10. International Equal Pay Day – 18 September
This day is observed to ensure that men and women receive equal pay for equal work. The theme for this year is ‘Building back a better future of work by ensuring pay equity’.
Content marketing opportunities:
- Listicle idea: Careers where women earn more than men
- Infographic idea: X countries that have passed legislation regarding equal pay
- Video idea: How did the equal pay movement start?
- Podcast idea: How can we reduce gender bias in workplaces?
Brand campaign that worked:
This video from Vox does a deep-dive into the real meaning behind the gender wage gap.