Part of speech: verb
Origin: Latin, early 18th century

Move or swing back and forth at a regular speed.


(Physics) Vary in magnitude or position in a regular manner around a central point.

Examples of Oscillate in a sentence

“‘The pendulum of the mind oscillates between sense and nonsense, not between right and wrong.’ — Carl Gustav Jung”

“The light made the electrons in each atom oscillate back and forth from one side of the atom to the other.”

14. International Day of Friendship – 30th July

International Day of Friendship

This day is celebrated to honor those friends in your life that have made all the difference.

Content marketing ideas:    

  • Listicle idea: X Places to visit with friends once the lockdown is lifted
  • Infographic idea: Foods that are perfect for snacking with your friend
  • Video idea: X Best movies about friendships you should watch
  • Podcast idea: How honest should you be with your friends?

Brand campaign that worked:

This video from UNICEF shows them partnering with BTS to show the power of kindness and friendship to heal people.

15. World Day against Trafficking in Persons – 30th July

World Day Against Trafficking in Persons

This day is celebrated to raise awareness of the situation of victims of human trafficking and for the promotion and protection of their rights.

Content marketing ideas:

  • Listicle idea: X Industries where human trafficking is rampant
  • Infographic idea:  How can you spot and stop human trafficking?
  • Video idea: Stories of survivors of sex trafficking you must hear
  • Podcast idea: Why are children particularly vulnerable to human trafficking?

Brand campaign that worked:

The United Nations Office on Drugs and Crime (UNODC) observed the World Day Against Trafficking in Persons by organizing a wide range of events around the globe to highlight this heinous crime.

Interesting Days to Remember in July2020

As the pandemic continues to restrict our plans, global days and celebrations offer positive, near future events to focus on. Below are the key global days this July, accompanied by selected educational resources. Click the title of each day for detailed explanations and further resources.
4th July – International Day of Cooperatives 
This year’s theme is ‘cooperatives for climate action’.

  • Explore climate protection projects run by cooperatives around the world using this interactive map.
  • Read these 12 examples of how cooperatives in different sectors, across the globe, can support SDG12 by boosting sustainable consumption and production.

5th July – Asalha Puja / Dharma Day
A Buddhist celebration where people show gratitude to Buddha and other enlightened teachers for sharing their understanding.

  • Explore this illustrated overview of Buddhism and quiz from BBC Bitesize (for KS2).
  • Watch this video on life as a Buddhist by BBC Bitesize (for year 10 and 11).

11th July – World population Day

  • Use the ‘worldmapper’ website to illustrate global population differences to students in a clear, visual way. This tool shows a range of maps where countries sizes reflect specific population details, including coronavirus cases among other things.
  • Explore the impacts of the rapidly increasing human population, combined with growing rates of consumption, on health, well-being, and the environment with these 3 lesson plans from the British Council in partnership with The Royal Society (for KS2 and 3).

18th July – Nelson Mandela Day
With the current wave of global anti-racism protests highlighting the vital need for solidarity and action to end poverty and injustice, this day is a particularly important event.

30th July – World Day Against Trafficking in Persons 

  • Learn about slavery, past and present, through these 7 excellent lesson plans on ‘Ending Slavery: An unfinished business’ from the Citizenship Foundation.
  • Encourage empathy through these stories from children who have been victim to trafficking, provided by the UN.

Also on the 30th July – International Friendship Day 
This day aims to bridge the gaps between factors such as race, language and culture.

13. International Tiger Day – 29th July

International Tiger Day

This day is commemorated to raise awareness for tiger conservation.

Content marketing ideas:    

  • Listicle idea:  Here’s how you can differentiate between wildcats
  • Infographic idea: What are the different species of tigers?
  • Video idea: X Famous fictional tigers on screen
  • Podcast idea:  What to do if you want to spot a tiger on your safari

Brand campaign that worked:

This video by National Geographic lists five surprising facts about tigers you might not know.

12. World Hepatitis Day – 28th July

World Hepatitis Day Content Marketing Ideas

This day is celebrated to encourage governments to step up their response to the ever-present threat of hepatitis.

Content marketing ideas:    

  • Listicle idea: How can you differentiate between different types of hepatitis?
  • Infographic idea:X  Foods you must avoid if you suffer from hepatitis
  • Video idea: Here’s how hepatitis affects your liver
  • Podcast idea: How can you boost your liver function?

Brand campaign that worked:

The WHO tells people how hepatitis can be prevented through this simple, animated video.


