12. International Day of Sign Languages – 23September
This day is celebrated to raise awareness of the importance of sign language in the full realization of the human rights of people who are deaf.
Content marketing ideas:
- Listicle idea: What are different ‘dialects’ in sign language?
- Infographic idea: X Ways to make your office more comfortable for deaf employees.
- Video idea: How will standardizing sign languages help the education system?
- Podcast idea: Are hearing aids and devices affordable by all?
Brand campaign that worked:
This video by Hindustan Coca-Cola Beverages shows how the company has incorporated sign language into the workplace and shows viewers a few useful gestures.