10. International Equal Pay Day – 18 September

10. International Equal Pay Day – 18 September

Equal Pay Content Marketing Ideas

This day is observed to ensure that men and women receive equal pay for equal work. The theme for this year is ‘Building back a better future of work by ensuring pay equity’.

Content marketing opportunities:

  • Listicle idea: Careers where women earn more than men
  • Infographic idea: X countries that have passed legislation regarding equal pay
  • Video idea: How did the equal pay movement start?
  • Podcast idea: How can we reduce gender bias in workplaces?

Brand campaign that worked:

This video from Vox does a deep-dive into the real meaning behind the gender wage gap.