Fixed days – April 2021:
World Health Day – 7 April
This day seeks to bring to light different issues and concerns related to healthcare.
Content marketing ideas:
- Listicle idea: X Health insurance terms you should be aware of
- Infographic idea: Gym vs. Nutrition: Which is more important?
- Video idea: Here’s what it feels like talking to a therapist for the first time
- Podcast idea: How has COVID-19 shaped the future of healthcare?
Brand campaign that worked:
This video by ICICI Lombard challenged everyone to #DoTheDifficult by exercising and taking care of their health not only for themselves, but also for the sake of their loved ones.