world sight Day –8 October

5. World Sight Day 8 October

World Sight Day Content Marketing Ideas

The day seeks to promote awareness about blindness and other forms of vision impairment.

Content marketing ideas:

  • Listicle idea: Inspiring personalities who didn’t let blindness stop them from achieving their dreams
  • Infographic idea: X Apps for visually impaired individuals
  • Video idea: The story behind how braille was invented
  • Podcast idea: Public facilities that make the lives of the visually impaired easier

Brand campaign that worked:

This simple ad by Alcon was created to raise awareness about the importance of timely cataract surgery to avoid blindness.

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