Part of speech: noun
Origin: Old English, 15th century

The morning.

Examples of Forenoon in a sentence

“‘Some of my pleasantest hours were during the long rain-storms in the spring or fall, which confined me to the house for the afternoon as well as the forenoon, soothed by their ceaseless roar and pelting.’ — Henry David Thoreau”

“Come over in the forenoon, and we’ll have a cup of coffee and chat.”

11. Kargil Vijay Diwas – 26th July

Kargil Vijay Diwas Content Marketing Ideas

This day commemorates the day Indian soldiers successfully conducted Operation Vijay.

Content marketing ideas:    

  • Listicle idea: Here’s how you can enlist in the army
  • Infographic idea: Who were the heroes of the Kargil war?
  • Video idea: How does India manage to keep its peace with her neighbors?
  • Podcast idea: What is the role of the army in times of peace?

Brand campaign that worked:

A leading brand in real estate did a social media post with the concept – The soldiers and martyrs make our homes safe and secure by putting themselves on the line of fire.

Brand Campaigns that worked for Kargil Vijay Diwas

10 People Stranger Than The Fictional Characters They Inspired – Listverse

Stories have to be bound by logic. Life does not. Authors usually draw upon interesting personalities for inspiration. For these ten people, the writers

Source: 10 People Stranger Than The Fictional Characters They Inspired – Listverse

Varieties of disbelief by Seth Godin

Varieties of disbelief

Everyone, without exception, has found some things to not believe in. Things that are demonstrably true that we just don’t want to accept.

A bit like a fingerprint, each person’s pattern of disbelief is probably unique. You might believe that water is made of atoms, but that the moon is made of cheese. It’s hard to predict.

But the interesting question is: What has to happen for you to change your mind? What standard of proof, from what source, is sufficient for us to accept that something we’re sure wasn’t true, is true?

That’s a great place to begin.

SEASONED nuts quotable

“Good governance never depends upon laws, but upon the personal qualities of those who govern. The machinery of government is always subordinate to the will of those who administer that machinery. The most important element of government, therefore, is the method of choosing leaders.” – Frank Herbert

Ask yourself: What are you grateful for?

Ask yourself: What are you grateful for?

“I already feel like I hit the action.”

Her acknowledgment become a stupendous instance of the historic religious precept that anyone trying to find uplift in an nervousness-crammed apple might believe. Ask yourself a simple query:

if your listing is brief — “My health, my household” — I get it. What may be greater worthwhile, particularly now? however feel more durable. raising your gratitude video game can make you suppose happier all over these unsettled instances. remaining yr, back certainly one of my yoga college students quipped, “It’s unimaginable to be grateful and unhappy at the equal time,” I had no idea how correct she became.

lifestyles is uniquely challenging right now. when unsettling news concerning the pandemic or protests pins me to my chair, acknowledgment offers me lower back my vigor. I remind myself of how grateful i m for my potent, luminous sons; for each box, can and canteen in my abdomen; for poor however lengthy-late conversations sparked with the aid of our couthie amends challenges; for the absurd great thing about birds, vegetation and timber that greet my stroll; and — certainly — for my youngster grandson’s gorgeousness on FaceTime. actuality grateful shortens my freakouts and rivets my attention on what matters during this moment.

So why does acknowledgment so regularly baffle us? For starters, best of us get an even bigger bang out of actuality miserable than we recognise. It’s animal nature to captivate on issues which are broken while almost glancing at all that’s working. Wasn’t bitching about actuality banned from eating places and bars greater enjoyable than noting culinary competencies we acid and gas and money we adored via cooking and cloudburst for ourselves? plus, all and sundry’s approaching feels unclear. Shoved out of our routines and shaken with the aid of a normally altering apple, we be anxious about horrors that might emerge next ages — or within the next few hours. If that weren’t ample, it’s challenging actuality beholden if you’re in mourning. It’s been short months considering the fact that we were unceremoniously booted from the associations that moor us: faculties, churches, offices, gyms. alike with restricted access to these enterprises now, most of us still ache the demise of our former lives — despite the fact that in February we couldn’t cease accusatory.

all-embracing acknowledgment probably sounds not possible should you’re involved about your loan charge, bisected-empty refrigerator or the unclear fitness of you or your family. even these with considerable resources are abashed via this moment’s asperous unpredictability, by using how at once their angle shifts amid afraid acceptance and coast despair. My chum Mary Jo, a lifelong swimmer, likens it to bobbing in gigantic waves at the seaside. back fear and uncertainty attempt her below the floor, she says, she armament her head aloft baptize — until an additional wave engulfs her, “appropriation me up after which affairs me under, so regularly that i m wondering, ‘back is this activity to end?’” That’s back she remembers all that she’s grateful for. “if you hold using the after-effects, it ultimately takes you to the bank,” Mary Jo explains. “To strong floor.”

