Failories newsletter. I like. for startpreneurs


👋 Hey Failories! It’s Nico over here.

2 weeks ago we started working on our first eBook. Today I have some exciting news 😉

Based on the feedback I asked you some weeks ago for our #1 digital product, we came up with two eBook ideas.

In order to find which one would perform the best, we created some quick copywriting and images and launched two pre-sales pages on Gumroad.

Then we split our newsletter into two and we sent each half a different eBook. Some of you received the eBook about failed startups; some others the one about product-market fit.

10 days later and we have a winner. The eBook titled “Product-Market Fit: Deep-dive into how 7 startups achieved it” has performed x2 better, which is why we’ve decided to put 100% of our efforts into it.

The price for that eBook started at $7 and has since been increased to $10. However, as you form part of Failory’s newsletter, I’ve created the discount code “failure” which will give you a 30% discount. Make sure to use it ASAP as I’ll be removing it soon!

The eBook will be an amazing reading, I promise you that. We’re defining the topics and case studies that it will include, so I’ll share final details next week, but I promise it will deliver a ton of value.

We’re also adding ideas suggested by customers. So if there’s anything (related) you would like to learn about in the eBook, I’m happy to add it!

This newsletter is sponsored by Formlets.
INTERVIEWTurning Pain into $5k/mo Revenues: Pathways’ success storyLondon-based Sandip Sekhon developed the pain-therapy app Pathways out of his own pain relief needs. After a life-changing meeting with a physiotherapist with knowledge of pain science, he got better and was 100% pain-free in just a couple of months. By then he realized the potential of pain therapy using evidence-based mind-body techniques, and thus Pathways was created.Read More +
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INTERVIEWHabitual’s Biggest Mistake: Underestimating the power of marketingHolger Sindbaek is the founder of Habitual, a habit-tracking app. With other successful apps under his belt like a Solitaire card game played by 3M people per month, it seems like he has the knack of making startups fly. So what went wrong with Habitual? Discover it in this interview.Read More +
Hope you enjoy this week’s stuff ❤️

One more time, here’s the link to the “Product-Market Fit” eBook. Make sure to use the discount code “failure” to get a 30% discount. We’re 26 copies aways from increasing the price by $3, so make sure to get it now.

I frequently openly share Failory’s numbers and metrics and thought some of you could find it interesting to see our Gumroad analytics:


If you have any feedback or ideas for the eBook, they would be highly appreciated.

– Nico