World Down Syndrome Day – 21 March


World Down Syndrome Day – 21 March 

This day is celebrated to raise awareness about Down Syndrome and celebrate the uniqueness of the chromosome that causes it. 

Content marketing ideas:     

  • Listicle idea: Lessons on raising a child with Down syndrome  
  • Infographic idea: The best countries for neurodivergent people to live in 
  • Video idea: Sorry not sorry: What people with Down syndrome want you to know  
  • Podcast idea: Creating inclusive workplaces for colleagues with Down syndrome  

Brand campaign that worked:  

This video addresses the concerns of an expectant mother of a child with Down syndrome and reassures her that her child will be able to do everything its peers do.