12. International Day of Sign Languages – 23 September


12. International Day of Sign Languages – 23September

Sign Language Content Marketing Ideas

This day is celebrated to raise awareness of the importance of sign language in the full realization of the human rights of people who are deaf.

Content marketing ideas:

  • Listicle idea: What are different ‘dialects’ in sign language?
  • Infographic idea: X Ways to make your office more comfortable for deaf employees.
  • Video idea: How will standardizing sign languages help the education system?
  • Podcast idea: Are hearing aids and devices affordable by all?

Brand campaign that worked:

This video by Hindustan Coca-Cola Beverages shows how the company has incorporated sign language into the workplace and shows viewers a few useful gestures.

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