Prof. Seth Godin ”
Your defining moment
It’s easy to wait for it. The movies have taught us that when the music swells and the chips are down, that’s when leaders arrive and when heroes are made.

It turns out, that’s not how it works.

Our work is what happens in all the moments. Leadership doesn’t simply appear when the script announces it does: it is the hard work of showing up when we’re not expected to, of seeing what’s possible when few are willing to believe.

Your defining moment is whenever you decide it is, and you get a new chance to lead every day.

Two months ago, we ran our first session of Rising Talent, a special session of the altMBA by and for emerging leaders at Fortune 500 companies.

Our month-long sprint connected senior leaders from SAP, Starbucks, Dunkin’ Brands, Citi, General Mills, Lululemon, NBA, PricewaterhouseCoopers, Adobe, Audible, Barclays, Chipotle, Delta, Trane Technologies, Frost Bank, Kellogg Company, Kraft Heinz, MetLife, Qualcomm, Shopify, Slack and Warby Parker. Even though the world was already turning upside down, this extraordinary cohort showed up and did the work, even as they were contributing at a high level at their day jobs.

The results reinforced what we’ve been saying at the altMBA for the last five years. Possibility is where you find it. We each have more to offer than the world expects. And growth is something we’re capable of, as soon as we’re committed to seeing what we can contribute.

The secret of our workshops is the level of commitment that our students bring. Even in times of turmoil. Enrollment opens the door to action instead of compliance.

Our current worldwide tragedy is a slog, but it will have another side. And the organizations that thrive will be the ones that don’t rely on top-down management to go forward. It’s peer-to-peer leadership and innovation that produces resilience, and leadership that turns any moment into a moment where we can make things better.


My Old Friend Jitendra Jog. An Avid Reader; is recovering after being donated a Kidney and in Self Quarantine in Mumbai the worst affected city in India with COVID.  He sent me this wonderful message – in the hope that the Lockdown 4.0 will end as announced on 31st May 2020.

“As we start to open up…You do You, I’ll do me. That’s what The World is all about. None of us have the same circumstances (medically high risk child/family member or a business about to go under, etc.). Let’s all stay in our own lanes and keep the judgment down as we begin to reopen. No one should feel pressured either way.
Just a thought…As the Centre & State governments are trying to figure out how to ease back into normal, please remember:
🛑 Some people don’t agree with the state opening…that’s okay. Be Kind.
🏡 Some people are still planning to stay home…that’s okay. Be Kind.
🦠 Some are still scared of getting the virus and a second wave happening…that’s okay. Be Kind.
💰 Some are sighing with relief to go back to work knowing they may not lose their business or their homes…that’s okay. Be Kind.
👩🏾‍⚕️Some are thankful they can finally have a surgery they have put off…that’s okay. Be Kind.
📝 Some will be able to attend interviews after weeks without a job…that’s okay. Be Kind.
😷 Some will wear masks for weeks…that’s okay. Be Kind.
💅🏻 Some people will rush out to get their hair or nails done…that’s okay. Be Kind.
❤️ The point is, everyone has different viewpoints/feelings and that’s okay. Be Kind.
We each have a different story. If you need to stay home, stay home…But Be Kind .
If you need to go out, just respect others when in public and Be Kind!
Don’t judge fellow humans because you’re not in their story. We all are in different mental states than we were months ago. So remember, Be Kind.”


Going back to what Kevin Kelly said “Learn how to learn from those you disagree with, or even offend you. See if you can find the truth in what they believe.”

I thought, I could say as my own Quote:

“Learn from every situation, every possible means, Keep Learning,. Learn to share, fearlessly, directly, definitively to one you find is NEEDY.  When I find a different point of view from my own, I must learn to be kind. ”

Quote 1 – DhAnAnjAy “jAy”Parkhe. May 28, 2020


I am trying to limit my daily shares of links and articles, newsletters to just ONE like this.

If the regular readers and my friend commentators can share what they think about this, I shall be grateful.

25. Fun days

25. Fun days

Star Wars Content Marketing Opportunities

Star Wars Day – 4th May

International No-Diet Day – 6th May

Chocolate Chip Day – 15th May

World Whiskey Day – 16th May

Sunscreen Protection Day – 27th May

International Hamburger Day – 28th May

Content marketing opportunities:   

  • Listicle idea: X Easy snacks to make at home for a movie marathon
  • Infographic idea: Star Wars movies ranked in order of popularity
  • Video idea: How is whiskey made?
  • Podcast idea: How can you lose weight without following a strict diet?


