World Down Syndrome Day – 21 March
This day is celebrated to raise awareness about Down Syndrome and celebrate the uniqueness of the chromosome that causes it.
Content marketing ideas:
- Listicle idea: Lessons on raising a child with Down syndrome
- Infographic idea: The best countries for neurodivergent people to live in
- Video idea: Sorry not sorry: What people with Down syndrome want you to know
- Podcast idea: Creating inclusive workplaces for colleagues with Down syndrome
Brand campaign that worked:
This video addresses the concerns of an expectant mother of a child with Down syndrome and reassures her that her child will be able to do everything its peers do.