seth godin’s daily newsletter

Cross the bridge and join the dragons

53 years ago, early in her career, Joni Mitchell recorded this song.

It’s not something most people will want to listen to often. Shortly after that, she became the one and only Joni Mitchell. But first, she had dues to pay.

That’s the work of practice and discernment and skill. You’re not born with genius, it’s a skill.

You might have to sing more than one song like this before you end up with the art that resonates with your audience.

I like IFTF Newsletter

News from the Future curated by Institute for the FutureOctober 20, 2020 – Issue #48
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Welcome to News from the Future, IFTF’s biweekly update.

It’s a tense time: COVID is spiking again worldwide and, in the U.S., we’re two weeks away from a contentious Presidential election. It’s a good time to remember the best way to predict the future is to create it.

In this issue, IFTF Executive Director Marina Gorbis and Jane McGonigal invites us to think longer—in years, not months or weeks. Our popular IFTF Foresight Essentials trainings continue to empower participants with useful foresight skills. A pair of Foresight Talks—one with an Afrofuturism scholar, the other with an expert on the highly adaptive LGBTQ community—offer fresh perspectives, while IFTF Research Director Jake Dunagan explores media, design, and immersive experiences in a new Ask A Futurist chat. Finally, we share some great news about Ethical OS, IFTF’s ethical-future toolkit. 

Hang on. We’ll get through this.Signals from the Future
🥢  Chinese government: please use “serving chopsticks”
For centuries, Chinese families who eat together have used their own utensils to serve themselves and each other from shared food dishes. Then came COVID—and something “new” became the new normal.

  Teens trolling for Trump
Back in the U.S., an Arizona youth group enlisted peers in a secretive disinfo campaign that sought to evade Twitter and Facebook’s policies, born of 2016 Russian interference, to combat deceptive digital politics.

  Caterpillar doubles down on self-driving vehicles
Sales of the company’s bright-yellow bulldozers, excavators, and other construction equipment have plummeted since February. Its solution? Eliminate the drivers. Welcome to the Centaur Revolution.

 Go outside and play!
A Finnish researcher has proven what Mom always suspected: that kids who play in natural outdoor areas such as forests or fields develop a more robust immune systems. And they do it in less than a month.
 Future Factors is IFTF’s proprietary, easy-to-use platform for sharing and synthesizing signals from today that are likely to affect the transformation of tomorrow.Build the American Future
You Want to See
IFTF’s flagship training equips you with the basics of foresight. Learn to filter information to determine its usefulness; transform urgent foresight into actionable insights; disrupt short-termism; and develop and test your own experiments in future-making.Dec 1–15, 2020 | 2 weeks, in PST | Live-Online >>Feb 9–23, 2021 | 2 weeks, in EST | Live-Online>>
Are you and your team equipped to navigate the current global crises? IFTF Custom Foresight Essentials is designed for business leaders and organizations who want a customized session to teach their enterprise teams the tools, frameworks, and language of strategic foresight.

Got questions about either program? Daria Lamb can answer them.IFTF Foresight Talks: Collapse, Survival,
Power, and Liberation
IFTF Foresight Talk:
Queering the Future to Save the Future
Thursday, November 19, 2020
9:00 AM PT/Noon ET

IFTF Research Affiliate Jason Tester discusses “queering the future,” which celebrates the untapped power of looking ahead through the perspective of the LGBTQ community—historically marginalized yet constantly adaptive and resilient. Join us to learn the art and science of seeing hidden resources, alternative systems, and transformative solutions by adopting a more expansive, transgressive, and liberating view of the future. 

Register here>>Ask A Futurist
Design Futures with Jake Dunagan
Wednesday November 11, 2020
9:00 AM PT / Noon ET

Join us Wednesday, November 11 for a conversation with IFTF Research Director Jake Dunagan, who’ll explore how media, design, and immersive experiences help people “feel” futures. Don’t miss this opportunity to have your questions addressed in real time by an expert design futurist.

Sponsored by IFTF Vantage, Ask A Futurist is a public Q&A series that provides a forum for futurists who draw on insights from years of research and experience. Learn more at

Register here. >>Spotlight on Innovation for the Better
Don’t get blindsided by a future you helped create.