“I came to the conclusion long ago that all religions were true and that also that all had some error in them, and while I hold by my own religion, I should hold other religions as dear as Hinduism. So we can only pray, if we were Hindus, not that a Christian should become a Hindu; but our innermost prayer should be that a Hindu should become a better Hindu, a Muslim a better Muslim, and a Christian a better Christian.” – Mahatma Gandhi

25. Fun days

25. Fun days

Star Wars Content Marketing Opportunities

Star Wars Day – 4th May

International No-Diet Day – 6th May

Chocolate Chip Day – 15th May

World Whiskey Day – 16th May

Sunscreen Protection Day – 27th May

International Hamburger Day – 28th May

Content marketing opportunities:   

  • Listicle idea: X Easy snacks to make at home for a movie marathon
  • Infographic idea: Star Wars movies ranked in order of popularity
  • Video idea: How is whiskey made?
  • Podcast idea: How can you lose weight without following a strict diet?


“To be deeply loved, means a willingness to cut yourself wide open, exposing your vulnerabilities… hopes, hurts, fears and flaws. Hiding behind the highlight reel of who you are, is the real you and that person is just as worthy of love. There is nothing more terrifying or fulfilling, than complete love, it’s worth the risk… reach for it.” – Jaeda DeWalt

Is it really #ChineseVirus as claimed? I doubt.

I am no fan of China. I see them as more capitalist than any. More imperialist and expansionist than any country in the world.  I call them the counterfeiters of the world.

The report link above makes me very suspicious of UNCLE SAM and Trump propaganda when ass many ass 600 US Billioaires #GETRICHQUICK VERY RICH indeed  while the world is languishing behind locked doors, isolations, confinement zones, red, amber, green zones, Quarantine centres and Ventilators.  The Biggest Capitalists seem to be encashing on the misery and mayhem caused by Corona. HOW IS IT?  Is it a USA smoke screen in which the US BUSINESSES joined hands with China at the Trade Deal and fooled the world.


My new subject of Study – via: NeuroHacker Collective

Let’s define neurohacking, together.
What is Neurohacking?

In the truest sense, neurohacking encompasses an integrative framework for optimizing mind, brain, and body so we can consistently experience beauty, happiness and greater well-being, from which we are able to offer our greatest contribution in life.

There are four foundational categories of neurohacking: mind care, body care, relationships and environment. Exerting energy, in equal balance, within the four quadrants is vital for well-being optimization.

Let’s start by defining each of the core essentials.

Mind Care
This quadrant involves upgrading your mental wellness through practices and interventions that consciously discipline the quality of your thinking itself. This includes things such as: meditation, gratitude practices, writing, playing a musical instrument, or for a less common example, neurolinguistic programming.
Body Care
Body care involves physical practices which primarily affect conscious experience via physiological pathways. Included are proper sleep, good nutrition and movement practices. There are also more cutting-edge body hacks such as nootropic supplements, transcranial stimulation devices, and biofeedback.
Humans are social primates. Our experiences and behaviors are affected by the company we keep more than by any other factor. The aphorism that we are “the average of the five people we spend the most time with” is borne out of fundamental truths. If you are not consciously tending to the quality of your relationships, you are not yet seriously neurohacking.
This quadrant encompasses all aspects of our daily experience beyond the care of body, mind, and relationships. Included are air quality, sleeping conditions, lighting in our homes, as well as appealing landscapes and wilderness. Click below to hear Neurohacker Collective partner, Jason Silva, speak to these very issues in addressing the subject of ontological design.

Explore these topics in depth with our Foundational Guide to Neurohacking
Jason Silva on Ontological Design
Jason Silva video
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26. Festivals

26. Festivals

Eid Content Marketing Opportunities

Buddha Purnima – 7th May

Rabindra Jayanti – 7th May

Eid-ul-Fitr – 23rd May

Content marketing opportunities:   

  • Listicle idea: X Works of Buddhist literature you must read
  • Infographic idea: X Reasons why you must visit Shantiniketan in West Bengal
  • Video idea: Best Ramadan desserts to whip up in a jiffy
  • Podcast idea: The importance of intermittent fasting and its life-changing benefits

21. International Day to End Obstetric Fistula – 23rd May

21. International Day to End Obstetric Fistula – 23rd May

Obstetric Fistula Concept

This day aims to shed light on obstetric fistula, a condition that pregnant women could develop due to prolonged, obstructed labor without treatment.

