… that today is National Author’s Day? Today is all about recognizing and celebrating the many great American book authors. It’s not easy to write a book, so it’s only fitting that this special day exists to allow us to show our appreciation to all American book authors, past and present. Celebrate today by buying or reading a new book or take an author out to eat if you happen to know one!

~~~

Did you know…

… that today, besides being Halloween around the world (Happy Halloween!), is National Caramel Apple Day? As if Halloween wasn’t awesome enough with costumes, ghouls, candy, and spooky things galore – it’s also National Caramel Apple Day! This yummy tradition stretches back decades to the day a creative Kraft confectioner, Dan Walker, invented this wonderfully simple recipe while trying to figure out what to do with a bunch of excess Halloween caramels and apples. Thank you, Dan! 😉

~~~

“Why do you have to be a nonconformist like everybody else?”

via Funny Quote of the Day https://ift.tt/36kmanV

“An art book is a museum without walls.” via Art Quote of the Day https://ift.tt/2Np94NK

People are getting more and more creative. Here is a set of desi puns

1. Laxman to Seeta: Stay offline
2. Mayawati ctrl+all+dalit
3. My watch is stuck between 2 and 2:30; it’s a do or dhai situation
4. Vishwanathan Anand gets tense when the waiter asks, ‘Check de doon’
5. A potato was grilled by cops; after two hours of torture, it gave in, ‘Main Batata hun, main Batata hun…’
6. A well-executed theft without any fingerprints is a stainless steal.
7. Sita after seeing Hanuman in Lanka for the first time, ‘Yahoo! Messenger’
8. Friends pay food bills on a de-tu-de basis
9. ‘I laughed yesterday’ in Hindi, ‘Michael Hussey’
10. An old lady asked me the way to the temple; I replied, ‘Magistrate’
11. Rahul Dravid’s wristwatch is technically a wall clock
12. Toll Booths are nothing but Bill Gates
13. The way to the cemetery, ‘Go straight and take the last rite.’
14. The salaried class feel that the changing nature of taxes is too T.D.S.

21. Novel Writing Month (NaNoWriMo)

National Novel Writing Month is an annual online creative writing project in which participants attempt to write a 50,000-word manuscript in the month of November.

Content marketing ideas:

• Listicle idea: Here’s how you can make the most of NaNoWriMo
• Infographic idea: X Ways to get rid of your writer’s block
• Video idea: Libraries around the world that are every bibliophile’s dream
• Podcast idea: How easy is it to self-publish?

BJP said the Congress made the place of worship law as discriminatory, violation of fundamental rights challenged in the Supreme Court

22. Fun days

World Sandwich Day – 3 November

Cliché Day – 3 November

Men Make Dinner Day – 5 November

Saxophone Day – 6 November

World Origami Day – 11 November

Remembrance Day – 11 November

Young Readers Day – 12 November

International Tongue Twister Day – 12 November

Happy Hour Day – 12 November

Chicken Soup for The Soul Day – 13 November

Play Monopoly Day – 19 November

World Hello Day – 21 November

Fibonacci Day – 23 November

Red Planet Day – 28 November

Computer Security Day – 30 November

Content marketing ideas:

• Listicle idea: X Easy food recipes anyone can make
• Infographic idea: X Origami structures you can learn quickly
• Video idea: X Beautiful examples of the Fibonacci sequence in nature
• Podcast idea: How safe is your financial data online?

https://economictimes.indiatimes.com/news/economy/policy/how-351-modi-government-schemes-saved-rs-1-70-lakh-crore/articleshow/78954779.cms

23. Festivals

Karwa Chauth – 4 November

Diwali – 14 November

Chhath Puja – 20 November

Kartik Poornima – 30 November

Guru Nanak Gurpurab – 30 November

Content marketing ideas:

• Listicle idea: The best foods to break your fast with on Karwa Chauth
• Infographic idea: The best gurdwaras to visit around the world
• Video idea: X Diya painting tips to add some creativity to your Diwali
• Podcast idea: How can you celebrate an eco-friendly Diwali?

