Seth Godin’s Newsletter: Going for baroque


* Going for baroque [ https://p.feedblitz.com/r3.asp?l=185912594&f=1081591&c=8351700&u=5102652 ]

The essence of baroque art and craft is its complexity. Difficult to create, overloaded with ornamentation, filled with grandeur and color and surprise, the focus is on the effort expended.

And that dramatic display of effort has a place. It communicates a sort of emotional labor, and creates an imbalance of status. You don’t expect a scoop of rice and some dal at a very fancy restaurant, no matter how delicious it is. You paid for the effort, not just the sustenance.

Baroque is often at odds with utility. I don’t want a hammer with a baroque design, I want one that does precisely what I need it to when it comes to driving a nail. On the other hand, much of what we buy and use isn’t about utility at all… it’s an expression of the story we tell ourselves about value, status and our place in the world.

If you’re going to offer something baroque, the key is to go all out. Halfway is worth very little.

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.