Content marketing opportunities:   

  • Listicle idea: X Things you need to know about obstetric fistula
  • Infographic idea: X Ways to make any pregnant woman more comfortable
  • Video idea: Why is obstetric fistula so prevalent in rural women?
  • Podcast idea: How can we improve women’s experiences during childbirth? – my. fav newsletter

This is the Brain Pickings midweek pick-me-up: Once a week, I plunge into my fourteen-year archive and choose something worth resurfacing and resavoring as timeless nourishment for heart, mind, and spirit. (If you don’t yet subscribe to the standard Sunday newsletter of new pieces published each week, you can sign up here — it’s free.) If you missed last week’s edition — philosopher Martha Nussbaum on how to live with our human fragility — you can catch up right here. And if you find any solace, joy, and value in my labor of love, please consider supporting it with a donation – over these fourteen years, I have spent tens of thousands of hours and tremendous resources on Brain Pickings, and every little bit of support helps keep it – keep me – going. If you already donate: THANK YOU.

FROM THE ARCHIVE | The Wisdom of Trees: Walt Whitman on What Our Silent Friends Teach Us About Being Rather Than Seeming


“When we have learned how to listen to trees,” Hermann Hesse wrote in his lyrical love letter to our arboreal companions, “then the brevity and the quickness and the childlike hastiness of our thoughts achieve an incomparable joy.” Two generations earlier, a different titan of poetic sentiment extolled trees not only as a source of joy but as a source of unheralded moral wisdom and an improbable yet formidable model of what is noblest in the human character.

At fifty-four, a decade after his volunteer service as a nurse in the Civil War awakened him to the connection between the body and the spiritWalt Whitman (May 31, 1819–March 26, 1892) suffered a severe stroke that left him paralyzed. It took him two years to recover — convalescence aided greatly, he believed, by his immersion in nature and its healing power. “How it all nourishes, lulls me,” he exulted, “in the way most needed; the open air, the rye-fields, the apple orchards.” The transcendent record of Whitman’s communion with the natural world survives in Specimen Days (public library) — a sublime collection of prose fragments and diary entries, restoring the word “specimen” to its Latin origin in specere: “to look at.” What emerges is a jubilant celebration of the art of seeing, so native to us yet so easily unlearned, eulogized with the singular electricity that vibrates in Whitman alone.


Walt Whitman (Library of Congress)

In the years following his stroke, Whitman ventured frequently into the woods — “the best places for composition.” One late-summer day in 1876, he finds himself before one of his favorite arboreal wonders — “a fine yellow poplar,” rising ninety feet into the sky. Standing at its mighty four-foot trunk, he contemplates the unassailable authenticity of trees as a counterpoint to what Hannah Arendt would lament a century later as the human propensity for appearing rather than being. In a meditation from the late summer of 1876, Whitman writes:

2e292385-dc1c-4cfe-b95e-845f6f98c2ec.pngHow strong, vital, enduring! how dumbly eloquent! What suggestions of imperturbability and being, as against the human trait of mere seeming. Then the qualities, almost emotional, palpably artistic, heroic, of a tree; so innocent and harmless, yet so savage. It is, yet says nothing.


Illustration by Arthur Rackham for a rare 1917 edition of the Brothers Grimm fairy tales.

Nearly a century and a half before researchers uncovered the astonishing science of what trees feel and how they communicate, Whitman adds:

2e292385-dc1c-4cfe-b95e-845f6f98c2ec.pngScience (or rather half-way science) scoffs at reminiscence of dryad and hamadryad, and of trees speaking. But, if they don’t, they do as well as most speaking, writing, poetry, sermons — or rather they do a great deal better. I should say indeed that those old dryad-reminiscences are quite as true as any, and profounder than most reminiscences we get.


Art by Jacques Goldstyn from Bertolt, an uncommonly tender illustrated story about of the friendship of a tree.

