23. Indian Domestic T20 League – 19 September – 8 November
The professional 20Twenty cricket league established by the BCCI in 2007 in India will see its 13th edition this year.
Content marketing ideas:
- Listicle idea: Everything you need to organize a T20 game night with your family
- Infographic idea: Fantasy gaming apps to try out during the league
- Video idea: Best Indian T20 league moments of the past decade
- Podcast idea: Pre-Covid vs Post-Covid: What all will change for Indian T20 league in 2020?
Brand campaign that worked:
The ‘Crash the IPL’ campaign by Pepsi received audience engagement by asking them to make their own version of Pepsi for a chance to get featured in an ad for the brand.