Public purpose is essential for healthy innovation. The Tech Spotlight at Harvard Kennedy School’s Belfer Center recently recognized IFTF’s Ethical OS as a model of technology that seeks a safe, fair, and more inclusive future.

With the Ethical OS Toolkit, IFTF encourages technology innovators and designers to ask themselves if what they’re building now might someday be used in unexpected ways. How do you prepare? What risk categories should you pay attention to? Which design team or business model can actively safeguard users, communities, society, and your company from future risk?

Check out the toolkit and stay tuned for a new Ethical OS offering in the works…IFTF in the News
“New game trains your brain to react in emergency situations.” David Louie, the business and technology reporter for ABC7 News in San Francisco, California, speaks with IFTF Executive Director Marina Gorbis about IFTF Director of Game Research and Development Jane McGonigal’s “First 5 Minutes of the Future” game. (10/13/2020) ABC 7 NEWS Bay Area.

“Ep. 167.” Douglas Rushkoff interviews Marina Gorbis about “Post-Pandemic Transformation: Building a Mutualist Future.” (10/14/2020) Team Human podcast.

“Cool Tools Show 247: Vanessa Mason.” IFTF Research Director Vanessa Mason is interviewed by author Kevin Kelly and IFTF Editorial Director Mark Frauenfelder. (10/8/2020) Cool Tools.

“Disinformation from China floods Taiwan’s most popular messaging app.” Nithin Coca quotes IFTF Research Affiliate Nick Monaco and Detecting Digital Fingerprints: Tracing Chinese Disinformation in Taiwan. (10/7/2020) .Coda.

“World Food Day: How soon will we be eating lab-grown meat? Kate Whiting quotes former IFTF Research Director Max Elder. (10/16/2020) World Economic Forum.

Sarita Sharma interviews IFTF Distinguished Research Fellow Jamais Cascio online. (10/15/2020) Transdisciplinary Agora for Future Discussions.
About Institute for the FutureInstitute for the Future is the world’s leading futures organization. For over 50 years, businesses, governments, and social impact organizations have depended upon IFTF global forecasts, custom research, and foresight training to navigate complex change and develop world-ready strategies. IFTF methodologies and toolsets yield coherent views of transformative possibilities across all sectors that together support a more sustainable future. Institute for the Future is a registered 501(c)(3) nonprofit organization based in Palo Alto, California.

500 startups newsletter for Startpreneurs I subscribe.



Meet the Startups in 500’s First Fully Virtual Accelerator

We’re excited to welcome our newest round of companies into the 500 family! These startups are making history not only by joining 500’s first entirely virtual accelerator experience, but they’re also the first companies in our new rolling-recruitment model.


Portfolio Updates (4)

READ: Accelerating ESG Adoption in Early Stage Venture Capital
Adopting ESG measures at an early stage can take many forms, from data privacy compliance to establishing policies around non-discrimination and gender equity. It’s never too early to start thinking about these important issues.

READ: 15 Tips to Bringing Teams Closer Even During Tough Times
Founder of one of our female founder resources, Gesche Haas of Dreamers and Doers, gathered 15 founder tips on how to bring teams closer even during tough times.

READ: Hello Alice’s LGBTQ+ COVID-19 Report
Data has the power to educate thought leaders on the barriers and opportunities for small business owners. That is why we are proud to share this report by Hello Alice and The National LGBT Chamber of Commerce on the impact COVID-19 has had on over 5,000 LGBTQ+ businesses.

READ: 2020 Future of Female Founders Report
One of our female founder resources,FLIK, gathered insights from over 280 founders and 500’s very own Investment Associate, Jessica Tan on why 72% of pre-seed and seed stage female founders found themselves unsuccessful in fundraising this year, what they are now looking for, and how they think female founders will continue fundraising in 2021.