Two centuries after an English gardener exulted that trees “speak to the mind, and tell us many things, and teach us many good lessons,” Whitman considers their quiet wisdom as a model for human character:

2e292385-dc1c-4cfe-b95e-845f6f98c2ec.pngGo and sit in a grove or woods, with one or more of those voiceless companions, and read the foregoing, and think.

One lesson from affiliating a tree — perhaps the greatest moral lesson anyhow from earth, rocks, animals, is that same lesson of inherency, of what is, without the least regard to what the looker on (the critic) supposes or says, or whether he likes or dislikes. What worse — what more general malady pervades each and all of us, our literature, education, attitude toward each other, (even toward ourselves,) than a morbid trouble about seems, (generally temporarily seems too,) and no trouble at all, or hardly any, about the sane, slow-growing, perennial, real parts of character, books, friendship, marriage — humanity’s invisible foundations and hold-together? (As the all-basis, the nerve, the great-sympathetic, the plenum within humanity, giving stamp to everything, is necessarily invisible.)


Art by Cécile Gambini from Strange Trees by Bernadette Pourquié, an illustrated atlas of the world’s arboreal wonders.

Specimen Days is a beautiful, healing read in its totality. Complement this particular fragment with a tender illustrated ode to our bond with trees, the story of how Marianne Moore saved a rare tree’s life with a poem, and a lyrical short film about our silent companions, then revisit Whitman on democracyidentity and the paradox of the self, and his timeless advice on living a vibrant and rewarding life.



Every week for fourteen years, I have been pouring tremendous time, thought, love, and resources into Brain Pickings, which remains free and is made possible by patronage. If you find any joy and solace in my labor of love, please consider supporting it with a donation. And if you already donate, from the bottom of my heart: THANK YOU. (If you’ve had a change of heart or circumstance and wish to rescind your support, you can do so at this link.)

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The Cosmic Miracle of Trees: Astronaut Leland Melvin Reads Pablo Neruda’s Love Letter to Earth’s Forests

* * *

Crossing Brooklyn Ferry: Walt Whitman’s Stunning Serenade to Our Interleaved Lives Across Space and Time

* * *

Amanda Palmer Reads “When I Am Among the Trees” by Mary Oliver


Failories – a Must read newsletter for Startpreneurs

👋 Hey Failories!

This is Nico – I’m lately taking care of Failory and will do for the upcoming months. From now on, I will be the one sending these emails. Will do my best to share high-quality content – any kind of comments are really appreciated!

This week’s newsletter is sponsored by DesignJoy.


Turning a Side Hustle into a $9k/mo Business, with Pat Walls from Starter Story

Pat is the founder of Starter Story, where he interviews successful entrepreneurs. Prior to it, he co-founded and shut down Delite, a B2B SaaS.

Sponsored by Acadium, a tool that connects startups & entrepreneurs with marketing students for a 3-month internship. $50 discount for Failory users.

Listen Now +
Pat Walls

Shutting down Cuddli, a dating app for geeks with 100k users

Robert was the co-founder of Cuddli, a dating app for geeks. Media features grew the app to 100k users but a combination of a small market and their inability to monetize the app forced the startup to shut down.

Read More +

Unlimited design services for $467/mo

DesignJoy is an unlimited design service; you pay a monthly subscription and you get all the design tasks you need. The only limit is that they work on one at a time. Their plans start at $467/mo, though if you use the code FAILORY you have a 10% discount in the first month.

DesignJoy has designed Failory V3, which we’re launching soon (it’s being developed). They have also worked with big companies like Buy Me A Coffe.

Get Your 10% Discount +

Behind the growth of Tuff, a growth marketing agency

Ellen is the founder of Tuff, a startup that provides on-demand growth marketing teams to other startups. She has been able to grow the business through a 5-step framework that allows them to experiment with growth campaigns and prioritize those with high ROI.

Read More +
Hope you have enjoyed this week’s content.

Would love to meet some of the people reading this, either through email or even a quick call. Here’re some things you can tell me about:

  • Who are you? What are you currently working in?
  • What challenges are you facing right now?
  • What kind of content would you like me to publish more?

Looking forward to hearing from you! Have a nice weekend.

