May 8th and 9th 2021

World Migratory Bird Day 
8 May

Migratory Window

This day is commemorated to raise awareness of migratory birds’ issues and encourage bird conservation.

Content marketing ideas:   

  • Listicle idea: Why do birds migrate?
  • Infographic idea: X Ways you can help migratory birds on their journey
  • Video idea: What types of migratory birds can you spot in India?
  • Podcast idea: How does climate change affect the migratory patterns of birds?

World Red Cross Day 8 May 2021

Red cross

This day is an annual celebration of the International Red Cross and Red Crescent Movement.

Content marketing ideas:   

  • Listicle idea: Here’s how Red Cross is helping people during the pandemic
  • Infographic idea: X Red Cross programs that you can be a part of
  • Video idea: How is social media enabling people to seek help during a disaster?
  • Podcast idea: Is empathizing with healthcare workers enough?

A brand campaign that worked:

This video by the International Committee of the Red Cross features two friends who discuss whether they would rather live or die if a nuclear bomb hit them, and why.

World Thalassemia Day 8 May 2021

International Thalassemia Day is celebrated to spread awareness about this inherited blood disorder and to encourage all those affected by the disease to keep their hopes high.

Content marketing ideas:   

  • Listicle idea: Alpha thalassemia and Beta-thalassemia: Do you know what differentiates them?
  • Infographic idea: Natural ways to boost hemoglobin in your body
  • Video idea: How is gene therapy helping people with thalassemia?
  • Podcast idea: A healthy approach for managing thalassemia

Time of Remembrance and Reconciliation for Those Who Lost Their Lives During The Second World War 8 May 2021

This day is commemorated to pay tribute to all the victims of the Second World War.

Content marketing ideas:   

  • Listicle idea: What are the different events that led to WWII?
  • Infographic idea: X People you might be surprised to know participated in WWII
  • Video idea: X Scenes from movies that showed how brutal WWII really was
  • Podcast idea: How is the next World War going to be different from WWI and WWII?

Mother’s Day 9 May

Mothers day

This day is observed globally to honor our mothers and celebrate motherhood in its entirety.

Content marketing ideas:   

  • Listicle idea: X Life lessons we can learn from all mothers
  • Infographic idea: X Easy DIY gifts if you haven’t shopped for Mother’s Day
  • Video idea: Experiencing motherhood as an adoptive mother
  • Podcast idea: Overcoming the fear of becoming a mom

Brand campaign that worked:

This ad by Cello explores the relationship between a mother and her daughter through an emotional letter.