Seth Godin’s Newsletter : Jot


Jot

An almost magical idea, a tiny little word, a chance to make it real.

If someone tasks you with carving something profound into a block of granite, the emotional overhead is probably too high to do our best work.

But if you simply want to jot something down, all you need is an iota, a tiny glimpse of what might work.

It turns out that just about all granite-worthy ideas begin as jots.

Simply jot.