seth godin’s newsletter


Bad choices

If made freely, a choice feels like the right thing at the time.

But we realize it was a mistake later, once the moment passes. We don’t know now what we learned in the future.

Bad choices can be caused by:

  • Poor information
  • Shoddy analysis (including cognitive glitches and reliance on sunk costs)
  • Peer pressure
  • Manipulation
  • Hustle
  • Power imbalance
  • Focus on the short run
  • Indoctrination
  • Superstition
  • Unexamined biases

Take a look: each of these is the product of outside forces and can be unlearned and insulated against. The good news is that we can get better at our choices.