Media – A Haiku

by jay

It takes courage to speak up when needed, but it also takes courage to listen.

Courage is what it takes to stand up and speak; courage is also what it takes to sit down and listen. (Winston Churchill)

Desire is the seed from which all achievements are harvested.
The starting point of all achievement is desire. (Napoleon Hill)

“We all have ability. The difference is how we use it.”

via Today’s Quote https://ift.tt/2LvquZe

Did you know…

… that today is Bloomers Day? In 1848, at the first Women’s Rights Convention in Seneca, New York, Amelia Jenks Bloomer introduced the first liberating dress for women: loose fitting trousers. Mrs. Bloomer didn’t actually wear them until three years later! 😉

“We all have ability. The difference is how we use it.”

via Today’s Quote https://ift.tt/2LvquZe

“We can easily manage if we will only take, each day, the burden appointed to it. But the load will be too heavy for us if we carry yesterday’s burden over again today, and then add the burden of the morrow before we are required to bear it.”

— John Newton

Commercial vulnerability

If you have a retail chain that offers:

A variety of products

at high margins

that are easy to ship

without being needed immediately

in expensive retail locations

where the in-person shopping experience isn’t particularly remarkable…

Then you’re in big trouble. Even before the pandemic. Because an online retailer is going to offer a better-priced, more convenient, higher-variety alternative and once your best customers try it, they won’t come back very often.

That seems pretty obvious, and we’re seeing the retail landscape littered with companies that should have seen this coming but didn’t do anything about it, because they were too busy protecting what they thought they were good at.

The question for most of us is: What if the work you do is:

compliance-based

standardized

repetitive

not based on innovative or flexible customer interaction…

If it is, it’s pretty likely that you’ll be replaced by a combination of robots, AI and outsourcing.

If they can find someone or something cheaper than you, they’re going to work overtime to do so.

The alternative is to be local, creative, energetic, optimistic, trusted, innovative and hard to replace.

This day is celebrated to mark the date of establishment of the International Chess Federation (FIDE) in Paris in 1924.

Content marketing ideas:    

• Listicle idea: Books on chess that you can read
• Infographic idea: X Different styles of chess you should know
• Video idea: The best finishing moves in chess
• Podcast idea: How can playing chess help children to improve their attention span?

Brand campaign that worked: 

This video by TED-Ed explains the history of the game of chess from its origin as a board game to the software-based versions we see today.