Yet for hundreds of thousands this present day, that floor feels like quicksand. Which brings us to what many of us see as a huge block to acknowledgment: It appears dismal, celebrating what s good to your life back so many are suffering. day by day, we take in information stories, stressful photographs and personal stories of animality, arrogance and heartbreaking human and financial losses. These harsh realities dampen the impulse to factor out, alike to ourselves, our benefits.

but animal life is at all times uncertain. We overlook how frequently and the way all at once even alarming losses morph into appropriately unforeseen abundance. Wallowing in depression over other people’s pain does nothing to assist them or you. numerous spiritual teachings indicate that focusing on the first rate in your existence creates more affluence. So if you can help somebody in need, offer a beginning grownup or retail employee a generous tip, or contribute cash or time to agencies assisting the challenging-hit, do it — and suppose beholden for actuality blessed to be in a position to assist. empathy for others doesn’t require axis your again on gifts that might carry you now.

acknowledgment can be a balm on the worst times, as my pal Natalie can adjure. In , she became shocked to find herself accepting the premier time at an unexpected vicinity — her cherished mother’s funeral. in the beginning, Natalie, , acquainted responsible for enjoying seeing long-far away family and laughing at amusing reports she had on no account heard about her mother. then she accomplished, “The unpleasant factor had happened, and there changed into annihilation I may do about it.” What she may do, Natalie says, turned into include the fact that “decent issues can take place in the middle of contaminated things — and there’s no answerability to be had.”

“individuals believe when whatever contemptible happens, the only affect you’re accustomed to accept is disappointment or anger,” Natalie says. “if you wait except you get previous difficult instances to reside your life, you’ll not ever are living your life. … as a result of there’s always whatever awful going on.”

No kidding. Waldorf spouse and mom Timika Powell, , lives with a rare variety of multiple sclerosis. If any person has the appropriate to surrender gratitude, it’s her. A self-described survivor of “more messed-up situations lots of people couldn’t come returned from,” Powell changed into abandoned by way of her folks at age , aloft by using a morbidly obese grandmother for whom the boyish Powell had to administrate drugs and insulin, and raped at — on Christmas Day — by using a about who begun molesting her when she become .

If that wasn’t enough trauma for one lifetime, Powell, a former military reserves human elements expert who becoming degrees in nursing and accounts, skilled years of complicated symptoms, together with curler-coaster weight adjustments and a bout of amaurosis before medical doctors diagnosed MS. by then, Powell became numb from the close bottomward and in want of a wheelchair. Now, afterwards remedy and therapy, “now not best can i stand on my own, but i will stroll assisted down my driveway,” she says. “I’m past beholden.”

So what s she most thankful for? “My babies,” says Powell, who became informed as a boyhood that her pelvic anarchic disease would prevent her from accepting a toddler. “Now I even have six. With every thing I’ve passed through, guess who’s been right there in my corner?” now not one of her infants, a while , , , and – months-historic twins, “has even once ended the college year with under a . general,” she says. better of all? “My kids tell individuals, ‘My mom doesn’t surrender so I gained’t either.’”

requested this acknowledgment celeb’s favourite tip and she doesn’t alternate: “adulation your self aboriginal.” actual giant trauma and “the dark, darkish, dark, darkish days” that followed taught Powell that few of us keep in mind the “cocky-antisocial inner choir” that haunt us. “however we all the time have a call to do anything about them,” she insists, “even though it’s so simple as just accepting a dialog with a person.”

