World Bee Day – 20 May
This day is celebrated to raise awareness of the importance of pollinators, the threats they face, and their contribution to sustainable development.
Content marketing ideas:
- Listicle idea: X Types of honey you must try at least once in your lifetime
- Infographic idea: X Steps to take if you’ve been stung by a bee
- Video idea: A day in the life of a queen bee
- Podcast idea: Is it safe to raise bees in your backyard?
Brand campaign that worked:
This video by Dabur explain the process by which honey goes from the beehive to your breakfast table, by having actual workers describe the process.