15. World Tourism Day – 27September


15. World Tourism Day – 27September

Tourism Day content marketing, content marketing India, branded content, growth hacking, Scatter, September content marketing ideas

This day is celebrated to shine light on the importance of the tourism industry and its resilience.

Content marketing ideas:

  • Listicle idea: X Types of tourism you must indulge in at least once
  • Infographic idea: Which countries have opened up tourism after the lockdown?
  • Video idea: How is mass tourism harming cities around the world?
  • Podcast idea: How is tourism expected to change post-COVID?

Brand campaign that worked:

This video by Ogilvy and Mather for West Bengal Tourism shows the state through the lens of a foreign visitor, culminating in a surprise visit from Shah Rukh Khan.