There are countless anchorage to gratefulness. My health teach chum Jonathan makes use of his morning stroll as a vehicle. “As soon as I begin the front aperture, I originate with, “I’m beholden for …, and say some thing’s in my mind,” explains Jonathan, . He doesn’t stop recounting his advantages except he has circled the entire block. My core son, Darrell, begun his personal pleasing gratitude practice, “ for ,” whereas separating along with his roommate in los angeles. Nightly at p.m., he units a timer for seven account and makes use of the time to checklist everything he’s grateful for. “when things launch to get dark and the walls shut in, I need to re-center myself,” he says. “The most useful approach is to thank God, the universe, whoever’s alert. … I’m at all times shocked by using how without delay the seven account passes. but again I recognize there’s under no circumstances enough time within the day to assert the entire things I may still be pleased about.”

between our vanished previous and unpredictable approaching lies a awareness: All we ve is now. second via second, I’m recognizing that gratitude is a choice — and a challenging one in an international through which fear, anxiousness, abuse and frustration are perpetually offered to me. No matter what’s happening, I are trying to remember what psalm : suggests: “this is the day that the aristocrat has made.” Why not try to “rejoice and be blissful in it?” making a choice on pleasure over pain and concern on every occasion possible doesn’t simply look brilliant — it’s fit. being beholden has been scientifically proven to reduce anxiousness and to raise immunity. Who doesn’t need that now?

For every reason behind ingratitude, locate some thing to be pleased about: You’re alive. The planet that suffered a century-long beatdown via humans just acquired a little bit of a destroy. while apartment, many people found out base, competencies, persistence, independence and knowledge in ourselves and spouse and children we never knew existed. I’m beholden for every reputedly fit soul who finds masks-donning a ache but who wears one anyhow in accessible spaces to offer protection to others with much less-robust allowed programs. and that i’m acutely beholden that not like communicable citizenry in centuries past, I actually have lots of options: gazing new films and ancient episodes of “Frasier,” appliance, demography courses, accepting virtual cocktail events and attending abbey on Zoom. I’m enjoying FaceTiming with relatives lots of afar away and demography lengthy walks with each socially distanced pals and the bedmate whose once-insane commute time table acclimated to bother me.

however sufficient about me. yet again, with feeling:

Donna Britt, a above Washington publish columnist, is the author of “Brothers and Me: a tale of loving and Giving.”

Uddhav Thackeray govt to pay Rs 50,000 to each HC judge for spectacles

In a resolution, the MVA government in Maharashtra has approved an allowance of Rs 50000 annually for the spectacles of judges and their family members. | OpIndia News

Source: Uddhav Thackeray govt to pay Rs 50,000 to each HC judge for spectacles

Top 10 Things You May Not Know About Popular Action Movies – Listverse

When it comes to action movies, bigger is always better. For this reason, directors must seek out new and exciting ways to create massive explosions, car,

Source: Top 10 Things You May Not Know About Popular Action Movies – Listverse


Part of speech: noun
Origin: Italian, mid-17th century

An archway in a garden or park consisting of a framework covered with trained climbing or trailing plants.

Examples of Pergola in a sentence

“The wedding took place under the pergola covered in ivy and white flowers.”

“The only thing left in the garden was the wooden pergola.”

Ethical Alliance Daily News

Ethical Alliance Daily News

United Kingdom: Judge orders seizure of £5m London flat linked to Petrobras scandal
Jul 21, 2020 06:00 pm
A high court judge has allowed the seizure of a £5m luxury London apartment allegedly bought by a Brazilian businessman using “corrupt funds” linked to the multibillion-dollar Petrobras “Operation Carwash” money-laundering scandal. Judge Johannah Cutts accepted that, as part of an investigation, the Serious Fraud Office (SFO) could seize a
Read More LinkedIn Twitter

United States: U.S. sanctions additional Chinese companies, alleging human rights violations in Xinjiang region
Jul 21, 2020 05:30 pm
The United States on Monday announced sanctions against a new group of Chinese companies for alleged involvement in human rights violations in China’s Xinjiang region, accusing the firms of supporting a “campaign of repression” against Uighurs and other minority groups. The Commerce Department added 11 companies to a trade blacklist over the
Read More LinkedIn Twitter

United States: Puerto Rico governor, others face formal corruption probe
Jul 21, 2020 05:00 pm
Puerto Rico’s governor and other top officials on Monday became the formal targets of an in-depth government investigation into recent corruption allegations. The U.S. territory’s Special Independent Prosecutor’s Panel agreed to probe the allegations against Gov. Wanda Vázquez and others following a referral from the island’s Department of Justice that
Read More LinkedIn Twitter

Hong Kong: Global banks scrutinize their Hong Kong clients for pro-democracy ties
Jul 21, 2020 04:30 pm
Global wealth managers are examining whether their clients in Hong Kong have ties to the city’s pro-democracy movement, in an attempt to avoid getting caught in the crosshairs of China’s new national security law, according to six people with knowledge of the matter. Bankers at Credit Suisse Group AG, HSBC
Read More LinkedIn Twitter

