SETH GODIN’s Newsletter


The difficult choice of disappointment

All forward motion disappoints someone.

If you serve one audience, you’ve let another down. One focus means that something else got ignored. If you create something scarce, someone won’t get their hands on it.

The very act of creation means that it won’t be the ideal solution for everyone.

On the other hand, with certainty, we know that doing nothing disappoints an even larger group of people.

The opportunity is to find someone to delight and to embrace the fact that someone is not everyone.