24. Birthdays

Aishwarya Rai – 1 November

Shah Rukh Khan – 2 November

Kendall Jenner – 3 November

Colin Kaepernick – 3 November

Anna Wintour – 3 November

Amartya Sen – 3 November

Matthew McConaughey – 4 November

Tabu – 4 November

Shakuntala Devi – 4 November

Virat Kohli – 5 November

Bryan Adams – 5 November

Emma Stone – 6 November

David Guetta – 7 November

Kamal Haasan – 7 November

Gordon Ramsay – 8 November

Kazuo Ishiguro – 8 November

Neil Gaiman – 10 November

Leonardo DiCaprio – 11 November

Anne Hathaway – 12 November

Ryan Gosling – 12 November

Aditi Mittal – 12 November

Sania Mirza – 15 November

Jimmy Choo – 15 November

Pullela Gopichand – 16 November

Aditya Roy Kapoor – 16 November

Martin Scorsese – 17 November

Chanda Kochhar – 17 November

Margaret Atwood – 18 November

Indira Gandhi – 19 November

Adam Driver – 19 November

Jack Dorsey – 19 November

Calvin Klein – 19 November

Rani Lakshmibai – 19 November

Sushmita Sen – 19 November

Milkha Singh – 20 November

Rajkumar Hirani – 20 November

Scarlett Johansson – 22 November

Mark Ruffalo – 22 November

Miley Cyrus – 23 November

Arundhati Roy – 24 November

Arjun Rampal – 26 November

Verghese Kurien – 26 November

Bruce Lee – 27 November

Suresh Raina – 27 November

Yami Gautam – 30 November

Chadwick Boseman – 29 November

Kaley Cuoco – 30 November

Content marketing ideas:

• Listicle idea: X Ways Jimmy Choo revolutionized the fashion industry
• Infographic idea: How did Amul bring about the white revolution in India?
• Video idea: The best ScarJo movies for a weekend binge
• Podcast idea: How can you make cooking a therapeutic activity?

Content Marketing Ideas for your November calendar

BY SCATTER EDITORIAL DESK

With autumn coming to an end and winter winds blowing our way, November is a time when we prepare to bring out the woolens. This month is packed with events that will warm your heart, such as Children’s Day and Chicken Soup for the Soul Day. Use these content marketing ideas to kindle a conversation with your readers about your brand.

What’s new in November 2020?

1. Reopening of schools and offices

After an extended summer vacation for school children and an extended work-from-home stint for most of us, things are returning to a semblance of normalcy. Here’s how your brand can craft conversations around this.

Content marketing ideas:

• Listicle idea: X Sanitizing products your child must have while going to school
• Infographic idea: How can you reduce the risk of COVID transmission if you travel via public transportation?
• Video idea: How will the workspace change when we go back after COVID-19?
• Podcast idea: Tips to re-bond with our teammates after returning from a lockdown

2. Resumption of domestic travel

With the number of COVID cases in the country plateauing, domestic travel restrictions have been lifted in most states. Here are some travel-based thought-starters your brand can work on.

Content marketing ideas:

• Listicle idea: X Tips to follow while going on long drives after the lockdown
• Infographic idea: Here’s a checklist for your post-COVID travel plans
• Video idea: Travel stories of people who conquered the highest peaks in India
• Podcast idea: What should you do if you test positive for COVID during a trip?

3. Running of special ‘festive’ trains

Special trains will ply between 20 October and 30 November to ferry people across states in an attempt to cater to the festive season rush. Here are some conversations you can have with your audience.

Content marketing ideas:

• Listicle idea: X Simple foods you can prepare for long train journeys
• Infographic idea: How to ensure social distancing while traveling by train
• Video idea: The most scenic train routes in India
• Podcast idea: Which is safer: air travel or train?

Fixed days

4. International Day to End Impunity for Crimes against Journalists – 2 November

This day is celebrated to bring to light crimes committed against journalists, and encourage member nations to prevent violence against journalists and protect them.

Content marketing ideas:

• Listicle idea: X Qualities to have if you wish to pursue a career in journalism
• Infographic idea: What is the average salary for journalists in different countries?
• Video idea: How does the media help in preserving the nation’s sense of democracy?
• Podcast idea: How can media houses stop themselves from falling prey to fake news?

5. World Tsunami Awareness Day – 5 November

This day is celebrated to raise tsunami awareness and share strategies to minimize the risk caused by them.

Content marketing ideas:

• Listicle idea: X Ways to prepare your home if you live in a disaster-prone area
• Infographic idea: X Cities that are the most tsunami-prone
• Video idea: Warning signs of an oncoming tsunami you should know about
• Podcast idea: What can we learn from countries with an advanced disaster response mechanism?

6. International Day for Preventing the Exploitation of the Environment in War and Armed Conflict – 6 November

This day aims to shed light on the impact of war on the environment and lays emphasis on the fact that there can be no peace if the natural resources that sustain livelihoods and ecosystems are destroyed.