Saudi Arabia: Saudi social media campaign targets former crown prince
Jul 21, 2020 04:00 pm
Saudi Twitter users have sent thousands of tweets accusing the kingdom’s former crown prince and his long-time aide of corruption, in what two Saudi sources said was a campaign to discredit him ahead of a possible indictment, as Crown Prince Mohammed bin Salman moves to sideline rivals to the throne.
Read More LinkedIn Twitter

Russia: Kremlin critic Navalny says fines force him to close anti-corruption foundation
Jul 21, 2020 03:30 pm
Russian opposition politician Alexei Navalny said on Monday he would shut down his Anti-Corruption Foundation due to hefty court fines imposed over one of its investigations but would try to re-launch it under a new name. The foundation has specialized in publishing high-impact investigations into what is says is official
Read More LinkedIn Twitter

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Wisdom Quotes

Put your everything in even the smallest step and you’ll be on the path to success.

Put your heart, mind, and soul into even your smallest acts. This is the secret of success. (Swami Sivananda)

The intelligent know to belief only half of what they hear. The wise know which half.
An intelligent man believes only half of what he hears, a wise man knows which half. (Even Esar)

How Harvard’s Star Computer-Science Professor Built a Distance-Learning Empire | The New Yorker

David Malan, of the hit class CS50, was working to perfect online teaching long before the pandemic. Is his method a model for the future of higher education?

Source: How Harvard’s Star Computer-Science Professor Built a Distance-Learning Empire | The New Yorker

Seasoned Nuts Quotable

“And once the storm is over, you won’t remember how you made it through, how you managed to survive. You won’t even be sure, whether the storm is really over. But one thing is certain. When you come out of the storm, you won’t be the same person who walked in. That’s what this storm’s all about.”

― Haruki MurakamiKafka on the Shore

Delivery driver leaves man in tears with note on where to find ‘hidden’ parcel – Mirror Online

A delivery driver’s note has gone viral after he attempted to hide a huge cardboard box under a customer’s doormat – but it was actually the result of a funny exchange and done in jest

Source: Delivery driver leaves man in tears with note on where to find ‘hidden’ parcel – Mirror Online


Part of speech: noun
Origin: Latin, early 17th century

A period of time in history or a person’s life, typically one marked by notable events or particular characteristics.


The beginning of a distinctive period in the history of someone or something.

Examples of Epoch in a sentence

“‘Writing is perhaps the greatest of human inventions, binding together people, citizens of distant epochs, who never knew one another.’ — Carl Sagan”

“A British epoch is defined by the ruling monarch: Elizabethan, Georgian, Victorian, and Edwardian.”

Wisdom Quotes

The way you affect those around you is perhaps the most important question in life.

Life’s most persistent and urgent question is, ‘What are you doing for others?’ (Martin Luther King, Jr.)

To get success you have to get started.
The secret of getting ahead is getting started. (Mark Twain)

11 ways to stop procrastinating—for good – Big Think

via 11 ways to stop procrastinating—for good – Big Think

  • Most of us feel guilty or lazy when we put things off until a later date or time, but procrastination is normal and happens to everyone. The key is not to eliminate the word from your vocabulary, but to find ways to work and rest smarter so that tasks get done.
  • In this video, investor Tim Ferriss, behavioral economist Dan Ariely, health and wellness expert Jillian Michaels, and others share 11 tips for mastering procrastination including focusing on long-term happiness, understanding the differences between inspiration and motivation, trying the Pomodoro technique, and removing the things that are distracting you from the project at hand.
  • One interesting tip shared by Pulitzer Prize-winning journalist Charles Duhigg is to build procrastination into your workflow as a reward. “If you need five minutes every hour to look at tweets or to just surf the internet, you need to schedule that into your schedule.” According to Duhigg, it’s when we try to ignore that urge completely that things fall apart.

Doom scrolling – Seth Godin’s Newsletter

Doom scrolling

Being informed is a virtue. It helps us make better decisions and encourages us to take action.

Getting hooked on an endless scroll of media inputs is not the same as being informed. There’s long been a business model of urgent news (“man bites dog!”), but now it’s been leveraged, amplified and optimized to suck people in for hours at a time. And division is much easier to sell than progress.

If it’s not helping you take action to make things better, what’s it for?

