FROM McKinsey Newsletter


How to make it personal
More than 70 percent of consumers now consider personalization a basic expectation. But how can organizations build and activate the capability at scale to deliver value to their customers and brands? Explore these insights to find out what it takes, and dive deeper on key topics, including:
  • the five things outperformers can do to accelerate personalization
  • how consumer attitudes around personalization are changing
  • the customer triggers organizations are using to optimize the timing, content, offer, and design of every customer experience
Read more
The value of getting personalization right--or wrong--is multiplying
The value of getting personalization right—or wrong—is multiplying
This Next in Personalization 2021 Report reveals that companies who excel at demonstrating customer intimacy generate faster rates of revenue growth than their peers. And the closer organizations get to the consumer, the bigger the gains.
Dive into the data   >
 
US consumer sentiment and behaviors during the coronavirus crisis
US consumer sentiment and behaviors during the coronavirus crisis
Amidst the Delta variant, US consumers exhibited strong optimism and spend in July and August, driven by higher-income and younger consumers.
Cautious optimism prevails   >
 
Five technology building blocks to power customer-centric, data-driven growth
Five technology building blocks to power customer-centric, data-driven growth
Personalization at scale can optimize every customer experience when executed well. What are the key success factors leading organizations focus on to deliver customer-centric growth?
Personalize at scale   >
 
Sign up now: Creating consumer--and business--value with subscriptions
Sign up now: Creating consumer—and business—value with subscriptions
Done right, subscription businesses can provide consumers with value, convenience, and personalized offerings while fostering stability and growth.
4 imperatives   >
 
Tiger of Sweden’s CEO on the future of shopping
Tiger of Sweden’s CEO on the future of shopping
In 2030, the shopping experience will be highly personalized, yet still have unexpected elements, says Linda Dauriz.
See her view   >
 
The end of shopping’s boundaries Omnichannel personalization
The end of shopping’s boundaries: Omnichannel personalization
Personalization across physical and digital channels is the next big marketing opportunity. The secret is figuring out how they best work together.
Take the journey   >
 
The future of personalization—and how to get ready for it
The future of personalization—and how to get ready for it
Personalization will be the prime driver of marketing success within five years. Here are the capabilities companies need to develop to stay ahead of the curve.
Make it personal   >

Tiny Thought: Will the Digital Developers for e.g. Banking and Finance Apps Think like the customers do and make Apps that are Liked by customers, Keeps them Engaged, interested and makes them to return often? Lead them to take action without feeling manipulated?

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