Content marketing ideas:

• Listicle idea: Here’s how you can donate to NGOs that work in war-torn areas
• Infographic idea: X Wildlife species that have been affected due to war
• Video idea: How has war affected the world’s forests?
• Podcast idea: How can you reduce waste at home?

7. World Science Day for Peace and Development – 10 November

This day seeks to highlight the importance of science in society and aims to include the wider public in debates on scientific issues.

Content marketing ideas:

• Listicle idea: X Scientific achievements that made the world a better place to live in
• Infographic idea: X Scientists who are known as much for their worldview as for their science
• Video idea: How has science fiction helped to predict technological achievements?
• Podcast idea: Have we reached the peak of our scientific achievement, or can we do better?

8. World Diabetes Day – 14 November

This day aims to raise awareness about the rise of diabetes and encourages member nations to develop policies to prevent, treat, and care for people with diabetes.

Content marketing ideas:

• Listicle idea: X Healthy diets you can follow even if you have diabetes
• Infographic idea: Types of diabetes and how to differentiate between them
• Video idea: The best exercises to keep diabetes in check
• Podcast idea: How can you control your urge to eat sweets?

Brand campaign that worked:

This video by Narayana Health aims to raise awareness about diabetes and its causes and suggests that viewers get themselves tested if they notice any symptoms.

9. Children’s Day (India) – 14 November & World Children’s Day – 20 November

This day aims to raise awareness about the rights, care, and education of children.

Content marketing ideas:

• Listicle idea: X Motivational lessons we can learn from children
• Infographic idea: Here are the milestones your child should reach at every age
• Video idea: How different countries celebrate Children’s Day
• Podcast idea: Tips to raise a self-confident and independent child

Brand campaign that worked:

This video by Vodafone encourages parents to disconnect with technology and shower their children with their undivided attention.

10. World Day of Remembrance for Road Traffic Victims – 15 November

This day brings to light the scale of economic and emotional devastation brought about by road accidents and crashes.

Content marketing ideas:

• Listicle idea: X Ways to keep yourself awake and alert on a long drive
• Infographic idea: Which countries have the most road accident victims?
• Video idea: How do airbags in cars work?
• Podcast idea: Why should you have a good motor insurance?

Brand campaign that worked:

This video by Hyundai asks us all to be the better person and practice safe driving on the roads.

11. International Day for Tolerance – 16 November

This day is marked to promote tolerance and mutual understanding among different peoples, in the light of rising extremism and conflicts.

Content marketing ideas:

• Listicle idea: X Books you can read to understand other cultures
• Infographic idea: What is the triangle of tolerance?
• Video idea: How can different communities learn to coexist with each other?
• Podcast idea: What we can learn from children about tolerance

12. World Toilet Day – 19 November

This day calls for action to tackle the global sanitation crisis.

Content marketing ideas:

• Listicle idea: X Equipment you must-have if you want to fix your toilet
• Infographic idea: Indian NGOs that are working for better sanitation
• Video idea: What makes a Japanese toilet so modern?
• Podcast idea: Is it a good idea to use gadgets in the toilet?

Brand campaign that worked:

This short film by Roca and We Are Water Foundation India highlights the importance of providing equal opportunity to all in terms of hygiene and sanitation.

13. International Men’s Day – 19 November

This day is celebrated to recognize and appreciate the men in our lives and their contribution to their families, communities, and the world.

Content marketing ideas:

• Listicle idea: X Diseases that mostly affect men
• Infographic idea: What are the six pillars of International Men’s Day?
• Video idea: The best male role models in literature
• Podcast idea: How can we move away from traditional gender roles?

Brand campaign that worked:

This video by Standard Chartered Bank attempts to challenge male stereotypes and reinforce the importance of positive role models.

14. World Television Day – 21 November

This day is celebrated to recognize the role that television has played in presenting different issues that affect people.

Content marketing ideas:

• Listicle idea: X Features you should look for while purchasing a television
• Infographic idea: The best Indian movies from every decade, ranked
• Video idea: X old TV advertisements that rekindle nostalgia
• Podcast idea: How can TV manage to stay relevant in the day of OTT platforms?

Brand campaign that worked:

Tata Sky beautifully puts across how families have experienced some of the most monumental events while gathered around their television sets.

15. World Philosophy Day – 21 November

This day is celebrated across the world with a view to renewing interest and research on philosophical topics.

