Newsletter: FS Brain Food


Doing the work required to hold an opinion means you can argue against yourself better than others can.

— The Work Required to Hold an Opinion

“I think people are afraid. They don’t recognize the power of this rule. And they’re afraid that by going first and giving resources, giving time, giving attention, giving samples, and so on, they might just be losing that. They’re not cognizant of the fact that there’s such a strong rule in every human culture that says you must not take without giving in return.”

— Robert Cialdini, the master of persuasion, came on The Knowledge Project to discuss the seven principles of persuasion in detail ( YouTube | Apple Podcasts | Spotify | Join our membership to get transcripts ).

Explore Your Curiosity

★ “They build in excess capacity to enable an effective response to crises, and to stay well ahead of the astonishing growth of internet demand. In the process, the internet’s near-perfect uptime has become an operating characteristic of the internet itself … That design philosophy is very different from the way much of the rest of the U.S. economy operates. The pandemic has shown us the downside of perfectly optimized systems.”

— The System That Actually Worked

★ “I think these days there could be a tendency for people to think that things come easy,” he says. “It does not. No, it’s actually quite the opposite. You know, I stay up at night, putting in the work, but also really deeply contemplating the next move, and the multiple moves, and the impact and effect that this one thing will have.”

— Dwayne Johnson Lets Down His Guard


“If we are sincere in wanting to learn the truth, and if we know how to use gentle speech and deep listening, we are much more likely to be able to hear others’ honest perceptions and feelings. In that process, we may discover that they too have wrong perceptions. After listening to them fully, we have an opportunity to help them correct their wrong perceptions. If we approach our hurts that way, we have the chance to turn our fear and anger into opportunities for deeper, more honest relationships.”

— Thich Nhat Hanh, Fear: Essential Wisdom for Getting Through the Storm

Tiny Thought

Spend the best hours of your day on the biggest opportunity, not the biggest problem.

Et Cetera

+ Look at yourself first.

+ I threw out all my socks and replaced them with the most amazing socks in the world. I’m not kidding.

+ What newly released information reveals about what actually happened during the Cuban missile crisis.

Sponsored by Morning Brew

There’s a reason over 3 million people start their day with Morning Brew––the daily email that sums up the latest business news from Wall Street to Silicon Valley. Unlike traditional dry and dense business news, Morning Brew keeps you informed and entertained. Check it out.