Portfolio Updates (2)


500Georgia Accelerator

We’re excited to be kicking-off the second batch for the 500Georgia Accelerator, the country of Georgia’s first international acceleration program aimed at supporting top talent in a region that’s fast emerging as a hub for Eastern Europe and Central Asia. We’ll be selecting 15 technology-focused or technology-enabled startups that are Pre-Series A and VC fundable.
Apply by October 20, 2020


The New Technologies of Politics

Join us for a discussion with Lyel Resner, Co-founder of Swayable, about why responsible tech is a business imperative now more than ever.
October 28, 2020


Beyond Disruption: How Tech Startups Shape Labor

Join us for a discussion with Alex Rosenblat, Author of Uberland, about the expanding gig economy and what startups can do to create a more stable foundation for all.
November 2, 2020


Global Flagship Accelerator Program

Our flagship accelerator program that started it all is accepting applications all year round.APPLY

From my family whatsapp group,..

घेण्यासारखी कोणती गोष्ट असेल तर
ते आहे ज्ञान

देण्यासारखी कोणती गोष्ट असेल तर
ते आहे दान

बोलण्यासारखी कोणती गोष्ट असेल तर
ते आहे सत्य

करण्यासाठी कोणती गोष्ट असेल तर
ती आहे दया

सोडण्यासाठी कोणती गोष्ट असेल तर
तो आहे अहंकार.

In This New York Ghost Town, the Graveyards Keep Growing – Atlas Obscura

It is our business to manufacture for ourselves whatever we can…..

“I wish that all nations may recover and retain their independence; that those which are overgrown may not advance beyond safe measures of power, that a salutary balance may be ever maintained among nations, and that our peace, commerce, and friendship, may be sought and cultivated by all. It is our business to manufacture for ourselves whatever we can, to keep our markets open for what we can spare or want; and the less we have to do with the amities or enmities of Europe, the better. Not in our day, but at no distant one, we may shake a rod over the heads of all, which may make the stoutest of them tremble. .”
– Thomas Jefferson, Writings: Autobiography / Notes on the State of Virginia / Public and Private Papers / Addresses / Letters


Heyo, Nik here with your free summary of the day.

If you enjoy these, check out our reading guide. It’ll help you learn and remember more from everything you read.

Happy reading!

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1-Sentence-Summary: Happier will improve your mental state and level of success by identifying what you get wrong about joy and how to discover what’s most important to you and how to make those things a more significant part of your life.

Read in: 4 minutes

Favorite quote from the author:

Happier Summary

These days, most of us seem to have it all. A computer in our hand that can make calls, good food, and technological advancements that make our life expectancy longer than ever before. 

And yet, a large portion of the world is lacking one vital aspect: happiness.

When we take a closer look at how we grew up, however, this makes a little more sense. We always had to accomplish the next big achievement, to be happy. 

Whether it was a good grade, degree, new job, or promotion, none of these objectives actually made us happier. And it only gets worse when we consider the plague of consumerism.

If you feel like you’re floundering when it comes to finding meaning in life, look no further than Tal Ben-Shahar’s Happier: Learn the Secrets to Daily Joy and Lasting Fulfillment. He’ll give you some specific and actionable tips to increase your joy today.

Let’s discover how much we can learn about this emotion in just 3 lessons:

  1. Happiness breeds success and all life goals point toward it.
  2. Balance your outlook on the present and future to get more joy in your life.
  3. Nurturing worthwhile relationships will make you happier.

Are you ready to have a better life? Let’s get right to these lessons and discover how!If you want to save this summary for later, download the free PDF and read it whenever you want.

Download PDF

Lesson 1: All goals in life point to the ultimate aim of happiness, which leads to success.

It’s obvious that we all want to be happy. But have you ever think about why we think of it with such high regard?

Consider the fact that people acknowledge the goal of wanting to be happier as valid without question. 

If you’re playing a game and someone asks you why you’re doing it, for example, you’d likely say because you find it enjoyable. That’s a valid answer that the person asking will always accept regardless of whatever you’re doing.

Any other response to the question “why are you doing that?” is just a step toward your ultimate goal to be happy. It doesn’t matter if you’re doing something for money, power, respect, or fame. Someone could ask you why you want those things and the answer will always be happiness.

Consider every other answer to the “why” question as simply a step on the way to having more joy. Each of those action steps is just a tool to get to the ultimate goal.