Content marketing ideas:

• Listicle idea: X Philosophies that you might not believe actually exist
• Infographic idea: Lesser-known philosophers you might not have heard of
• Video idea: How has ancient philosophy influenced modern ethics?
• Podcast idea: What does a ‘successful’ career in philosophy entail?

16. International Day for the Elimination of Violence against Women – 25 November

This day seeks to bring awareness of violent attacks against women, especially those from marginalized groups and communities.

Content marketing ideas:

• Listicle idea: Inspiring tales of women who dared to speak up against violence
• Infographic idea: X NGOs that are leading the fight against gender violence
• Video idea: Simple self-defense moves every woman should know
• Podcast idea: Why is it important to offer support to women who have undergone physical/mental abuse?

Brand campaign that worked:

Through its #ActAgainstAbuse campaign, Femina aims to highlight the rising cases of domestic violence during the COVID lockdown.

17. Day of Remembrance for all Victims of Chemical Warfare – 30 November

This day pays homage to victims of chemical warfare and aims to eliminate the threat of chemicals on the unsuspecting populace.

Content marketing ideas:

• Listicle idea: Chemical vs nuclear vs biological warfare: Which is the most dangerous?
• Infographic idea: What are the leading causes of chemical disasters?
• Video idea: How was chemical warfare used in the two World Wars?
• Podcast idea: Here’s what you should do if you’ve been exposed to a chemical weapon

Other Content Marketing Ideas:

18. World Antimicrobial Awareness Week – 18-24 November

This event aims to increase awareness of global antimicrobial resistance and encourage best practices among the public, health workers, and policymakers to prevent its reemergence.

Content marketing ideas:

• Listicle idea: X Ways to stay healthy so that you can rely less on antibiotics
• Infographic idea: X Important medicines/vaccines to take before you turn 20
• Video idea: What is herd immunity and does it really work?
• Podcast idea: What happens if you develop an immunity to medicines?

19. World Vegan Month

This month is celebrated as a time to recognize how far the vegan movement has come and to advocate the benefits of a vegan lifestyle.

Content marketing ideas:

• Listicle idea: From vegan cheese to cruelty-free shampoo: A starter’s guide to vegan products
• Infographic idea: Weekly vegan meal plan for a balanced diet
• Video idea: Here’s how veganism is different from vegetarianism
• Podcast idea: Here’s why veganism is not another fad diet

Brand campaign that worked:

This film advertisement is a satirical take on the irony of consuming meat while dodging the truth about where it comes from.

20. Movember/ No Shave November

Movember is an annual event involving the growing of mustaches during the month of November to raise awareness of men’s health issues, such as prostate cancer, testicular cancer, and men’s suicide.

Content marketing ideas:

• Listicle idea: X Grooming products to grow the mustache of your dreams
• Infographic idea: X Beard styles that are perfect for every stage of beard growth
• Video idea: The history behind Movember
• Podcast idea: Why do men commit suicide, and how can we stop it?

Brand campaign that worked:

‘Whatever You Grow Will Save a Bro’ is a short video for Movember that encourages people ‘grow’ a solution to tackle men’s health crises. The video adopts a playful tone to get people involved in issues that matter.

21. Novel Writing Month (NaNoWriMo)

National Novel Writing Month is an annual online creative writing project in which participants attempt to write a 50,000-word manuscript in the month of November.

Content marketing ideas:

• Listicle idea: Here’s how you can make the most of NaNoWriMo
• Infographic idea: X Ways to get rid of your writer’s block
• Video idea: Libraries around the world that are every bibliophile’s dream
• Podcast idea: How easy is it to self-publish?

22. Fun days

World Sandwich Day – 3 November

Cliché Day – 3 November

Men Make Dinner Day – 5 November

Saxophone Day – 6 November

World Origami Day – 11 November

Remembrance Day – 11 November

Young Readers Day – 12 November

International Tongue Twister Day – 12 November

Happy Hour Day – 12 November

Chicken Soup for The Soul Day – 13 November

Play Monopoly Day – 19 November

World Hello Day – 21 November

Fibonacci Day – 23 November

Red Planet Day – 28 November

Computer Security Day – 30 November

Content marketing ideas:

• Listicle idea: X Easy food recipes anyone can make
• Infographic idea: X Origami structures you can learn quickly
• Video idea: X Beautiful examples of the Fibonacci sequence in nature
• Podcast idea: How safe is your financial data online?

