Army Day – 15 January
This day is celebrated to mark the day Field Marshal KM Cariappa took over as the first Commander-in-Chief of the Indian Army from General Sir Francis Butcher, the last British Commander-in-Chief of India.
Content marketing ideas
Listicle idea: How to take care of your financial responsibilities before joining the army
Infographic idea: What is the eligibility criteria of joining the Indian Army?
Video idea: Realistic movies and series about war that you must watch
Podcast idea: How do veterans cope with PTSD?
Brand campaign that worked:
This ad by Hyundai has an army officer narrate the story about how his train broke down on his way to report for his first posting, and how an unexpected meeting helped him get there on time.
