The failories newslettter for entrepreneurs


👋 Hey Failories! It’s Nico over here.

Last week I didn’t send any newsletter. For the last two weeks, I’ve been 24/7 studying for some mid-term exams. Anyway, I’m finally back, with more free time and content to publish.

A few weeks ago, I wrote a short article on IndieHackers about Failory’s eBook pre-sale campaign. Thought some of you would find it interesting. It covers three main topics: customer surveys, a/b testing and digital products.

The ebook has recently achieved $400 in revenue. We haven’t started writing it yet, as we’re first doing a ton of research and brainstorming, but it will be our main priority in October.

This newsletter is sponsored by NerdPilots.
INTERVIEWFrom $20k/Mo to 0 – How incorrect market focus killed the encrypted Google Doc alternativeJustin Hunter created Graphite Docs, a privacy-focused alternative to Google Docs powered by blockchain. He soon started gaining traction from individual users. However, he decided to focus on the B2B model, rather than B2C, and this decision cost him the business.Read More +
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INTERVIEWStronger U: Earning $600k/month teaching proper dietingMike Doehla converted his garage into a gym and began training people. After 13 months, he realized that people didn’t have a problem with fitness; they had a problem with food and nutrition. So he shifted to nutrition coaching and started Stronger U, now making $600k/mo.Read More +
I hope you’ve enjoyed this week’s content.

Let me know if you have any questions about you, me, your business, Failory, or whatever 😉

On the side, if you have any great resources about product-market fit or if you know anyone with experience on PMF, it would be incredibly helpful if you could refer me to it.

That’s all. Hope you have a great weekend.

– Nico