23. Festivals

Karwa Chauth – 4 November

Diwali – 14 November

Chhath Puja – 20 November

Kartik Poornima – 30 November

Guru Nanak Gurpurab – 30 November

Content marketing ideas:

• Listicle idea: The best foods to break your fast with on Karwa Chauth
• Infographic idea: The best gurdwaras to visit around the world
• Video idea: X Diya painting tips to add some creativity to your Diwali
• Podcast idea: How can you celebrate an eco-friendly Diwali?

24. Birthdays

Aishwarya Rai – 1 November

Shah Rukh Khan – 2 November

Kendall Jenner – 3 November

Colin Kaepernick – 3 November

Anna Wintour – 3 November

Amartya Sen – 3 November

Matthew McConaughey – 4 November

Tabu – 4 November

Shakuntala Devi – 4 November

Virat Kohli – 5 November

Bryan Adams – 5 November

Emma Stone – 6 November

David Guetta – 7 November

Kamal Haasan – 7 November

Gordon Ramsay – 8 November

Kazuo Ishiguro – 8 November

Neil Gaiman – 10 November

Leonardo DiCaprio – 11 November

Anne Hathaway – 12 November

Ryan Gosling – 12 November

Aditi Mittal – 12 November

Sania Mirza – 15 November

Jimmy Choo – 15 November

Pullela Gopichand – 16 November

Aditya Roy Kapoor – 16 November

Martin Scorsese – 17 November

Chanda Kochhar – 17 November

Margaret Atwood – 18 November

Indira Gandhi – 19 November

Adam Driver – 19 November

Jack Dorsey – 19 November

Calvin Klein – 19 November

Rani Lakshmibai – 19 November

Sushmita Sen – 19 November

Milkha Singh – 20 November

Rajkumar Hirani – 20 November

Scarlett Johansson – 22 November

Mark Ruffalo – 22 November

Miley Cyrus – 23 November

Arundhati Roy – 24 November

Arjun Rampal – 26 November

Verghese Kurien – 26 November

Bruce Lee – 27 November

Suresh Raina – 27 November

Yami Gautam – 30 November

Chadwick Boseman – 29 November

Kaley Cuoco – 30 November

Content marketing ideas:

• Listicle idea: X Ways Jimmy Choo revolutionized the fashion industry
• Infographic idea: How did Amul bring about the white revolution in India?
• Video idea: The best ScarJo movies for a weekend binge
• Podcast idea: How can you make cooking a therapeutic activity?

Make managing content easier with Scatter Content Box! Designed with cutting edge technology, our purpose-built platform for marketers can make digital asset management seamless, maximizes collaboration between teams and enhances productivity. Ask for a demo to learn more.

https://bigthink.com/politics-current-affairs/states-easy-voting

Top 10 Outlandish Science Experiments Performed On Animals

Top 10 Dark Facts About Alice In Wonderland

Spiritual freedom can and does transcend all the illusory phenomena of duality, because Divine Oneness is always Divine Oneness, before the beginningless beginning and beyond the endless end.Contrarily, the illusion of all material binding from first to last is always illusion, and even its illusory existence depends upon the play of the eternal spiritual freedom of the soul.It is only in spiritual freedom that one can have enduring happiness and unhampered self-knowledge. It is only in spiritual freedom that one finds the supreme certainty of truth-realization.It is only in spiritual freedom that there is a final end to sorrow and limitation. It is only in spiritual freedom that one can live for all, and yet remain detached in the midst of all activity.-

—–AVATAR MEHER BABA[LISTEN, HUMANITY. By Meher Baba. NARRATED AND EDITED By D.E. Stevens. An Avatar Meher Baba Trust eBook June 2011. Copyright © 1957 by Sufism Reoriented, Inc. Copyright © 1982 Avatar Meher Baba Trust]

Are You Speaking With the Dead? Zeno was a young man when he was given a cryptic piece of advice; one that has an extra bit of resonance today, since it’s Halloween. “To live the best life,” the Oracle told Zeno, “you should have conversations with the dead.” What does that mean? Like with ghosts and goblins? Go spend time chatting in a cemetery? No, of course not. The Oracle was talking about reading. Because it’s through books that we really talk to people who are no longer with us. Their bodies may be rotting in the ground, or long since turned to dust, but in the pages of a book, they are alive and well.  Harry Truman was one of the greatest readers to ever occupy the White House. As a friend observed, to Harry “history was the men who made it, and he spoke of Marcus Aurelius or Henry of Navarre or old Tom Jefferson or old Andy Jackson as if they were friends and neighbors with whom he had only recently discussed the affairs of the day, their day.”  When Truman said that “not all readers are leaders but all leaders are readers,” we felt like he was talking to us. We built our Daily Stoic Read to Lead Challenge around that piece of advice from him, as if he was still here, not dead for nearly fifty years. That’s the beauty and the power of books—they can bring the past to life, they can annex, as Seneca said, all ages into your own. 

