NRI Day – 9 January
This day is marked to recognize the contributions of the Indian overseas community towards the development of India.
Content marketing ideas
Listicle idea: Bestselling Indian authors of the last decade
Infographic idea: How can you stay connected to your roots if you’re living abroad?
Video idea: How do NRIs invest in India while earning abroad?
Podcast idea: How difficult is it to return to India after settling abroad?
Brand campaign that worked:
This series of videos by DBB Mudra for SBI shows how easy it is for NRIs to perform banking functions such as opening an account or transferring funds, thanks to the SBI app.