Blogging – change the rules…

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Seasoned Quotable Nuts via PNUTs newsletter

“Urban conservationists may feel entitled to be unconcerned about food production because they are not farmers. But they can’t be let off so easily, for they are all farming by proxy.” — Wendell Berry

“A paradigm shift, where, in addition to physical inputs for farming, a focused emphasis placed on knowledge inputs can be a promising way forward. This knowledge-based approach will bring immense returns, particularly in rain fed and dry land farming areas.” — Pratibha Patil

Scatter Monthly Calendar – May 2021

Scatter Monthly Calendar – May 2021


May 2021

What’s happening in May 2021?

COVID-19 vaccination available for all adults from 1 May

Content marketing ideas:   

  • Listicle idea: X Precautions you must take before and after vaccination
  • Infographic idea: How can you register online for the COVID vaccine?
  • Video idea: How does the first wave of COVID differ from the second?
  • Podcast idea: Why do many people get COVID-19 after vaccination?

Fixed days: 2021

International Workers’ Day –1 May 

Workers day

This day is celebrated across the globe to honor the contributions of those from the working class.

Content marketing ideas:   

  • Listicle idea: X Ways to negotiate a higher salary with your employer
  • Infographic idea: Understanding your salary breakup
  • Video idea: How to stay active at a desk job
  • Podcast idea: Is working for yourself better than working for others?

World Tuna Day –2 May 

Tuna Day

This day aims to highlight the importance of conservation management so that tuna stocks across the world don’t crash.

Content marketing ideas:   

  • Listicle idea: A list of the top nutrients you can get from tuna
  • Infographic idea: Where are tuna fish found across the world?
  • Video idea: X Easy-to-cook tuna recipes
  • Podcast idea: Here’s how you should structure your weekly meals if you’re interested in sustainability

World Press Freedom Day 3 May

press freedom day

This day provides an opportunity to journalists, academics, national authorities, and the public to discuss emerging challenges to press freedom and their safety.

Content marketing ideas:   

  • Listicle idea: Tips to become a photojournalist
  • Infographic idea: Which countries offer the least protection to their journalists?
  • Video idea: Did you know about the role of press clubs?
  • Podcast idea: Why is supporting independent journalism the need of the hour?

International Firefighters’ Day 4 May

fire fighters day

This day was instituted to pay tribute to firefighters who dedicate their lives and those who have lost their lives while protecting life and property.

Content marketing ideas:   

  • Listicle idea: X Décor materials that can fireproof your home
  • Infographic idea: X Unusual ways a fire can start in your home
  • Video idea: Can you follow a firefighter’s fitness regime?
  • Podcast idea: How can you prepare for a wildfire evacuation?

A brand campaign that worked:

This ad by ICICI Lombard features a song performed by the firefighters of India about ways to remain safe in case of a fire.

Leader as facilitator by Dr. Marshall Goldsmith


My mission is simple. I want to help successful people achieve positive, lasting change in behavior; for themselves, their people, and their teams. I want to help you make your life a little better. Thank you for subscribing! Life is good.

You know, someone who tells you what to do, how to do it, and when to do it? Someone who seems to have all the answers – even when they’re not asked!

Don’t be surprised; you’re not alone. And, worse yet, not only do leaders often assume the know-it-all position, many of us work with people who think they know everything. It is epidemic.

This style of leadership is based on the old model of “authoritative leader” in which the leader plays the role of “boss” and tells employees what to do and how to do it. This type of leader is the historic norm. Leaders can even go so far as to think that if they don’t do this, they aren’t leading well.

Let’s take a closer look at this starting with one of my favorite Peter Drucker quotes. Peter provided an excellent perspective on the authoritative leader when he said, “While the leader of the past knew how to tell, the leader of the future will know how to ask.”

I’ve never seen anyone live these words to the degree that my friend Alan Mulally did. And, it was of great benefit of those around him. So great was that he was recently ranked as the third Greatest Leader in the World by Fortunemagazine. Prior to that he was recognized as the Best CEO in America by CEO magazine.