Are You Speaking With the Dead?

Heya and Happy Halloweeeeen! 

Besides our 3 new book summaries this week, I have an epic, not-at-all scary surprise for you: Four Minute Books now has a Youtube channel!

For the next year, every week we’ll publish a new, animated book summary. Our first one is our most popular: Atomic Habits by James Clear.

Watch the video here »

Don’t forget to leave a like and subscribe to the channel! Hit the notification bell after you subscribe here, and you’ll automatically be notified each time a new video is up.

Look, we even made a snazzy thumbnail:

If that’s not an early Christmas gift, I don’t know what is. Alright, happy watching, and let’s get into this week’s books!

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Metahuman by Deepak Chopra

1-Sentence-Summary: Metahuman shows you how to tap into your unlimited potential by discovering a higher level of awareness surrounding the limits of your everyday reality.

Top 3 Lessons:

1. Mindfulness will unlock your connection to metareality.
2. Your true self lies beyond your mental conditioning, so learn to challenge it to reach your full potential.
3. Looking past the traditions of everyday reality is the key to limitless creativity.

If you want to reach your full potential, this book is for you.

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On Writing Well by William Zinsser

1-Sentence-Summary: On Writing Well is your guide to becoming a great non-fiction writer that explains why you must learn and practice principles like simplicity, consistency, voice, editing, and enthusiasm if you want to persuade readers and make a difference in their lives.

Top 3 Lessons:

1. Simple writing conveys meaning the best, so ruthlessly eliminate unnecessary words and phrases.
2. Spend a lot of time crafting great beginnings and endings because they count more than you think.
3. If what you’re writing doesn’t inspire you, it won’t inspire your reader, so make sure your heart is in your typing.

If you want to become a great non-fiction writer, this book is for you.

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The Telomere Effect by Elizabeth Blackburn

1-Sentence-Summary: The Telomere Effect shows you how to live healthier and stay younger longer by identifying an important part of your physiology that you might have never heard of and teaching you how to take great care of it.

Top 3 Lessons:

1. How fast you age, and how old you look, depends on your telomeres.
2. Think positively, it affects how healthy your cells are.
3. For healthy telomeres, get into the habits of exercising and getting enough rest.

If you want to unlock a new level of health, this book is for you.

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That’s all for this week, have a great weekend and enjoy the decorations and candy 🙂

Happy reading,
-Nik

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PS: The easiest way to support Four Minute Books is to try Blinkist risk-free for 7 days.

If you choose to keep your subscription, we’ll get a small commission for referring you at no extra cost to you – and you’ll get 35% off! This allows us to keep the site free to use and not have any annoying ads.

If you cancel after your trial, you’ll still have gotten access to 4,000+ book summaries and audios for 7 days for free. Not a bad deal, right?

Thank you for supporting Four Minute Books!

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Want to get just one weekly summary roundup? Switch to weekly.

“Another belief of mine; that everyone else my age is an adult, whereas I am merely in disguise.” via Today’s Quote https://ift.tt/34blGP8

Are You Speaking With the Dead?

19. World Vegan Month

This month is celebrated as a time to recognize how far the vegan movement has come and to advocate the benefits of a vegan lifestyle.

Content marketing ideas:

• Listicle idea: From vegan cheese to cruelty-free shampoo: A starter’s guide to vegan products
• Infographic idea: Weekly vegan meal plan for a balanced diet
• Video idea: Here’s how veganism is different from vegetarianism
• Podcast idea: Here’s why veganism is not another fad diet

Brand campaign that worked:

This film advertisement is a satirical take on the irony of consuming meat while dodging the truth about where it comes from.

20. November/ No Shave November

Movember is an annual event involving the growing of mustaches during the month of November to raise awareness of men’s health issues, such as prostate cancer, testicular cancer, and men’s suicide.

Content marketing ideas:

• Listicle idea: X Grooming products to grow the mustache of your dreams
• Infographic idea: X Beard styles that are perfect for every stage of beard growth
• Video idea: The history behind Movember
• Podcast idea: Why do men commit suicide, and how can we stop it?

Brand campaign that worked:

‘Whatever You Grow Will Save a Bro’ is a short video for Movember that encourages people ‘grow’ a solution to tackle men’s health crises. The video adopts a playful tone to get people involved in issues that matter.