Seth Godin’s newsletter


Jot

An almost magical idea, a tiny little word, a chance to make it real.

If someone tasks you with carving something profound into a block of granite, the emotional overhead is probably too high to do our best work.

But if you simply want to jot something down, all you need is an iota, a tiny glimpse of what might work.

It turns out that just about all granite-worthy ideas begin as jots.

Simply jot.

W.O.T.D.


WORD OF THE DAY
Nocturne
NAHK-tərn
Part of speech: noun
Origin: French, mid 19th century
1(Music) A short composition of a romantic or dreamy character suggestive of night, typically for piano.2(Art) A picture of a night scene.
 
Examples of Nocturne in a sentence “Chopin’s nocturnes were specifically composed to evoke the ethereal feeling of the night.” “Vincent van Gogh is best known for his beautiful nocturne “The Starry Night.””
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Getting the price right in logistics | McKinsey


Wisdom Quotes


The way you affect those around you is perhaps the most important question in life.
Life’s most persistent and urgent question is, ‘What are you doing for others?’ (Martin Luther King, Jr.)
==========
Progress does not happen without change and change doesn’t happen without an open mind.
Progress is impossible without change, and those who cannot change their minds cannot change anything. (George Bernard Shaw)

Did you know…


Did you know…

… that today is Metal on Seven Continents Day? In 2014, rock band Metallica achieved a new Guinness World Record’s title after becoming the first musical act to play a concert on all seven of Earth’s continents. On this day, Metallica entertained 120 scientists and competition winners in a transparent dome at Carlini Station in Antarctica. The hour-long show was appropriately dubbed “Freeze ‘Em All.” 😉

~~~

Today’s Inspirational Quote:

“Destroy the idea that you have to be constantly working or grinding in order to be successful. Embrace the concept that rest, recovery, and reflection are essential parts of the progress toward a successful and ultimately happy life.”

— Author Unknown

Seth Godin’s Newsletter


Welcome and problems

“You’re welcome,” is not the same as, “it’s my pleasure.”

and

“No problem,” is not the same as, “I’m happy to help.”

These sentences are the closing parentheses of a simple conversation that opens with “thank you.”

We have to say something. The “thank you” demands acknowledgement.

It could be, “okay, now we’re even.”

Or we could express satisfaction at having the ability to make a contribution. We can continue the infinite game instead of simply walking away.

That might be more satisfying all around. A wave is more powerful than a grimace.

Seth Godin’s Newsletter


Trading trust for attention

The old adage was always wrong. “Say whatever you like, but spell my name right.”

And now it’s even more of a trap.

The temptation to get the word out is overwhelming. There’s so much noise and so much hustle going on that we might believe that it’s okay to trade our standards and principles and position for some attention. At least for a minute or two.

The latest viral video is for an online dating site, and it features Satan as one of their customers. Nicely shot, sort of funny, with just the right amount of inside humor, there’s no arguing that it got attention.

But it burned trust. It established an image that contradicts the position they worked hard to earn for more than a decade.

There have always been shortcuts to attention. But the only purpose of advertising of any kind is to cause action, and action only happens when there’s trust involved.

Human Rights Day – 10 December


Human Rights Day – 10 December

Human Rights Day

This day commemorates the adoption of Universal Declaration of Human Rights by the UN, which proclaims basic rights everyone human is entitled to, irrespective of race, religion, sex, language, and political or other opinion.

Content marketing ideas

  • Listicle idea: X People below 20 who fight for human rights everyday
  • Infographic idea: Are you aware of the rights you have?
  • Video idea: Human rights movements that inspired a better future
  • Podcast idea: What does it mean to stand for human rights?