A principle is an approach you stick with even if you know it might lead to a short-term outcome you don’t prefer. Especially then.
It’s this gap between the short-term and the long-term that makes a principle valuable. If your guiding principle is to do whatever benefits you right now, you don’t have principles of much value.
But it’s the valuable principles that pay off, because they enable forward motion, particularly when it feels like there are few alternatives. We embrace a culture based on principles because it’s that structure and momentum that enables connection and progress to happen in the first place.
Courtesy: SEth Godin’s Newsletter