“The way we’ve always done it” BY Seth Godin


“The way we’ve always done it”

There’s a lot to be said for tradition, for stability and for the foundation that the status quo gives us to move forward.

But, if we were on the spot to analyze our day, our processes and our assumptions, how many things do we do simply because we are in the habit?

It’s impossible to try every option, to explore every alternative and examine how every culture or competitor does things, but…

If we don’t even know we’re doing things by rote, when will we be restless enough to try to make them better?