15. World Tourism Day – 27September
This day is celebrated to shine light on the importance of the tourism industry and its resilience.
Content marketing ideas:
- Listicle idea: X Types of tourism you must indulge in at least once
- Infographic idea: Which countries have opened up tourism after the lockdown?
- Video idea: How is mass tourism harming cities around the world?
- Podcast idea: How is tourism expected to change post-COVID?
Brand campaign that worked:
This video by Ogilvy and Mather for West Bengal Tourism shows the state through the lens of a foreign visitor, culminating in a surprise visit from Shah Rukh Khan.