The Underground Nuclear Test That Didn’t Stay Underground – Atlas Obscura

via The Underground Nuclear Test That Didn’t Stay Underground – Atlas Obscura

Did you know…

… that today is Flip a Coin Day? Ever wish making decisions was as easy as flipping a coin? Well, today you get your wish! The tradition of flipping a coin dates back to Julius Caesar. He would take a coin and flip it to make decisions when the right choice wasn’t clear. The correct answer was “heads,” which carried his image on the coin. Use this method of decision making for all decisions, and for everything you do today. 😉


— Dale Carnegie

Failories News letter for Startpreneurs

👋 Hey Failories! It’s Nico over here.

Last week I asked you to reply to my email and introduce yourself. This week, I’d like you to reply below with 1-3 challenges you or your business are currently facing.

I’ll be replying to each of you with my thoughts about the situation & some resources you may find useful to sort things out.

Let’s get into the content!


Unlimited Design Services – Guide & the top +25 ones

We have been working on this for many weeks. After having a great experience with an “unlimited design service”, we decided to write a +10,000-word guide on this way of getting design work done, when it is a great fit, things you should consider and reviews on +25 services, many of which have offered an exclusive discount for Failories.

Read More +
Unlimited design services

Growing a B2B Startup to +1,000 Customers, with Zal Dastur of Lucep

Zal is cofounder of Lucep, a software that turns social networks into lead engines. Prior to it, he co-founded VenueMirror, a lead generation startup that shut down.

Sponsored by Acadium, a tool that connects startups & entrepreneurs with marketing students for a 3-month internship. $50 discount for Failory users.

Listen Now +
Zal Dastur

Building a cloud management IaaS and raising €750K

Alin is a 29-yeard-old entrepreneur who has built Bunnyshell, an IaaS that automates all the manual & repetitive tasks required for provisioning, deployment, and maintaining software stacks. In March 2018, they got €750K; nowadays they are providing services to clients all over the world while making $12k/mo.

Read More +
Hope you enjoy this week’s stuff.

The article took a long time to be produced; between research, writing, improvements, contacting the brands and uploading it to Failory, we have easily spent +30 hours.

We’re still improving it and adding new things (any feedback would be super helpful!). If you need any help deciding which design service to go with, just reply to this email.

Looking forward to hearing from you 😉 Have a nice weekend.

– Nico

How ‘The Office’ creator Greg Daniels designed the future in ‘Upload’

Weekly Quotes

George S. Patton

“Courage is fear holding on a minute longer.”

via Today’s Quote May 26, 2020 at 10:57AM
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Ralph Waldo Emerson

“A friend may well be reckoned the masterpiece of nature.”

via Today’s Quote May 27, 2020 at 10:57AM
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John M. McHugh

“As America celebrates Memorial Day, we pay tribute to those who have given their lives in our nation’s wars.”

via Today’s Quote May 28, 2020 at 10:57AM
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Rollo May

“It is an ironic habit of human beings to run faster when we have lost our way.”

via Today’s Quote May 29, 2020 at 10:57AM
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Norman Cousins

“Hope is independent of the apparatus of logic.”

via Today’s Quote May 30, 2020 at 10:57AM
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Pierre Teilhard de Chardin

“The most satisfying thing in life is to have been able to give a large part of one’s self to others.”

via Today’s Quote May 31, 2020 at 10:57AM
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Seth Godin Newsletter

Meeting spec (doing the minimum)

Two ways of saying the same thing.

If the bridge needs to hold 20,000 pound vehicles, the client isn’t interested in paying extra for you to build it to hold 30,000 pound vehicles. The spec is clear–15,000 is unacceptable, and 30,000 isn’t worth a penny extra in steel, concrete or pilings.

But when we’re bringing our human skills to the work, the spec for a job might state that we need to sit at the customer service counter from 9 to 5, but because “be really nice to people,” is hard to quantify it can feel like an extra if we’re seeking to do as little as possible.

Why do extra? After all, the industrial system has squeezed everything it can out of front-line workers. It has taken without offering much in return, stripping people of dignity and respect and treating them like cogs.

But acting like a cog in return is hardly a useful form of revenge.

Showing up with more than the minimum might turn the job into more than a job. When we show up because we can, when we’re extending ourselves as a matter of choice, we create space. The space to own the work, to personalize it, and to turn it into more than getting by.

The current crisis is a vivid reminder of how empty a job focused on getting by really is. Because getting by is a lousy way to spend our days. Playwrights, painters and committed professionals don’t ask, “how little can I get away with?” They view the work as a chance to make a difference instead.

Doing work we’re proud of is a fine alternative to being seen as less than human. And spending our days doing as much human work as we can is far more appealing than hoping to do as little as possible.



Part of speech: noun
Origin: French, early 16th century

An unrivaled or matchless person or thing.


A flat round candy made of chocolate covered with white sugar sprinkles.

Examples of Nonpareil in a sentence

“In my opinion, ‘The Prisoner of Azkaban’ is the nonpareil of the Harry Potter series.”

“I always indulge in a box of nonpareils when I go to the movies.”

More content marketing opportunities. in June 20: Courtesy: Scatter Newletter

More content marketing opportunities:

31. Pride Month

This month promotes the dignity, equality, and increased visibility of lesbian, gay, bisexual, and transgender (LGBTQ) people as a social group.