Advertising concept & practice

The marketing thought and follow bore is geared toward college students without the above-mentioned capabilities of advertising and marketing. As such, it is designed to e-book contributors in the course of the simple ideas of advertising, and the way they reapplied in follow. In specific, it goals to supply college students with a theoretical and functional potential of simple advertising and marketing theories, ideas and analytical equipment. It additionally explores the critical tasks of advertising administration, and introduces students to key advertising equipment, such as the features of the marketing mix.

The bore makes use of case reviews to explore basic, analytic advertising tools and their software to the advertising and marketing decision-authoritative manner. apperception, exact acumen and presentation expertise can be enhanced as diverse viewpoints are proposed and dedicated, in discussions and presentations to other students in type.

Wisdom Quotes

It takes courage to speak up when needed, but it also takes courage to listen.

Courage is what it takes to stand up and speak; courage is also what it takes to sit down and listen. (Winston Churchill)

Desire is the seed from which all achievements are harvested.
The starting point of all achievement is desire. (Napoleon Hill)

Did you know…

Did you know…

… that today is Bloomers Day? In 1848, at the first Women’s Rights Convention in Seneca, New York, Amelia Jenks Bloomer introduced the first liberating dress for women: loose fitting trousers. Mrs. Bloomer didn’t actually wear them until three years later! 😉

Quotes of the week

Alexis de Tocqueville

“There are many men of principle in both parties in America, but there is no party of principle.”

via Today’s Quote https://ift.tt/301ewN7 July 13, 2020 at 10:57AM
via RSS Feed https://www.brainyquote.com/authors/alexis-de-tocqueville-quotes

James Baldwin

“People are trapped in history and history is trapped in them.”

via Today’s Quote https://ift.tt/37j8U3I July 14, 2020 at 10:57AM
via RSS Feed https://www.brainyquote.com/authors/james-baldwin-quotes

Lucius Annaeus Seneca

Saint Augustine

“Patience is the companion of wisdom.”

via Today’s Quote https://ift.tt/2QWiW4a July 17, 2020 at 10:57AM
via RSS Feed https://www.brainyquote.com/authors/saint-augustine-quotes

Orson Scott Card

“Metaphors have a way of holding the most truth in the least space.”

via Today’s Quote https://ift.tt/2MQzqJ8 July 18, 2020 at 10:57AM
via RSS Feed https://www.brainyquote.com/authors/orson-scott-card-quotes

Today’s Inspirational Quote:

“We can easily manage if we will only take, each day, the burden appointed to it. But the load will be too heavy for us if we carry yesterday’s burden over again today, and then add the burden of the morrow before we are required to bear it.”

— John Newton

Commercial vulnerability – Seth Godin

Commercial vulnerability

If you have a retail chain that offers:

A variety of products

at high margins

that are easy to ship

without being needed immediately

in expensive retail locations

where the in-person shopping experience isn’t particularly remarkable…

Then you’re in big trouble. Even before the pandemic. Because an online retailer is going to offer a better-priced, more convenient, higher-variety alternative and once your best customers try it, they won’t come back very often.

That seems pretty obvious, and we’re seeing the retail landscape littered with companies that should have seen this coming but didn’t do anything about it, because they were too busy protecting what they thought they were good at.

The question for most of us is: What if the work you do is:




not based on innovative or flexible customer interaction…

If it is, it’s pretty likely that you’ll be replaced by a combination of robots, AI and outsourcing.

If they can find someone or something cheaper than you, they’re going to work overtime to do so.

The alternative is to be local, creative, energetic, optimistic, trusted, innovative and hard to replace.

10. World Chess Day – 20th July

World Chess Day Content Marketing Ideas

This day is celebrated to mark the date of establishment of the International Chess Federation (FIDE) in Paris in 1924.

Content marketing ideas:    

  • Listicle idea: Books on chess that you can read
  • Infographic idea: X Different styles of chess you should know
  • Video idea: The best finishing moves in chess
  • Podcast idea: How can playing chess help children to improve their attention span?

Brand campaign that worked:

This video by TED-Ed explains the history of the game of chess from its origin as a board game to the software-based versions we see today.

Seth Godin’s NEwsletter

Inventing narratives

That story in your head? It’s invented.

It has to be.

It might be based on some things that actually happened. The story we tell ourselves might be a useful predictor now and then. The story might even have been put there against our wishes, over time.

But it can’t possibly be a complete and detailed understanding of everything. That’s why it’s a narrative. It’s a shorthand, a map–not the territory. It’s filled with shortcuts and mindreading, a personal myth about you and your role in the world.

If we find our story isn’t helping us, if it’s inaccurate or distracting or enervating, we can work to change it.