World Hepatitis Day – 28 July
This day is celebrated to encourage governments to step up their response to the ever-present threat of hepatitis.
Content marketing ideas:
- Listicle idea: X Diseases that can develop in a person suffering from hepatitis
- Infographic idea: Which countries are most affected by hepatitis and its variants?
- Video idea: Here’s how your liver shutting down can affect other parts of the body
- Podcast idea: How should you change your lifestyle if you have contracted hepatitis?
A brand campaign that worked:
This ad by UNICEF India features Amitabh Bachchan who talks about how he overcame hepatitis and encourages others to get vaccinated against this deadly disease.