Seth godin’s newsletter


The magic of trade-offs

If you make a laptop more powerful, the battery life will suffer and it will get heavier too.

Trade-offs.

If you make a plane bigger, it won’t land at every airport, and it will cost more to fly, even if you don’t sell all the seats.

Another set of trade-offs.

Good engineers don’t whine about trade-offs, because they realize that they’re the entire point.

If there were no trade-offs, we wouldn’t need their help, there would be no interesting problems worth solving.

In our work and our lives, we can train ourselves to say, “oh, good, an interesting trade-off.”