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August 2021 – Scatter Content Calendar

August 2021 Content Marketing ideas

With Covid-19 cases dropping, states opening up economic activities, and the subsequent lifting of restrictions, it seems everything might go back to normal- with some caveats. But that also puts the focus on safe travel and timely vaccinations to prevent another wave of infection. August 2021 offers plenty of opportunities to connect with your audience, from fun days to festivals. So, whether you want to take a stand on vaccinations, put out uplifting content on Independence Day and International Youth Day, or offer up some entertainment for International Clown Week and International Friendship Day, don’t let these content marketing moments pass you by.


What’s new in August 2021?

World Test Championship 2021-23 to begin in August

World-Test-Championship- content marketing ideas

Kicking off with the Pataudi trophy between England and India on 4 August, the World Test Championship 2021-23 will feature nine international teams playing against each other. This is the second edition of the ICC World Test Championship of Test Cricket.

Content marketing ideas:   

  • Listicle idea: What are the changes in the rules introduced in this tournament?
  • Infographic idea: How is India placed against the other teams in the tournament?
  • Video idea: Who are the best test cricketers in the world, and what makes them so special?
  • Podcast idea: Can test cricket still hold its own with T20s and one-day matches?