Jargon v/s Lingo ( from Seth Godin’s newsletter)

 Jargon vs. lingo [ https://p.feedblitz.com/r3.asp?l=178097709&f=1081591&c=7651401&u=5102652 ]

Jargon is intentionally offputting, and lingo reminds us how connected we are.

They might look similar, but the intent is what matters. Jargon is a place to hide, a chance to show off, a way to disconnect. Lingo, on the other hand, allows us to feel included.