17th and 18th April 2021


World Hemophilia Day – 17 April

World Hemophilia Day

This day is commemorated to increase awareness of hemophilia, von Willebrand disease, and other inherited blood disorders.

Content marketing ideas:

  • Listicle idea: X Hemophilia myths and facts you might not be aware of
  • Infographic idea: Rare blood disorders you should know about
  • Video idea: How do blood disorders affect men and women differently?
  • Podcast idea: Here’s how social media can help people with rare illnesses

World Heritage Day – 18 April              

World Heritage Day

This day is celebrated to raise public awareness about the diversity of our cultural heritages and the efforts required to protect them.

Content marketing ideas:

  • Listicle idea: X Little-known heritage sites in India that will take you by surprise
  • Infographic idea: X Documentaries that will give you a taste of different cultures
  • Video idea: Can smart cities be culturally rich?
  • Podcast idea: Can we look at heritage as a secular entity?

Brand campaign that worked:

This video by Ancestry brings together a group of people from different countries and gets them to talk about their nationality and heritage, after which they take a DNA test. What they find in the results surprises them and rewrites what they understand about what ‘heritage’ really is.

This day is celebrated to raise awareness about the importance of creativity and innovation in problem-solving with respect to advancing the UN’s sustainable development goals.

Content marketing ideas:

  • Listicle idea: X Ways to spark your child’s creative instinct at a young age
  • Infographic idea: Read these books to spark your creative quotient
  • Video idea: How can you let your brain be creative every day?
  • Podcast idea: How do companies think of innovations to usher in the future?

This day is celebrated to raise awareness of the role of representatives and delegates of the member states to the UN.

Content marketing ideas:

  • Listicle idea: Important conferences in UN history that shaped our world
  • Infographic idea: X Interesting facts about the UN Charter
  • Video idea: Do you know the importance of International Delegate’s Day?
  • Podcast idea: How can we imbibe the UN’s values in everyday life?
  • Listicle idea: The biggest nuclear disasters of the 20th century
  • Infographic idea: What illnesses does exposure to radiation cause?
  • Video idea: How do nuclear reactors prevent radiation leakage?
  • Podcast idea: How can we move from nuclear to clean energy?

This day is celebrated to promote safe, healthy, and decent work.

Content marketing ideas:

  • Listicle idea: How can offices become more disabled-friendly?
  • Infographic idea: X Neck exercises that can help if you sit in front of a computer all day
  • Video idea: How have working hours evolved over the decades?
  • Podcast idea: How to set up a trade union at your place of work?