Here is a little more history about Alan. After an incredibly successful career at Boeing, where he rose to the role of CEO of Boeing Commercial Aircraft, Alan became the CEO of Ford and helped the company achieve one of the most positive turnarounds in the history of corporate America. The amazing story of Ford is well documented in the book, American Icon. When he left Ford, Alan had a 97% approval rating from all employees.


Let’s start with a little history about me: For over forty years I have been a student of leadership. I have a Ph.D. from UCLA’s Anderson School of Management. I am the author of editor of 35 books. My written material or videos have been read or viewed over 25 million times. I served on the Advisory Board of the Peter Drucker Foundation for ten years. In 2011, I was ranked by Thinkers 50, in London, as the Most-Influential Leadership Thinker in the World. I have had the honor of coaching over 150 of the most important organizational leaders in the world. Needless to say, I know a little about leadership.

In my long career, I have never observed an approach to leadership that matches Alan’s. His style is as unlike authoritative leadership as any style I have ever seen. Alan’s leadership style is “leader as facilitator” rather than “leader as authority” or “leader as boss”.

It’s similar to my behavioral coaching process. The philosophy behind Stakeholder Centered Coaching is simple: You see, I believe that leaders can learn a lot more from their key stakeholders (who interact with them every day) than they can learn from any coach. My average client has 18 key stakeholders, who am I to assume that I know more than these 18 other executives? In my coaching I am a facilitator. I create a process where my clients reach out to their stakeholders, listen, and learn. I don’t get paid for spending time with my clients or for proving how smart I am. I do get paid when they achieve positive, lasting change in leadership behavior – as judged by their key stakeholders.

Alan’s process of leader as facilitator is like putting my coaching process on steroids!

The philosophy behind his leadership process is simple: Why should I – even though I may be the CEO – assume know that I know more than the thousands of leaders and professionals at the company?

Alan has each of his direct reports publicly discuss each of their five key priorities in the weekly Business Plan Review meeting. Rather than immediately leaping in to help the direct report who has a problem, he facilitates learning from everyone on the team. Rather than saying, “Here is how I can help you.” Alan asks, “Who are the best people at the company who can help?”

As a leader-facilitator, Alan Mulally is perfectly comfortable facilitating a meeting where great guidance is provided – even if none of the great guidance comes from him. He is not delusional enough to believe that he has all of the answers. He is facilitating a process of finding the answers.

To say the leader as facilitator process is different from the corporate norm would be an understatement, and I have never seen any CEO implement this process to the degree that Alan did at Ford.

The leader as facilitator style of leadership is something for you to think about. When it’s your turn to lead give it a try. You will be amazed at the results! And if you’re already leading, maybe it’s time to try it for yourself and see how it works! You will be glad you did.

Life is good. Marshall.

Wisdom Quotes

Age is not a limit for dreams and goals.
You are never too old to set another goal or to dream a new dream. (C. S. Lewis)
No matter who you meet make sure they’re happier once they leave.
Spread love everywhere you go. Let no one ever come to you without leaving happier. (Mother Teresa)

Requested Ministry-wise PIB Releases



Wisdom Quotes

You can change neither the currents nor the tides, but you can use the winds to change direction.
I can’t change the direction of the wind, but I can adjust my sails to always reach my destination. (Jimmy Dean)
No matter who you meet make sure they’re happier once they leave.
Spread love everywhere you go. Let no one ever come to you without leaving happier. (Mother Teresa)


ZeligZEL-igPart of speech: nounOrigin: American English, 1980s
1A person who is able to change their appearance, behavior, or attitudes, so as to be comfortable in any situation.
Examples of Zelig in a sentence “Despite belonging to the PR Team, Harold was a Zelig who easily blended into any department.” “Rather than joining a clique in school, Cathy was a Zelig who made friends in different interest groups.”