– Nico

Fast Company compass newsletter I like

Thanks to COVID-19, many of us are getting our first taste of telemedicine’s ease and convenience. Why take hours off work to go to the doctor’s office when you could have a video call and save the trip?
In the next 5 years, telemedicine could finally become an essential part of how we think about healthcare. But this goes beyond just having a doctor’s appointment via your laptop or phone. “[Telehealth] is going to be for everything, so that’s the corner that we’re turning right now,” says Dr. Roy Schoenberg, the founder of American Well.
That means that we’ll likely start to see the ubiquity of connected medical tools, so that you can send real-time data about your vitals directly to your doc. Right now, startups are building remote healthcare kits, where you might go to a convenient clinic at your school or workplace to take some diagnostic tests. Apps that can use sophisticated machine learning and computer vision to provide medical grade data about your health are on the way. AI will be able to automatically comb through this abundance of data and find abnormalities. It’s a bright future—as long as people have strong enough internet access to take advantage of it. Read more.

20. World Day for Cultural Diversity for Dialog and Development – 21st May

20. World Day for Cultural Diversity for Dialog and Development – 21st May

Cultural Diversity Content Marketing Opportunities

This day is celebrated to deepen our understanding of the values of cultural diversity and to advance the four goals of the UNESCO Convention on the Protection and Promotion of the Diversity of Cultural Expressions.

Content marketing opportunities:   

  • Listicle idea: X Ways talking can resolve conflict
  • Infographic idea: X Most recognizable elements of Indian culture
  • Video idea: How can art promote the understanding of different cultures?
  • Podcast idea: How can you stay connected to your culture if you live abroad?

Brand campaign that worked:

This video celebrates the cultural diversity of New South Wales in Australia and provides a montage of different cultural activities happening within the state.

19. International Tea Day – 21st May

19. International Tea Day – 21st May

Tea Day

This day is celebrated to foster collective action to implement activities in favor of sustainable production and consumption of tea.

Content marketing opportunities:   

  • Listicle idea: X Additions to elevate your tea
  • Infographic idea: X Delicacies you can make with matcha
  • Video idea: What are the different ways to brew tea?
  • Podcast idea: Why are we so fixated on chai?

Brand campaign that worked:

Have you been making tea wrong your entire life? This video from the BBC offers tips on how to brew the perfect cup of tea.

FS | BRAIN FOOD Newsletter I like


Hey Dhananjay,

Here is your weekly FS Brain Food Newsletter — a timeless signal in a world full of noise.


“We’ll be in a better position if we can face possible threats with a calm mind, alert to our internal signals but not anticipating every possible bad thing that could happen. While being told to stop panicking never helped anyone, we benefit by understanding that being overwhelmed by fear will hurt us more. Our imaginary fears harm us more than reality ever does.”

— Rethinking Fear

  • People are loving the excerpts from The Great Mental Models volumes One and Two that we’re posting on Instagram. (Click here to be notified when hardcovers are back in stock on Amazon.)


Our pop-up school aimed at kids in grades 3-6 continues to host amazing guest lectures for kids. Adults love it too. We post all the lectures on the school’s YouTube channel. This week Scott Young taught us how to learn, Biz Stanford introduced us to UX, and Brad Stulberg offered some thoughts on writing. We are so fortunate to have such wonderful speakers and I’m happy we can share them with the world.


Brian Koppelman, writer and director of the hit TV series Billions, talks about his career ups and downs, dealing with fear, and learning to live a meaningful life.

“All of us … are afraid of exposing that part of ourselves that we hold most dear for fear that it will be rejected. But the artist has a duty to risk that. And it’s a duty to risk it so that you’re able to be better.”

— Listen to What Really Matters on AppleSpotifyYouTube, or FS.


“In the theater, what it means to give a powerful performance is to accept and own the truth of what it means to be a human being: to be strong and weak, accomplished and fallible, powerful and powerless, all at once. This, actually, is the challenge that professional actors face every time they get in character. To play any part authentically, an actor must accept the character without judgment. And this is true for the rest of us as well. By accepting that each of us is all of these things, by learning to value all of these truths and show all of these sides of ourselves when appropriate, and by handling our mistakes with grace and equanimity, we become more resilient, less ruled by shame and self-loathing, and, ultimately, more powerful. Ironically, this is where authenticity comes from: not trying to be more yourself, but learning to accept more of yourself.”

