Appropriate Risk – via Seth Godin Newsletter


* Appropriate risk [ https://p.feedblitz.com/r3.asp?l=180639278&f=1081591&c=7920826&u=5102652 ]

We talk about risk like it’s a bad thing.

But all forward motion involves risk. You can’t find a risk-free way to accomplish much of anything.

Appropriate risk has two elements:

– The odds of it working out are commensurate with the benefits.
– The consequences of being wrong don’t eliminate your chance to try a different path next time.

We don’t try something simply because there’s no downside. Instead, we intelligently choose projects where the downside is understood and the work is worth doing.

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