5. World Sight Day –8 October
The day seeks to promote awareness about blindness and other forms of vision impairment.
Content marketing ideas:
- Listicle idea: Inspiring personalities who didn’t let blindness stop them from achieving their dreams
- Infographic idea: X Apps for visually impaired individuals
- Video idea: The story behind how braille was invented
- Podcast idea: Public facilities that make the lives of the visually impaired easier
Brand campaign that worked:
This simple ad by Alcon was created to raise awareness about the importance of timely cataract surgery to avoid blindness.