19. Breast Cancer Awareness Month –1-31st October
This month is dedicated to increase awareness about breast cancer and encourage people to go for early detection and treatment.
Content marketing ideas:
- Listicle idea: What other diseases should one look out for if they have breast cancer?
- Infographic idea: After what age are you at highest risk of getting breast cancer?
- Video idea: How does chemotherapy affect your body?
- Podcast idea: How should you care for yourself after a mastectomy?
Brand campaign that worked:
This ad by Lux shows a newly developed product – a soap with a visible lump on it – as a way to remind women daily to check for lumps in their breasts.