seth godin newsletter


A new normal

Time travelers should prepare for tough sledding. If you went back to 1820 or even 1920, all the sudden changes would discombobulate you. And the same is true for someone who came forward to today.

We’ve got a deep-seated desire for things to go back to normal, the way we were used to.

But this, this moment of ours is now normal.

For now.

And then, there will be another normal.

There is no “the new normal”. Because that’s definitive.

There’s simply the normal of now.

A new normal. This too shall pass.