— Deborah Gruenfeld in Acting With Power



“[M]y worry is that … you won’t put enough really excellent stuff into your brain. I’m talking about what you might call the “theory of maximum taste.” This theory is based on the idea that exposure to genius has the power to expand your consciousness. If you spend a lot of time with genius, your mind will end up bigger and broader than if you spend your time only with run-of-the-mill stuff. The theory of maximum taste says that each person’s mind is defined by its upper limit—the best that it habitually consumes and is capable of consuming. … In college, you get assigned hard things. You’re taught to look at paintings and think about science in challenging ways. After college, most of us resolve to keep doing this kind of thing, but we’re busy and our brains are tired at the end of the day. Months and years go by. We get caught up in stuff, settle for consuming Twitter and, frankly, journalism. Our maximum taste shrinks. Have you ever noticed that 70 percent of the people you know are more boring at 30 than they were at 20?.”

— A Commencement Address Too Honest to Deliver in Person


“But what I’ve seen to set apart great teams from good is a brutal focus on prioritization. This means generating an absurd amount of ideas and throwing 99% of them out of the window, to focus on the 1% that have the highest impact.”

— Erik Bernhardsson (Complement with Steve Jobs)


“One great portfolio manager I know told the story of being driven somewhere by an analyst on a rainy night when a truck swerved and almost ran them off the road. “Why is stuff like this always happening to me?” the analyst instinctively responded. But to the portfolio manager, that response reflected a terrible mindset, whether on the road or in the market: a sense that the world is acting on you as opposed to your acting on the world. It is a mindset that is hard to change. But from what I’ve seen, great investors don’t have it. Instead, they’ve come to understand which factors in the market they can control and which factors they cannot.”

— Graham Duncan (Complement with It’s All Your Fault)


Asking myself “is this helping me get what I want” is becoming one of my favorite questions.

It works on kids too. Mine are 11 and soon to be 10. Whenever they start fighting, I ask them, “Is this helping you get what you want?” and it gives them the power to remember what they are really trying to accomplish. “You can argue with your brother about whether it’s a chair or a stool, or you can get what you want.”

Don’t lose sight on what you want to achieve. Every action is a step toward or away from you what you want.

18. World Bee Day – 20th May

18. World Bee Day – 20th May

Bee Day Content Marketing Opportunities

This day is celebrated to raise awareness of the importance of pollinators, the threats they face, and their contribution to sustainable development.

Content marketing opportunities:   

  • Listicle idea: X Ways in which bees enrich our lives
  • Infographic idea: Cartoons/movies about bees your kids can watch
  • Video idea: What would happen in a world with no bees?
  • Podcast idea: Is honey vegan or not?

Brand campaign that worked:

This informative video from national geographic explores the different jobs that bees do – from the queen to the nurses and workers – and the role they play in the functioning of a beehive.

But what if it works? via Seth Godin Newsleetter.

But what if it works?

The difference between science and conspiracy theory/superstition is simple:

Good science leads to useful insights. And good science is the cure for bad science.

On the other hand, there are no good conspiracy theories, because they are attractive precisely because they’re unproven, imprecise and non-falsifiable. They’re not actually theories at all. They use confusion to create a sense of comfort and control when it’s in short supply.

It’s almost impossible to tell a good conspiracy theory from a bad one, hence they don’t work as theories.

And good conspiracy theories don’t lead to useful insights, nor do they help drive out the bad conspiracy theories. You can’t productively question someone’s superstition, because it never really thought it was an actual explanation of how the world is.

A good scientist has a theory and she’s eager to be proven wrong, so she can make better science. And delighted to be proven right, because she now has a useful insight.

Reality doesn’t care whether or not we believe in it, but it’s more useful for all of us when we understand it.

17. International Museum Day – 18th May

17. International Museum Day – 18th May

Museum Content Marketing Opportunities

The International Council of Museums organizes this day every year to emphasize museums and art galleries as an intrinsic value of culture in the society.

Content marketing opportunities:   

  • Listicle idea: X Best exhibits in museums around the world
  • Infographic idea: The most bizarre museums around the world
  • Video idea: Why is the Met Gala so famous?
  • Podcast idea: How can museums become ‘cool’ again?

Brand campaign that worked:

This video provides a virtual walking tour of the Louvre, one of the most famous museums in France.

