World Breastfeeding Week – 1-7 August
There has been a growing awareness and de-stigmatization of women’s bodies across the world. Breastfeeding, in particular, has become one of those activities that women have reclaimed in public spaces. This week aims to celebrate and promote the practice of breastfeeding.
Content marketing ideas:
- Listicle idea: What should first-time mothers know about breastfeeding?
- Infographic idea: X benefits of breastfeeding for your child
- Video idea: How do you know if your child is feeding properly?
- Podcast idea: Why is it important to normalize public breastfeeding?
Brand campaign that worked:
This video by the World Health Organization talks about what breastfeeding mothers can do if they have COVID-19 to keep their babies safe.