Content marketing opportunities:   

  • Listicle idea: Here’s how you can help someone struggling to come out
  • Infographic idea: The best pride festivals to attend around the world
  • Video idea: Virtual LGBTQ events to look forward to this pride month
  • Podcast idea: How can you reconcile your faith and identity as an LGBTQ person?

Brand campaign that worked:

This video from Great Big Story explores how the rainbow came to be seen as a symbol of LGBTQ pride.

32. Fun days

Fun Days Content Marketing Ideas

Hug Your Cat Day – 4 June

Hot Air Balloon Day – 5 June

Doughnut Day – 5 June

Donald Duck Day – 9 June

Red Rose Day – 12 June

Fresh Veggies Day – 16 June

Tropical Cocktails Day – 26 June

Forgiveness Day – 26 June

Take Your Dog to Work Day – 26 June

International Body Piercing Day – 28 June

Hug Holiday – 29 June

Camera Day – 29 June

International Mud Day – 29 June

Content marketing opportunities:   

  • Listicle idea: X Dishes with fresh veggies that are delicious
  • Infographic idea: X Tropical cocktails you can learn to make at home
  • Video idea: X Videos of cute cats to make your day
  • Podcast idea: How forgiveness can help you heal

33. Festivals

Rath Yatra Content Marketing

Kottiyoor Utsavam (Kerala) – Begins on 3 June

Saga Dawa (Sikkim) – Begins on 5 June

Yuru Kabgyat (Ladakh) – 18-19 June

Puri Rath Yatra (Odisha) – 23 June

São João Feast of St John the Baptist (Goa) – 24 June

Feast of St Peter and St Paul – 29 June

Content marketing opportunities:   

  • Listicle idea: Local alcohol you must try – if you dare!
  • Infographic idea: Traditional dances of India you should be aware of
  • Video idea: What’s the story behind the Puri Rath Yatra?
  • Podcast idea: How has the tradition of street plays endured in India?

34. Birthdays


Morgan Freeman – 1 June

Heidi Klum – 1 June

Sonakshi Sinha – 2 June

Rafael Nadal – 3 June

Angelina Jolie – 4 June

Anil Ambani – 4 June

Mark Wahlberg – 5 June

Neha Kakkar – 6 June

Ekta Kapoor – 7 June

Shilpa Shetty – 8 June

Kanye West – 8 June

Natalie Portman – 9 June

Sonam Kapoor – 9 June

Prakash Padukone – 10 June

Kate Upton – 10 June

Sundar Pichai – 10 June

Adriana Lima – 12 June

Mary-Kate and Ashley Olsen – 13 June

Disha Patani – 13 June

Neil Patrick Harris – 15 June

Mithun Chakraborty – 16 June

KJ Apa – 17 June

Kendrick Lamar – 17 June

Venus Williams – 17 June

Salman Rushdie – 19 June

Aung San Suu Kyi – 19 June

Nicole Kidman – 20 June

Chris Pratt – 21 June

Meryl Streep – 22 June

Vijay – 22 June

Mindy Kaling – 24 June

Karisma Kapoor – 25 June

Arjun Kapoor – 26 June

Ariana Grande – 26 June

PT Usha – 27 June

Khloé Kardashian – 27 June

Camila Mendes – 29 June

Michael Phelps – 30 June

Content marketing opportunities:   

  • Listicle idea: X Salman Rushdie books that are a must-read
  • Infographic idea: A list of the awards PT Usha has won for the country
  • Video idea: X Meryl Streep movie roles that are a must-watch
  • Podcast idea: How has Mindy Kaling changed how the Indian-American community is viewed?

. World Milk Day – 1st June

. World Milk Day – 1st June

World Milk Day

This day was established by the UN’s Food and Agriculture Organization (FAO) to recognize the importance of milk as a global food.

Content marketing opportunities:   

  • Listicle idea: Delicious treats you can make from a packet of milk
  • Infographic idea: How to check if your milk is pure or adulterated
  • Video idea: Types of milk products
  • Podcast idea: Are plant-based milk alternatives really healthy in the long run?

Brand campaign that worked:

This video by leftventricle shows the original ‘got milk’ video, which was hailed as a marketing genius when it first released.


courtesy: Scatter – The content Marketing People

Content Marketing Opportunities for June 2020

June - Content Marketing

The month of June sees us transitioning from a summer state of mind to monsoon musings. Litchis and cherries replace mangoes, umbrellas replace summer hats, and a new academic year is welcomed. This time, the month also holds hopes of transitioning into a post-lockdown era as various industries begin to reopen operations. So, how are you planning to keep up with the transitions they will bring to content marketing?

1. Global Day of Parents – 1st June

Global Day of Parents

This day is a United Nations observance that appreciates all parents for their selfless commitment and lifelong sacrifice to nurture their relationship with children.

Content marketing opportunities:   

  • Listicle idea: X Ways to keep your kids occupied while you’re working from home
  • Infographic idea: Ways to thank your parents for everything they’ve done
  • Video idea: X Movies to watch with your children to bond during quarantine
  • Podcast idea: Why you shouldn’t be worried if your child hasn’t hit their ‘milestones’ yet

Brand campaign that worked:

This video by All Out explores the effect that tough parenting can have in bringing up a child right.


2. World Milk Day – 1st June