15. World Hypertension Day – 17th May

15. World Hypertension Day – 17th May

Hypertension Content Marketing Opportunities

This day brings to light the issue of high blood pressure in populations across the globe.

Content marketing opportunities:   

  • Listicle idea: X Sure-fire ways to keep your blood pressure in check at all times
  • Infographic idea: What are the warning signs of hypertension?
  • Video idea: X Exercises that can keep your body weight in check
  • Podcast idea: How should you change your lifestyle if you have hypertension?

Brand campaign that worked:

This video from Novartis talks about the risks of hypertension and provides statistics on how many people it affects through the year.

14. World Telecommunication and Information Society Day – 17th May

14. World Telecommunication and Information Society Day – 17th May

Telecom Day Content Marketing Opportunities

This day aims to raise awareness of the possibilities that the use of internet and other communication technologies can bring to societies.

Content marketing opportunities:   

  • Listicle idea: X Ways the internet has made our lives easier
  • Infographic idea: A look at how we consume information has changed over the decades
  • Video idea: From 2G to 5G: The evolution of the internet
  • Podcast idea: What would happen if we had to live without the internet for a day?

Brand campaign that worked:

This video from ICASA describes the formation of the day and why it is celebrated.

3. International Day of Light – 16th May

3. International Day of Light – 16th May

Day of Light Content Marketing Opportunities

This day celebrates light as an element of science and how important a role it plays in art, culture, and sustainable architecture.

Content marketing opportunities:   

  • Listicle idea: X Light arrangements perfect for a dinner party
  • Infographic idea: X Famous works of art that play on light and darkness
  • Video idea: How is light perceived by the human eye?
  • Podcast idea: Answering the age-old question: Is light a particle or a wave?

Brand campaign that worked:

This quirky video by German animation studio Kurzgesagt describes complex concepts about light in a simple manner and how it affects everything we see and perceive.

25. Fun days

25. Fun days

Star Wars Content Marketing Opportunities

Star Wars Day – 4th May

International No-Diet Day – 6th May

Chocolate Chip Day – 15th May

World Whiskey Day – 16th May

Sunscreen Protection Day – 27th May

International Hamburger Day – 28th May

Content marketing opportunities:   

  • Listicle idea: X Easy snacks to make at home for a movie marathon
  • Infographic idea: Star Wars movies ranked in order of popularity
  • Video idea: How is whiskey made?
  • Podcast idea: How can you lose weight without following a strict diet?

25. Fun days

25. Fun days

Star Wars Content Marketing Opportunities

Star Wars Day – 4th May

International No-Diet Day – 6th May

Chocolate Chip Day – 15th May

World Whiskey Day – 16th May

Sunscreen Protection Day – 27th May

International Hamburger Day – 28th May

Content marketing opportunities:   

  • Listicle idea: X Easy snacks to make at home for a movie marathon
  • Infographic idea: Star Wars movies ranked in order of popularity
  • Video idea: How is whiskey made?
  • Podcast idea: How can you lose weight without following a strict diet?

12. International Day of Families – 15th May

12. International Day of Families – 15th May

Family Day Content Marketing Opportunities

Both in traditional and modern societies, families are fundamental for a community to thrive. For most of our growing years, we were nurtured by our families. Every year, on this day, we take a moment to celebrate our families.

Content marketing opportunities:   

  • Listicle idea: X Places you can go on a virtual vacation with your family this summer
  • Infographic idea: Games that are great fun when played with family
  • Video idea: Famous people you didn’t know were related to each other
  • Podcast idea: How can you build strong relationships with your cousins as you grow up?

Brand campaign that worked:

This video by POPSUGAR Fitness features cardio exercises you can do with your family – in the comfort of your home!

Wisdom Quotes

All of our fears are treasure troves of self-knowledge ready to be explored if you dare to make the first step.

Fear is a question. What are you afraid of and why? Our fears are a treasure house of self-knowledge if we explore them. (Marilyn French)

Don’t trust those who speak without showing their intentions.
Never trust anything that can think for itself if you can’t see where it keeps its brain. (J. K. Rowling)

11. International Nurses’ Day – 12th May

11. International Nurses’ Day – 12th May

This day marks the birth anniversary of Florence Nightingale and celebrates nurses for the contributions they make to society.