In the mind of the 18th-century British philosopher David Hume, happiness was the sole purpose of everything humans do, from the arts to science and even law.

When we do things we enjoy and are generally happy, we’re also more likely to be successful at them and in life. Research from Sonja Lyubomirsky, Laura King, and Ed Diener shows that happier people have better relationships, health, and finances.

And if you want to learn more about why happiness leads to success, check out The Happiness Advantage.

Lesson 2: To have more joy, learn how to balance your view of the present and future.

There’s a famous quote by Lao Tzu that proclaims that depression is living in the past, anxiety is living in the future, and peace comes in the present. While I mostly agree with this, I’ve learned it’s vital to learn from the past and prepare for the future.

We all look at the importance of the future and present in different ways. There are four outlooks we can have:

  • The first is people that hedonistically center their lives on finding as much pleasure in the here and now as possible. They have little to no concern for the future.
  • Next comes nihilists, who exhibit no interest in life at all, whether now or later.
  • Third, there are those that get stuck in the rat race of living for the future. They work hard and suffer now and seek the pleasure that will come at a later date.
  • Last, and best, is those who choose to find joy in the present and identify ways their actions now will benefit their future.

Most often you’re a mixture of all four of these types, but you should work toward being like the last to have the most happiness.

Society teaches you to be in the third group. From a young age you were taught to get good grades, then you’ll get into college and be happy. But once in college there was just another rung to climb to “become happy.” This constant postponement of pleasure just makes you miserable.

If you set goals and stay focused on being happier in the present, however, you can beat this destructive mentality.

Lesson 3: You will be happier if you nurture meaningful relationships.

Have you ever come home from work exhausted only to have a friend or family member invite you to dinner? Although you’re tired, you go and by the end of the outing, you’re filled with energy again.

Although it seems like this night out might contribute to your exhaustion, the social component of it actually boosts your happiness in the long-run. 

Martin Seligman and Ed Diener showed this to be true in a study back in 2002. They wanted to know what made “very happy people” different from those with less joy in life. 

The only major difference was that the happier people had deep connections with the family, friends, and significant others around them.

In other words, if you want to become the happiest, you need to focus on social connections.

When you share your life with people, you’re letting them in to share their lives with you as well. This helps improve the meaning you find in life as you share their joys and sorrows too. 

Romantic companions are another important source of happiness. Research by David Myers identified that one of the greatest predictors of happiness is an intimate life-long relationship.

This makes sense when you consider how much you can be your true self whenever someone around you loves you unconditionally. But find a balance between pleasure now and long-lasting connection for your relationship to positively impact your happiness.

Happier Review

What I love most about Happier is how extensively it dives into the many facets of happiness in life. It excellently teaches the path to happiness in relationships, finances, and health, and also explains what goals have to do with joy. I’ve read and summarized a lot of books on this subject and this is one of my favorites.

Read full summary on Blinkist >>

Free Preview >>

Learn more about the author >>

Who would I recommend the Happier summary to?

The 21-year-old college student that is trying to choose their major, the 46-year-old parent that wants to help their children see the truth about chasing success, and anyone that’s feeling trapped by life and wants to find more purpose and joy.

The post Happier Summary appeared first on Four Minute Books.Keep learning,

PS: Want to get more out of everything you read? Check out our guide!

great commandments worth following.

You shall ask god for forgiveness for your sins.
You shall not take any life.
You shall not cause the destruction of that which isn’t yours.
You shall hold faith.
You shall treat strangers with kindness.
You shall show compassion and mercy.
You shall repay kindness with kindness.
You shall take responsibility for your mistakes.
You shall live life with joy and wonder, for the world is a wonderful place.
You shall not seek to be superior over another, for all are equal below god.

Merino = W.O.T.D.

Merinomə-REE-noPart of speech: nounOrigin: Spanish, late 18th century
1A breed of sheep with long, fine wool.2A soft woolen or wool-and-cotton material resembling cashmere, originally of merino wool.
Examples of Merino in a sentence “The merino dotting the landscape added to the peaceful air.” “The most-worn item in his wardrobe was the merino wool sweater.”