Content marketing opportunities:   

  • Listicle idea: X Indian women who made a difference in the medical industry
  • Infographic idea: How are nurses and doctors different?
  • Video idea: How have nurses stepped up in the times of coronavirus?
  • Podcast idea: How can we better fund our healthcare system?

Brand campaign that worked:

This ad from Aster DM Healthcare highlights the sacrifices that nurses make every day, often putting the comfort of others before their own.

10. International Mother’s Day – 10th May

10. International Mother’s Day – 10th May

This day is set aside by the world to honor our mothers and celebrate motherhood in its entirety.

Content marketing opportunities:   

  • Listicle idea: X Ways to create a memorable Mother’s Day experience for your mum
  • Infographic idea: X Silent ways your mother says ‘I love you’ every day
  • Video idea: What are the signs and effects of menopause?
  • Podcast idea: What is the price of being a mother?

Brand campaign that worked:

This ad from P&G thanks all mothers for their thoughtfulness, and says that strong people are made by the sacrifices of their mothers.


Part of speech: adjective
Origin: Greek, early 19th century

Relating to or using signals or information represented by a continuously variable physical quantity such as spatial position, voltage, etc.


Not involving or relating to the use of computer technology, as a contrast to a digital counterpart.

Examples of Analog in a sentence

“I prefer analog methods of playing music, such as a record player.”

“People born after 2000 might not even know how to read an analog clock.”

9. World Migratory Bird Day – 9thMay

9. World Migratory Bird Day – 9thMay

This day is commemorated to raise awareness of issues affecting migratory birds and to encourage bird conservation. The theme for 2020 is ‘Birds connect our world’.

Content marketing opportunities:   

  • Listicle idea: X Exotic locations for birding enthusiasts on an affordable budget
  • Infographic idea: X Most fascinating migratory birds of India
  • Video idea: How have migratory patterns changed over the decades?
  • Podcast idea: What is our role in encouraging migratory birds to follow their patterns?

Brand campaign that worked:

This video by the UN highlights the importance of bird conservation and encourages nations to join this worthy cause.

8. International Thalassemia Day – 8th May

8. International Thalassemia Day – 8th May

International Thalassemia Day is celebrated to spread awareness about this inherited blood disease and to encourage all those with this disease who have kept their hopes high.

Content marketing opportunities:   

  • Listicle idea: X Foods that can increase the RBC count in your body
  • Infographic idea: What are the symptoms of thalassemia?
  • Video idea: What role does RBC play in maintaining a healthy body?
  • Podcast idea: What are the treatment options for someone with thalassemia?

7. World Red Cross Day – 8th May

7. World Red Cross Day – 8th May

This day is an annual celebration of the International Red Cross and Red Crescent movement.

Content marketing opportunities:   

  • Listicle idea: Signs to look out for if you’re anemic
  • Infographic idea: Here’s how you can enroll for the Red Cross
  • Video idea: X Do’s and don’ts of blood donation
  • Podcast idea: Donating blood in the times of coronavirus: How can you determine if your blood is ‘eligible’ to be donated?

Brand campaign that worked:

This video from Cincinnati Children’s Hospital teaches us how to perform CPR on anyone aged 12 and above.


Part of speech: noun
Origin: Greek, mid-19th century
1A noun used to denote the natives or inhabitants of a particular country, state, city, etc.
2Descriptive term used by a writer as a pen name.
Examples of Demonym in a sentence
He knew the demonym for a resident of Indiana is Hoosier, but he didn’t know why.”
“I currently live in Australia, but I still claim my demonym as British.”

26. Festivals

26. Festivals

Eid Content Marketing Opportunities

Buddha Purnima – 7th May

Rabindra Jayanti – 7th May

Eid-ul-Fitr – 23rd May

Content marketing opportunities:   

  • Listicle idea: X Works of Buddhist literature you must read
  • Infographic idea: X Reasons why you must visit Shantiniketan in West Bengal
  • Video idea: Best Ramadan desserts to whip up in a jiffy
  • Podcast idea: The importance of intermittent fasting and its life-changing benefits


Part of speech: noun
Origin: Ancient Greek, 1990s

A planet that orbits a star outside the solar system.

Examples of Exoplanet in a sentence

“You will need an instrument much stronger than your backyard telescope to see an exoplanet.”

“Astronomers have discovered thousands of exoplanets outside of the Milky Way.”